different market factors and develop their marketing strategies. This report intends to adopt the marketing analysis framework and analyze JB Hi-Fi’s marketing strategies in detail. Firstly, the report gives a general overview of the company, its historical financial performance, and its future prospects. Secondly, the report studies different segments that JB Hi-Fi targets and the specifically strategies that the company uses to divide customers into homogeneous groups. Thirdly, the report analyzes
JB Hi-Fi Limited is a retailer of hi-fi equipment that was established by John Barbuto in 1974 in Australia. In 2000, the company was purchased by private equity bankers, with the aim of expanding the company nationally. They went public in 2003 and the company’s shares were floated on the Australian Stock Exchange. The public company, JB Hi-Fi, is a reporting entity which is defined in SAC 1, as those that are expected to have users who depend on the entity’s general purpose financial reports
of JB Hi-Fi’s corporate governance. JB Hi-Fi is Australia’s largest home entertainment retailer, selling a variety of products at discounted prices. Over the years, they have maintained a substantial
Organisational implications Considering all the information above, JB Hi-Fi’s fridge and freezer online SBU are well-placed to achieve their identified branding objective by 2018. The implication of the online model that is supported by HOME stores is that JB Hi-Fi can effectively establish multi-channel customer platforms that give consumers the option to use different marketing channels for search and purchase functions (see Figure 8 below). Figure 8: Multi-channel customer platforms for search
Valuation refers to the procedure of converting forecast into an estimation of company assets or equity value. The four available models have been used to for JB HI-FI are including the discounted dividends (DDM), discounted abnormal earnings (RIM), discounted abnormal operating earnings (ROIM) and discounted cash flow (DCF). The estimates of cost of capital for equity 6.14% are making by using the capital asset pricing model (CAPM) to generate forecast of DDM and RIM. This method is defined by
and branding of JB Hi-Fi’s home theatres If we refer to products, people often take them as the things we get from suppliers with a price. Apparently, this is a definition from the perspective of exchanges and does not quite catch the essence of the meaning of product in the marketing discipline. In this regard, Rothschild (2009) offered a probably better definition for products as a bundle of benefits for customers. This definition also offers an important perspective for JB Hi-Fi to understand its
au/shopping/packaging-labelling-and-advertising/advertising/articles/lowest-price-and-price-match-guarantees Step 2 Decide which retailer to haggle with.  Some retailers are famous for their price matching policies and are popular among bargain hunters, some of our favourites are JB Hifi, Officeworks and The Good Guys. Most retailers settle with a price match guarantee, so you only get a product for the exact same price as the competing retailer. This is the basic price guarantee and doesn’t get you any extra savings. What we
example of implied conditions is when in 2012 7 customers bought a 3D TV for $1,350 from a JB-Hi-Fi store in one day and then realised that the TV screen were all damaged and shattered. All 7 customers had an option of getting a full-refund or an exchange of the same product but the customers decided to take the TV back to the store and some got an exchange and some got a full-refund of the same product from JB-HI-FI. Implied conditions in business, increase customer satisfactions, increases business reputation
Marketing Mix Analysis: LG Curved OLED Smart TV Firm and Product Overview LG Electronics, founded in 1958, is a Korean multinational corporation that produces a variety of personal and household electronic goods. In particular, LG established itself in Australia in 1997 and continues to offer “a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions.” LG sells high involvement products nationwide
publisher, entrepreneur, and an Australian pilot , famous for his aeronautical research. He is a well-known businessman with Dick Smith Electronics company which he founded, is also a well-known explorer of Australia on the Australian Geographic. His face and his business are promoted throughout the place in Australia. Smith’s maternal grandfather, Harold Cazneaux is a famous pictorialist photographer. His father was a salesperson, his mother a housewife. As a child, he had expression impairments