Chipotle Case Study A. Problem Summary Chipotle Mexican Grill is a fast food restaurant chain which prides itself on being environmentally friendly with healthy food options for a low price and delivered quickly with a smile. Chipotle Mexican Grill’s root problem is that the primary area where they gain competitive advantage through “Food with Integrity” is also an area which incurs high costs and carries the risk of food suppliers selling to competitors. Chipotle’s core competency is the use of
Chipotle Mexican Grill, Inc. is a fast food restaurant franchise that was established in 1993 and is based in America, Canada, Germany and France. The franchise has had an immense amount of success over the last decade, with an annual revenue of 4.5 billion dollars in 2015. With its inception in 1993, Chipotle maintained a culture and mission that “food served fast didn’t have to be a ‘fast food’ experience.” (chipotle.com). Chipotle has become a cultural and societal phenomenon in the US. It
Business Description In 1993 the first Chipotle Mexican Grill restaurant was opened in Denver by Steve Ells. The Chipotle Mexican Grill, Inc. a Delaware corporation, serves a focused menu of burritos, tacos, and salads that are made using fresh ingredients. Despite the focused menu, customers have the option to personalize their order. The idea of Chipotle was to show that the food can be served fast without having “a fast-food experience.”
Chipotle Mexican Grill has an overarching goal to redefine the fast food industry by serving fast, fresh, sustainable high quality food. The founder and CEO, Steve Ells, stated that Chipotle is built on, “doing a few things very well”. The core value of Chipotle is sustainability. Focusing on providing an affordable and quick option for food that is respectable to the animals, farmers and environment. Chipotle believes that their competitive priorities help set them above their competitors. Chipotle
Chipotle Mexican Grill is a chain of restaurants that first opened in 1993 in Denver, Colorado by Steve Ells. With a culinary degree, experience as a sous chef, and a $85,000 loan from his father, Ells opened the first Chipotle Mexican Grill. Originally Ells estimated to sell 107 burritos per day in order to turn a profit but within the first month the managed to see more than 1,000 burritos per day,1 this only confirmed that the Chipotle brand to be a success right from the start. By 1996 the store
Introduction A. Attention getter- Do you Know that Chipotle uses organic ingredients and naturally raised chicken, pork and beef? B. Credibility statement-"Chipotle Mexican Grill, Inc., is one of the leading fast-casual Mexican restaurants in the United States, with more than 1,200 company-owned outlets in 38 states ( International Directory of Company Histories)." C. Thesis Statement- The purpose of this presentation is to demonstrate why Chipotle is an undisputed leader in the growing fast food
1 Brief History Chipotle Mexican Grill originated in Denver, Colorado in 1993. In 1998, McDonald’s became the majority shareholder; however, in 2006, McDonald’s divested its controlling interest. Chipotle became a public company listed on the New York Stock Exchange in 2006. It currently has 1,083 locations across the United States and Canada. In May 2010, Chipotle expanded into Europe, opening their first restaurant in the United Kingdom. (Form 10-K Chipotle Mexican Grill, Inc., 2011) 1.2
Chipotle Mexican Grill is one of the fastest growing restaurant businesses in the United States. Chipotle was founded by Steve Ells (current CEO) in Denver Colorado, in 1993 (Forbes, 2016). Chipotle Mexican Grill headquarters are located at 1401 Wynkoop Street, Denver, Colorado 80202 (Yahoo Finance, 2016). The business is focused on serving the fast casual fresh Mexican food restaurant market. Chipotle Mexican Grill’s strategic vision is “Food with Integrity” (Baylis, 2012). The company focuses
Chipotle Mexican Grill has an overarching goal to redefine the fast food industry by serving fast, fresh, sustainable high quality food. Steve Ells stated that Chipotle is built on, “doing a few things very well” with the core value of Chipotle being sustainability. Focusing on providing an affordable and quick option for food that is respectable to the animals, the farmers and the environment. Chipotle believes that their competitive priorities help set them above their competitors. Chipotle prides
Chipotle Mexican Grill (CMG) has been a standout performer in the restaurant industry for several years now. However, its shares fell by nearly 6% in a single session after investors weren’t too pleased with its recent earnings report. Altogether, the stock has corrected nearly 20% since its March high of $622.90. Can the stock bounce back from here? Or will it continue its slide? Let’s take a look at the pros and cons. Pros 1. Quality food with integrity The company is driven by a strong set of
Chipotle Mexican Grill’s first store was opened in 1993 by Steve Ells, a trained chef that borrowed the money from his father. Expanding to over 20,000 restaurants and $4.5 billion in revenue in 2015, it is safe to say that he was a huge success. Over the years, Chipotle prided themselves on the “fresh ingredients” approach to set themselves apart from competitors. This approach may have very well attributed to the growth of the company over the years. In 2014, growth started to slow down. What Happened
Conflict Resolution: A comparative view of crisis management at Chipotle Mexican Grill and Jack in the Box. TyRon Pope Concordia College Table of Contents Abstract…………………………………………………………………………………………………………………………………………………3 Chipotle Mexican Grill, Inc.……………………………………………………………………………………………4 Jack in the Box, Inc.………………………………………………………………………………………………………………5 Mission……………………………………………………………………………………………………………………………………………………5 Corporate Structure……………………………………………………………………………………………………………………6 F
of this bachelor thesis is to value Chipotle Mexican Grill, Inc., a U.S. based fast-casual restaurant chain, as December of 2016. The reason why the author picked Chipotle as the target company of this valuation thesis is that recently Chipotle had suffered from a foodborne illness crisis, which had severely impacted its public image as well as its 2016 financial performance (Chipotle Mexican Grill, Inc. [CMG], 2017). However, as December 30, 2016, Chipotle closed at $377.32 in New York Stock
Chipotle Mexican Grill, Inc., familiar to many people as Chipotle, is preparing to launch a new customer awareness campaign aligned with the company’s vision of providing “Food With Integrity”, high-quality ingredient food grown with respect to the environment served fast (Chipotle Mexican Grill Inc., 2015). Currently, the restaurant offers customers a selective line of food items where customers can build up to 65,000 variations of their own burritos, tacos, burrito bowls, and salads using only
Chipotle Mexican Grill idea of providing quality in a simple menu with high-quality ingredients, classic cooking techniques and a distinctive interior design has remained at the core of the commitment. Chipotle ability to serve a menu that focuses only on servicing burritos, burrito bowls, tacos and salads is a success. Customers can mix and match their options even though they are only limited to meats, beans, rice, salsa and topping. These ingredients are mostly organically grown from local farmers
Chipotle research paper Steve Ells founded Chipotle in 1994. When the company first opened its first restaurant, their model of business was a first of its kind. They operated a restaurant business that lies between fast food restaurant and fine dining. The management of the company pride in providing the customers with food services in a fast manner without necessarily the customers experiencing the literal fast food services experience (Ragas & Roberts, 2015). According to the company, their services
Chipotle Mexican Grill I. Parent Company A. Chipotle Mexican Grill was founded in 1993 by Steve Ells. (Daszkowski, 2017). B. Chipotle follows a mission of “food with integrity”, aligning with the health and social values from consumers (Thompson, 2017). a. “Described as serving top quality ingredients, raised with respect for farmers, animals, and the environment” (Miskelly, 2013). b. No fast-casual chains have been able to recreate Chipotle’s ethical food values (Miskelly, 2013). c. In March of
Chipotle opened the first restaurant in Denver as a casual fast food restaurant in 1993, Chipotle Mexican Grill was founded by Steve Ells who at the time was graduate at culinary Institute of America. Chipotle Mexican Grill offers a menu of a variety of food items which mostly are burritos and tacos, Chipotle is located in many parts of the world, not only is Chipotle doing business in US, but also in Canada and UK. Chipotle’s way how it does and runs its business is slightly different from what
Chipotle Mexican Grill, a Colorado-based organization, has been serving integrity-driven burritos since 1993 when the first Chipotle restaurant opened in the suburbs of Denver. Prior to the opening of the first Chipotle restaurant, Steve Ells who is the founder of Chipotle, began his journey in San Francisco, California at the Culinary Institute of American with dreams of opening his own full service dining restaurant (Chipotle Startup Story, 2014). Once Ells graduated, he returned to his home
Since Chipotle has determined the attractiveness of the industry, the restaurant formulates a strategy in view of Porter’s three generic strategies. In my assessment, Chipotle falls under the differentiation strategies. The elements that applies to differentiation strategies is a broad market and high cost. From their business philosophy that features “Food with Integrity” competes by offering a broad range of differentiation products at high prices. As a frequent customer I generally do not mind