Campbell Soup Company Contents 1. Company overview 2. Case introduction 3. Plastigon developing process 4. Problem & Soultion 1. Over view Campbell soup company /2006 Revenue: $7,343million Operation profit: $1151 million Headquater: Camden, New Jersey Emloyees: 23000 people Market share: about 80% Vision: “Together we will build the world’s most extraordinary food company by nourishing people’s lives everywhere, every day” Value: “We will passionately pursue our mission with
classified has having a international mindset. This is evident because the overseas acquisitions made by McGovern were companies that specialized in domestic food production such as the German specialty food importer, the Italian food producer, and Arnott's the Australian cookie company. David Johnson: David Johnson was an asset to Campbell's because he was more experienced internationally. Unlike McGovern, Johnson shifted the company's focus from acquiring small, fast growing food companies to