Sturm, Ruger, & Company is in the business of designing , manufacturing and selling of small arms in the United States (NAICS: 332994) There are approximately 400 U.S. manufactures in the small arms business. Ruger's closest publically traded rival is Smith & Wesson Holding Company. Other privately held competitors include, Remington Arms, Browning Arms Company, O.F. Mossberg & Sons, Marlin Firearms and Colt’s Manufacturing Company. Sturm, Ruger & Company produces pistols, revolvers, rifles