Panay Island is an island in Asia situated in the Philippines famous for constituting the beach capital of the world - Boracay Island. Boracay Island is located off the northwest corner of Panay in Region VI of the Philippines. The island is approximately seven kilometers long, looking like a stretched dog-bone shaped with the narrowest spot being less than one kilometer wide. It has been written that its history prior to its discovery by the outside world remained well kept and well guarded
There have been debates and arguments regarding authenticity in cultural tourism. Urry described tourism authenticity as “quality that emerges from an individual’s experience and is perceived rather than an objective feature of tourist attraction”. According to Henison, pressure from the tourism industry to create entertainment and seasonal profit leads to a superficial and often inaccurate presentation of history. Kowalczyk (2008) gave a geographical definition of festival tourism, stating that