Should tobacco and alcohol advertising be allowed on television? The ban on advertising tobacco is already in affect, however, alcohol is another harmful substance. Should liquor be allowed to be advertised, if tobacco can not advertise their product? The ban on advertising tobacco products on television and radio, was passed through legislation in 1970 by Richard Nixon. This argument like others out there has two sides, one side in favor these advertisements and the other against these advertisements. Since both of these substances are highly addictive and costly. Would we like to see these advertisements continued? Are these advertisements the hazard they are communicated to be? Through the research of these two important sides, this essay will explore which side has a stronger stance on the topic. This is one of those question's where two people will come up with different answers to a question and believe they are right. One group of people would say that it is wrong to glorify tobacco and alcohol by advertising on television. They would state the health concerns and a concern for the viewer. Since some people are either a minor, or there are people that struggle with addiction. Would it be humane to flash pictures of a drink to an alcoholic? How about showing a hungry person food? But not giving the food to them in the end, these things plants the thought and need for the item. While the other group would say they have the right to advertise their product. The could say that an alcoholic should be stronger in the battle or to remove themselves from the situation of temptation. They would also state that it is a parents responsibility to communicate the dangers of these products. Both groups have reasons... ... middle of paper ... ...26 http://www.history.com/this-day-in-history/nixon-signs-legislation-banning-cigarette-ads-on-tv-and-radio. Plessis, Pierre D. "Should Alcohol and Cigarette Ads Be Banned." Living Healthy 360. N.p., 2 July 2008. Web. 08 Dec. 2013. Saffer, Henry. "The Effect of Advertising on Tobacco and Alcohol Consumption." The National Bureau of Economic Research. The National Bureau of Economic Research, Dec. 2004. Web. 08 Dec. 2013. "State of Tobacco Control 2013." State of Tobacco Control® 2013. American Lung Association, n.d. Web. 08 Dec. 2013. Swayne, Matthew, and Andrea Messer. "Alcohol and Tobacco Advertising Bans Don't Work." Penn State University. Penn State University News, 16 Sept. Poley 11 2010. Web. Walsh, Nancy. "All Tobacco Ads Should Be Banned, Says AAP." All Tobacco Ads Should Be Banned, Says AAP. MedPageToday.com, 27 Sept. 2010. Web. 08 Dec. 2013.
not to advertise their products, first on radio in 1936, and of TV in 1948.
Menashe, L. (1998). An analysis of Newspaper Coverage of Tobacco Issues. Journal of Health Communication, 3, 307-325
Minkler, Meredith, Lawrence Wallack, and Patricia Madden. "Alcohol and Cigarette Advertising in 'Ms.' Magazine." Journal of Public Health Policy 8, no. 2 (1987): 164-79.
positive and healthful image. This is where beautiful men and women would be seen socializing
The tobacco industry seems like a beneficial addition to our economy. It has basically been a socially acceptable business in the past because it brings jobs to our people and tax money to the government to redistribute; but consider the cost of tobacco related treatment, mortality and disability- it exceeds the benefit to the producer by two hundred billion dollars US. (4) Tobacco is a very profitable industry determined to grow despite government loss or public health. Its history has demonstrated how money can blind morals like an addiction that is never satisfied. Past lawsuits were mostly unsuccessful because the juries blamed the smoker even though the definition of criminal negligence fits the industry’s acts perfectly. Some may argue for the industry in the name of free enterprise but since they have had such a clear understanding of the dangers of their product it changes the understanding of their business tactics and motives. The success of the industry has merely been a reflection of its immoral practices. These practices have been observed through its use of the media in regards to children, the tests that used underage smokers, the use of revenue to avoid the law, the use of nicotine manipulation and the suppression of research.
Sloan Wilson did not publish The Man in the Gray Flannel Suit, a classic on 1950's middle-class conformity, until 1955. But, by July 1953, PALL MALL cigarette advertisers appear aware that "society seemed to reward those who lacked rough edges and eschewed eccentricity" (Blum 794). This conclusion seems justified by a TIME magazine advertisement. Here, these promoters apply this conformity principle and other advertising techniques to a specific socioeconomic group. They seek to lure the expanding male, middle-class audience by presenting indecorous fun, an enticing social situation, and smooth smoking delight all stemming from their product.
Smoking Kills. This is no longer a myth, it’s a fact. According to the British Medical Journal, every time a person smoke a cigarette, he or she will lose about eleven minutes of life here on earth and subject yourself to cancer. In the advertisement below, you can easily tell from just looking at the picture that this ad is against smoking. The ad portrays the message that smoking is deadly, and is able to be comprehended by people of all ages in the hopes that the viewers do not get into a fatal habit such as abusing cigarettes. Essentially, smoking cigarettes is a long term form of suicide. A man is holding a lit cigarette in his hand with his middle and pointer finger, and his thumb held up. As shown in the
Over the last 50 years, smoking and the public image of smoking has changed dramatically. Americans have learned the harmful effects of smoking and have put a heavy disdain on the use of it. The number of new smokers has drastically dropped over the years and many that had previously smoked have stopped. Some have turned to electronic cigarettes as a safer way to intake nicotine. Over the years, smoking advertisements have changed drastically. Nowadays, tobacco advertisements are virtually non-existent in our society, but when they were abundant they depicted smoking as a cool and sophisticated activity. Today, smoking advertisements are shown by electronic cigarette companies. These companies emphasize the healthier lifestyle these products
Wascher, Robert A. "Smoking Advertisements Influence Teen Smoking." How Does Advertising Impact Teen Behavior? 2012. Opposing Viewpoints in Context. Web. 3 Dec. 2013.
Reeples, Lynne. Cigarette Ads May Lure Teens to Smoke. 18 Jan 2011. Web. 8 Jan 2014.
Each year 440,000 people die, in the United States alone, from the effects of cigarette smoking (American Cancer Society, 2004). As discussed by Scheraga & Calfee (1996) as early as the 1950’s the U.S. government has utilized several methods to curb the incidence of smoking, from fear advertising to published health warnings. Kao & Tremblay (1988) and Tremblay & Tremblay (1995) agreed that these early interventions by the U.S. government were instrumental in the diminution of the national demand for cigarettes in the United States. In more recent years, state governments have joined in the battle against smoking by introducing antismoking regulations.
ng children and teens are the easiest target for Tobacco Companies. Tobacco Companies have found ways to dodge the restrictions and regulations that the Federal Food and Drug Administration (FDA) have put into action. Though Tobacco Companies claim their forms of advertising does not influence children and teenagers, their advertising techniques and icons clearly have a huge effect on young audiences.
Images are a powerful force in advertising as they are the ones that promote different perceptions and attitudes towards products. They are also the ones that create stereotypes. They are very manipulative, for they will never focus on the negative things that are associated with their products, only the positive ones. Advertisements are ambitious which gives them power, and engage customers for their approval.
The second factor, anti-smoking ads, may also be of significant value to the new policy. Anti-smoking advertising can succeed in the long run only if there is clarity and consistency in the messages. Since most of the university students normally fail to pay attention to boring ads, anti-smoking ads should have captivating themes, which will attract the students to read the messages on the ads (Pechmann & Reibling, 2000). The messages should discuss the adverse negative effects of smoking such as lung cancer, smelly breath, and mouth cancer (Boyle, 2004). In addition, public lectures that focus on both the short and long-term effects of smoking can be incorporated into the policy. Such lectures are likely to enlighten students at the university on the health issues associated with smoking tobacco (Boyle, 2004). For the lectures to be taken seriously by the students, the people chosen to...
"FDA bans flavored cigarettes as part of new tobacco control act." Hem/Onc Today 25 Oct. 2009: 2. Academic Search Complete. EBSCO. Web. 23 Nov. 2009.