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To Be Or Not To Be Online: The Tale Of The Big Bad Web And The Three Little Businesses

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Working in the advertising industry I hear and see some cooky claims from those being approached by the topic. While most people are just looking to avoid being sold or duped into a scam or money hungry program there are those who are still simply confused by it all. The majority of the clientele we work with are service related businesses who have been around for generations. These individuals are typically high strong, very proud, and stuck in their old ways of business. Most of these owners have been in their communities for many years and have a loyal customer base that can refer new customers to them and are occasionally even iconic to a specific group in the community. In almost all of the cases I have dealt with and experienced there is a huge amount of room to grow, and if you are or know a business owner it is all about new customers and gaining momentum.
Every business in the world requires a minimum of two things: a product or service, and customers. Without revenue consistency no business would be able to make it, even if you made a revolutionary machine that turns farts into gumdrops if you aren’t continually making sales you are not going to make it as a business. In order to be successful you have to aggressively ensure that you are relevant and a part of the daily life of your consumers. This is why Coca-Cola one of the world’s most beloved beverages and recognized brands spends a staggering $2.9 billion on advertising (Business Insider, Facts About Coca-Cola 2011). That is more than Apple and Microsoft combined!
Unfortunately none of the big myths I am here to debunk have anything to do with how much money Coke spends on advertising, although it might be a fascinating figure to sit and think on it won’t help cha...


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...though. You should never go blindly into an advertising venture. It is important to make sure that the right firm is representing you and that they have your best interest in mind. Research is key. To see how else the internet can help you thrive in these questionable economic times go to the source and ask around. The next time you are approached about your online visibility, getting a return on an investment, or reputation management, keep in mind that there is some good out there you can use. No matter what your situation there is an answer. Educate yourself and you improve your business as well as your career.



Works Cited

http://www.businessinsider.com/facts-about-coca-cola-2011-6#coca-cola-spends-more-money-on-advertising-than-microsoft-and-apple-combined-11

http://www.internetretailer.com/2013/10/07/shoppers-will-browse-online-and-buy-store-over-holidays



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