The Super Bowl Ads Can Change Public View

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Recommended: Rhetorical appeal of advertisements

Super Bowl is one of the most watched American television broadcast. In 2011 Super Bowl become the most watched television program in the history with an average audience of 111 million. While Super Bowl get the attention of the audience and keep increased the viewership, the top company found their way to make commercial for their brand and products, and broadcast the commercial during the Super Bowl games domestically. Super Bowl commercial became a culture among the people. Most of the people even don’t watch the games but the commercial during the games. The top brand companies also start spending big chunk of money to make the best attractive commercial for their audience. Among those best polished commercial was the Chrysler automobile corporation commercial, which changed the public view of Chrysler, and did a great work by using pathos appeal to attract audience by stimulating their emotions.
Chrysler is an American automobile production company, which was first founded by Walter Chrysler in 1925. This prodigious American based automobile production company never hesitate to spend top dollars for their ad’s campaigns. In 2011 Super Bowl’s commercial, Chrysler published a commercial for its new modal car Chrysler 200 speeding 9 million dollars. The Chrysler 200 ad campaign was created by great agency “Wieden+Kennedy”, which is known for its controversial intrepid ideas, and has worked in the past for Chrysler and Dodge brand, and other famous brands such as: Nike, and Cock. The commercial encapsulated the great art of rhetoric, and used it through pictures, clips, and transcript to introduce the new modal of the products to the publics by targeting their emotions,
The commercial used controversial pop culture ic...

... middle of paper ...

... winner rapper “Eminem,” while “Lose Yourself” thumping in the background the commercial touched the row nerve of the audience, and had a strong emotional impact on the audience’s emotions. The Chrysler 200 commercial didn’t only influence audience’s emotions. It also became a pride for American people, and especially for all those hard workers who refuse to give up. The Chrysler 200 commercial was not just about the branding of an American cars production company, it actually did a great job to remind those hard workers that Detroit was a great automobile production city, and it can be again. The Chrysler 200 commercial defiantly changed the public's views for Chrysler.

Works Cited

Kennedy, Wieden +. YouTube. 05 Fed 2011. Video clips . 13 02 2014.
Kiley, David. autoblog. 07 02 2011. Blog. 13 02 2014.
PISANO, GABRIELE. europecarnews. 14 03 2011. Blog. 13 02 2014

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