Travel advertisements are created to inspire. They are constructed to be visually appealing and intriguing, yet they must also maintain a distinct trace of the exotic. The embedded foreignness in travel advertisements spark curiosity, which in turn seeks to enlighten the reader’s sense of adventure. The advertisement coauthored by the Newfoundland & Labrador Department of Tourism (henceforth referred to as “NL Tourism”) and the Canadian airline WestJet is no exception. What sets this particular advertisement apart, however, are the elements of publication dynamics and design that combine harmoniously to sell an idea.
The advertisement was published in travel section of Toronto’s The Globe and Mail, a newspaper that is circulated across Canada. The publication selection hints at the advertisement’s intended audience. It would be fair to deduce that readers of The Globe and Mail are fairly educated since The Globe often features analyses of issues that are of international importance. Readers are also perhaps middle aged, as newspaper is becoming an antiquated medium in society, and they are likely to have decent salaries, for the weekend edition of the newspaper costs $3.88 alone. WestJet and NL Tourism are targeting people with a healthy discretionary income. This is especially true considering The Globe is published in Toronto, which is a popular economic and financial centre of Canada. The advertisement size, a full-colour back page, is also intended to draw attention to the reader and possible onlookers. Finally, the advertisement’s publication date of Saturday, 25 February 2012, is also strategic. It comes at a time when people may be thinking about summer vacations and journeys to visit home. The sunny, placid overtone fe...
... middle of paper ...
... way ticket, but suggests that perhaps a one way ticket is the only direction the reader needs. The passage in the fine print correlates to the idea of time zones and escape, further inviting the reader to discover the Province.
Through tactical publication placement and quality visual aesthetics, the advertisement cultivates appeal. The idea being marketed embodies core concepts of the desire to travel: relaxation, exploration, and the regress to a more simple state of living. These concepts are promoted as what the reader deserves. Venturing to Newfoundland and the Conception Bay sunshine should be the priority of the reader after viewing the advertisement. The description on the uniqueness of place fulfills the impression that Newfoundland and Labrador is unconventional and alluring. In just three short hours from Toronto, the secluded bay awaits your arrival.
Quebec’s social identity and defining characteristics contradict and conflict with those of rest of Canada. Since the genesis of our country, the political, social disagreements, and tensions between Quebec and the rest of Canada have been unavoidable. Utilizing Hiller’s key contradictions in the analysis of a Canadian society, we will compare and contrast the nature of the societal identity in Quebec compared to that of rest of Canada, emphasising on the major differences and tensions between the province and the rest of the country.
The post-war time was a period where major changes were occurring. After being involved in two international conflicts, Canada was ready to reestablish their economy. During this time, Canada had started working on ways to become stronger and reputable. It is evident that Canada had matured through the post-war era. Canada’s economic progress left a positive impact on the growth of the country as consumerism became popular, and economic ties with America became stronger. Moreover, the removal of racial and ethical barriers contributed to Canadian social affairs such as the huge wave of immigration and the baby boom. The Canadian government also had become more aware and involved in issues impacting Canadian citizens. Canada as a whole started identifying itself as an independent nation and participating in events that brought a positive reputation amongst them. These economical, social, and legal changes helped Canada mature into the country it is today.
Chapter 1: Regions of Canada describe regionalism and how it divides countries, specifically Canada, naturally into six regions: British Columbia, Western Canada, Territorial North, Ontario, Quebec, and Atlantic Canada. These regions have been divided in a manner that correlates ‘like spaces’ in regards to human and physical geography (Bone, p.6) along with Canada’s historical development. The second key feature of chapter 1 describes Canada’s faultlines and they’re affects on Canada’s regional divide. There are four faultlines within Canada that reciprocate tensions that are mostly solved by being “soft” through negotiation and discussion (according to John Ralston Saul, Bone, p. 10). Bone places a great focus on these faultlines, which include: centralist/decentralist, Aboriginal/Non-Aboriginal, French/English Canadians, and newcomer/old-timer. “Canada’s heterogeneous nature often forms the basis of regional quarrels” (Bone, p. 11) particularly for the centralist/decentralist faultline. English/French speaking Canadians focus on Quebec and sovereignty, while the Aboriginal/Non-Aboriginal faultline deals with land claims, settlement and colonized peoples. Newcomers/old-timers refer to immigrants and settlers of Canada. The core/periphery model is a key concept that is commonly referred to throughout the text. It depicts the core as concentrations of power/wealth/population, with the periphery/hinterland as the weakly developed, resource based area.
In analyzing the advertisement, it is clear that the author ties all these forms of writing together. In doing so, he hopes to gain the biggest audience by appealing to many different life styles. The author uses persuasion as a tactic, which is used to lure potential vacation hunters in to choosing his place of choice. He presents all forms of writing strategies (ethos, pathos, and logos) in the advertisement with the most concentration on logos and pathos. The author feels that the best way to persuade the audience of choice is to state the facts in the text, and then support those facts by appealing to the emotions, which is accomplished in the picture. In some cases, the author only selects one category of writing, which all depends on what he or she is trying to promote.
The mobile advert generally portrays a relatable mood of adventure and curiosity. The advert is rich in color from the subject matter to the general serene surrounding. In the Samsung Galaxy Xcover: Snowfield advert the setting is on the top cap of a mountain. The background is beautiful, bright and oozes an undeniable sense of natural tranquility. This is the ideal destination for explorers and tourists. For the free-spirited individuals, it is the epitome of a good time. The authors of this mobile advert clearly envisioned the young, fun-loving and free-spirited people as ...
Newfoundland and Labrador’s fisheries might start to be dated in a period not too distant from that Age of Discovery years, about five centuries ago, and since this period it had been performed an important role in both economic and socio-cultural structure of Atlantic Canada. Among several species, northern cods performed one of the main sources of food for both populations from Atlantic Canada and Eastern European countries such as Spain, Portugal, France, and principally England (Higgins, Lifestyle of Fishers, 1600-1900, 2008).
Since the very beginning of the colonization of Canada in the late 15th century, there has been a dispute and anger between the British and the French. This arguing is also present in the ongoing conflict between the French-speaking region of Quebec and the rest of Canada. The conflict has been discussed in the Canadian parliament and this is also the origin of the idea that Quebec should be an independent nation. The first part of the essay will cover the general history behind the dispute between Quebec and the rest of Canada. Then the essay will go on to discuss the positive and negative sides of a possible separation. The final part of the essay will compare the situation in Canada with the separation of Pakistan and East Pakistan in the 1970’s. Then go on to conclude whether or not a secession is possible for Quebec. Therefore, my research question is; is there a possibility that the province of Quebec could separate from the rest of Canada?
By the mid 19th century, Canada was taking its first steps as a new colony in the British Empire. The Canadian government was faced with several challenges at the time, John A. MacDonald, the Prime Minister, had a plan to ensure that the Dominion of Canada's first century was a successful one. A major component of this plan was the establishment of a stable population in the West who worked the lands to create a strong agricultural economy. This agenda was not without its obstacles and conflict, but eventually, by the 1900's, the goal was essentially achieved.
Newfoundland joined Canada in 1949, making it the most recent province to became part of the country. Some historians argue that the delay is diffcult to understand, since Newfoundland had the chance to enter into Canada in 1867. This paper explores why Newfoundland did not join Confederation in 1867 and remained an independent political entitiy. In was not in their best interest given the overarching political debacle which unfolded between the colony’s Conservatives and Liberals. The decision to remain an independent political entitiy or join the federal govenrment was hindered by opposing poltical views. Despite having two men, known today as the Fathers of Confederation, at the Quebec Conference who supported the idea of union, Newfoundland itself did not. A general election to decide the fate of the colony resulted in ongoing dissatisfaction with the idea of joining the new dominion. The question of higher taxation and terrifies that would hinder the success of the colony was a risk people were not yet ready to take. Most of Newfoundland’s core industries began to suffer and fall apart, while the colonies government continued to disagree, despite a concerted effort made by Canadian officials to have them join the larger nation.
provinces of Canada, bordered on the north by the Bay of Fundy, the province of
There are many interesting trends occurring in the global travel industry today, and one of the most notable is the growing impact of affluent travelers from “emerging” market countries on travel spending and investment. According to Trekksoft.com, tourists in 2016 will be looking for opportunities to explore lesser-known destinations, especially those that are untouched or unique. It’s going to be a huge year for adventure travel, with many people wanting
Advertisement is one of the main strategies in marketing either a product or service. It can be defined as “An Advert that does not create a buying response, or at least produce a desire to want to know more is not an advert” (Quinn, 1985). The Table 2.1 holds the summary to the types of advertising being exercised by Aaker and Mayers, 1975.
It is hard to believe that people will spend out of their pockets in purchasing products they have never heard of. This is where advertisement giants come in. In this intimidating and capital- concentrated world advertising plays a vital role as it connects the consumers to the products existing in the market. Advertising is a concept where the manufacturers get the chance to publicize and exhibit their products by merely creating a feast of wide range of products for the consumers. People are now fully-aware of the kind of products in the market and then pin point on a product. It is highly satisfying for a person to get what he was looking for. Undoubtedly, advertising is a boon but has also become a bane if explored profoundly.
‘An intermediary who acts as a broker between the tour operator and consumer’ is the delineation of a travel agent, cited by Page and Connell (2014). Travel agents partake in the arrangement of selling accommodation, flights, insurance and other travel and tourism related services. This essay will discuss in extensive detail the importance of travel agents, provide various views and opinions and conclude with a possible answer to: ‘is there a future for the travel agent?’
Open expression of irritation and planning is remedial, yet promotion is increased to offset the deteriorating reputation of the destination