The Integration of Semiotics and Political Signs

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We are a society that thrives upon communication, from texting to “tweeting” and all forms in between. It is not surprising that we often find ourselves drawn in and influenced by the manipulative skills of well organized syllables and strong punctuation. Political rallies are in no shortage of examples of the prowess of semiotics. We use them to speak our minds, to spread the truth, to satirize other’s opinions, and to fabricate our own. As human beings we are not unused to the idea that politics often involves tricky rhetoric and verbal wordplay in efforts to persuade us. However, not often are we aware that tangible signs sway us to much the same effect.

Political signs first and foremost seek to influence a decision, or ideals that will lead to said decision. The way these signs seek to enforce the opinions is to plant a main thought or image. Many of these signs simply display a name or a thought in bold lettering with a follow up message or title in smaller lettering, for example a sign may include a name of someone up for election; Dillinger, followed up by “City Council” in smaller more inconspicuous letters. This style of signs seeks to implant the name of the candidate in someones mind with more importance than the rest of the information, seeming to make the candidate themselves appear m with more importance. This tactic of sign can be seen on elitedesignweb.com a common place for people to order election signs. Similarly, an anti-Bush political sign displaying the message, “ Who Lost $9 Billion in Iraq” puts it’s emphasis on the word lost, the negative connotation associated with the word lost conveys the negative emotions associated with the Bush administration in reference to the war in Iraq. When emphasis is put...

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"Political Rally Stock Photography Images From SuperStock." SuperStock - The Best in Stock Photography, Vintage Photos and Fine Art Images. Web. 24 Nov. 2010. .

"Semiotics and Media." The University of Vermont. Web. 24 Nov. 2010. .

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