Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
media's effect on current culture and sexuality
media influence on youth
media influence on youth
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: media's effect on current culture and sexuality
When I was first given this assignment it made me a bit uneasy. I was nervous about writing an extended essay on one particular topic. Being that there are so many social issues that need to be brought to light I was having a little trouble sticking to just one. However, with some guidance and encouragement I decided to finally settle with the issue of sex in the media. Within this extended essay I will attempt to shine light on the history of sex in advertisement and examples of different ads, prove sex sells any and everything, the role the media plays in our youth’s lives and creates hyperactive sexual development in children between thirteen and seventeen years old and how the media degrade women and associate them as mere objects. I will also provide various definitions of sex in the media, visual representation of gratuitous exposure in the media, statistics and interviews by people who support my position and oppose it.
Gratuitous sexual publicity in the media is destroying our children’s youth.
Which is the primary reason for my selection on this topic. I have witnessed the effects of television, music, cartoons, movies and video games on youths in my community, even in my own home. My little sister who is about 13 years old has grown up way faster than I did when I was her age, as well as my 14-year-old cousin who can already have a full conversation about sex. When asked where does she learn it from her reply is simply, television. It frightens me that they can comprehend the concept of sex and how it is done easily, but is naive about the consequences and aftermath of its actions. It angers me that the media does not tell both sides of the story; they flaunt sex, yet they do not advise you about protection and how it...
... middle of paper ...
...men becomes one of a passive and vulnerable person, rather than one who is assertive and in charge. She is illustrated with her finger in her mouth and looking timidly to the side or downward. This is NOT an image of power nor respect. However the way a man is depicted in the media is quite opposite. Men are most often shown in an active posture: legs apart, firmly on the ground with his chest poked out and his arms crossed. If they are not standing they are doing something active or taking hold of a passive woman.
Women are typically “broken up” in the media majority of the time. In those cases, it is not just a full figured woman on display, but rather her legs, butt, stomach or breast. One Guess Eyewear ad has a man’s head resting on a woman’s torso. While her breasts are visible, her head is not. Skyy Vodka continually uses women’s legs in their advertisements
“In 2005, out of 68% of TV shows that showed steamy sexual content, only 15% discussed risk and responsibility. And it’s not just movies and TV: Music, video games, and the Internet are also filled with sexually explicit, often-degrading messages that can shape kids’ attitudes about sex.” (greatschools.org)
“Selling sex is illegal, but using it to promote economic growth is not.” (Sexualization and Sexploitation of Women in the Media; Rosery Films) What actually happened to our culture, people wondered? Has advertising gone too far? And are we being corrupted by sex? According Sex in advertising: Perspectives on the Erotic Appeal, in 2005, approximately one-fifth of all advertising used overt sexual content to sell its product. Society’s interest with sex and the advertising designer’s acceptance of it as an effective tool have served each other for the course of the twentieth century. And has always been separated on the extents to which sexuality can and should be used to sell. Advertising has become the single largest source of visual imagery in our social society. No matter where we look, we see advertisements trying to sell us things. Provocative advertising has been characterized as a deliberate attempt to gain attention through shock. (De Pelsmacker & Van Den Bergh, 1996) In 2007, The American Psychological Association sent out a press release to the media stressing the harmful effects of sexualizing our youth: “The proliferation of sexualized images of girls and young women in advertising, merchandisin...
We may think of sex as a passionate way of showing one’s life-long partner one’s love, or as a means of satisfying oneself, but in the recent years we have grown accustomed to the idea of casual sex becoming the norm. As a result, the once scandalous sexualized ads of the early and mid-1900s have become so common that Kilbourne claims that these ads contribute to our current rape culture and to the objectification of women and children.
The media is known for displaying a large quantity of violence and sex on television, possibly desensitizing situations that should not be taken lightly in real life. Two previous studies show sexual attitudes portraying entertainment television tend to correlate to attitudes, beliefs, and actions of people in real life. According to a study, television suggests that sexual encounters take place between young, attractive individuals, overemphasizing heterosexuality, and ignoring the fact that major risks are included in such impulsive actions. In "dialogue, characterizations, storylines and themes, television presents adolescents with numerous verbal and visual examples of how dating, intimacy, relationships and sex are handled" (Ward 237). Therefore, television is to blame for promiscuity, especially at a young age. In a second study, people watching television with a lot of sexual content also made incorrect assumptions on frequency of sexual behaviors in real life. Research was analyzed that showed "a correlation between sexual content on television and sexual activity...other researchers, however, find no such relationship" (Taylor 130). However, both studies have many grey areas, and the topic needs further investigation.
I chose sex in advertising for my research topic because I do not know about it well, even though a lot of sexual images and texts in advertisements. When I was a little kid, I often surprised by ads with sexy woman. Even now, I sometimes have my eyes glued to such kinds of advertising. I wonder that there are some physiological reasons why people pay attention to sex images. Also, learning about sex in advertising is useful for my career because I want to work for an advertising company in the future. I infer that sex sells has both good and bad aspects and I can use it effectively by learning it accurately. If I use it effectively, we can make much money. However, we also take a risk by using sex in ads because some extreme images may give a bad reputation on products and company. Also, I care about the danger of sex in advertising, too. If I were a parent, I do not want my children to see some ads because they are too excessive for children. By researching this topic, I hope I can learn what is harmful for young people. I think sex sells have both good and bad effects on commercial and ethical aspects. Now, I have three questions about sex in advertising. First, I want to know when and how it has been used. I think there should be many famous advertisements with sexual images. Next, I would like to learn about how effective it is. I infer that there are both positive and negative effects in the advertising. Lastly, I want to know how boys and girls react to the advertisement. Some ads focus on to get male customers and others target on female. I also want to know how reaction relates to purchasing. Some people may not change their purchasing behavior even though they notice the ads and are ...
Sex is often considered to be taboo among families. Parents do not want to believe that their children are aware of it, and vice-versa. While the family is living in a state of denial, the media is embracing sexuality. It is almost impossible to go anywhere without being exposed to sexual media. Virtually all advertisements, regardless of form, use sexuality to sell their product. This ranges from beer commercials using scantily clad women to advertise their product to males, to magazines that draw our attention by writing the word “sex” in big, bold...
American author and political activist, Ward Churchill, once said, “The American people are free to do exactly what they are told.” The influence and control mass media and propaganda has on modern society is comparative to the mastery a puppeteer has over his puppets. Due to the technological advancement in mass media over the past several decades, it is now easy, and very common, to tune-in, plug-in, and be in “the know”. Whether the majority of our society realizes it or not, mass media and propaganda controls many because of the broad exposure it has. Besides the numerous issues needed to be discussed, I will focus on the harmful, degrading influence mass media and propaganda has on adolescent girls throughout their teenage years. With Photoshop, television, and social media clouding our world, these young girls are not only adopting unrealistic standards for beauty but also unrealistic lifestyles portrayed on television. When a problem arises, a solution is sought after. Problematic behavior arises from the negativity portrayed through outlets of communication. If media and propaganda can influence negative behavior, it can also promote positive behavior. Television provides us with great plays, operas, music, sporting events, and all kinds of other entertainment. There is nothing in the medium itself that suggests the hyper sexuality and violence found within it. Arthur Asa Berger stated in his book, Manufacturing Desire, that “television is a mass medium and economic and commercial considerations tend to drive the programming decisions, so what we get, all too often, is a cultural ‘wasteland’”. (Berger 3) We can reform our world by our thoughts and harmful propaganda and negative mass media has made me and many ...
Media is different forms of communication, such as radio, newspapers, and television, that are directed to mass audiences. Kilbourne’s presentation explores how media, specifically advertisements, have unrealistic and unhealthy perceptions of beauty, perfection and sexuality.
is at its peak in the media. In today's society, the young are able to
The media is a large part of our everyday lives; everywhere we go we can find a source of media. It influences our thoughts, feelings and behaviours every day as it is a huge influence in today’s society. Society heavily relies on the media to show them what is in the norm and what is going on in the world. The media also serves as another way to display the normative of the society. Sexuality is a big part in the media and what is appropriate sexuality. The media negatively affects the people who do not fit society’s ideal normative. This includes people with a sexuality that is not the normative of heterosexuality. In the media, these people of other sexualities are excluded and made to feel they do not fit into society. My pyramid shows how society classifies people by their sexuality in the media. This involves highlighting the normative sexuality and excluded any other sexuality from the mainstream media.
There is no doubt that the modern television shows have too much sexual content, which could have bad influence on youngsters. There is no way that the sexual content could be removed or reduced, but with providing more health information it could help many young people make the right choice, which in some case may be life-saving.
The media has changed significantly over the past decades. Technology has modified our abilities to expand our communication network, and it allows companies to spread their commercials over many different continents. Research done by Roberts (1993) shows that adolescent and children are often very influenced by media that involves sexual or violent conduct. This research is based on media involving children and adolescents, however this does not eliminate the effect media has on adults (Singer & Singer, 2001, p. 269).
The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection.
Sexual activity in the mass media is another negative influence on teenagers. The first example is early sexual intercourse. According to Stockwell, a research shows that teenagers who are exposed to a lot of sexual content on television are more to likely to have sex by 16 years of age than those with limited exposure.
Sexually active youths tend to be more exposure to media than any other members of society. The reason behind that is because they are in charge of their own time without much interference from their parents and burdensome responsibilities. This, combined with the fact that both implicit and explicit sexual content and crime in the mass media has grown over time predisposes youths to premarital sex (Rosengren, 2000).