Introduction
Google was created in 1998 due to the need for a more efficient Search Engine. Actually Google is one of the most successful internet based companies since the booming of “dotcoms” in the late 1990s and remains a leader. This success is based on its great organisational practices and core competencies. Google´s success is not only in its technology and the functionality of its product; it´s also in its aggressive ability to get profits innovating, which is critical to their workforce because it operates in a global market. Through innovations, Google has expanded its services and features. Google today is no longer a search engine company but a web computing Applications Company. This innovative capability, the integrated process and a supportive culture creates the actual sustainable competitive advantage of Google.
The focus of this study will be on that very culture that has allowed Google to become the giant it is today. From a garage start up to a company earning billions in revenue, Google has managed to maintain its charm. Google offers the perfect environment for its workforce where communication, respect and freedom are the reigning principles. The company is well known for its informal organization and flexible schedule, however there's a lot more to what is seen on the surface, as we delve into the inner make up of the Google Culture.
The Google Culture Google's corporate culture is based on a number of principles that lay in the foundation of the company's success. First of all, members of the Google workplace are seen as equals. Of course for organizational purposes there are managers and those they manage, but this doesn't create any kind of barriers as communication flows swiftly back and forth and...
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...e and the effort of staying true to important values that lie at the heart of the organization, Google should be able to move forward with as much grace as it has done in the past. Googlers are at the end of the day what drives the company along, thus keeping a strong and united workforce would be integral elements for Google to maintain its focus on. It's of utmost importance for the company to carefully manage its overseas offices, in order to avoid an internal breakup due to the diversity between them. This should be taken care of by communicating a clear set of values that are present in any culture across the world. This basis of the corporate culture would thus be a linking element despite racial differences.
Works Cited
http://www.google.com/intl/en/corporate/
http://www.davechaffey.com/E-commerce-Internet-marketing-case-studies/Google-case-study/
Communication: Unlike other organizational cultures where communication most of the times is a one way traffic, in Google, communication is always multi-lateral directions. Employees can communicate with every one with the work involved and even with the top management to present their findings.
Google is multinational public corporation of United States of America that invested in cloud computing, Internet search and several advertising technologies. Its main business is to develop and host Internet based products and services. The company makes profit through “AdWords” which is internet based advertising program. The CEO of the company is Eric Schmidt. The company was founded by Sergey Brin and Larry Page who are known as the “Google Guys”. In the beginning the company was registered as a private entity. In 2004 the company’s status changed from private to public concern. After the status of company changed Eric Schmidt, Sergey Brin and Larry Page signed an agreement to work together at Google for twenty five year. The agreement will expire in 2029. The aim of the company was to make information universally available in an organized manner. Since then they have been doing this job excellently. The company’s headquarter is located at Mountain View, California.
Google’s corporate environment has always been groundbreaking and cutting edge since the company was founded. A significant portion of the company’s success must be given to the far out ways in which it develops it products and services, therefore, standard business practices probably will never work for Google.
“Google’s mission is to organize the world’s information and make it universally accessible and useful”. With this mission set the company created Google Zeitgeist which at every end year sums up what millions of people search for, still continued every year. Google is able to a hold a competitive advantage over its competitors such as ask.com and msn because it provides to its users with services such as cloud computing, software and online commerce and much more.
Google success can be seen in its staggering revenue figures. Google announced $55 billion in total revenue for 2013, which is 189th on Forbes 500 list, the majority coming from advertising (Google Investor, 2014). On top of this their profits exceeded $15 billion. Despite a narrow revenue stream, Google’s broad product range is also a measure of their success. Part of the strategic developed of the company has been through diversification. This has been achieved through commitment to a policy of bold and aggressive acquisitions, currently they hold over 100 products in their portfolio. This gives them broad awareness, vast economies of scale and sustainability across their product-lifecycle and Boston matrix (Hooley et al 2008).
excels in among its industry competitors is its distinctive competencies. They are defined as, “firm-specific strengths that allow a company to achieve superior efficiency, quality innovation, and responsiveness to customers,” (Hill, Jones, Schilling, 2013). Name recognition is one of Google’s strongest distinctive competencies. The word Google has become a synonym for “search” which has increased Google’s status as one of the most widely known search engines on the Internet. Another distinctive competency of Google’s is its human resources department. This refers more to the inner workings of Google, Inc. instead of its customer. Google’s human resources department is in charge of hiring the best engineers and innovative employees who will help grow the company and continue to distinguish it from other companies. Google also makes innovation one of their top public priorities, setting it apart from other competitors who do not provide new services or enhancements to the customers. The fact that Google is so open about everything from their innovative employee policies and benefits to their ever changing technology lets customers be sure they will never fall behind by using any of Google’s products or
Organizational culture is the essence of any company. It is the way a company separates themselves from the market and especially, from their competition. According to an article in Business Insider, “Corporate culture is the personality of a company and it can’t be faked” (Schawbel, 2013, Cultural research section, para. 1). For the purpose of this paper, I will be investigating the corporate culture of Google Incorporated. Google was founded in 1998 by Larry Page and Sergey Brin who met at Stanford University in 1995 (Google Company website).
The Google company has engaged the controlling location and position in its industry since the launching due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online searching engine as it affords its users with a product that is difficulty exchanged even though there are a lot of challengers. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running un efficient machine, giving attention to the most of customers and it ensure that it offers a quick and reliable product to its customers.
Google’s mission is to organize information from all around the world to be universally accessible and useful for users. Google is also well-known in Internet-related
Google is a public corporation that deals with Internet searching, advertising, and Web-based computing technology. All these have developed from an initial search engine and the company continues to advance even to date with partnerships and acquisition of other companies and products. All of these are due to its formulation and maintenance of a unique corporate culture that other organizations have to follow in order to be as successful (Rachet, B. 2014). What makes up Google 's strong culture are values that are widely accepted and strongly held (Rachet b. 2014). Google has topped the list of Fortune 100’s Best Companies to Work for 4 times (Kim, J. 2013). Although Google has many perks on their work campus, the real formula behind their
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” From the beginning, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.
Google has a high job satisfaction of 84%, and is named the best company to work for, four consecutive years in a row. ("Google Named Best Company to Work for for Fourth Year.") Google appears to have a fun, upbeat, exciting work environment, while actively following their philosophy, which is “to create the happiest, most productive workplace in the world”. The Google campus has cafes, coffee bars, open kitchens,
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)
Google is rated number three in the “25 Best Corporate Cultures of 2014” on the Business Insider website. The employees receive free food and a main campus that rivals a world class resort. (Business Insider 2014) Page’s goal as a leader is to “make sure everybody in the company has great opportunities, and that they feel they’re having a meaningful impact and are contributing to the good of society.” (Fortune 2012) He believes that his company should be treated as family and have a close relationship with each other to “figure out the best things they can do for them.” (Fortune 2012) From the interview, Page cares about the health and wellbeing about his employees. He says, “our people have also been a lot happier and more productive.” (Fortune 2012) They make sure that there is healthy food for their employees, doctors on site and more convenient health care. According to Glassdoor (website where employees anonymously review the company they work for), one employee says, "The culture is amazing too. Each employee does not mind helping the other out if they are stuck. I feel it is encouraged to reach out to others." –Google Software Engineer (Mountain View, CA) (Business Insider 2014) By having such a strong corporate culture, Page’s employees feel comfortable to voice their opinions, which results in the company’s future performance and