The Feminism Movement

For many years the word, “Feminism” has developed many different meanings and various people interpret this word in different ways. I interviewed five people who are close to me and I wrote down their responses to the questions, “What do you think Feminism is?” and “Do you consider yourself to be a feminist?” There were many different responses to these questions. I first interviewed my friend, Jordan. He mentioned that he believes feminism is about, “Power crazy, mannish women who think they are better then men.” He thinks he is a moderate feminist because he believes women should have rights; however he is not an activist of women’s rights (Jacqueline, 2000). When I asked my mother what she thought feminism was she replied, “Feminism is the promotion of women’s rights.” She believes she is a moderate feminist like Jordan, and her reasons for that are similar to Jordan’s. My friend Stephanie’s definition of feminism was very similar to my mom’s definition. However she believes she is not a feminist because she “doesn’t mind being the stereotypical woman.” My roommate Hannah believes feminism is the study of women and women’s rights. She does not know if she is a feminist or not, however she does know that she loves being a woman and wants to be treated equally as men. She does not want to be an activist of women’s rights though. Finally my friend, Mike thinks the same way as Jordan. He believes feminists are “women who are angry with men.” He does not consider himself to be a feminist because he thinks women are treated fairly today and they should, “stop whining” (Mayne, 2000).

I both agree and disagree with a lot of the responses my interviewees gave. I agree with the definition my mother, Hannah, and Stephanie gave regarding ...

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...mers. This common impression, affirmed by the rationales of theory of cultivation, rise the issue in this study as the association between the standards of British female audience and the principles image in advertisings is analyzed.

2.7 Social Expectation Theory

Theory of the Social Expectation started from theories of the British Sociological group. This presumption is a study to describe how community prospect are produced throughout images of women, roles, sanctions and rankings in media community. This theory aims that while images through media should or should not be reliable, viewers incorporate the understanding of practices of develop expectations and social behaviour of social prospective (Burr, 2008). In this study, Theory of Social Expectation elaborates the structure for demonstrating how women comprehend evaluates significant to other feminism.