The Era of New Technology

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::: INTRODUCTION :::

Many people cannot visualise the period of time when technology begin to develop incredibly fast day by day. By innovating products which never have place before people started to purchase the novelty as well as enjoy the revolution. The era of new technology also increase the market research as more people wanted to expand and invent different ideas to become competition. In addition the modernisation started to bring huge amount of profits so people begin to formulate more and more companies to come up with better inspiration as well as to beat the competition.

In 1946, Masaru Ibuka and Akio Morita establish company called Sony. The company created and launched the first magnetic tape recorder called the G-TYPE recorder in Japan. From that day he expands and invents new ideologies to his company as this was the first profitable product to the company. Next stage of Sony was receiving licensing rights to transition in 1953 from Western Electric. Furthermore, the release of the world’s first pocket transistor radio in 1955 which ascertain a market leadership position for the company. Sony was one of the first companies which arise on global market. As Christophe Catesson states “Since Sony does arise, it has been noted for manufacturing some of the best in-house standards for new storage and recording technologies as a substitute of adopting those products manufactured by other companies.” (2008)

The establishment of Sony Corporations in United States occur in 1960. The creation of the company name “Sony” was inspired by merging two words. The first one is “sonus” in Latin, which means “sound” and the other is “sonny” which means little son. “The words were used to show that Sony is a very small group of...

... middle of paper ...

...many profits as until now.

As Sony has in plans to invent the multi device which be combined of phone, console and notebook. Another creation which has to bring on the market is Bright Era projectors. New invention like that will keep the Sony brand on the top of the list as well as getting the bigger profits.

In 1955, Morita prediction to the Sony Company states “that Sony would be famous around the world within 50 years” For instance it develop more rapidly as he thought. The impact of Sony on the marketplace worldwide is very strong as well as has many followers in their innovations. Finally summarise the all undertakings that Sony have made by these days is “company culture and widely acclaimed by customers of all ages and in all parts of the world.” (2011) Sony creators should be proud of themselves and feel the satisfaction of the benefits to the future.

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