Tesco Website

Tesco Website

Tesco has expanded rapidly in the past ten years and has become the

largest supermarket in the country. The growth has been based on a

sound strategy of customer focus, expansion of services and goods, and

domestic and international expansion.

The purpose of the website is to create value for customers and to

earn their lifetime loyalty. Tesco’s success depends on the people who

shop with them and also the people who work for them. If the customers

like the website and find it easy to use they are more likely to come

back and shop again.

The Tesco website offers so much that it’s a bit overwhelming the

first time you visit it. Aside from the online supermarket, there’s a

music download shop, a Holiday & Flights section, and phone and

broadband internet services.

[IMAGE]The Tesco’s homepage is pretty good but it does contain quite a

few graphics, so it wouldn’t be suitable for 56k user’s to go on there

site due to the amount of time they would have to wait for the whole

page to load. A bad thing that Tesco’s have not added to their site is

a version without any graphics so that 56k user’s wouldn’t have a

problem browsing the site. Due to this fact Tesco’s might lose a few

customers but now that broadband is becoming more of a standard

connection, this is Tesco’s target audience. Here is a screen print of

the homepage so you can see how bad it might be for 56k user’s.

This site has been designed for ease of use. The main navigation

includes all the main sections of the website and runs down the left

side of each page. Clicking on any of these items will take you to a

specific section of the website. Choosing a section will also reveal

any further content within a pages section. The bigger graphics on the

homepage are to do with saving the customer money and sale prices;

this is because they are trying to catch the eye of the user and to