Question 2 The sector of telecommunications is growing at a very fast rate. The number of people who need to communicate is increasing with time. This has created a favourable market for phone manufacturers and service providers all around the world. In Australia, the telecommunication business is doing well. However, a higher proportion of the population has developed a desire for smart phones. The demand for this kind of phone manly arise from teenagers, young adults and middle aged individuals. Teenagers needs these phones as a form of identity, a means of communicating with their friends (via instant text messaging, social networks and phone calls), mode of entertainment (music, videos and pictures) and as a means of surfing the internet. Young adults and middle aged individuals need these phones due to the numerous applications that they have (Dimitrova, 2002). These applications makes it easier for them to conduct their daily activities. A business man for example, may need the phone to communicate with his clients, check the status of his company on the stock exchange, make deals and still maintain his calendar. iPhone 4S is the best gadget to satisfy this demand. This is an American phone that is manufactured by Apple Inc. To commemorate the life of the founder and CEO of the company, the entry of the phone into the Australian market will boost the sales of the company. iPhone 4S is a gadget that can be used for communication and entertainment. It is the fifth generation phone to be released by Apple Inc. since 2007. The phone has a touch screen, aluminosilicate in glass casing, light, a huge internal memory (16 or 32 GB), strong signal and a long battery life (Apple, 2011). These features have made the phone to be wid... ... middle of paper ... ...This will increase the chances of purchasing it. Finally, the phone should also be advertised in social networks (Bach, 2007). This includes advertisements on networks such as tweeter, facebook, MySpace and so on. A large number of the individuals who form the target group of iPhone 4S are members of these networks. It will therefore be much easier to reach them while advertising on these websites. It is through these organizations that customers know the latest products that are present in the market, means of acquiring new softwares and phone upgrades, where to purchase genuine phones within their localities and the best places to repair their phones (Jugger, 2009). With careful application, these e-marketing strategies may make iPhone 4S entry into the Australian market to be successful. These methods will be effective in reaching and informing consumers.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
It is difficult to exist in today’s society without being influenced by the dramatic increase of the technology use and especially the use of cell phones. The cell phone market is becoming more saturated and competitive. Thus, marketers tend to look for new segment groups, study them, and eventually influence their decisions. Due to the rise reliance on technology, much of the communication between teens occurs through the digital use, particularly through their cell phones. More than 65% of American preteens have their own cell phones. (Solomon 2011) Consequently, marketers believe that children are the new targeted customer that will create the future market growth in the smartphone industry.
The principal conclusions of this report show that the iPhone is a successful product that combines interesting features: iPod, internet browser and mobile phone, which satisfy the customer’s needs moreover it is also exceeding their expectations thanks to its fashionable design. However the UK current mobile market is very competitive, so Apple will have to deal with tough competition against established mobile phone manufacturers. The report finally comes up with some recommendations that can help improving Apple’s performance and the marketing environment for the iPhone, these are mainly:
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
Product;the key is providing a product that appeals to customers in more than way “iPhone is more than just a phone. It combines three devices in one: a revolutionary mobile phone, a widescreen iPod, and a breakthrough Internet device. All that and more makes it the best phone you’ll ever use” apple website.By investing in a phone that is capable to provide all these different functionalities save consumers ...
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
Whenever a person is communicating through a telephone they are unaware of the nonverbal communication cues throughout the whole conversation. Since the person is not relying on visual cues, problems are likely to arise. In Garth’s case, when he calls the Auto Dealer, he begins to become easily irritated and decides to stop doing business with the dealer. The reasons why Garth became easily irritated all began with the greetings of both the receptionist and the salesperson. Next Garth was placed on hold a total of 4 times and was cut off twice by two separate employers.
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.
Cell phones have changed from an item of luxury to an everyday necessity for some people. Twenty five years ago, a phone was just a way to contact someone. Mobile phones have become one of the most common tools of communications for both young and old. Cellular devices have redefined relationships and social conduct, and transformed the daily lives of many individuals. Cell phones no longer function just as a communication device. Today it has many other uses. Cell phones are used for games, calculators, texting, calendars, social sites, and pictures. In addition, there are many apps that one can download on a phone. Mobile phones help us keep track of our lives.
In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.
The telephone is one of the greatest inventions of all time. Without a telephone, life as we know it today, would be much more difficult and time consuming. Some of life’s activities might even be impossible. Talking to loved ones that live far away, changing work schedules, making appointments to have the utilities turned on in our homes, paying the bills, and calling 911 are all actions that can be completed in the blink of an eye, by using a telephone. Ironically, improved communication, the biggest asset to having a phone has been significantly destroyed by the use of the newest technologically advanced cell phones. Furthermore, despite all of the wonderful benefits there are to having a telephone, the transformation and advanced technology of the new and improved “smart” mobile phone has created a world geared toward speed and quantity; while on the other hand promoting haste, less than acceptable customer service, dreadful family relationships, impatience, poor spelling, and memory problems.
The world today is a result of centuries of evolution; one of the major adaptations is technology, specifically the invention of the smartphone. The smartphone is a cellular phone that has the capabilities of performing similar functions to that of a computer (Oxford Dictionaries’ online dictionary, n.d.). The smartphone is owned by youth for the most part; however, adults and seniors are also turning toward using this device. This in turn demonstrates the popularity of this marvelous device, and is the reason why it is constantly monitored by its users. The continuous evolving of the populations' wants and needs such as communication, searching of information, entertainment and recording, makes owning a smartphone essential, and beneficial as it is portable, reliable and efficient.
Local and imported mobile phones are widely used in the Philippines. Filipinos have different reasons or preferences on choosing the mobile phones that they would use. Features and functionalities are the most preferences of the mobile phones buyers. Filipinos are aware that imported mobile phones are dominant mainly because of its undeniably amazing features. Imported mobile phones adapted to the desired features of the users. On the other hand, local mobile phones adopted the features of the imported mobile phones making them akin to some features. However, eventhough they share the same features, there are still differences in them. Mobile phones, today, have advanced features that are useful to users. These features include video quality, imaging, internet access, texting and calling under the wireless communication, games, dimension which is further classified to screen size and the entire cellphone size, music, battery, memory storage and input mechanism.