Telecommunication is one of the growing industries of Pakistan economy ever since this sector is opened to private organizations; this sector grew about 80% in 2007, while average growth rate for the industry has been 100% in last four years. By April 2010, there were 97.6 million mobile phone users in Pakistan and currently this has increased to more than 17 million. This sector’s revenue grew by about 20 percent in 2009 and generated Rs 327.8 billion in the Pakistan economy. In the year of 2008-2009 the total revenue collected by the Pakistan Government from this sector was above Rs. 100 billion. Telecommunication is heavily taxed and the most documented sector of the economy as compared to others. In terms of taxes, Pakistan mobile phone sector continued to be one of the main contributors to national exchequer. Government collected Rs 71.95 billion as tax collection by mobile sector, at the end of the year. Telecommunication has become one of the basic need and an essential part of our life; people feel a comfort in their life with these facilities. Main reason of all this is connectivity and information sharing. However telecommunication has been one the most suffered sector too, due to its share of problems and issues such as dual tax domain where both the federation and provinces are bent upon taxing the sector. Another hurdle is heavy taxation as Federal Excise Duty with increasing trend. This industry started in 1947 from the humble beginnings of Posts & Telegraph Department and in 1965 the establishment of Pakistan Telephone & Telegraph Department occurred. In 2001, PTCL launched its mobile and data services subsidiaries by the name of UFONE and PAKNET respectively, PakNet was later dissolved later, while Ufone kept in ... ... middle of paper ... ...ll act as a triggering factor for brand managers to take decisions in order to enhance sales and make strategies upon usage of most competitive, enduring and successful promotional tools. 1.6 LIMITATIONS OF THE STUDY: This research studies the effect of sales promotional tools such as promotional discounts, free trial, coupons and in-store display, which affects the buying behaviour of cellular industry. The data has been collected from Karachi-Sindh with the sample size of 300 under the age bracket of 20-40 years old individuals, so this may not provide the clear image of rural and other suburban areas of our country and due to age limitation it will not cater the impact of other available portion of population which is lower or above the age bracket, above limitations are due to time and lack of available resources in order to reach other demographic locations.
The telecommunications industry is of vital importance to the development of the information-based economy. AT&T need to supply access to cost efficient, timely and innovative telecommunications services.
Background One. Tel was launched by Jodee Rich and Brad Keeling in 1995 (Cook, 2001). At first, it looked to get the advantages from deregulation of the telecommunication industry by reselling other network’s capacity and making money through stock market speculation. Rich and Keeling tried to increase the company’s shares rather than profit the company (Cook, 2001). Initially, One.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
Uganda is a land-locked country located in East Africa, bordered by the Democratic Republic of Congo, Kenya, Rwanda, Sudan and Tanzania. It is a developing country and with a population of about 36.35 million inhabitants, it is one of the fastest and most consistently growing economies in Africa. Uganda Communications Commission (UCC) is the country’s regulator of the communications sector. According to World Bank’s data, the number of mobile cellular subscriptions in Uganda has been increasing gradually every year; reaching a mobile subscription of 45 (per 100 people) in 2012 from 29 in 2009. This makes 16.35 million mobile subscribers as of 2012 which is forty-five percent of Uganda’s total population. The introduction of mobile telephony has revolutionized the country’s telecommunications industry which is now considered over-crowded with a presence of eight networks in the market. MTN launched its services at Uganda in 1998 and since the recent launch of LTE network in April 2013, MTN it has become one of the leading telecoms in Uganda.
It has been faced with a number of problems with time, one of which is the entry of many other telecommunication companies into the market over the years. The companies include, Telkom Orange, Yu and Zain. So far the main rival is Zain. The problem caused by the entry of other companies is that they bring about unwanted competition (decrease in market share). This problem can be solved by conducting a marketing research.
than half of the 49 million mobile users in India carried a Nokia handset. Six out of every 10
Pakistan’s largest cellular provider maintains a tremendous growth rate despite the deregulated market. With the introduction of new products into the market and expansion through various rural and urban cities, Mobilink continues to capitalize on its position in the market.
In the process of getting the development center up and running a state owned telecommunications utility, Dnipro Telecom, had made it difficult for Zhuk to get the phone lines his comp...
This article studies the relationship between advertising and sales promotions and their impact on brand equity. A main priority for most companies is to establish and achieve a strong and powerful brand name. A company can build a strong brand name by creating the market for their customers want. By creating a strong brand name, a company will become more established. Brand equity is important to the producer, retailer and consumer. The consumer knowledge of the brand says how the producer will produce and market the product. The consumer knowledge of the brand name also determines the quantity the retailer will sale. Brand equity can have a positive or negative effect. A positive effect would be for everyone to recognize the name and purchase the product. The negative effect would be to have the product recalled. Brand equity is important because it can offer many advantages for a company. Brand equity can create a high demand for your product, reduce marketing cost and the company’s brand name will have high credibility.
India has seen unprecedented growth in mobile subscriber base and is second only to China. It is expected to have73 % mobile penetration in India by the year 2016. Mobile usage, which was previously restricted to urban India, has started penetrating the rural hinterland of the country at a good pace. The rural tele-density has grown at a startling rate and is over 15 per cent
Being one of the most valuable brands in the world, it has captured a major market share in the European telecom industry (Vodafone Annual Report 2013). Again, we will make a comparison among these countries to see which has the highest probability to succeed in the market and what could be the best strategy, not only to enter into the market but also to survive in severe competition with other international companies already operating there. The reason why I have chosen Bangladesh is that it is a huge market with a population estimated approximately 166.28 million as of 2014 and ranked 8th in the list of countries by population (CIA Factbook, 2014). Like other developing nations, the growth of telecom market in Bangladesh has exceeded all expectations and has made a significant impact on the country’s overall economy in terms of aggregate investment, FDI and production level (Islam, 2010). More than 124.705 million people of the total population of 166.28 million have mobile phone subscription. (BTRC 2014 & CIA Factbook
He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people, which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affects the products in two ways. Firstly, by basic demand, which builds consumer desires for old products of the company and secondly, refers to a new brand of the company.
In the report of TEKsystems’ Annual IT Forecast 2014 (2014, p.3), [3] IT industry (excluding telecommunications) occupies 29% of the whole industry pie among ten main industries and become the biggest part in 2013. In addition, the ICT industry trade association released news titled “Positives outweigh challenges” and forecasted that the IT industry is likely grows moderate in 2014 (2014). [4]
People in the present society have turned from the use of the old means of communication to the more advanced and technological ways of communicating. Technology has made it easier for people to communicate in a faster, efficient, and cost saving means through the introduction of the communication channels. The world has turned out to be the centre for technology with different technologies emerging daily as the people continue to develop from time to time to cope with the growing technology. The benefits of adopting the communication technology are explained in this article which shows why people do not function without technology.
At present there is excess capacity in the cable industry of Pakistan. Hence, the aspect of additional business remains uncertain, and the margins can come under pressure.