The Emirates Group major ancillaries are Emirates and DNATA. DNATA was formed in 1959 by the then Dubai government. It consisted of two employees whose primary responsibility was to provide ground services to airlines at the new Dubai International Airport (DNATA, 2014). The airport was officially opened in 1960 and incorporated the open-skies policy (The Emirates Group, 2014). The open-skies policy was an agreement that allowed airlines to eliminate government interference in commercial airline decision routes, capacity and pricing (Department of State, 2001). DNATA in the 1970’s expanded their airline ticketing offices and created the new specialized cargo division. The new cargo division helped the company’s cargo revenue to increase in the late 1970’s (DNATA, 2014). DNATA has continued to enjoy the success of their year to year revenue increases. The company has acquired other flight handling services and is currently among the largest travel management services in over five continents. The company is known around the world and are currently going above and beyond in 38 countries (DNATA, 2014) to meet their customer expectations.
Emirates airlines was formed in 1985 with an ambitious $10 million revenue generation in only five months (The Emirates Group, 2014). At the formation of the airline, the company did not own any aircrafts. An agreement was made with Pakistan International Airlines to lease their Boeing 737 and an Airbus 300 B4 (Hasan, 2013). The First flight departed Dubai International Airport on October 25, 1985 en route to Karachi, Pakistan. New destination agreements were signed in 1986. The airline started flight services to places like Egypt, Bangladesh, and Jordan. That same year, the airline reported losses...
... middle of paper ...
...ion School & Dhaka Project. Retrieved from Emirates: http://www.theemiratesgroup.com/english/our-vision-values/community_initiatives/emirates-airline-foundation-schoo-dhaka-project.aspx
The Emirates Group. (2014). Our Brand: The Emirates Group. Retrieved from The Emirates Group: http://theemiratesgroup.com/english/our-brands/our-brands.aspx
The Emirates Group. (2014). Our Company: The Emirates Group. Retrieved from The Emirates group: http://theemiratesgroup.com/english/our-company/awards-accolades.aspx
The Emirates Group. (2014). Responsibilty. Retrieved from The Emirates Group: http://www.theemiratesgroup.com/english/our-vision-values/emirates-a380.aspx
The Emirates Group. (2014). The Emirates Friendship Hospital Ship. Retrieved from Emirates: http://www.theemiratesgroup.com/english/our-vision-values/community_initiatives/the-emirates-friendship-hospital-ship.aspx
The Clorox Company. (2014, February 4). The Clorox Company Reports Slight Sales Growth on Top of Strong Year-Ago Results; Updates Fiscal Year 2014 Outlook. Retrieved March 21, 2014, from http://investors.thecloroxcompany.com/releasedetail.cfm?ReleaseID=822888
Fortune 100 Best Companies To Work For. (2014, February 3). Fortune 100 Best Companies to Work For . Retrieved April 18, 2014, from http://money.cnn.com/magazines/fortune/best-companies/2014/snapshots/75.html?iid=BC14_lp_arrow1
Target Corporation. (2011, March 11). Target 2010 Annual Report. Retrieved March 9, 2012, from http://investors.target.com
As Frontier approached its 10th year of operation, Frontier officials realized an image shift was in order. The airline had established a reputation for friendly and reliable service, and reasonable airfares, mainly appealing to leisure travelers. But they reali...
The Clorox Company. (2014, February 4). The Clorox Company Reports Slight Sales Growth on Top of Strong Year-Ago Results; Updates Fiscal Year 2014 Outlook. Retrieved March 21, 2014, from http://investors.thecloroxcompany.com/releasedetail.cfm?ReleaseID=822888
(8) Hinton, Sean. (2008, March). General Electric Company (GE). Wikinvest Retrieved March 3, 2008, from http://www.wikinvest.com/stock/General_Electric_Company_(GE)
"History of United Airlines." History of United Airlines. Avstop, n.d. Web. 24 Mar. 2014. .
1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks
“Southwest Airlines ” Standard & Poor’s 12 Apr 2014: n. pag. S&P NetAdvantage. Web. 12 Apr. 2014.
Habitat for Humanity International. (2017). Annual Reports and 990 Forms. Retrieved from Habitat for Humanity International.
"Red Bull the company - Who makes Red Bull? Red Bull Origin :: Energy Drink :: Red Bull." Energy Drink - Red Bull Products &Company :: Energy Drink :: Red Bull. N.p., n.d. Web. 16 Feb. 2014.
In March of 1985, Emirates airlines was created with support from Dubai's royal family. With an investment of 10 million US dollars, Emirates was able to lease a Boeing 737-300 and an Airbus 300B4 for two years ( The Emirates Group). The airline commenced its operations with a new route from Dubai to Karachi on October 25th 1987 and was once again assisted by the royal family who purchased Boeing 727s.
Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly, and with a strategy of concentrating on customer needs by providing exceptional in-flight service, the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s, SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and other sources, the company has achieved a sustainable competitive advantage, as well as a reputation for classy elegance.
Air India airline is one of the biggest airline in the India. It was established by the famous company TATA and since its incorporation. It has grown very well and has spread all over the world in the different destinations. It has become the reputable brand in the airline industry with having the operations over 152 destinations. It has link up connection in the 35 countries and it has currently having 137 fleets. This company becomes the public limited company in the 1946. The company has international and the local route and its performance is increasing day by day with the pace of the good growth as compare to the other airlines in the industries in the area and the channels in which this airline is working.
Porter stated; “for an airline to succeed in the marketplace, it must have a sustainable competitive advantage” (Porter M. E., 2008). The airline industry is the highest competitive industry, and I believe a sustainable completive advantage is essential to succeed in the future of the aviation industry. The competitive advantages that an airline embrace, needs to be based on the airlines strategy and differentiation to competitors. Emirates displays how it has a strategy and how the airline gets ahead of its competitors through how unique it is.