Dana Mattioli authored Tablets: Ultimate Buying Machines in a published WSJ.com article of September 28, 2011. The article describes the new purchasing relationship between tablet owners and their shopping habits. This relationship, spotlighted by retailers, portrays tablet owners as high impact shoppers, placing large and expensive orders via online order sites.
The main characters in this article include various tablet owners, portrayed as more affluent than typical shoppers with an average larger orders. Alongside them are retailers, such as Macy’s Inc., Abercrombie & Fitch Co., Gap Inc., QVC, and Sephora, which are changing their retail strategies to respond to the growing tablet trend. Some retailers have aligned with Google Inc. and TheFind, taking advantage of these sites’ tablet catalog apps. These new retail strategies are supported by research statistics from firms such as Forrester Research and comScore Inc.
These research firms have provided retailers with statistical data about tablet owners buying tendencies. Information consists of the number and percentage of online shoppers, including tablet owners, along with their shopping and conversion rates; conversion denotes shoppers that have been converted from browsers to paying customers. Tablet shoppers, along with other online shoppers, are also measured by the size of their placed orders. Various online shoppers, using diverse digital devices, are analyzed by mobile devices used for online shopping along with the access mode being used, i.e. mobile app vs. company’s main website.
The article theorizes that tablet owners purchase more using their tablets due to their infatuation with the device and its easy, interactive mode of operation. Finger touch scre...
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...pe of product being marketed, market logistics are an extremely important part of customer satisfaction. Efficient market logistics that align optimal inventories with effective transportation decisions is crucial to making or breaking customer satisfaction.
This article describes a new and expanding retail venue of tablet users that are generating large revenues for retailers. Retailers that efficiently market their products through tablet applications and revamped main websites will experience an increase in this niche retailing scene.
Works Cited
Kotler, P., & Keller, K. L. (2009). A framework for marketing management: Integrated with PharmaSim. Upper Saddle River, NJ: Pearson Prentice Hall.
Mattioli, D., (2011, September 20). Tablets: Ultimate Buying Machines. Retrieved from http://online.wsj.com/article/SB10001424052970204010604576597151983657300.html
...nging technology market, they too have to make more innovative tablets capable of advanced multitasking.
are Apple stores so successful and continue to increase in popularity when Apple products are readily available through other retailers who are more convenient and with a lower price? The reason, Apple differentiates itself from other retailers in that it offers a value-added service (Majeski, 2011). Apple doesn’t just want to sell products; it wants to show customers how to maximize benefits from technology (Majeski, 2011). Thus, in order to accomplish this goal, Apple offers a high-value customer service retail experience.
The rapid advancement of recent technology is revolutionizing how the consumer shops. Online shopping has become vastly popular and consumers are utilizing this technology with the increasing practicality of the Internet and mobile devices. The apparel industry is cutthroat competitive in the global market. Retailers without a substantial competitive advantage do not stand a fighting chance. Now more than ever, competition amongst companies such as GUESS? Inc. and Gap Inc as well as other leading brands has become fierce. Internet marketers are pulling customers from stores. Smartphones have become the new phenomenon and have increased online shopping. Consumers are more aware of prices and have become better shoppers trying to purchases clothing with deep discounts. As a result, stores are forced to put special offers on items on a frequent basis knowing that consumers can buy that cheaper somewhere else. For this reason, GUESS? Inc.’s prices have declined over the years. Even companies like Gap Inc, known for selling products at reasonable prices, have changed strategy to keep up in the retail market. One factor boosting online shopping is ret...
Generally, since impulse buying is typically considered to be an undesirable and unplanned behavior (Hausman, 2000; Rook and Fisher, 1995). What’s more, when users are browsing Website or platform content on a mobile device, the higher the degree of attentional involvement, the more enjoyment the user will feel (Hoffman and Novak, 1996). And the higher the enjoyment felt by consumers on the Internet, the more likely they were engaged to make a purchase decision impulsively (Moon and Kim, 2001; Keeney, 1999; Wu and Ye, 2013).
"Showrooming" was considered the new consumer behavior after E-commerce (online retail market) has emerged which was expanding at a rate of 17% per year. "Showrooming" is when shoppers enter the physical stores to view the features of the products in which they want to buy and they would leave the store and purchase the products online for lower prices. This consumer behavior poses a great threat on the brick and mortar retailer stores by creating an alternative to buying products for much lower prices which impacts a number of sales the retail stores are making. Another factor that contributed to the concept of showrooming was the new price matching mobile applications which allowed consumers to make price comparisons
Shopping online is the best way to purchase items because people can often find better deals, saves finances and energy, and allows customers to shop at any time they choose. Online shopping has risen due to the fast paced lives that people all tend to live these days. Most people like doing their shopping online because it is a lot more convenient to access a website or device rather than finding the time to actually go to the store and hunt down the items customers are looking for. “[It is expected that] by 2017, there will be five devices/connections for every internet users.” (Bort). With those numbers, many people will probably prefer online shopping due to how many devices are in each household and because of the simplicity of online shopping.
Huggestuen, John, 2013, December 15th.. Smartphone and Tablet Penetration. The Business Insider. Available at: [Accessed Mar 25th, 2014]
Kotler, P. & Keller, K.L., (2009), A Framework for Marketing Management. 4th edition, Pearson Prentice Hall: USA
Buying everything from books to electronics and food online is something very common today. People from different demographic segment and different backgrounds are shopping thru internet retailers. Some of them are more likely to shop on internet than others.
With a 16% increase in the ecommerce retail sales of USA (U.S. Census Bureau, 2015), ecommerce sales amounts to about 10% of total retail sales in the country. Seeing such an increasing trend for the ecommerce retail sector, Walmart has been adopting omnichannel strategies to make the shopping experience better for its customers. By combining the three primary platforms of shopping – mobile app, website and physical store, Walmart is using all three channels to project an integrated experience for the end consumer. Several initiatives have been taken by the company to increase its presence in the online retail space. A brief timeline of
“It takes little effort to be a consumer. The simple act of buying a good or service is the only requirement for entering the club of consumerism, but in the free market economy the consumer is a special person” (Essock, 1978). Retail personnel seek to acquire buyers’ wants and needs in their products and hope to meet their customer’s desires, keeping their fingers crossed that they will return for more merchandise. Although those weekly, monthly, or even yearly shopping trips become second nature to customers, employees in the retail business thrive off these shopping routines, habits, and patterns. To find these patterns seems simple, but with an array of consumer characteristics the search can become complicated (“Types of
To save some time shopping in market, people prefer things come at their door steps. That’s is why online shopping trend is getting at full throttle. In spite going to market and finding the right thing, people are now Googling a few queries and they get the right thing in right price, which in return gives them good thing at better price and hours they would go shopping are now saved. Figures from the Organization for Economic Co-operation and Development (OECD), in 2007, show that six out of ten British adults use the internet to buy products such as food, clothing, music or holidays [1]. But that was in 2007, figures have grown much more than that.
Clothing retailers now realize that today’s shopper is completely mobile, and this has great implications for business. Acting largely as a facilitator of sales, mobile applications are important in the following ways:
In the United States, using a smartphone or tablet has been an unstoppable trend. According to the report from Pew Internet, in the United States, 56% of all adult population is smartphone user, 35% have cellphone, which is not a smartphone, and only 9% do not own any cell phone (Smith). At the same time, the tablet computer has been growing substantially since 2010, especially with the advent of Windows 8. Pew Internet shows that 34% of the United States adult population owns a tablet computer, representing a growth of more than 30% in three years (Zickuhr). Although these reports were based on the adult population, many children their own mobile devices. Such a device will provide them the accessibility to browse the Internet, listen to music, watch videos, play games both instantly and with unlimited quantity.