SWOT Analysis of the Blue Spa Company

The business plan I selected and will be conducting a SWOT analysis is of the Blue spa company which as the website states is, “a company that has created a brand concept consisting of both skin care and athletic apparel utilizing multiple channels of distribution.” (Bplans, 2014) This company mainly focuses on female customers that are between the age of 25 and 65. Their target audiences consist of people who are interested in healthy living, fitness and just an overall holistic approach to things. The strengths of this company consists of skin care products and fitness apparel that are of high quality which include face masks, cleansers, make up, facial scrubs body lotions, tights, shorts, socks, totes, etc. The strengths of this these quality products is that they slightly differ from brand name products which we know of because the blue spa company has their products based on two themes which are botanicals and Thallasso therapy. Another strength of theirs is the fact that there are not many fitness apparels that are targeted for women and this company is specifically aiming their products and items for women. In addition, the way the blue spa company chose to market their company by launching catalogs to educate and inform the consumers about the benefits of the Bluespa Company is also another strength because there are many older women who do not take advantage of the internet, so a catalog in their case would be very useful. Another strength is the fact that owners Ray and Barbara Brunner are the founders of this company and combined their talents and skills together, they have over 6 years’ experience in the retail industry. The weaknesses of the Bluespa Company is the fact that they target mostly educated women ...

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...ed in purchasing their products, but the Bluespa Company differs from them in the sense that they will be positioning their market in the lower price quadrant of high quality products. But because the Bluespa Company has not yet established their name consumers could question the difference between products from Clinique versus a product from this company. This company needs to market in a way like no other skin care line has ever done it, so that they are able to attract customer and satisfy their everyday needs if not much more. The strength, weakness, opportunities and threats are all things to consider when opening up a business for the first time and these are just a few examples of the Bluespa Company’s SWOT Analysis.

Works Cited

Bplans. (2014). Retrieved from http://www.bplans.com/cosmetics_manufacturing_business_plan/executive_summary_fc.php#.UvfVH_ldUp8