SWOT Analysis of Montgomery Ward's

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Page No. Content

02 Introduction

03 Company Background

03-04 Early History

04 Synopsis (Montgomery Ward)

05 Primary Customers

05 Competitors

06 SWAT Analysis

07 Company Failure (Bankruptcy, restructuring and liquidation)

08 Some common reasons for company failure

08 Why Montgomery ward is no more

09-10 Survival of the fittest: How could Montgomery would survived

10 Recommendation

11 Conclusion

12 References

Introduction

Montgomery Ward is the name of two generally unique American retail ventures. It can allude either to the outdated mail request and retail chain retailer which worked between 1872 and 2000 or to the first name of the online retailer presently known as Wards. Industry specialists said Montgomery Ward, the 128-year-old retailer that as of late published its end, was the cause all its own problems and was unable to rival other immediate advertising monsters. After the organization affirmed the end of 250 stores and 10 conveyance focuses on Dec. 28, immediate advertising specialists and experts said they were not astounded when the end came. Montgomery Ward, which started list shopping, was described as having neglected to stay aware of the evolving times. It couldn't create a procedure to contend with new confronted organizations, for example, Target Corp, Wal-Mart Stores Inc. what's more other mid-range claim to fame stores that cut into its business.

Company Background

Montgomery Ward & Co, Incorporated is a national retailer with more than 400 stores in 43 states. It is the ninth-biggest US retailer and the biggest secretly held company in the nation. The organization worked various retailing ideas, including the leaders company, which held up to...

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...ay 2011. Web. 17 May 2014. .

2- Webb, Steve. "Montgomery Ward cut out of busy retail market." National Real Estate 1 Jan. 2001. Web. 18 May 2014. .

3- A. Hines, Janet. "Montgomery Ward's Demise Comes as No Surprise." The direct Marketing News. N.p., 8 Jan. 2001. Web. 18 May 2014.

4- STEINHAUER, JENNIFER. "Montgomery Ward Seeks Bankruptcy." The newyork times 8 July 1997. Print.

5- Miller, Chuck. "Montgomery Ward fails to alert victims of breach." SC Magazine 27 June 2008. Web. 18 May 2014. .

6- "Montgomery Ward." Wiki. N.p., n.d. Web. 18 May 2014.

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