Introduction
Hookah and shisha is a product that has been increasing in popularity in other parts of the world, but hasn’t really penetrated Australian sores (Brockman, 2012). Due to this Hookah house will provide a unique experience and venue where clients can indulge in our products and enjoy themselves. Hookah house will operate almost like a bar/lounge, with comfortable sitting, music and hopefully new people to socialize with, but instead of serving alcohol hookah and shisha will be served. Overall, Hookah house will offer another option instead of the social norm of drinking and will offer a place for partygoers and other individuals to go and relax. In order to optimize the success of Hookah house the following marketing aspects will be examined; internal analysis, external analysis, market analysis, SWOT analysis, target market selection and positioning strategies and objectives.
Mission
Hookah house is a business that aims to provide a unique alternative to bars/clubs and a way in which individuals can relax after a big night of clubbing and socializing around Brisbane city. Hookah house will offer both high quality tobacco shisha and herbal shisha, which can have numerous medicinal benefits. The atmosphere at Hookah house will ensure patrons will have a friendly, welcoming, relaxing experience where individuals can have an enjoyable night, whilst indulging in our fine products. Fundamentally, Hookah house will act as a venue where consumers can have access to an abundance of shisha blends, which can aid in relief of modern day stresses.
Resources
Premium resources are essential for hookah house to operate at its maximum potential. One of the most important resources is the building and location of the business...
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...business provide a unique product and experience to the customers, which generates a competitive advantage. The threats and weaknesses are realistic and therefore, proactive planning can be implemented to minimize/avoid the risks to the business and can give a genuine estimate into the profit margins of the business. Thus, by ensuring the weaknesses and threats are insignificant the strengths and opportunities of the business can flourish and consequently, guaranteeing increases in the value of the business and a strong competitive advantage.
Works Cited
Brockman, L. N., 2012. Hookah's new popularity among US college students: a pilot study of the characteristics of hookah smokers and their Facebook displays. New york: The health and Smoking press.
Hoffmann, D., 2003. Medical Herbalism: The Science and Practice of Herbal Medicine. vermont: Healing arts press.
Mathews, Holly F. "Introduction: A Regional Approach and Multidisciplinary Persepctive." Herbal and Magical Medicine: Traditional Healing Today. Ed. James Kirkland, Holly F. Mathews, C. W. Sullivan, III, and Karen Baldwin. Durham: Duke UP, 1992. 1-13. Print.
Herbal medicine has been around for thousands of years. “The ancient Chinese, Indians, Egyptians, Babylonians, and Native Americans were all herbalists”(Herbs Friends of Physicians). The ancient Greeks and Romans were also herbalists (Herbs Friends of Physicians). Traditional medicine was the dominant medical system used in both rural and urban areas until the arrival of Europeans changed the medical
Traditional Chinese Medicine: An Introduction [NCCAM Backgrounder]. (n.d.).National Center for Complementary and Alternative Medicine [NCCAM] - nccam.nih.gov Home Page. Retrieved December 11, 2011, from http://nccam.nih.gov/health/whatiscam/chinesemed.htm
The major use for herbal medicines is for the promotion of health and for therapy for chronic conditions, instead of being used for life-threatening conditions; except in the event of say advanced cancer or new infectious diseases when conventional medicine practices no longer are working an individual may use traditional remedies. While traditional medicines are often mistaken that because they are natural that they are safe, non-toxic, which is not always the case. In cases when an individual is taking herbs with prescription drugs, over-the-counter medications, or other herbs that may cause some adverse side affects. As a flourishing commercial enterprise, it doesn’t matter why an individual uses traditional medicines, it provides important health care services for individuals that have access physically or finantually to allopathic
Collinge, William. The American Holistic Health Association Complete Guide to Alternative Medicine. Berkeley, CA: Warner Books, 1996.
Howard, Gregg. (2000). Native American Healing Alternative Medicine. Retrieved from the World Wide Web October 4, 2000: http://www.nativeamericanhealing.com
On Complementary and Alternative Medicine: An Overview and Alternative Therapy. Alternative Therapies in Health and Medicine, 18(4), 20-36. Retrieved from http://search.proquest.com.uproxy.library.dc-uoit.ca/docview/1114602433
...ncyclopedia of Alternative Medicine (3rd ed., Vol. 1, pp. 294-296). Detroit: Gale. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CCX3240100116&v=2.1&u=lincclin_bwcc&it=r&p=GVRL&sw=w&asid=4067c102a22c9acaea6a4145f4e39b00
Rigotti and associated found one third of college students are current tobacco users (Obermayer, Riley, Ofer, & Jersino, 2004). College students however are unlikely to seek professional help to quit smoking. 46 college student participants, aged 18 to 25 year old in the Washington D.C. area participated in the study. Subjects reported smoking an average of 28 cigarettes per week and had a desire to quit smoking within the next 30 days. Measurements were taken on the Seven Day Reconstructions, Nicotine Dependence Syndrome Scale, and a program questionnaire at pretest and six weeks later at
...ompletes an analytical assessment of a firm. A firm establishes its competitive building by investing scarce resources again and again in its value-added activities. By doing this the organizations will be able to give rise superior products and services that the buyer's desire and continue to grow the business and adhere to its strategic plan once implemented.
...c management or planning presents a structure or agenda for dealing with issues and solving problems, therefore, understanding potential risks or pitfalls of strategic management and being prepared to deal with them is critical and vital to success. Strategic management not only permits top leaders and managers to be more proactive than reactive in building or developing their own potential or outlook in an organization, and it also lets them to make the first move and influence activities, consequently, executives and management can control or in charge of the company’s own future, and achieve its main goals and objectives. Overall, increasing cost-effectiveness and efficiency, improving the value for its stakeholders, and advancing customer services and management excellence are the key objectives of strategic management and decision making in an organization.
Herbal remedies’ qualities are widespread availability, lower cost, effective for chronic conditions. Herbal remedies are the use of plants or plant extract to treat a person’ overall health. Herbal treatments are prominent for developing countries for instance, “in Africa up to 90% and in India 70% of the population depend on traditional medicine to help meet their health care needs” (Wachtel-Galor & Benzie, 2011), due to their low cost and availability. Herbal remedies have gained attention in the past decades, and expanding their uses due to the increased interest of natural therapies (Wachtel-Galor & Benzie, 2011). Herbs used on the remedies grow in the wild throughout the world, therefore making it easy to
Health claims are booming in today’s world. Many of these consumers are being misled by advertising and believe that their choice will benefit their health. Although herbal medicines have been in existence throughout human evolution, I have chosen to take a deeper look into these health practices. I’m curious if this is just another health claim or if there are actual benefits to taking these medicines.
On the other hand, the World Health Organization (WHO) defines traditional medicine as: The sum total of the knowledge, skills, and practices based on the theories, beliefs, and experiences indigenous to different cultures, whether explicit or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness. (Zhang, 2000, p. 1) Traditional medicine is very different from modern medicine, and without disputing the benefits to modern medicine, it is essential to recognize the positive impact traditional medicine has upon people worldwide. A large aspect of traditional medicine is the usage of medicinal plants, which are the focus of this report.
The business plan will also be useful in facilitating the adoption of a strategy that will help the business prosper in the modern market. The plan will be a critical tool that will help in the production of a reliable strategy for attaining the goals and objectives. The proposed business plan will be implemented in three years time. Within the first three years, the business i...