I. The Beginnings of Dairy Queen
The founders of Dairy Queen's famous soft serve ice cream, John Fremont 'Grandpa' McCullough and his son Alex McCullough, originally established the Homemade Ice Cream Company in 1927 in Davenport, Iowa. The father and son duo originally sold an assortment of ice cream products in and around places like Moline and Rock Island, Illinois, and Bettendorf and Davenport, Iowa, until the need to expand in the early 1930's caused the McCullough's to decide to relocate their ice cream mix plant to a former cheese factory in Green River, Illinois. The process the McCullough's used to make ice cream was difficult and complex:
Butterfat, milk solids, sweetener, and stabilizer were first combined, then mixed, and finally put into a batch freezer where the combination was chilled, given a specific amount of air (technically called 'overrun'), and flavored. The product was denser and richer than most ice creams, with less overrun. When the temperature reached 23 degrees Fahrenheit, a spigot was opened in the freezer and the soft ice cream flowed into three- gallon containers. The containers were covered with lids, frozen at minus-ten degrees Fahrenheit, and delivered to customers. When an ice cream store was ready to serve the product, the ice cream was put into a dipping cabinet and the temperature increased to five degrees Fahrenheit. (IDQ 1920-40)
At the time, ice cream was frozen solid to accommodate manufacturers and store owners when they transferred the ice cream from one location to another location. However, when ice cream is served at such cold temperatures, it causes consumers taste buds to become numb which, subsequently, meant that consumers could not get the full flavor of the ice...
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...65 in Canada, 123 in Japan, and over 30 in eight other foreign countries. (IDQ 1970)
While the addition of the Peanut Butter Parfait and the Hot Fudge Brownie Delight in the 1980's proved to be very successful, it was the Blizzard that propelled the company to the number one spot in America's treat chain industry. This unique soft serve medley, mixed with fruit, cookies, and candy, sold over 175 million units in its first year alone. (IDQ 1980-90)
The company gradually continued domestic and international growth in the early 1990's. Around the U.S., stores began to open in more non-traditional areas such as airports, railroad stations, shopping malls, and even office complexes. Internationally, the company planned to open stores in Western and Eastern Europe while development was started in Thailand, Cyprus, Kuwait, Oman, Taiwan, and Indonesia. (IDQ 1980-90)
While Ben & Jerry’s has multiple strengths, it is also worth noting some of the company’s weakness and how they can combat them. Although their commitment to clean resources draws in consumers, it also losing another group of people, those who do not wish to pay extra price the company must charge to offset clean technology choices. Ben & Jerry’s is one of the more expensive ice cream brands located in a local grocery store. This has direct correlation to their lack of an exceptionally large sale
One reason I believe the executives should not be so optimistic about the future of Creamy Creations is that many of their customers were getting their orders “to go.” I believe that is partly because of the focus mostly on efficiency instead of the friendliness that was employed by the previous owner. I also believe that taking away some of the more exotic toppings will drive some customers away because they will not be able to make their ice cream the way that they might like to. A future pitfall for the Burger Barn executives could be the amount of turnover with their employees. If turnover remains high, they could earn a bad reputation, and possible employees may be driven away due to long-term security concerns.
Before ice could be preserved in refrigerators, keeping ice cold was a major problem. Back in this time there wasn't good enough technology to refrigerate good enough. Before the invention of refrigerators the only way to cool objects was an insulated box filled with ice. During the time the insulated box was around it only worked for a short time.Although the insulated box also required lots of ice it cooled things very good. Ice was hard to be obtained in summer so it made it even harder to cool things(Burton 52). Before the 1830s it was not possible to manufacture ice.Before the 1830s ice had to be gathered in the winter. The ice that was gathered was stored until summer and then sold for profit. William Cotton saw an opportunity to organize a company and he did.(Burton 52) John Custer became William Cotton’s partner in 1840 in the ice business. To produce ice they made a dam for ice production in the winter. The dam had problems and collapsed which was a big problem(Burton 52). Custer abandoned Mr. Cotton in 1875. Custer left cotton all on his own. John Beard helped Custer build a dam and got partnership of the company as a reward. In 1905 Beard was basically running the whole company. Then in 1905 the companies name was changed to Beard Ice company( Burton 52). Beard now had a slogan. The slog...
b. Cover who they are, what has been done, when new stores open and what stores are open now, locations, and the aim of these new stores.
Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well. The second value the company espouses is to use only wholesome, natural ingredients. They began their operation on this premise, utilizing fresh Vermont milk and cream to create their frozen concoctions. During a period of volatility in the dairy market in 1991, the company went so far as to pay a dairy premium totaling a half million dollars to combat Vermont dairy farmers’ losses. This helped protect the family farmers who supplied the milk for Ben and Jerry’s ice cream.
Ben and Jerry's Ice Cream is a brand name company known worldwide. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base. The mission statement of their product line is "to make, distribute, and sell the finest quality all natural ice cream while incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment".(1)
Each country has its own culture, with subcultures inside the dominant culture (Schaefer, 2009, p.69). “Culture is the totality of learned, socially transmitted custom, knowledge, material objects, and behavior” (Schaefer, 2009, p.57). Values, artifacts, and ideas are also part of culture (p57). With globalization there is the integration of these cultural aspects, as well as language, social movements, and ideas throughout the world (Schaefer, 2009, p.20). Internationalization helps with this integration. Internationalization is the process of planning and implementing products and services so that they can easily be adapted to specific local languages and cultures (Linfo, 2006). Numerous American retail firms have expanded to other countries. Many have been quite successful due to their internationalization. However, failure to study the culture, retail practices, and consumer market of the country they intend to expand to can be quite costly. Although Home Depot is one of the world’s largest home improvement stores, their expansion to Chile cost them enormous financial loss, resulting in their divestment (Bianchi & Ostale, 2006, section 1, para3). This paper will look at successful international expansion of Home Depot stores, analyze what mistakes were made in Chile, and make suggestions of what could have been done differently.
Icing is normally encountered in when the temperatures range between 14 to 32 degrees Fahrenheit...
Behavior changers were introduced and HEB addressed the emerging issues from the media and avoided further damage to the community. According to Mike Glenn of the Houston Chronicle, HEB voluntary recalled the ice cream, the first time the company has had to do that to a product in its 108-year old history. HEB is always committed to doing the right thing and it wanted to take care of the issue due to the gravity of selling a product it that was potentially deadly
Our largest opportunity for growth lies in the emerging economies of China, India, and Thailand. A modest growth in stores in the US, and Europe (2%), while increasing efforts to expand by 10% a year in China, Thailand, and India while offering new menu items in the stores we currently have in place is projected to increase our revenues from $14.9 billion per year to $26.46 billion per year over the next 4 years. This plan will increase our indirect labor force, by adding select marketing teams, commodity managers, and a VP of construction.
In the light of the recent posture of many individuals on what they eat, we have taken the time to make us what balances your meal. We discovered that beyond the conventional food, you can enjoy your sumptuous ice cream as a unique dessert. This has made us work on our product to match your tastes and preference. Each flavor is an expression of our expertise and precision in ruling the market. We have the end consumer in mind in everything we do. We are proud that state that we have made huge investments to keep you enjoying rave moments with each taste of our Ice Cream. The name that would be etched in gold based on our drive is
“ I opened the first Wendys restaurant because I felt that there should be a place where fresh hamburgers are made just the way the customer wants it.” That is as true today as it was thirty one years ago when Dave Thomas first spoke those words. People put their trust into Wendys everytime that they eat there. Infact Wendys is the only fast food place that offers the Frosty (Wendys Web Page).
While their domestic figures were rosy, the international operations were losing ground. The once profitable Japanese market was declining, and the European and Middle Eastern ventures failed to gain momentum. Unfortunately, the U.S. market was experiencing saturation and the only way to grow seemed to be the overseas markets. They achieved entry through the use of wholly owned subsidiaries, licensing deals, or joint ventures.
From the creators of cookie dough ice cream “ We knew we were onto something big when we made the world’s first batch of Chocolate Chip Cookie Dough ice cream in 1984. Today the flavor still reigns among our all-time most popular concoctions”.one
Indian Ice Cream market can be segmented in three different ways, namely on the basis of flavors; on the basis of stock keeping units / packaging and on the basis of consumer segments. On the basis of flavors the market today has a number of flavors like vanilla, strawberry, chocolate, mango, butterscotch a number of fruit flavors, dry fruit flavors traditional flavors like Kesar-Pista, Kaju-Draksh etc. The market is totally dominated by Vanilla, Strawberry and chocolate, which together account for more than 70% of the market followed by butterscotch and other fruit flavors.