Sustainable Companies

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As companies around the world continue to grow and innovate, there have been many corporations that have implemented sustainable practice as part of their marketing campaigns and executive decisions. One example of a sustainable company is Patagonia. They are an outdoor apparel company whose owner is known n for all the sustainable and green strategies that he has implemented in the company. Implementations like creating a sustainable supply chain or using recyclable materials to manufacture clothing are two examples of what they have done. This implementation has accomplished to purposes; first, create awareness and attract consumers who care about the environment and sustainable practices; and second, follow what their mission statement says: “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis” (Patagonia). In this research paper, I will focus on the impact of sustainable practices within an organization.
The way that many corporations around the world have been doing business has changed in past three decades. In 1969, the United States was the first country to implement environmental sustainability policies according to the Environmental Protection Agency. After this event, other countries started to create policies as well. What did this mean for business? As more policies were created, people slowly started to become more aware about environmental issues. Especially in the late 70’s to early 90’s, when governments started to create more policies and people started to create environmental movements. As people started to care more about environmental problems, they started to demand more sustainable practices by business. According to Nick Feinstein ...

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