Studying International Business

1012 Words3 Pages

These smaller companies may also expand once they are recognized as a company that is able to maintain a good service or product across the country or across the world. Rather than shipping their product, they may choose to employ people from a country that buys heir goods or services, thereby increasing availability and allowing those from the host country to be a part of the company. Certain countries, such as India, may provide services at a much lower cost than in the United States, thereby creating a greater profit for the company conducting the business.
Starbucks is a prime example of this type of business. Twenty-five years ago, Starbucks was hardly known. They had a small number of stores in the United States. They are now one of the most popular brands in the world, with almost 17,000 stores in 50 countries (Hill, 2012).
Vizio also is a success story for small business. They are a company that produces flat screen televisions, are known worldwide and have less than 100 employees. They outsource most of their engineering, all manufacturing and a great deal of logistics. Because it is able to outsource so much at reduced rates, the company is able to sell at discount retailers. They are also able to sell in volume. This gives the company a competitive edge against other retailers with more overhead (Hill, 2012).
With all of these things taken into consideration, it would appear that small business could benefit from globalization if properly managed.
This statement might have held more truth years ago, but certainly not today. The workplace is drastically changing on a constant basis and the world is becoming integrated. I believe it is important to study international business for large and small corporations and any ty...

... middle of paper ...

...ational business just involves or teaches how to manage things when we are running a firm and performing any tasks but it doesn’t matter if you are working in a small firm or a Large Multinational firm.

Globalization is changing the world economy. Firms, even small ones, can no longer ignore events going on outside their borders because what occurs in one country has implications for the rest of the world. Individuals who believe they can act in isolation by working for a small firm are not being realistic, but rather myopic and insular. Today, thanks to advances in technology, many small firms sell and source internationally very early in their evolution, those that fail to take advantage of international opportunities may not achieve their full potential, and ultimately may fail as competitors that do recognize the importance of international business dominate.

Open Document