STATEMENT OF THE PROBLEM
To measure the acceptance of online branding techniques by the Indian customers. If the Indian customers have accepted the online branding techniques, what are factors that affect the customer acceptance is also studied.
OBJECTIVES OF THE STUDY
Primary Objective:
• To understand whether online branding is an effective marketing tool I.e. whether the Indian consumers prefer and accept the concept of online branding.
Secondary Objectives:
• Understand the important factors which affect the consumer preference for online brands
• To conduct a study of various branding methods which are available online.
HYPOTHESIS
1st Hypothesis
Null Hypothesis (H0): Customer acceptance of online branding is independent of availability of information.
Alternative Hypothesis (H1): Customer acceptance of online branding is dependent on the availability of information.
2nd Hypothesis
Null Hypothesis (H0): Customer acceptance of online branding is independent of the availability of purchase options
Alternate hypothesis (H1) : Customer acceptance of online branding is dependent on the availability of purchase options
Data collection and source:
1) Primary data collection method
2) Secondary Data collection method
Primary Data
In this the information is being possessed with first hand information, which is new and fresh.
The tools used by me for the primary data are as follow:
Questionnaire
Observation
Secondary data
The information that is received with the help of Journals, Magazines, Financial reports or which is already present with the company.
References used from management books.
Gathered information through World Wide Web (www).
Support and knowledge provided by Faculty.
ANALYSIS:
Questionnaire Analysi...
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...saction when going for an online purchase.
• Featuring in the top search results was found out to be a factor affecting the customer acceptance of online branding.
• When customers go about searching for a product, they should use the correct keywords for search.
LIMITATIONS OF THE STUDY
• Since consumers preferences and tastes are subject to change, the findings of the study may not be fully relevant at future time period.
• Some respondents might have given biased answers which can have an effect on the findings of the study.
• Online market is a very dynamic one, the factors affecting the market changes with time. So the factors considered important in this study can change
• The trends in branding change at a very rapid pace and hence the analysis done might not be of greater importance after a certain period.
• The data collected does not the whole population.
Indisputably, Tim Burton has one of the world’s most distinct styles when regarding film directing. His tone, mood, diction, imagery, organization, syntax, and point of view within his films sets him apart from other renowned directors. Burton’s style can be easily depicted in two of his most highly esteemed and critically acclaimed films, Edward Scissorhands and Charlie and the Chocolate Factory. Burton ingeniously incorporates effective cinematic techniques to convey a poignant underlying message to the audience. Such cinematic techniques are in the lighting and editing technique categories. High key and low key relationships plus editing variations evinces the director’s elaborate style. He utilizes these cinematic techniques to establish tone mood, and imagery in the films.
Tim Burton is a creative director when he directs gothic movies. This essay talks about the cinematic techniques that Burton uses in the movies, Edward Scissorhands, Charlie and the Chocolate Factory, and Alice in Wonderland. Tim Burton uses shots and framing, sound, and lighting, to make a dark and gothic movies. He tries to make you feel a special way, in a certain scene, in his movies, by his different techniques.
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To begin, Tim Burton uses lighting to send the mixed emotions of child like with darkness. Examples of lighting come from the two movies Edward Scissorhands and Charlie and the Chocolate Factory. In the movie Edward Scissorhands, Tim Burton uses a mix of lighting on Edward. At happier times,when Edward is performing haircuts, the lighting is high key and has a front lighting the face of Edward. This portrays Edward is good although Tim Burton contradicted this decision later showing that Edward is somewhat of an criminal. For example, low key and bottom lighting were used when Edward is walking towards the police as if to seem that he is a criminal. This shows how Tim Burton uses his mixed emotions to make the audience not know what to think of Edward. In Charlie and the Chocolate Factory, the outside
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The term 'branding' in modern marketing is generally originated in the agricultural practices of the medieval age. The farmers 'branded' their animals with the iron and then they were able to identify to whom a particular animal belonged. Artisans 'branded' their products, for example, expensive silver tableware. Smiths 'branded' their swords. The role of the brand is to identify products by the same way as for medieval farmers and for modern corporations as well.
...of brand equity in an organizational-buying context. Journal of Product & Brand Management, Vol. 6(6), pp. 428-437.
Branding is a critical component to a customer’s purchasing decision. These days, customer complaints and opinions are online and viewable through a simple search, on either Google or social networks, such as face book, instagram, what’s up and twitter. There is no hiding anymore; transparency and authenticity are the only means to survive and thrive in this new digital kingdom.
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Director Tim Burton has directed many films. He started out working at Disney, but shortly after he decided to make his own films. He split away from Disney because they wouldn’t let him add the scariness and darkness he has in his films. After he left he created many great films and also developed his own style. He uses many cinematic techniques in his films for example he uses close-up camera angles on symbolic items, he uses music to show foreshadowing, and he uses lighting and color to show mood
What comes to mind when you hear the term “brand” or “branding” in marketing? Nike? McDonalds? Five dollar foot long? Whatever it is, the importance of branding in the marketing mix should not be argued against, instead, it should be studied further to reveal what makes this aspect so important. Therefore, the following is an assessment of what a brand means to consumers and the effect it has on their purchasing behavior. This will also evaluate the importance of brands to the companies that own them and the qualities each company hopes to attain when creating their brand. Lastly, this assessment will uncover reasons for brand failure and offer suggestions on how businesses may build a stronger brand.
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The practice of brand management is a key component of marketing and performs an integral function by motivating the wants and needs of consumers. It is known that marketing can shape consumer needs and wants, however, consumers today appear to be more knowledgeable about the information regarding products. Consumers lead busy lives and have therefore gone to the internet as one of the many channels to learn about products in order to make informed decisions. This paper will discuss the argument that marketing should reflect the needs and wants of consumers rather than shaping these attributes. Due to the speed and ease of obtaining information, consumers do not take at face value strong marketing efforts that appear to be overly aggressive and push a brand rather than just being informative. Brand managers have to be aware of these changing dynamics and carefully craft brand management practices to meet the demands of consumers.