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positive effects of social media on sports
positive effects of social media on sports
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There are multiple platforms of social media available for everyone to use; but has anyone wondered which platforms professional athletes use? Or has anyone ever wondered how he or she uses social media? I am studying professional athletes' use of Twitter, because I want to discover why and how they use the social network, and how they benefit and promote themselves through the process. I want to help my reader understand why it is significant for professional athletes to continue their use of social media. A content analysis will be used to evaluate three specific professional athletes and their use of Twitter. Each of the selected players has a unique story behind them and their use of social media. The three professional athletes whom I am going to analyze over a three-month period include: 1) NFL quarterback, Mike Vick of the New York Jets, because he uses Twitter almost daily to tweet about every day activities; 2) NHL right wing and enforcer, Paul Bissonnette of the Phoenix Coyotes, because he uses Twitter to agitate followers similarly to how he does to his opponents on the ice; and 3) MLB relief pitcher, Jason Grilli of the Pittsburgh Pirates, because he has his own marketing firm and an interest in the social media work.
History of professional athletes' use of Twitter
Before the idea of Twitter was introduced in the sports world, athletes could only be reached for conversation in a couple different ways, sometimes difficult. Athletes could be reached for interviews in the locker room, allowing the public to hear interviews on the radio, television, or the team's website. Meet and greet autograph signings organized by the team's personnel are another way athletes could be reached for communication. A third way for pro...
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... Lon. "Say Hello to Social Networking." In The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Third ed. Hoboken, N.J.: John Wiley & Sons, 2009. 39- 44.
Sanderson, Jimmy. "Laying the Groundwork." In It's a Whole New Ballgame: How Social Media is Changing Sports. New York, NY: Hampton Press, 2011. 8-14.
Sanderson, Jimmy. "Closer to the Action: Connecting Athletes and Fans." In It's a Whole New Ballgame: How Social Media is Changing Sports. New York, NY: Hampton Press, 2011. 69-70.
Shockley, Justin. 2010. Unfiltered?: A Content Analysis of Pro Athletes' "Twitter" Use. Electronic Theses and Dissertations. Paper 1729.
Vick, Mike. (MikeVick). "Want to let my fans know that I love y'all and I would not be in this position without you guys. Thanks for helping me turn my life around." January 7, 2014, 5:35PM. Tweet. http://bit.ly/1j3LBbV.
Sport fans, sometimes also called sport devotees, followers, or supporters, are persons who are enthusiastically devoted to a particular athlete, team or sport. They may show their enthusiasm by often attending sporting events or watch on television, being members of a fan club, follow sport news through newspapers, online websites, and creating fanzines. Their disposition is often such that they will experience a game or event by living through their favored players or teams. These behaviors manifest itself in different ways. To enable better understanding of these behavioral patterns, we have to classify these sports fans into groups based on their devotion to teams: fair-weather fans, bandwagon and the super-fans.
In today’s society new forms of technology have enhanced and in some cases replaced traditional methods of promoting a product. The sports industry, in particular, can utilize these emerging technologies to reach their customers in new and improved ways. This new media merges traditional forms of media such as audio, video and written word with interactive digital technology (Parkhouse, 2012 p. 184). New media includes not only computers, laptops and smartphones, but also all software applications and platforms. Additionally, cross platform software such as Twitter, Facebook and Instagram are utilized at an increasing rate as due to the desires of today’s technological society. Many teams use blogging, which provides a venue to hear directly
Keller, Tracy. "The Rise of Mobile in Sports Marketing." Concordia University Saint Paul. N.p., 29 Apr. 2013. Web. 3 Dec. 2013.
The media and technology have impacted a huge part on the way people view sports. Technology hasn’t only transformed the way of interacting with sports from the past ten to fifteen years. Not only has techn...
Since I myself use social media websites, I noticed that one of the ways the MMA community interacts with each other; whether it is fans or fighters, is through social media. There must be at least a thousand Facebook pages regarding MMA and to say that social media has not helped the sport grow to what it is to be at this cur...
909.6 million [1] people worldwide watched the football world cup of 2014 in Rio De Janeiro, Brazil. Sports such as football and athletics have truly become globalised in the modern age. Sports and media now come hand in hand: newspapers, advertisements, radio broadcasts, the internet, social media and television coverage all analyse and expose every last thing which athletes at the highest level do; both on and off pitch. Young footballers are paid millions, track stars alike such as Usain Bolt and Mo Farah have become worldwide icons and are constantly under the spotlight for any number of reasons. But who wouldn’t want to be? To be adored by thousands each week while living the
Conway, Chris. "A Sports Marketing Success Story." Sports Networker. Sports Networker, 2012. Web. 8 December. 2013.
Social media may be used to develop specific characters by using various media platforms on the web. To establish the presence online, transmedia creators should begin by accessing platforms that viewers are using and already exist. These websites may include Ning, Facebook, Twitter, YouTube, and Instagram (Hayes, 2011). Starting a social media campaign, should begin with the two most widely used social media platforms, Twitter and Facebook. According to research conducted by The Atlantic, “More than 20 million U.S. adults access Twitter at least once a month and more than 170 million tweets are sent every day” (Jackson, 2011). To help create hype about these characters The Goddess Within will establish Twitter presences for their characters, particularly for Athena, the Goddess. With her sassy and forward personality, she would not hesitate to speak her mind, thus personifying this character via Twitter would make for an engaging and fun Twitter experience for users. Athena’s Twitter could also be used to hyperlink to other websites and social media pages created to promote this story world. Another character who may also make for an interesting Twitter ...
Social media is something that has quickly became a huge part of our global culture. It has taken over the sports world, with most athletes, and all sports organizations having their own official accounts across the wide variety of social media sites. As a result, the governing bodies of all the professional sports leagues in North America have had to make policies that define what behaviors are unacceptable for their athletes and teams to do on their social media accounts. Many of the policies developed by the NFL, MLB, NBA and NHL are understandable, as it is clearly in the best interest of the respective leagues. Banning social media use during games is an obvious one. However, some of the rules made by the leagues go too far. These policies
NCAA Division I schools are putting a hold on student athlete use of social media. The NCAA fears that the use of social media can only be a huge distraction but also release game-day strategies. It blames Twitter, Facebook and other social media networks for negative attention and conduct that violates the NCAA regulations. The NCAA is placing bans on Facebook and Twitter, however they do not realize that these restrictions contradict with First Amendment and the freedom of speech. Several Division I programs have gone as far as to contract with outside vendors to keep an eye on the social media accounts of student athletes. The students are required to becomes “friends” with the vendors Facebook page in order for the vendor to be able to ke...
Traditional media such as newspapers served as the main medium for sports fans to receive information about their favorite athletes and sports teams. Newspapers
If you asked 10 followers on Twitter if they prefer Coke or Pepsi 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca- Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss and identify the effects of social media, and what will make social media better by research on best practices.
The use of social networking has both its advantages and disadvantages. One advantage is “an Internet social network can help you connect with other people who share your interest, and find resources to ga...
Sports can be considered to be an omnipresent aspect of contemporary life. Seeing how pervasive sports is in human society, perhaps it is prudent for us to consider studying sports in greater detail. In his book, Crawford explores specifically the role and influence of sports fans in the business, from both the perspective of a consumer and also as an audience, a fan. The main argument put forward by Crawford is how fans are actually active participants in the consumption of sports, and not merely ‘end-points’ or ‘by-products’.
People are able to communicate anytime with each other without fear of disrupting anyone. People can’t call each other at two in the morning, but they can send each other an email or comment on some’s profile picture. That makes people more connected and more involved in each other’s lives. “Social media tools can be a gre...