After diving into result after result of internet searches for advertisements aimed at older people, I came to a stern realization; overall, there are very few. But, I found a few magazine and television advertisements that really spoke volumes about the notion of aging and older adults. Some of these advertisements viewed aging positively; showing that even at an older age people can be active and viewed quite popularly by public media. Unfortunately, other advertisements played on the negative stereotypes of aging and older adults, specifically with the notion that as you age you are unable to fully take care of yourself.
The first advertisement I found was from the AARP, showing a silver-haired woman in a red gown. The tagline on the advertisement said "To most marketers, consumers die the minute they turn 50." This statement pointed out that older people aren’t getting the advertisements they deserve. I found this interesting since it was the exact conclusion I had come to mere moments before. This advertisement could be extrapolated to show the stereotypes that older people don’t need to be advertised to because they are not a profitable population. It could be getting at a commonly held belief that as one ages, they become more and more predictable and less accepting of change. Therefore, they are less likely to buy a new or different product, and thus advertisers should not even try. Presently, the commercials and ads seem to all be pointed at 18 to 25 year olds who only care about sexy people, beer, and sports, an interesting phenomenon which was easily visible in my search.
The next advertisement I found came complements of People magazine. It showed a very fit, 48-year-old woman. The caption reads “BIKINI BODY AT 4...
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... I found was for what seems to be a nursing home. It shows four older adults next to a list of amenities of the nursing home under the caption “Squeeze more out of Life.” I feel like this advertisement is an example of two different stereotypes. The first is about the issue of death. The term “squeeze” makes it sound as if they are fighting to get more, as opposed to just living happily. This is could be an example of the stereotype that older adults need to always be concerned about when life will end, and how they should always be fighting to ‘squeeze that much more out of life.’ Furthermore, just like the two previous advertisements, nursing homes are a prime example of the stereotype that as you age you will need someone else to take care of you. This is saying that as you get older it is better to lose your autonomy and be in a home versus living unassisted.
Everyone loves old people. The elderly as a whole are viewed as a wise, tough, and compassionate group. Dodge takes advantage of this fact in their most recent commercial featuring elderly people who are all around 100 years old, to associate their brand as a well established, trustworthy, and reliable company. The ad is effective in leveraging the wisdom and knowledge of the elderly while associating Dodge as a brand that utilizes ethos, pathos, and logos in their commercials. Dodge takes advantage of societies general admiration and trust in general for the elderly and use these feelings to try and persuade people to purchase their vehicle, in particular the Dodge Challenger.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Another example of ageism in an advertisements is one found at http://www.ltcconline.net/lukas/gender/ageism/pics/ageism8.jpg. This is an advertisement for a brand of camera bags. The ad says “The old bag you’ll actually love,” and pictured on it is a picture of an elderly woman’s stomach. This makes it seem like older people are not loved, which would probably make them feel awful about themselves. On the other hand, that certain company may not have gotten many sales for their products because of their use of that picture. The ad also is using some name calling as well by saying older people are old
Advertising is as old as civilization itself. They are forever interconnected. If one changes then so does the other. So as our society evolved dramatically by the influence of technology and social media, so did the way we advertised. With the power of technology, advertising gained the ability to be everywhere at once. These locations ranged from billboards, to projector screens that hang from skyscrapers, to even in your homes in the form of commercials. The evolution of advertising in the modern world is both somewhat disturbing and innovative at the same time.
These commercials targets adults and all income brackets. they motivate the audience who are tired of their current jobs, need a change in c...
The advertisement entitled “Morning After Pillow” by The AXE Company would like for their customers to believe that love or sex can be easily attained by purchasing a product that smells good. However, experience should indicate that there are many factors that attribute to these rewards.
RaStereotyping is a way of thinking about groups of people. It ignores the differences of the group, while emphasizing its similarity. One belief, that is a stereotype, is that red-haired people are hot tempered. Another belief is that Scottish people are stingy. Such thinking ignores many even-tempered redheads and generous Scottish people. Stereotyping emphasizes many differences between groups while ignoring their similarities to other people. It ignores that many blond and brown-haired people also lose their tempers. Stereotyping overlooks the fact that many American, Brazilians and French people are stingy.
The general consensus among American citizens is that the retail industry as one of the worst jobs a person can take, just short of fast food and any job that is janitorial. There are many reasons behind this stigma that affects people both in and out of the retail industry. The perspective of the customer will always differ from that of the retail worker, with the exception of those who have worked or currently work in retail. However, just because the perspective is different, the level of respect has no reason to shift.
media focuses on older people as consumers for advertising certain products or for political gain.
In the modern era, stereotypes seem to be the ways people justify and simplify the society. Actually, “[s]tereotypes are one way in which we ‘define’ the world in order to see it” (Heilbroner 373). People often prejudge people or objects with grouping them into the categories or styles they know, and then treat the types with their experiences or just follow what other people usually do, without truly understand what and why. Thus, all that caused miscommunication, argument or losing opportunities to broaden the life experience. Stereotypes are usually formed based on an individual’s appearance, race, and gender that would put labels on people.
...ad, whether it’s a toy when they were younger, a cell phone such as the iPhone as they aged, or a car when you get older. Ads are always telling us that we need to buy and our eyes seem to be telling us that everyone has one and that you need one too. Commercials can be very convincing; they can make you feel that your life would be much simpler if you had that specific product. The fact that everybody seems to have it will just add on the pressure of not having it. The suggestions made by commercials are mostly to benefit the sellers not the consumers. It is important to consider when those advertisements are trying to influence you.
In America, advertising plays an important role for buisnesses trying to get the word out on their new product. Although, some advertisements are not trying to target children, it does seem that way. However, I feel that this should not result in banning, but some limiting of advertisements. Buisnesses should make their messages to consumers clearer, targeting people of an elder age. If buisnesses are going to target children, at least try to persuade them to do the right things and not just try to get them to buy their products!
Fairlife milk advertises a woman bending forward, with her hands on her hips, and is showing a lot of skin of the chest and the high thigh areas, kind of like a Pin-up girl. The woman in the ad is wearing a dress made of milk, high heels and is expressing a shocked look on her face with her mouth open and wide eyes. There are white bold letters on the right of the woman that states “Drink what she’s wearing”. The background of the ad is a
“Magazine Ads of the 50s through the 80s.” BlogSpot, N.p. 8 August 2008. Web. 4 October 2009.
Estee Lauder’s beauty product is one such advertiser. In an August 2004 issue of Vogue magazine, enclosed was a two-page ad campaign intended to sell Estee Lauder’s “Future Perfect Anti-Wrinkle Radiance Moisturizers SPF.” This advertisment is appealing to the consumer because it stresses the importance of remaining young by the use of this product. This advertisement then goes further to stress that, “The past is forgiven, the present is improved, and the future will be perfect.” This advertisement includes three alluring models, all of which are of different ethnicity but essentially have the same physical attributes. This image is used to appeal to all sorts of American women. The models all have famished bodies; this includes their angular, somewhat gaunt faces and protruding collarbones. Located right below this image is the company’s slogan which reads, “ESTEE LAUDER. Defining Beauty.” The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty.