Introduction
The chapter I will be critiquing is titled “Latin America: media conglomerates” written by José-Carlos Lozano, from Artz, L & Kamalipour, Y, The media globe: trends in international mass media. In this chapter Lozano (2007) is trying to discover how the Latin American audiovisual space has changed over time to what it has become in present day. This is told by finding about dominance of US media on Latin American mass media systems and how it has changed from the 1970s to present day. The main argument suggests that in the 1970s and 1980s, the Latin American mass media system was very much dependant on the US as a whole adopting their media system entirely. As time moved on this lessened right until present day where Latin American media dominates open-TV primarily with Telenovelas. However, genres such as fiction are still popular by the US media on open-TV and predominantly paid-TV. Lozano (2007) believes that although more Latin American media is now being produced, it is also being co-produced around the world (including the US) with US content still dominating in fiction and movies since the 1970s within Latin America.
Critical evaluation
Lozano (2007) himself predominantly researches in international, political and mass communication areas having written over 40 journals within those areas. He presents the chapter very much in an impartial situation having worked from previous theorists and their theories to provide a base for his own research.
• Lozano (2007) mentions that scholars in present day in Latin America are using the terms, “cultural proximity”, “cultural linguistic markets” and “cultural discount” to endorse the production of Latin American media. Due to the present performance of the Latin Amer...
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... conclusion, I believe that Lozano (2007) is correct in stating that more research needs to be going ahead in order for a full conclusion to come to this investigation. However, some facts are still true to this day including US fiction having a steady popularity through time. Very few researchers have looked into media conglomerates and flow in Latin America in recent years with much of the assumptions coming from research from the 1970s, 1980s and 1990s.
Bibliography
Books
Lozano, J 2007, The media globe: trends in international mass media, Rowman & Liittlefield, Plymouth.
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The Latin American film genre is one of the most known genre worldwide and one of the most popular and successful of all of the genres in this business around the world. Yearly a number of productions from Latin America become favored and demanded successes, often-earning high levels of recognition and recommendation. In foreign film categories and in events and functions such as the Oscars, which are very highly respected around the world, Latin American films are awarded and praised and unquestionably make audiences sit on seat’s edge to bear mind films being produced in countries here. Latin American films are most likely to be as successful as they are because of the mixture of all of the elements, which their cinema provides, including
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Mittell’s argument for the examination of genre within a cultural context is useful, particularly when applied to post-network telev...
One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M...
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