Sony Ericsson Sales Project KNOWLEDGE OF THE PRODUCT OR SERVICE AND EVERYTHING RELATED TO IT, IS A PREREQUISITE FOR SUCCESS IN PERSONAL SELLING 1) I agree with the above statement. You have to outsmart your competitors, and the only way is to know your product, consumers and even your competition. It is absolutely essential that the salesperson has done enough research about the relevant product or that he/she has been well informed. If this is achieved, the salesperson will be well equipped to inform customers or even to answer questions correctly about the product. This will help boost the sales of the specific product and this simple action will have spurred on the following processes: • Economic growth • Job opportunities • Satisfying a demand for a certain product • Optimum production With the correct knowledge the salesperson can now, with confidence and enthusiasm, approach potential customers. If he knows his product well, he will easily be able to distinguish the facts and advantages off the product and compare it with that of the competitor, who might be selling a similar product. If the salesperson is knowledgeable about the company itself, and not only the product, he/she could inform potential customers about e.
As the salespeople’s immediate supervisor, it is the primary responsibility of the manager to provide proper training to enhance the salespersons’ effectiveness and improve their skills. Given the importance of having a productive and enthusiastic sales team, the manager needs to develop and manage effective reward and compensation packages to ensure a highly motivated and satisfied sales force. Sales managers also ensure that the company 's standards of professionalism, image, and branding are consistent with the sales team’s interaction with company customers. The manager 's presence also makes customers feel valued as well as provide credibility on behalf of the company (Pilling, Donthu, & Henson,
A salesperson is someone who sells products directly to consumers and also salesperson will typically have good customer service such as greeting and welcoming a customer in a good manner. Additionally salesperson help customers find what they are looking for in the shop or persuade customers to buy a product. Salesperson also usually will explain the benefit of the products in order to help the customer make a decision to purchase and not get the wrong item they are looking for. Furthermore, salesperson usually sells goods (physical product), services (experiences offered by a business) and product surrounds which are the features and benefits of a service or product for instance the brand name “Microsoft
The way business works is to attract people and have them encourage themselves to sell themselves to buy the company’s product. The more attractive the buyer is the more buy will be interested to buy the product. An attraction is the key to be sell a product. Of course, the seller must be competent in order to be success in business. The skills to be connected to the buyer and gently lure them to your product.
Sigurdson, J. (2004), ‘The Sony-Ericsson Endeavour: Part 1’, Institute of Innovation Research of Hitotsubashi Unniversity, Working Paper, (Tokyo: Japan).
Sony Corporation is a multination conglomerate corporation headquartered in Tokyo, Japan , and one of the world's largest media conglomerates with revenue of US$88.7 billion (as of 2008) based in Minato, Tokyo .
Curiosity: Allows a salesperson to think on their feet and find a way to solve unfamiliar problems, and also indicates their level of creativity, and ability to think out-of-the-box.
First, create a value. Undertsanding of why our new product/service is valuable for client comparing to the old-fashioned model. Open new possibilities for your potential customers, surpass traditional limitations and introduce product which is unknown for the world yet. Second, think Guerrilla. It applies mainly in marketing when there is a need to create unique and unconventional ways to market something, usually in unexpected places. The main focus is on sending a message to individuals or small groups of people. Think globally and act locally. Third, benchmarks don’t exist. Don’t refer to your competitors but instead take an e...
Selling is a common promotional tactic used by organizations that market goods and services to consumers or firm buyers. It commonly involves face-to-face meetings between the sales representatives and prospective buyers. Selling is more common when organizations that market big-ticket items, such as furniture, cars and appliances (Armstrong, 2009). In such organizations large purchases usually mean more persuasive and communication efforts by the sales people with prospects. Such organizations often use promotions such as advertising to build awareness and attract potential customers which are then left to the sales people to convert them to sales. Thus the level of sales is dependent on
"While practically everybody today is a potential mobile phone customer, everybody is simultaneously different in terms of usage, needs, lifestyles, and individual preferences," explains Nokia's Media Relations Manager, Keith Nowak. Understanding those differences requires that Nokia conduct ongoing research among different consumer groups throughout the world. The approach is reflected in the company's business strategy:
Personal selling will be measured in both qualitative and quantitative terms. Salespersons will have to fill reports regarding the interlocutors behaviour and product knowledge.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Since I was pursuing my bachelor’s degree of art in communication with concentration in business, I got a chance to learn different strategies that marketers use in order to attract the attention of customers and to raise awareness of their companies. One of those skills is to be able to create media that advertise the important of products or services. I got a chance to develop this skill when I was working on two projects called “Show and Tell” and “That’s Wrap” from the goal called “Create Multimedia”. When I was working on this project, I was required to advertise Acme Widget Wooden Toys. In order to make sure that customers understand the importance of wooden toys, I made a video, an audio, pictures and text messages that talk about the important of Acme Widget toys. From that experience, I learned that in order to attract customers, marketers should focus on the add values of their products or services. I also learned that it is better to use different methodology since customers have different preferences. Another project that helped me to develop my marketing skills is “Investigate the History of Advertisement and Target Market” from the goal called “Advertise a product or service”. When I was working on this project, I learned an important skill that every marketer should have. In fact, I learned how to choose a target market of new product based on data. In fact, when I was
Job posting: This can be one of the good methods for this job as within the organization there can be a suitable candidate who knows much about the product and is very good in dealing with the customer over the phone.
... right people by increasing the awareness about the product, its benefits and drawbacks. This is important for the success of a business.
How to Position the Product in Relation to Other Products – Where to sell/to whom do you sell? The Right Marketing Mix – Is the product right? , Is it sold in the right market? right places? , At the right price?, Is the product promoted in the right places?