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Techniques of building relationships essay
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The world of sales has always been about relationships and networking. However, in today’s world of smart phones, tablets, and Wi-Fi there has been a major paradigm shift. In the old days (the 1990’s), sales leads and prospects came from your network of friends and associates. This usually happened through word of mouth. Think back to the not so distant past, and you can most likely remember buying a car or ever a home through a friend of a friend. To be completely honest, this still hold true today. But, the way in which we network has changed, and so to must the way in which we find potential buyers (prospects).
To understand what social selling is we must first explore what social networking is. The short answer to that question; social networking is how people in today’s world connect, collaborate, share information, explore common interests, keep in contact, or even find a mate. The difference is, not only can you connect with your friends; you can connect with your friend’s friends, and so on.
In sales we used what is known as The Sales Process. The sales process is a multi-step process that is used to move a person from a lead all the way through to a buyer or customer. There are many different versions of the sales process, each one tailored by the person using it. The sales process I use includes; prospecting and lead generation, follow-up, interviewing and presenting, addressing concerns or objections, asking for commitment, and maintaining the relationship. Maintaining the relationship is also known as service after the sale. The two key points of the sales process when using social media are prospecting and lead generation, and maintaining the relationship.
Prospecting and lead generation are simply fin...
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...nity for sales people and buyers.” (Pg. 2) Go to any restaurant, coffee shop, or gas station in America and you will see people on their smart phones or other electronic devices. The savvy salesperson will take advantage of this opportunity and, use it as another tool to leverage in their business; those who do not will fall by the way side. In the words of Bob Dylan, “If your time to you Is worth savin', then you better start swimmin' or you'll sink like a stone, for the times they are a-changin'.”
Works Cited
"#14 The Grande Guide To Social Selling." Eloqua. N.p., n.d. Web. 14 Apr. 2014.
Giamanco, Barbara, and Kent Gregoire. "Tweet Me, Friend Me, Make Me Buy." Harvard Business Review 90.7/8 (2012): 88-93. Business Source Complete. Web. 14 Apr. 2014.
Bob Dylan. "The Times, They Are a- Changin’." The Times, They Are a-Changin’ Columbia Records, 1964. Vinyl.
Dylan, Bob. “The Times They Are A-Changin” ENGL 200: Composition and Literature. New York: McGraw-Hill, 2011. Web .
In our new eBook, we’ll show you the seven most effective ways to use social media for your business. Check out 7 Ways to Generate Leads with Social
Bob Dylan’s “The Times, They Are A-Changin” is considered one of the greatest songs of all time. It has been covered over and over again by artists as popular as Bruce Springsteen, the Beach Boys and Phil Collins. Dylan’s use of the three rhetoric devises- ethos, logos and paths contribute to the his successful attempt of resonating with the disgruntled youth, and warning those opposed to change. Dylan even preformed his song at the Whitehouse when President Obama was first elected, to remind us all the “The Times, They Are (still) A-
Third, using the technology inside salesperson can make a customer intimacy without interacting face to face.
Release and Reception: “Sure you can make all sorts of protest songs and put them out on a Folkways record. But Who hears them?” -Bob Dylan (Santa Monica, 1965) “With God on our Side,” (henceforth With God) was recorded sometime between August and October 1963. It was during these three months that, then the twenty-two year old, Dylan recorded his now iconic album, “The Times They Are a-Changin” (henceforth The Times.)
Dylan, Bob. The Times They Are A Changin’. The Times They Are A Changin’.1964. Performed live by Joel, Billy. Kohuept. 1987.
"We Are All Salesmen Now." The Economist. The Economist Newspaper, 17 Mar. 2012. Web. 09 May 2014.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Sales is a very profitable profession. Those who do it right can provide a substantial lifestyle for themselves and their families for many years, but fail to develop customer loyalty and the empire you build today, may become the ruins sales archeologists study and learn from
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
The increased interest of social media usage has led numbers of company and business to provide new experiences for their customer to leverage media platforms to make more efficient and effective purchases (Rad, 2010). In addition, the emergences of Web 2.0 technologies are dramatically changing the web collaboration concepts, which made the web more social and interconnected. The aforementioned phenomenon is called “social commerce”. It is a subset of electronic commerce, which utilize social media, or online media that support interaction and user contributions to enhance the online purchase experience.
Social media is an outlet that allows a company to introduce new products, control the speed of how they want to introduce their products and free advertisement. Sending out a tweet or putting up a status would let your customers know about a product that is released. This benefits companies because they spend less money on televised commercials, which takes more time to produce and will not reach as many generations that it could by using social media. Any social media site is free, and it takes less than 10 seconds to put out a post on any website. Facebook has also launched Facebook advertisements, which assist advertisers by showing advertisements to a user based on demographic factors, such as location, age, or gender, and which can further engage the audience by incorporating social context into advertisements, such as displaying when someone’s friend has liked an advertiser’s Facebook page (Li, Lin, & Chiu, Fall2014) . There is nearly 100 million daily active snapchatters and growing. Teenagers are constantly on their phones checking their pages so there is no way they will not know about the product being released. Marketers can discover potential customers for market positioning by filtering the content that online users mention or discuss (Li, Lin, & Chiu,
According to Diamond 2008, social media marketing is marketing that concentrates on people and not products. The company can represent the product through a promotional tool if possible, all that really matters is the customer’s feedback. Marketers are scared about social media marketing because people provide and control the content posted, therefore negative word of mouth can be said about the brand which can spread worldwide in the twinkle of an eye. Social media does not only help companies and brands expand or create awareness, it also influences consumer behavior in terms of gathering information, purchasing decisions, opinions, attitudes and brand evaluation. Marketers need to post topics that will create great conversations with consumers using the platform.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.