Social Media: Legal Implications and Perspective

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The 21st century world has witnessed perverted ascription to social media marketing sprouting from the fact that most people have migrated to their online cocoons. To succinctly integrate these online communities into their marketing campaigns, organizations have devised social media marketing campaigns geared towards either blogging, websites, or platforms like face book and twitter. However, there is need to adhere and evaluate the legal implications of social media marketing activities by these organizations. This paper presents responses to five questions raised on social media marketing.

Qn 1: “Four characters of a legally astute social media-marketing manager”

A legally astute manager is expected to exhibit four inherent characteristics. These include; acceptance and knowledge of importance of law towards organizational success, possession of proactive attitude inclined to regulations and legal issues, capacity to make informed judgment when confronted by decisions with legal implications, and having adept knowledge on specific regulations, laws, resources, and tools that have direct impact on the organizations (Bagley, 2010). A social media marketing manager needs to as well have these characteristics arising from the fact that social media marketing is a new concept and more demanding than the traditional approaches of print, television and radio marketing.

There is need for social media marketing manager to have adept knowledge of current law and how it might affect the company through control on interstate commerce, data mining and business intelligence escapades, customer prices, and taxation (Bagley, 2010). The manager needs to succinctly integrate, understand, and take responsibility for these foci of social media...

... middle of paper ...

...t be any agency relationship as regulators and management of the social media might be unaware of business transactions carried out by the businesses that advertise through them.

References

Bagley, C.E. (2010). What's law got to do with it?: integrating law and strategy. American

Business Law Journal, 47(4):587-639.

Broadbent, N. (2009). Alternative Dispute Resolution. Legal Information Management,

9(3):195-198.

Connelly, C.E., & Gallagher, D.G. (2006). Independent and dependent contracting: Meaning and

implications. Human Resource Management Review, 16(2):95-106.

Sarabdeen, J. (2014). Legal Risks in Social Media Marketing. International Journal of e-

Education, e-Business, e-Management and e-Learning, 4(3):218.

Schmidt, S.M., & Ralph, D.L. (2011). Social Media: More Available Marketing Tools. The

Business Review, Cambridge, 18(2): 37.

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