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Why should social media be regulated
Negative effect of media on our attitudes
Negative effect of media on our attitudes
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WHAT IS SOCIAL MEDIA?
• Social media describes online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.
Why does the social web matter to the contact center?
Your customers are talking about their experiences and opinions of you—to other customers and prospects. Social media sites like Face-book and Twitter have drawn a critical mass of consumers. Their comments about your products and services are easily shared and visible to more and more people which can carry a lot of influence. In short, the social web empowers everyone to be an author. Social media has emerged as a prominent platform in the Web revolution and has a direct impact on how companies engage with their
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Contact centers can find and engage super users in order to get feedback, tap into ••customer expertise, crowd source incidents, and thereby reduces the contact center’s workload and creates word of mouth marketing.
BARRIERS TO ENGAGEMENT WITH SOCIAL MEDIA
• Despite this growth and success, there are barriers to engagement with social media, which tend to be similar to obstacles to using the Internet more generally. Understanding and confidence in using technology, access to technology and attitudes to learning all have implications for the degree to which people use social media. In the UK, 19 million households had access to the Internet in 2011 – about 77 per cent of the population. Those that didn’t have access cited a number of reasons, including the cost of equipment (19 per cent) and a lack of skills (21 per cent).3 Language can also impact on Internet usage, but especially on the use of social media, where users are required to not just access information but add content
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There is a wealth of research about the ways in which print and broadcast media shape attitudes. Mass media can influence an individual’s opinions about other groups, especially minorities and particularly where there is little or no offline contact between groups. Comparisons between online and offline media have always been challenging, but are becoming more so with the advent of social media. While editors, journalists and television and radio commissioners decide what makes it into the public realm via traditional media, social media challenges these hierarchies, allowing ordinary citizens to create and post content. These
platforms also tend to take a much more hands-off approach to regulation, with the exception of interventions in relation to criminal activity (e.g. phishing scams) or extreme cases of hate speech, bullying and impersonation. As a result, much of the theory about attitude formation and influence through mass media is of limited relevance to social media.
USING SOCIAL MEDIA TO CREATE
Nair (2011) states, social media can be described as online tools where content, opinions, perspectives, insights, and media can be shared. Some people create content, while others lurk, observe, or disseminate content. At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na...
What is social media? According to Merriam Webster, it a “form of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” “While the Internet has always allowed individuals to participate in media not only as consumers but also as producers, the social aspect of media did not flourish until the 2000s (Media Convergence).” Social media is perceived negatively primarily through the eyes of older generations simply because they did not have the advanced technology we do in this day and age. Social media has been described as one of the worst things that has happened to society but I disagree. I believe that social media is beneficial in the way
Social Media is a buzzword showing up everywhere, but what exactly is it? It can be defined as a website, that does not just give information to the user, but lets him or her interact with the website as well. Instead of it being a one-way street media outlet like the traditional newspaper, it is a two-way street that enables the user to communicate as well. Merriam-Webster defines it as: “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)” (Merriam-Webster, 2014). Examples for social media are YouTube, Twitter, Facebook, Blogs, Instagram, and many more.
Social media can be defined as web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales (Dictionary.com, n.p.).
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Social Media is defined by Merriam-Webster as “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)” (Merriam-Webster). For many Americans, social media is a method of social interaction that is used often on a daily basis. It has been determined that one in five people use social media at least once a day and that 19% of Americans between the ages of 15 and 54 are on sites like Facebook and Twitter(). It’s no longer commonplace to send handwritten letters or birthday cards, now writing on a wall, sending a tweet or snapping a picture is accepted.
Using social media has affected our lives in different aspects, most importantly; it affected the way we do business. Almost every company now whether it is small or large uses social media as a marketing tool. Firms started using social media applications as a way of spreading the word about the products and services offered or to reach a larger number of customers and keep them well informed.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Social media start as a very personal tool for users to communicate with their friends and closely related people. Soon after, business area have also take the advantage of this innovative way of exchanging information.