The promotional advertisement by the Educational Achievement Authority utilized the advertising agency of Lowe Campbell Ewald of the United States. This company is or is not known? Their slogan I can soar is developed and argued by the ad agency: the creative and solution planning just to have a few. They also are known for OnStar and Olympic paint Commercials.
This advertiser's intentions are directional forthcoming. They are appealing to their perceived audience of parents with children and also to children of an age to bug their parents to allow them to attend the Educational Achievement Authority.
The visual component appeals to pathos, the text is more directed to the egos and logos all elements, however, are throughout the ad.
The appeal to pathos begins at the center of the photograph. Purdue Owl lets its readers know this is the location the guide looks at naturally (Purdue Owl). At the center is a visually stunning photograph of a young school-aged brown skinned girl. She is adorned with a pair of butterfly wings. The wings colors are primary colors and colors of the rainbow. This undeniably causes both adult and child alike to respond favorably and wish to know more. This ad requires the targeted audience to have a need for enrolling a child into school.
The text is then quickly scanned by the viewers intended academic response to the visual stimulation. The text caption reads "I can soar." The array of colors and the brightness act as energy to the reader. The intention is for the parents to be intellectually intended wall the school-aged child may just say to their parent: "I want that", "I want to look like that", and "I want to go there". The text continues on and still pathos readings. The claim is "at an educa...
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The "I can soar" add used many ideas to appeal to the emotional and logical thinking person. It then used to logos to make the argument that parents may enroll their child today and their school for a successful tomorrow. The brilliance of this ad because of the stunning visuals. It was lavishly visual to grab the reader's attention. The text states its claim and invites parents to enroll their children. Over all it will still require the audience to analyze it and look for these meanings or other. The text "I can soar"(??? ) is firmly centered at the top but the body of the text is at the bottom and will require it to be read to fully understand what it is argued. Once read the audience will definitely understand.
Works Cited
Campaign Brief US. September 2013. The-education-achievement-authority.
Web. 14 November 2013
Lowe Campbell Ewald. Web. 14 November 2013
Do you ever just sit back and wonder how many images run through your brain everyday and thinking back on that how many of those were images from our society’s pop culture? With our ever growing technology and media of our society, children are constantly being exposed to visual stimuli. Paul Duncum, a professor of art education, studies how these stimuli not only affect our students and children but also how we can incorporate them into the art classroom in an effective way. In this paper I will illustrate to you the life and work of Paul Duncum. I will be talking about Duncum’s contributions to art education, his teaching philosophy, and how I can use his beliefs and teachings in my future as an art educator but first I would like to give you some background on Paul Duncum.
The images which are used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos which are used frequently to catch viewers’ attentions. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
Krauss’ illustrations are very simple with great detail. Each page has open white space between each picture that helps children to focus on the action-taking place within the story that is being told. For example, on the same page as when Krauss is exploring faces, each pair of children is spread apart from one another on the page. This helps to show each expression individually with no distraction of what is being represented.
To begin the film, the author is going to grab our attention by revealing someone shooting a gun in an open field. After seeing this we understand that the message is set that we will see a struggling background with the vast open desert. Next we Summer’s home and it is in the middle of nowhere and there aren’t too many positive features of her house and yard. The opening scenes give us an insight on what to expect throughout the rest of the film. As we get to see more of Black Rock High School we see pregnant teens and also teens who do not look like the most affluent members of society. These images are too make us viewers feel sympathy for them as they are frowned upon by society. As the tone is set for the struggling students we begin to see more and more of Summer’s artwork and we finally understand that she is really talented and could take her passion and talent to the next level in the field of art. The use of pathos with sights is the most powerful because the author is able to set the tone with showing the struggling students and how they do not have much but then we see Summer’s work and how she has a promising future and that society is wrong to write her off.
...pathos is used as the most persuasive form to support the text of the advertisement.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
Cherney ID, Seiwert CS, Dickey TM, Flichtbeil JD. Children’s drawings: A mirror to their minds. Educational Psychology 2006; 26(1): 127-142
The first image of children in desks lined up before a teacher was the image that I mostly identified with because it was what I had grown up with in school. I feel like the author really used pathos because, a lot of people, like myself grew up in the environment where there were students lined up in rows in front of a teacher, and the interactions that followed. In that setting the learning that took place were more groups learning than one on one, which is the opposite of the picture depicting home schooling. The public school setting gives off the feeling of community and learning in a
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
This ad does a very good job of accomplishing PepsiCo’s brand communications strategy. It is exciting and exhilarating and shows the personality traits of fun, irreverence and daring.
The connotations of a picture are more open to interpretation because they are based on the observers age, gender, social class, race, religion, etc. (Chandler, 2008). Again, at a young age the ads signified the type of man I wanted to be. These men had no stress, they were enjoying life, riding horses, they were outdoors, and they were wealth...
The picture of the advertisement is very moving itself.The very noticeable pitch dark background denotes terror,misery and despair giving us the idea of how appalling the situation is.The young boy’s depressed and innocent expression adds to the dreadful image and makes it’s viewers emotional.We can clearly see a black eye on his face showing he is a victim himself and this injury focuses on the fact of how gruesome and painful it can be to be a victim of such abuse.In the middle in white text is written,”HE HAS HIS MOTHER’S EYES”.This is the main and the most highlighted part of this advertisement and the font size and bright color makes it more visible than any other text in the image.The line is presented in a sarcastic manner adding slight humor to the criticism of this issue.When we say someone has his mother’s eyes we mean that person’s eyes resemble that of his mothers’.In this case,the young boy not only inherits his mother’s looks but also the sufferings and hardships that his mother had to go through due to physical abuse.I thought the way this message was presented makes the argument even more compelling.The ugly truth hidden under this sarcasm hits the viewers the most as they realize how easily this damage can transfer from one person to another,in this case from a mother to her son.In a smaller text at the bottom right of the picture it says to “report abuse”.This shows civic engagement that as a responsible citizen we should raise our voices if we
"Photography." Understanding Rhetoric. A Graphic Guide to Writing. The Basics. Visual Rhetoric. Readings. Ed. Dore Ripley. Pleasant Hill: DVC, 2013. 93-95. Print.
Kravis, Anders. “Stop Advertising to Children.” Online video. Youtube. Youtube, 5 Mar. 2013. Web. 15 Jan. 2014.
"A picture can paint a thousand words." I found the one picture in my mind that does paint a thousand words and more. It was a couple of weeks ago when I saw this picture in the writing center; the writing center is part of State College. The beautiful colors caught my eye. I was so enchanted by the painting, I lost the group I was with. When I heard about the observation essay, where we have to write about a person or thing in the city that catches your eye. I knew right away that I wanted to write about the painting. I don’t know why, but I felt that the painting was describing the way I felt at that moment.