Slow Food

1659 Words4 Pages

The trend of the Slow Food Movement has existed since the 1970’s but has recently been thrusted into the fore front of prominent world issues as the cause and remedy of environmental challenges, local economic circumstances, and the complexities with social norms. The Slow Food Movement can be considered a counter-trend to Fast food. It was created in response to the augmentation of fast food a culture, the diminishment of people caring where the food comes from, and the diminishment of local food traditions. After a close examination of these factors, a prediction is made of the future trends of Slow Food Movement, and how the Slow Movement concept will evolve to become a part of everyday life.

The Oxford American Dictionary defines trends as “a general tendency or inclination, the general direction in which something tends to move” (1999) A trend analysis is defined as an examination of a trend to identify its nature, causes, speed of development, and potential impacts (Cornish, 2001, p.78). Trends at times arise as a response to other trends. The same deduction can be made about food trends.

For example when the Atkins diet was popular, retailers responded with low carbohydrate food options. In 2006, Burger King offered bunless burgers wrapped in lettuce, to appeal to the dieters embracing a low, or no carbohydrate lifestyle. Additional fast food restaurants including Arbys, Hardees, Carl’s Junior, and Subway followed suit with bunless options. While the trend of no or low carbohydrate diets have diminished the low carbohydrate options continue to be available upon request. The trend illustrates the affects trends have on each other.

The Slow Food Movement has similar roots of establishment. The Slow Food Movement can be...

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