Situation Analysis and Problem Statement: Global Communications Introduction Problems or challenges are inevitable part of any business environment. In fact, many business organizations have to make critical decisions on a routine or daily basis. These decisions are essential to their operation and may have a huge impact on their organization’s financial health. Global Communications is a financially struggling telecommunications company faced with these decisions. They have developed a strategic plan to revitalize their company, however, their communication of the plan to key stakeholders within the organization was lacking. They now face the task of repairing their relationship with the Technologies Workers Union and their employees. However, they have put their employees at risk for job dissatisfaction possible resulting in low productivity and high turnover. Ultimately, these factors could negatively impact customer service and can lead to loss of business and revenue for the organization. By implementing positive change management practices and developing value added channels of communication, Global Communications has the opportunity to align key stakeholders under a common vision. By doing this they can achieve organizational comprehension and employee involvement that results in the garnering of trust and loyalty among stakeholders. Describe the Situation Issue and Opportunity Identification Global Communications is a financially struggling telecommunications company. Its stock has depreciated fifty percent in three years. Currently, the organization is faced with too much competition within the telecommunications industry. Local, long-distance and international markets are all competing for the same business. In addition, the industry suffered a huge blow at the hands of the cable companies, who stepped in to provide complete solutions encompassing computers, televisions and plain old telephone service (POT). Senior Management at Global Communications has developed a plan to revitalize the organization.
Broadway Broker’s management team is faced with the challenging task of downsizing and consolidating the organization. A thorough investigation as to how to execute proposed changes will need to occur before the organization can forge ahead. Change processes must be executed in a fashion that portrays compassion and consideration for all involved. For change to be successful the management team must have understanding and empathy for the psychological impact of imposed change and how employees will react. Most humans are fearful of change and do not embrace change in a positive manner. The road ahead will be difficult for the management team at Broadway Broker’s, however; with proper planning and understanding positive change can sustain the future of the organization.
I believe that Global Communications did not take their consideration into the customer service side of the business. In my opinion, what lead up to Global Communications being in this situation and the stocks decreasing and put the company in the red was due to the bad customer service which caused them to look at the lay-offs and going overseas for lower wages.
Effective competition is widely seen as a key to the development of telecommunications services. The ability of new telecommunications networks to interconnect fairly and efficiently with existing networks is critical to the development of competition. AT&T has undergone numerous changes since its inception in the late 19th century. The McKinsey 7 S framework as applied by Pascale is recommended to manage the changes they are facing to adopt a greater competitive presence in the global economy. In conjunction with this framework, numerous other models were applied to analyse the global competitive position of AT&T. Recommendations for a revised strategy and direction for AT&T have been made throughout this document including two scenarios of how the telecommunications industry might develop towards 2000, while outlining the impact on AT&T.
...t is essential to the health of an organization that all the ways be considered before change is instituted. Communicating with employees is not an arbitrary concept, but rather one that all managers must practice on a daily basis. When communication is healthy, change is more likely to be healthy as well. The purpose of this paper was to give an example of an organizational change that occurred, and analyze the effectiveness of communication that occurred leading up to this change.
The events that led to the changes Global Communications are making came about with the shift in technology and the competition within the telecommunications industry. With companies able to compete globally, there is too much competition within the industry from other telecommunications companies as well as cable companies who can offer all the same services. With increased companies offering a wide range of services, Global is forced to cut costs in order to compete effectively and increase profitability. To this end, Global Communications senior management has come up with an approach to outsource some of their call centers to India and Ireland and expand new services to small business and consumer customers. Global also joined with a satellite provider to offer video services and a satellite version of broadband. This will mean job cuts and a reduction in salary for employees who remain and are relocated. The plan was accepted quickly and now management is under the gun to communicate the changes effectively to the employees without risking a morale problem that could affect productivity. Also, since the employees belong to a trade union and the union was not involved in the process of negotiating these changes, Global has to consider the legal and public relation implications of not fulfilling their contractual obligation to the trade union.
Outstanding companies from mainstreamed companies. Some of the challenges has encountered in the market is that the market is “Too Competitive”. They are finding that many services that were once provide by telecommunication companies are now being provided by other company like Cable. The companies that are making stability so hard for Global Communication are cable companies. These companies are not only specializing in cable but are starting to provide other services that provided complete solutions dealing with computers, televisions, and telephone service which permits them to enter a larger market with these advancements in technology. In Global Communication wants to gain compatibility with these companies global communication has to make advancements in its technology.
Gap Analysis: Global Communications This paper aims to define a problem that currently exists at Global Communications, a telecommunications company, and to develop a solution, along with alternate solutions that could be used to solve the problem. When making business decisions for a major corporation, there are opportunities and challenges that must be evaluated to determine the final decision. Throughout this paper, the reader will be given some background information, along with the expected opportunities and hindering challenges that will affect Global Communications and the underlying goals that are being worked towards. Three years ago, Global Communications stock was being traded at $28 per share.
Change happens all the time and affects all facets of life. It is unavoidable; and occurs for various reasons. Change is constant. In the business world, change is defined as a process that moves an organization from a present state to a desired future state with the goal of enhancing their effective¬ness (Weiss, 2012). Organizational change is generally triggered by external and/or internal forces (Weiss, 2012). Some external forces that cause change are the economy, technology, political and socio-cultural issues. Internal forces that lead to change can be attributed to leadership skills and abilities, goals and objectives, as well as improvements in technology. These forces then lead to changes within the business structure, processes and procedures, physical work environment, job design and duties as well as skills and knowledge levels. Regardless of the type of force that triggers the change, organizations need to take advantage of the opportunity, communicate the vision and strategy, create value and gain the support of the employees and stakeholders. Change is an ongoing and never-ending process of organizational life (Van de Ven, & Sun, 2011). One corporation that has gone through numerous changes is AT & T; a global corporation that is recognized as one of the leading worldwide telecommunications providers of innovative, reliable, high-quality products and services (att.com). Just like other global corporations, within this corporation there are many business entities such as Finance. Within this entity there is an organization called Bill Review. This paper will examine how the Bill Review organization has a critical need for change in regards to customer satisfaction and how to effectively utilize the Kotter Eight Step...
As Global Communications headed to the media announcing their new strategy, many doors were opened to see the facts, analysis and goals behind that strike. GC’s scenario illustrated the conflict between decision making elements in which a dilemma might occur as a result of ignoring some of the values and opportunities.
YakkaTech Corp. is growing IT services firm which mainly installs and upgrades enterprise software systems and related hardware. They have grown and consolidated as well as become more efficient at their business but this isn’t without growing pains. Their employees seem to lack job satisfaction and their customers feel that the employees “seem indifferent to their problems.” The company’s voluntary quit rates have risen above the industry average while management raises pay rates in the hopes that customer service quality and productivity would improve.
Global Communications (GC) organization has recently been through numerous troubles detrimental to its primary functions. Global Communication is a telecommunication company. Due to current economic conditions, telecommunications organizations are struggling to keep up with other industries. Their stock prices have fallen 50 % over a three-year period. The company has fixed costs that cannot be met, due to its lack of operating capital. Cost cuts made by the company include cutting healthcare and education benefits. Employee retention is another governing factor at the organization. The organizations should obtain and maintain a comprehensive understanding of cultural diversity within the workforce. Global Communications had to establish an appropriate benchmark of performance; therefore, the company will know when goals are not met. A significant increase in the efforts to develop the proposed globalization campaign perspective will provide alternative solutions to current organizational predicaments.
Changes that occur within an organization do not occur on its own. Organizational change entails detailed management and planning. Organizational change does not occur overnight and resistance within the employees is inevitable. Having organized management who is prepared to provide leadership is imperative in providing solutions to the issues of resistance. Although resistance to change is inevitable, an organization must experience change in order to sustain changes, whether economical, technological, or financial. The success of an organization depends on how well the organization manages and responds to the change. It is imperative for an organization to involve the employees in the change since the employees
In dealing with employees, it isn't enough to appeal to them on the basis of loyalty to the company. They need personal reasons for showing this loyalty. Whether we're instituting a new educational program or undergoing a total restructuring, we can get our employees on board more readily if we show them how the change will affect them for the better.
All change efforts should involve employees on all levels to mitigate ambiguity and in cohesion. Organizational change, whether big or trivial, needs to be explicated and communicated, specifically changes that affect how employees perform their jobs. Moreover, communication has a dual function: Assimilating communication leads an organization towards order within an organization. Effective communication leads an organization towards proficiency and through it creatively to a new path of development (Anttila, 2001). The communication process gets its inputs when organizational management defines the needs and targets for
Effectively communicating is the most important part of organizational change. The most difficult part of communication is that successful communication is not achieved through words alone. There is a strategy for effectively communication. This paper will identify several strategies and address each of the benefits and disadvantages.