Situation Analysis and Problem Statement: Global Communications

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Situation Analysis and Problem Statement: Global Communications

Situation Analysis and Problem Statement

The industry of communications is changing and intensifying more everyday. Two-way communications begin as early as the 1800s with first telegraph. Now, we have multimedia and mobile telecommunications. People are communicating today with one another by cellular phones, computers, fax machines, palm pilots, and other personal and portable devices. Since these means of communication have penetrated the industry and marketplace, companies and corporations are having a difficult time to remain competitive. These corporations have to come up with new product lines and innovative ways to remain profitable. For example, BellSouth has had to make changes to compete with likes of Sprint and MCI. They had to start offering more than just local and long distance service. Such is the case with Global Communications. In order for them to remain in business, they had to come up strategy to increase profits and compete with other companies in the industry. First, let us take a look at the background of Global Communicaitons.

Situation Background

Global Communications is a telecommunications company that has been for over 25 years. The company is a part of a growing and competitive industry. Due to the competition, Global Communications stock has declined and company officials need to come up with a plan to increase profits or file bankruptcy or close its doors for good.

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