Executive Summary
Australian Rules Football (AFL) was formed in 1858 and to this day is the largest Football code in Australia. The Sherrin is the official ball of the AFL, and sells over 500,000 balls into the Australian market each year. They have developed an inseparable relationship in Australian sporting culture.
In the production of T.W Sherrin’s products there are a number of upstream suppliers that contribute to the success and marketability of the brand. The major suppliers of production materials include an Australian tannery company and an Indian latex company. Together they form the basis of the Sherrin product range. Add to this a packaging supplier and marketing firms and it is no wonder why this company is so successful in business-to-business trading.
At the other end of the scale licensed retail distributors provide majority of the customer base. These retailers provide a great downstream to the end consumers through their chain stores all over the country. It must be said that the most influential customer is the Australia Football League. The close relationship that these two organisations share is the foundation of Australian Rules football. They both work to promote each other and benefits arise from the straight rebuy situation that has existed for over a century.
In conclusion, T.W Sherrin Pty Ltd is a mature company that has earned the right to be a successful business-to-business company. The relationships forged over its existence have provided a stable supplier and customer base for this iconic Australian organisation.
Table of Contents
1. Introduction……………………………………………………………..page 4
2. Background Information……………………………………………….page 4
3. Buying Situations……………………………………………………….page 5
4. Company Network Diagram…………………………………………...page 7
5. Resource Overview……………………………………………………..page 8
6. Relationship Management Strategies…………………………………page 10
7. Conclusion………………………………………………………………page 10
1. Introduction
Australian Rules Football in its infancy used rugby balls that were imported from England. It was when these balls failed to stand up to the toughness of the hybrid game that saddler, Tom Sherrin, invented an Australian icon. T.W Sherrin Pty Ltd manufactures footballs from the finest leather and latex available.
The relationships with the mature company’s upstream suppliers have been built over many years. The same can be said for the downstream customers who have obtained the product for corporate use or resale. The biggest and most influential relationship that Sherrin has maintained is with the Australian Football League who has endorsed the Sherrin brand since the beginning.
2. Background Information
Russell Corporation is one of the largest sporting goods manufactures in the world, which makes them a successful business-to-business company.
... a high brand image; while, maintaining customer satisfaction with existing customers and breaking into new markets. Bass Pro is one of the largest U.S. retailing chains of outdoor sporting goods and has an image to uphold, not only with its name but with its products. Maintaining customer satisfaction with existing customers keeps them loyal.
Marn-grook was a sport played by the some Aboriginal tribes, which had a number of similarities to Australian Rules football including the size of the field, the use of hand and foot, and the distinctive overhead mark (Hallinan 977). It was also reported that Tom Wills, who played a significant role in developing the game, played marn-grook with Aboriginal children, but this claim is unsubstantiated (Hibbins 8). While there is no certain evidence marn-grook influenced the game, it is still possible that precolonial Aboriginal traditions, notably the games they played may have influenced the game. Considering Aboriginal games tested their athleticism and dexterity, skills that are also showcased in Australian Rules football, it could be inferred that the creators of Australian Rules football may have taken this into consideration when creating the sport. The overall lack of support for claims of Aboriginal influence on the sport may be a result of the Aboriginals being seen as lesser than whites; it is possible they did not want the first authentic Australian sport to be associated with the Aboriginals. Recent efforts such as the Mabo case have been made to restore Aboriginal traditions (Hirst 11), which may have spurred recent discussion that Australian Rules football has Aboriginal influence. Even though the claims of Aboriginal influence on Australian
Football can be traced by rugby and soccer. Walter Camp is the “Father of Football” (Bennett).The first American football game played in the 1860’s (Bennett). Football has a lot of history in the game. The rules are important to the game. The beginning of the National Football League is still going strong today. Strategies and formations of the game are important to study. Football is an aggressive sport and is one of the most played sports in the United States.
Football was invented in 1879 by Walter Camp; he attended Yale from 1876 to 1882 and was head advisory football coach from 1888 to 1912. Camp helped evolve the rules of the game away from rugby and soccer into the rules of American Football as they are known today. An influence to Walter Camp’s invention was William Ellis who was the first person noted for picking up the ball during a soccer game and running with it. From that point, Camp began to assess the rules of football. Football is an fairly understandable sport; one can begin learning the aspects of catching and walking with a football at around the age of two. About 25 years ago, the National football Association did not have the reputation it has today, with the continuous rise of sports television packages, the release of video games, and the invention of the internet perpetuating the regional growth across the United States, and inevitably, the world. The broadcasts began in 1939 with the first pro football game airing on television as network executives began to realize the advertisement could potentially generate substantial profits. Networks began broadcasting football once a week and it quickly became a product turning into their top income stream. By this time, football was given a huge amount of global exposure, eventually increasing with international broadcasts and internet media. ...
In the 19th century, soccer started to come to life in America. Some colleges started to play the game in the 1820s, with the first contest taking place at Harvard in 1827. Then, a huge invention took place in 1855. That year, the Charles Goodyear soccer ball was invented. Charles Goodyear created these soccer balls with vulcanized rubber. 12 years later in 1867, soccer took two huge steps. The first standardized soccer rules were published that year. Now, graduates from different schools could play together and had proper rules to follow when playing a game. But later that year, another just as, if not mor...
Football is said to have originated from the Han Dynasty in China, from around two or three B.C. Although there is no specific creator of Football, there is evidence that the Chinese ‘dribbled’ balls made of various different animal skins filled with light-weight materials. After dribbling the ball, they were to kick the ball into a small net. Along with being a leisure activity for the ancient Chinese, evidence has been found that they also used it for training their vast army, the only difference in the training was the height of the nets. The balls were to be kicked into a net that was thirty feet or higher off the ground in order to make the Chinese army ready to move and also to make them stronger in the legs. Since the Chinese played ‘Football’ there have been many advancements in the game around the world and the rules have also changed greatly.
A common question asked is where American Football got its name even though it was played (for the most part) by hand. The answer for this is simple. When the game was first brought to the United States, it was nothing like the football we know and love today. The use of hands was minimal and it was an illegal play to throw the ball in a forward motion. At this time in History the extra point kick was worth six points in the late 1800’s and a touchdown only worth two. So as a result they named the game football because at this point kicking the goal was worth more points and were the main goal of the game. They were tempted to name the game something similar to the game it was made from, rugby, however they decided they would differentiate it by naming it something completely different.
The concept of football started back in the late 1800’s from what we know as rugby. In the years to come football changed more and more to how we know it today. The first official football game was played in 1869 when Rutgers and Princeton took on each other. Walter Camp, who was the Coach for Yale at that time, was the first person to develop some of the first rules and regulations to the sport. Camp came up with many of the concepts that we know today such as the system of downs, the use of eleven players down from fifteen, and the size of the field. Other rules that were implemented by Camp were the concept of the line of scrimmage, safety, and the forward pass (Bellis, 2014).
How has football changed from when it began in 1869? Well, many things have changed over the years.
As mentioned, soccer is the most popular sport on earth and has a rich history. There is evidence that a couple thousand years ago, people were playing a game similar to soccer. The modern game, played today in America, was not developed until 1863 when the original rules of no tripping and no hand balls were developed. The game started in the public school grounds of England but the basics of kicking a ball around were found in a Chinese military instruction piece estimated second or third BC. The form of football was called, “Tsu Chu”. Tsu Chu had the original concept of kicking a ball through a target, but while the soldier was being attacked by his fellow soldiers. During the Han Dynasty, the ball was made of leather and filled with feathers and the use of hands was not permitted “FIFA”.
This report will discuss about how external environment affects Harrods’s modus-operandi and the appropriate marketing strategies that they have to apply in the future.
Association football is played in agreement with a set of rules known as the ‘Laws of the Game’. The game is played using a sphere-shaped ball of 71 cm circumference known as the ‘football’ or ‘soccer ball’. Two teams of eleven players each participate to get the ball into the other team’s goal, thus scoring a goal. The team that has scored more goals at the end of the game wins. If both teams have scored an equal number of goals then the game is a tie. Each team is controlled by a captain.
James Naismith, creator of basketball, used a soccer ball as the first basketball. The game of soccer was originally played with an inflated animal bladder that was surrounded with leather (Leibs 67). Just as in every sport, as time evolves, so do the materials being played with. The materials begin becoming more durable, controllable, and affordable. During the Renaissance period, many sports were evolved and took a turn for the better. Although many sports were introduced during the Renaissance period; football, lawn bowling, and tennis were the three main sports that influenced today’s time period the most.
Modern soccer was created in 1876 and can be traced back to Ancient China. It has been noted by “ Who Invented Football” that around 476 B.C. Cuju, also know as “ kick the ball with foot”, was played with a leather ball stuffed with feathers. The game got so popular that the military used the sport to keep soldiers physically
Many people had effected on developing football several times. They made not only proper equipment such as paddings to protect their bodies and to play within rule but also uniforms for better identifications. To begin with, the football is thrown by the quarterback. So its shape should be elliptical for faster speed and accuracy. “Other popular difference is it has lacing on the partitions of leather strips from which it is made. The lacing is used for grip while throwing the ball with hands.”(Pedagog 2016). All the balls are made for the rule of sports games; especially, the football is made for the quarterback to throw it easier, and better. In addition, The uniforms of football should be very big because it has to be worn on the shoulder pads. There are various kinds of footwear for each position. “The uniforms contain very little or no seaming and accessory pieces. The football “boot” is really a shoe-type construction with cleats or studs that is streamlined in design to help the player control the ball and run fast.”(Susan 2004). The uniforms of football are designed by the basic rule; basically the jersey should be bigger than general shirts for the shoulder pads, and studs of cleats should be longer than general soccer cleats to keep your body on the ground. “There are different types of helmet for different