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Toys and Child Development: A Look at the Laugh and Learn™ Learning Basketball - ... Perceptual Development An infant’s ability to hear and understand language is extremely important. There is a distinct connection between hearing and language, and the developing and understanding of patterns in general (Beck, 2009). While hearing only develops in the third trimester, it is key in developing the infant’s preferences towards the mother’s voice as well as the native language, as studied by DeCasper and Fifer (1980). Musical preferences and understandings start to develop around the six-month mark (Berk, 2009)....   [tags: child development, toys]
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1857 words
(5.3 pages)
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Gender Stereotypes Among Children's Toys - Gender Stereotypes Among Children's Toys       When you walk into the toy section of any store, you do not need a sign to indicate which section is the girls’ side and which section is the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys however are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves....   [tags: Stereotypes Toys Gender Essays Compare] 514 words
(1.5 pages)
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Toys - Toys"R"Us INTRODUCTION In this assignment I have chosen to focus on explaining what kind of company Toys"R"Us is, giving a brief, short summary of the firms history, their corporate responsibilities, what their competitive advantages are and how they implement their strategies through retailing and merchandise. I also found it relevant to explain the market situation in the toy-industry and what the trends are, for understanding what other difficulties that are important to consider in order to survive....   [tags: essays research papers] 2234 words
(6.4 pages)
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toys inc - TOYS,INC Toys, Inc. is a 20-year-old company engaged in the manufacture and sale of toys and board games. The company has built a reputation on quality and innovation. Although the company is one of the leaders in its field, sales have leveled off in recent years. For the most recent sex-month period, sales actually declined compared with the same period last year. As an operational consultant, our task is to help Toys, Inc gain more gross profit by reduce unnecessary operation cost and cease the sale from declining with highly quality control finished goods, and marketing....   [tags: essays research papers] 1106 words
(3.2 pages)
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Childhood Toys - Childhood Toys Wham, bang, hay-ya. Those were probably the kinds of sounds you might have heard if you passed by my room as a child. All of those greatly preformed sound effects came from none other than myself, unless I had a friends help who was of course only allowed to be the villain in whichever toys we were playing. I guess this interests me now because I can realize as an adult just how much watching certain shows, having certain toys, and playing certain games have had a part in shaping the person I am today....   [tags: Essays Papers] 415 words
(1.2 pages)
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designer toys - There's a movement under foot. It's a blend of art and toys and it's struck a chord with toy collectors and art lovers alike. It's Urban Vinyl and this is a brief history for those who'd like to learn a little more about this art movement in the making. First, to understand Urban Vinyl, one must throw aside their conventional ideas of what makes a great toy. Sure, design of the piece plays a big part in the making of both. But the big difference is that Urban Vinyl is original from the start. This is true art, not a replication of another form....   [tags: essays research papers] 802 words
(2.3 pages)
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Popular Toys of the '80's - ... The American Girl’s mission is to celebrate girls. “We embrace who they are today and look forward to who they will become tomorrow.” The first catalogue for the American Girl doll came out in 1986. This doll’s goal was to assist young girls in their preschool through tween years. For these dolls you can purchase accessories, clothes, books, and even a magazine subscription to American Girl (4). Cabbage Patch Kids were invented in 1983 by Xavier Roberts. Roberts created the first doll, Dexter, for an art show....   [tags: U.S. History ]
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876 words
(2.5 pages)
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Mattel Toys: Safe for Girls and Boys? - ... Mattel has subsequently begun making contact with Chinese auction sites to have them do away with their inventory. A Chinese supplier notifies approximately one thousand sub distributors regarding any Mattel recall (Canaves, et al, 2008). Many distributors of Mattel toys in China advise they receive partial information concerning recalls, with many recall items typically being left off of the notification. Mattel has stated that every effort has been made to advise customers about the recalls, by way of issuing recall data online plus translating articles into Chinese (Canaves, et al, 2008)....   [tags: Business Ethics]
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1571 words
(4.5 pages)
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Mattel Toys and the Hazards of Lead Paint - ... Mattel has proved its concern about safety issues and the U.S. standard regulations for its products. This is shown in Mattel’s improvements to their code of conduct ensuring product quality and safety in accordance to the regulations and standards criteria in the U.S. (Lawrence & Weber, 2011). Worthy of note is that Mattel does not participate with the use of child labor or forced labor and the company does not tolerate any form of discrimination. Employees are hired according to their ability to perform the tasks, not their personal beliefs or characteristics....   [tags: Environmental Issues]
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2272 words
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Toys R Us Sold - Toys R Us is the world's largest children's specialty retailer. The company operates toy stores throughout the world and is publicly traded on the New York Stock Exchange. In this paper I will give a brief company history, cite where the competitive environment is coming from, strategies that were attempted, and where they stand today. Toys R Us founder Charles Lazarus opened the first Toys R Us store in Rockville in 1957. The company went public in 1978 and evolved into a powerful international toy vendor, with Kids R Us, Babies R Us and Toyrus.com....   [tags: essays research papers] 1152 words
(3.3 pages)
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Toys R Us - These past few years haven't quite been all fun and games for John Eyler, chairman and CEO of Toys "R" Us. Shortly after joining the company in January 2000, Eyler set about revamping Toys "R" Us to better compete in the marketplace while brushing up the company's image. But a downturn in the economy together with the effects of 9/11, not to mention the West Coast port lockout, wasn't part of the plan. Although he still has considerable work ahead of him, Eyler's efforts appear to be paying off....   [tags: essays research papers] 406 words
(1.2 pages)
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Toys R Us - Toys R Us The purpose of this report is to research and examine Toys "R" Us, the world's largiest toy chain store, so as to provide the company with strategic recommendations for future success. To throughly understand the company, the analysis is divided into multiple focus points: industry analysis, firm strategy analysis and firm financial analysis. The analysis concludes with rating that we give the company's stock as well as our strategic recommendations for the company to increase it's overall preformance....   [tags: Papers] 3487 words
(10 pages)
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Toys that Gender Stereotypes - Toys that Gender Stereotypes Toys describe how children should act. Adults expect girls to play with dolls like Barbie and Cabbage Patch dolls. They expect boys to play with action toys such as X-men, GI JOE dolls, and Hot Wheels. This sexually stereotypes a kid, because this is suggesting that they girls to chase after so called cute looking guys at the mall and always be interested in fashion and money. For boys they are expected to be tuff and buff and shed no tears they are the ones with the racecars, and the toys also makes them violent....   [tags: Papers] 514 words
(1.5 pages)
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Gender Roles and Kids Toys - Gender Roles and Kids Toys In David Barry's article, Guys vs. Men, he discussed the differences between "guys" and "men". This article made several valid points, including that guys will try and out perform each other where sports are concerned and that the space shuttle is the ultimate guy toy. My question is why do only guys play with all the neat toys. Part of the answer to this question might be that men are encouraged to play with hi-tech toys while girls are given a Barbi doll or a toy oven....   [tags: Exploratory Research]
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813 words
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Toys R Us and Subsidiaries - Toys R Us and Subsidiaries Running Head: Toys "R" Us Financial Analysis Note: Consistent with the financial report, all amounts are expressed in millions except per share data. Ernst & Young, LLP, independent auditors for Toys "R" Us Inc. and Subsidiaries issued an unqualified opinion on the company’s financial statements as of February 1, 1997 and on the consolidated results of operations and cash flows for the three years ending February 1, 1997, February 3, 1996 and January 28, 1995. The report by the independent auditors and their issuance of an unqualified opinion serves to provide reasonable assurance to stockholders, management, regulatory agencies and the public, that the financial statements are materially correct....   [tags: GCSE Business Marketing Coursework]
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1363 words
(3.9 pages)
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Computers Toys Not Tools - Computers Toys Not Tools Due to the advances in recent computer technologies, computers are now sold with state-of-the-art, costly equipment that most people do not need. Most computers on the market these days are built to attract the eye of the consumer. They come loaded with hi-tech hardware and catchy tag words like mega RAM, quad-speed drives and digital processing, but the fact is, the computer has been exploited to the American public to attract a broader base of consumers and to change the way we view computers from tools to toys....   [tags: Essays Papers] 334 words
(1 pages)
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The Marketing Campaign for Kennedy's Toys - The Marketing Campaign for Kennedy's Toys 1.1 In this part of my marketing coursework I will be looking at and investigating how to run a successful and profitable toy store in Harrow Town Centre. The main aim of my business will be to provide a reliable and useful toy store; as well the fact that I am in the private sector means my main aim will be to make a profit. In order for my business to be successful I will be looking at the 4 P's. The 4 P's also known as the marketing mix are Product, Price, Place, and Promotion....   [tags: Papers] 743 words
(2.1 pages)
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The History of the Rubik's Cube - The Rubik's cube has haunted peoples nightmares for decades. When it was first made, it was supposed to have “billions” of combinations though it actually has over 43 quintillion combinations (43,252,003,274,489,856,000 to be exact). Originally created to help students understand geometric concepts and 3D space the first wooden model was made in 1974 by Ernö Rubik and a couple of friends. After some time playing with it, Ernö realized he didn't know how to get it back to its original form. He reportedly said, “It was wonderful, to see how, after only a few turns, the colors became mixed, apparently in random fashion....   [tags: Games, Toys] 505 words
(1.4 pages)
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Gender Stereotypes in Society: Analysis of Boys and Girls’ Toys - Often when a couple becomes pregnant and finds out the sex of the infant, stereotypes begin to form. If the child is female, their room will often be painted pink with cutesy borders. The crib will have pink blankets with ruffles on them. The baby girl will be presented with soft toys and cute stuffed animals, as well as perhaps a baby doll or two. At the baby shower, the mother will typically be presented with pink and purple clothing, the colors of choice for a female child. When the baby finally comes along, she will typically be treated as a gentle princess....   [tags: gender studies] 838 words
(2.4 pages)
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The Effect of Toys on a Person's Psychological Development - The Effect of Toys on a Person's Psychological Development You probably remember your favorite game from early childhood—many people do. The game most likely involved your favorite toy, perhaps a truck, or a doll. In fact, when you think about memories from your childhood, toys should be among the first things to come to mind to evoke a strong image of early childhood. Toys have been greatly underestimated by their possessors and especially by adults, dismissed as the "supporting role" in indoor or outdoor pastimes, which they literally are....   [tags: Papers] 1102 words
(3.1 pages)
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Personal Narrative: Experience With Gendered Toys at a Store - Personal Narrative: Experience With Gendered Toys at a Store When I entered "The Toy Works," of Keene I nearly ran into the tangible proof of this paper. The first wall of the store is set back, at most, four feet from the front door. The wall was split precisely in two. On the left side was a tapestry of pink dolls, on the right was nothing but black and red wrestling toys. The entire store mirrored this theme with only a few transgressions and exceptions....   [tags: Papers] 390 words
(1.1 pages)
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Toys R Us and the Nightmare before Christmas - Toys R Us and the Nightmare before Christmas When I tell people I worked at a toy store, they tend to respond with, “Ah, that’s so cool,” or “So, you got to play with toys all day.” I had been known to perfect my video game skills and snag action figures, but a toy store is not as fun as you may think. Children looked at me as though I was the epitome of fun and enjoyment as I offered assistance in my blue vest with a huge transfer of Geoffrey the Giraffe on the back. Parents came to me thinking I was an encyclopedia of dolls and board games....   [tags: Personal Narrative Writing] 1888 words
(5.4 pages)
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Nike, Inc vs. Toys R Us - NIKE, INC VS TOYS R U Page LIST OF ILLUSTRATIONS…………………………………………………………….2 INTRODUCTION……………………………………………………………………….4 Procedures………………………………………………………………………..4 COMPANIES.........……………………………………………………………………...4 COMAPARISONS………………………………………………………………………7 GROWTH………………………………………………………………………………..9 CONCLUSION AND RECOMMENDATIONS………………………………………..11 REFERENCES…………………………………………………………………………..12 LIST OF ILLUSTRATIONS Figure Page 1....   [tags: essays research papers] 1489 words
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Confessions of a Chronic Shopper - Confessions of a Chronic Shopper It began with Barbie. I received my first at age four, and for awhile, I was happy with just that one. But when I walked down the all-hot-pink aisle at Target, I couldn’t help but need another. Magic Moves, Peaches and Cream, Crystal. Barbie and the Rockers. And then came the accessories. Barbie’s pink Jeep. Barbie’s bed and bedroom furniture. Kitchen accessories. Gym equipment. A tall Barbie house with an elevator. My sister and I had the works. We would set up luxurious Barbie mansions and would select from a bottomless Barbie pit four or five Barbies apiece, creating elaborate plots that could contend with any of the afternoon soap operas....   [tags: Personal Narrative Shopping Toys Papers]
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The Physics of Boomerangs - The Physics of Boomerangs The successful flight of a boomerang looks as though it never should happen. Its more or less circular flight path comes from the interaction of two physical phenomena: the aerodynamic lift of the arms of the boomerang and the spinning boomerang’s maintenance of angular momentum. Briefly put, the airfoil at the boomerang’s forward rotating edge provides more lift than its rearward rotating edge. This elevates one side of the boomerang. The spinning object maintains angular momentum by turning at a right angle to its axis of rotation....   [tags: Science Toys Essays]
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Positive and Negative Effects of Video Games - Positive and Negative Effects of Video Games The video game technology, like most technologies, has changed drastically in the last few years. Arcades may look much the same on the surface as they did a decade or two ago, but the games have become far more violent, sophisticated and addictive. When one visits the video arcade it is not surprising to see children pointing and shooting something that looks suspiciously like a real weapon. If Pong – or, for that matter, Pac-Man and Super Mario Brothers – is one’s point of reference, one needs to think again....   [tags: Papers Children Toys Gaming Essays Papers]
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Sugar and Spice or Snails and Puppy-dog Tails: Influences on Gender Identity in Children - ... A journal article written for the Early Childhood Education Journal explores a case-study in which preschool girls and boys are asked to predict their parents’ reactions to the types of toys they choose to play with. The study investigates how children construct their understanding of gender at a young age by the types of toys they play with, because “young children construct understandings of gender during the preschool years.” (Freeman). In the study, two groups of children ages three and five were asked to sort toys according to whether they thought the toys would be good gifts for boys or girls....   [tags: Gender Studies]
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1479 words
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Lead Poisoning: America Will Suffer - ... imports of toys, dolls, and games. Although most of these toys are safe, recent events suggest that a number of Chinese manufacturers are cutting corners and using cheap and illegal substitutes such as lead paint. The resulting lower prices of many foreign-made toys are attractive, especially to low-income families, who, along with the rest of our citizens, trust that products imported into the United States undergo a thorough inspection. Unfortunately, it appears that their trust may be misplaced” (Obama 1)....   [tags: Health ]
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1676 words
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Toy Story 3-D”: Funny and Exciting - This is the best movie I have taken my kids to see in years. The adventure continues for the toys in the third Toy Story movie where Buzz Lightyear and Woody the cowboy played by Tim Allen and Tom Hanks, must once again find their way back to Andy’s room before he leaves for college. I know the storyline sounds familiar but I truly feel you will be pleased to find that it takes a bit of a twist this time around and ends with a very exciting trip to the landfill while not sparing any of the humor along the way....   [tags: Film Review]
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684 words
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Visual Ethnographic Research Study - ... Without his sister present, I questioned him as to why he chose these particular colors over other colors. He responded "I'm a boy, that's the colors that boys like. Plus these are the colors of things that I play with. I never play with pink or purple things; that is for girls like my sister. My Spiderman figure (Refer to Appendix A) shows that I am a boy and I only play with boy toys." The central theme that my male participant vocalized to me effectively signifies that he has been conditioned by society to feel that he can only enjoy playing with "boy" type of toys and playing with the "girl" type of toys is completely out of the question....   [tags: Visual Ethnography] 1515 words
(4.3 pages)
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A Comprehensive Financial Analysis - A Comprehensive Financial Analysis Of TOYS R US TABLE OF CONTENTS Company Overview ....................................................... 4 Key Facts........................................................................ 4 Business Description.................................................... 5 History ............................................................................ 6 Key Employees .............................................................. 7 Major Products And Services........................................   [tags: essays research papers] 1739 words
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Soup, Made to Order - ... Society cannot force conformity through toys if the child’s situation draws a tangent to the toy’s intended message. In her essay “Stone Soup”, Barbara Kingsolver focuses on this concept of “Familiy-of-Dolls Family Values” (“Stone Soup” 275) and how it contrasts with her own family; she sheds light on society’s association of negative connotations with families not of the norm. As Kingsolver comes to learn, the act of trying to justify to the exclusively ‘stereotypical family’ supporters that there exist special case families those happiness isn’t restricted by the supposed confusion of their situation; to try to explain to these people who believe “that divorced people, blended families, gay families, and single parents are failures”(75) and that when a marriage ends, “the children of [these] famil[ies] may have been born to a happy union, but now they are called the children of divorce,”(75)....   [tags: Social Studies]
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2023 words
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The Art of Democratic Parenting - When children are growing up, they often wonder why their friend’s parents act differently than theirs. Some might even complain to their parents by saying “But my friend’s parents let her do that” or “My friend’s parents bought him/her this toy”. Although, it may be hard to explain to your child why it is important for you to say no to something’s, it will be better for them in the long run. Some parents may not realize but everyday things such as food choices, toy or games they play with and the responsibilities they have at home can affect their lives forever and they will pass on the things you taught them to their children one day....   [tags: Parenting] 1138 words
(3.3 pages)
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student - Identification/description of alternatives Provide better customer service Toys “R” Us can increase the level of customer satisfaction by providing good customer service. Friendly and well trained employees who understand customer needs better and who understand the importance of satisfying the customers will not only assist in encouraging customers to shop at Toys “R” Us but also contribute to differentiating the company from its competitors. It is important to make each customer feel important and to serve each customer feel like he/she is the only customer....   [tags: essays research papers] 930 words
(2.7 pages)
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Technology the Root of All Evil: How Toy Story Helps Children and Youth Navigate Technology - ... By doing this, Toy Story transgresses how children are push asides from their hula-hoops and jump ropes for computers and electrical toys; thus capitalizing on the boom of technology during 1995 when people starting going towards more advanced technology and computers became more affordable. The computer age needs to inspire a new generation, so what better generation than the youth. Toy Story advertises electronically products to children and familiar them with the new technology uses in toys....   [tags: Technology]
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Childhood Obesity and Fast Food - ... According to fastfoodmarketing.org in 2009 restaurants spent over $4.2 billion for television ads. A large majority in the viewers was no other than preschoolers, who saw 2.8 television ads per day; which is a 21% increase from 2003. With the use of technology on the rise television is no longer the only place these ads can be seen. There is even more exposure on the internet with sites specifically targeted at young consumers. A few websites in particular are Ronald.com, a website designed for preschoolers as young as 2; Happymeal.com and ClubBK.com are also available....   [tags: Obesity in Children]
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Parental Manipulation and the Homogenization of Americans - Parental Manipulation and the Homogenization of Americans Wooden arms and legs jerking, braided hair flailing, and glassy eyes rolling, the ragged dolls parade the cardboard stage. Their lifeless limbs give the appearance of haphazardry, but I know better than to be deceived by this bumbling surface. Behind the curtained stage, a woman deftly maneuvers the puppet figures; each movement is carefully controlled with a small sleight of hand. A string lifts, and their mouths open. Another tenses, and their arms rise in unison....   [tags: Sociology Psychology Research]
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Females In TThe Canadian Workplace - Running Head: WORKPLACE ROLES OF MEN AND WOMEN COMPARED IN TODAY’S SOCIETY Work Place Roles Of Men and Women Compared in Today’s Society Submitted by: Steven Kopac Submitted to: Pierro Student #: 2321040 Seminar Time: Tuesday @ 11:30-12:30 Course: Sociology 1F90 Brock University Date: Thursday February 8, 2001 Work Place Roles Of Men and Women Compared in Today’s Society “Rosy cheeked and bright eyed, she would know how to darn a stocking and mend her own dress...command a regiment of pots and kettles and be a lady when required.” This statement raises an interesting view on how women have been socially constructed with regard to their place in the work force....   [tags: essays research papers] 2673 words
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Product Pricing - Product Pricing The cost of an “everyday low price” toy: $19.95. The cost of a Rolex watch: $2,465. A great paper explaining why corporations put these prices on products: priceless. Wal-Mart has become the leader in “everyday low price” pricing, and the number one retailer has brought many businesses to their demise because of their pricing strategy. Recently, Wal-Mart has expanded their sales niche to the toy department putting many specialty toy stores near or completely out of business. This paper will discuss how Wal-Mart priced their line of toys, why Wal-Mart used toys as “loss leaders” to attract customers, and two alternate methods of pricing marketers can use based on demand and reputation....   [tags: essays research papers] 1498 words
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Fairy Tales Have a Negative Impact on the Development of Children - According to Bruno Bettelheim in “The Uses of Enchantment,” he talks about how fairy tales present life's problems to guild children's development. To grow safely into maturity, a child needs to be given guidelines about how to deal with unjust hardships or obstacles they encounter on the way to adulthood. Bettelheim says that fairy tales offer solutions in ways that a child's level can understand. Fairy tales state existential dilemma briefly and pointedly, which permits the children to see the problem....   [tags: Elementary Education, early childhood education] 653 words
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Gender Roles Being Taught to Young Children: A Psychological Approach - ... Boys experience a very strict set of expectations that if not followed, they receive negative life consequences. If a boy chooses activities or actions that are feminine it is punishable by disapproval by peers, family, and society (O’Brien et al, 2000). The consistency of role expectations for boys makes them prone to participating in typecasting of their sex and the opposite sex. By as young as preschool age, boys are more likely to choose toys that are fitting for their gender and start to exhibit a strict belief in typical gender labeling....   [tags: Gender Studies]
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Gender: A Socially Constructed Ideal - ... According to Healthy Children, kids begin developing strong gender identities during their first year of life. Between one and two, children start to notice the physical differences between women and men. By the time a child turns four, their strong concept of self leads them to creating a stable gender identity where they are sure they are a boy or a girl. It is during this time of development that children learn the gender roles that will influence their behavior for the remainder of their lives....   [tags: Gender in Society]
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Gender Roles and Stereotypes - ... Yet there is conflicting evidence of whether parents display a traditional role in gender stereotyping or not. Chick et al. (2002) conducted a study were female caregivers played with a group of both girls and boys age three. Results showed that girls and boys were encouraged to play with gender appropriate toys. Caregivers also reinforced traditional gender-typed comments, reinforcing girls on their dresses, hairstyles and helping behaviors. Boys on the other hand received more reinforcing comments of physical skills and size....   [tags: Gender Studies]
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How EToys Could Have Made It - How eToys Could Have Made It The functions of managerial accounting include planning, decision-making, controlling, and evaluation. To make good decisions, managers must constantly adapt to technological changes, changes in the organization's needs, and new approaches to other functional areas of business-- marketing, production, finance, organizational behavior, and corporate strategy. Planning is the setting of goals and developing strategies and tactics to achieve them. Controlling is concerned with achieving the goals and evaluating performance....   [tags: essays research papers] 773 words
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A Comparison of Beauty and the Beast with Toy Story - A Comparison of Beauty and the Beast with Toy Story INTRODUCTION Disney is an excellent example of a Media corporation as it is known worldwide, go any where in the world and ask someone about Mickey Mouse or Daffy Duck and they will know that you are talking about Disney. They have a huge range of advertising and merchandise ranging from children's books and films to holiday resorts and theme parks. The Disney brand appeals to all, children and adults alike. Beauty and the Beast is a classic film using old style animation techniques....   [tags: Papers] 1224 words
(3.5 pages)
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Promotion of Gender Roles Before Adolescence - Promotion of Gender Roles Before Adolescence Jennifer Scanlon analyzes four popular board games for preteen girls in her essay, “Boys-R-Us: Board Games and the Socialization of Young Adolescent Girls.” She describes the attributes of each game in great detail and concludes, “these sex-stereotyped games promote damaging stereotypes, passive rather than active play, and skills that fall short of girls’ cognitive abilities” (480). The characters in each of the games are portrayed in limited gender-specific roles and promote male, race, wealth, and heterosexual privilege in our society....   [tags: Exploratory Essays Research Papers]
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Passion for Learning Case Analysis - Passion for Learning Case Analysis Background: Andrew Popell, founder and president of Passion for Learning, started a direct mail order catalogue company in 1994 that exclusively sold educational toys targeted at elementary-school children between the ages of 6 to 12. After sending out the company's first catalogue and receiving a disappointing .77% response rate, as well as discovering that specialty chains that focused on educational toys (such as Learningsmith, Zany Brainy, and Noodle Kidoodle) were all expanding rapidly, Popell needed to decide what strategy would fit best with the environment he was competing in....   [tags: Business Strategy Analysis] 931 words
(2.7 pages)
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Mattel - 1) What was Jill Barad’s primary goal for Mattel in 1996. What strategy did she choose in order to pursue these goals. Answer: The primary goal of Jill Barad for Mattel was to increase earning per shares by 15% per annum compounded before the effects of any acquisitions. The following are the 4 elements of her strategies: 1. Continue with the highly profitable practice of extending the company’s existing brands (e.g. she had plans to further develop a line of collectible Barbie dolls); 2. Develop new product categories, particular in boy’s toys and board games where Mattel had traditional been weak....   [tags: essays research papers] 532 words
(1.5 pages)
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Analysis of Pinocchio and Toy Story - Analysis of Pinocchio and Toy Story Recently I have been watching two Disney films on completely different sides of the Disney timeline. “Pinocchio” was made in 1940 using cell animation with the story taken from an existing folk tale. “Toy Story” was made in 1995 and it was the first computer generated feature film. This created a whole new genre of computer-animated films such as “Finding Nemo” and the recent “Incredibles”. Both of these films use a toy as the main character and as always they both fit into the conventions of any Disney film....   [tags: Disney Film Movie Compare Contrast Essays] 737 words
(2.1 pages)
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Message Sent To Children About Gender Identity - When discussing the meaning of gender identity, each and every person has a different view and perception. Most times, these views are instilled upon them throughout their childhood whether they are fully aware of it or not. As a result, some children feel forced to conform to the stereotypical gender roles and identities defined by society. For me, however, that was never a problem. The many experiences I faced throughout my childhood played a significant and defining role in the shaping of my gender identity....   [tags: Gender] 655 words
(1.9 pages)
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Playing with Dolls - ... No child should have to reject their nature because they are told playing with a certain toy is wrong. Society portrays men as violent, but then makes it wrong for a child to learn sensitivity and responsibility through playing with dolls (Troxell, 2008). Nurturing and caring for a doll provides constant companionship for the child, which helps build confidence and emotional stability along with imagination (Vecchioni). Diversity in toy choice is good for the cognitive and emotional development of children....   [tags: Child Psychology ]
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Childhood - ... When I was playing “house” with my dolls, I would never want to take on the ‘father-figure’ role. I always insisted on taking on the female roles. Even my image of dressing up is a representation of my femininity. I never recall wanting to act or take on the role of the boy when playing. I always insisted on taking on the strong female role model. In relating this to another concept of males vs. females and their various and distinguishable roles, when I was growing up I was always constantly exposed to various other social variables....   [tags: Gender Roles] 1778 words
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Play Time - ... The act of merely being present means a great deal to the child and affects the overall development of his cognitive skills. Morris 2 It does not take much effort to really be involved in the child's play. Making sure that the child has consistent play and social interaction is very important for his development. Toys will most likely provide the most consistent play, since he can not be around friends at all times. First of all, how to use the toy is the child's decision (Bettelheim 337)....   [tags: Education, Parents] 1228 words
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Relating Concepts of Sociology to my Personal Life -   In today’s society, it is easy to spot someone blaming themselves for the occurrence of their personal life problems. For example, a single-mother may blame herself for not being able to support her children well due to a shortage of money and unavailability to find a decent job. Another could be a newly wed couple having daily arguments that may lead to their divorce, or women who are facing difficulties perceiving their housekeeping responsibilities and wanting to become something more than just a homemaker....   [tags: Sociology Essays] 2086 words
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Playground Safety - Kids love to play outside with their outdoor toys, because that is their job. The job of the parents is to ensure that diligent attention is paid to the children at play. The National Program for Playground Safety has reported that inadequate supervision contributed to about 40 percent of all playground injuries. Swing set safety guidelines have been developed to guide parents, childcare providers and school officials to the best measures to prevent accidents on playground equipment. In addition to supervision, the child should be instructed on how to play safely, and the caregiver should ensure that the child is wearing appropriate play clothes and sturdy shoes....   [tags: Children's Health] 480 words
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The Museum Experience - The Museum Experience One of my favorite things to do when traveling in a new city is to visit the museums. I have never been to a city that did not offer the usual museum fare, usually in the form of the “Anytown Art Museum”, or the “Anytown Museum of Natural History”. While these types of museums house some incredible artifacts, and I do visit them often, I also like to seek out museums of a more unusual sort. Museums are mostly the same just about everywhere you go, both in the United States and Europe....   [tags: Descriptive Museum Museums Essays]
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Hasbro, Inc. - Hasbro, Inc. Business Organization and Management Corporate Profile The twentieth century, especially the past fifty years, has certainly been a time of enormous change. Products have changed, the business of manufacturing and marketing toys has changed and the needs and desires of consumers who buy toys have changed. The majority of the world’s toys are now manufactured in the Far East. Perhaps the greatest change in the toy industry has been in the way that toys are sold by incorporating creative and original marketing strategies into company culture....   [tags: GCSE Business Marketing Coursework] 1708 words
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An Analysis of Toy Story - Toy Story Analysis Toy Story is the groundbreaking 1995 motion picture developed by Disney and Pixar and directed by John Lasseter. The film was so revolutionary not only because it was the first feature length animation to be created completely by CGI (Computer Generated Imagery) but also, also the film was more rounded in all respects. The characters not only looked more sophisticated and three-dimensional but their personalities were also more human and fewer cartoons like. The film uses a constructed text in order to put across a theme of two very different characters learning to work together beyond their rivalries to rise above a common enemy and work towards a common goal....   [tags: essays research papers] 1701 words
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Sexism in Society Starting at Childhood - Sexism in Society Starting at Childhood Author and feminist Alix Kates Shulman said once: “Sexism goes so deep that at first it’s hard to see, you think it’s just reality” (McEneany). That quote sums up perfectly the way our society runs. There is no class teaching children how to act according the their gender. Yet little boys and little girls learn at a very young age what is expected of them. They get ideas about their gender roles from their parents, their school teachers and subconsciously from the toys they play with and the television shows they watch....   [tags: Papers Children Boy Girl Gender]
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Grandpa's Workshop - Fluffy white snow glistened on the ground a few weeks before Christmas, 2007. I have never been a fan of the cold, losing feeling in my limbs or wet saggy clothes, but I was determined to trudge my way to Potter’s Golf Course to sled ride with friends. That determination was shot down quickly, as Grandpa’s rusty, red Ford pick-up truck eased into the steep driveway. Excited to be out of school and out of the house for the day, I bolted out the door and right into Grandpa. He shrugged off the collision and smiled, “Where’re you headed kiddo?” Aggravated that I had to carry on a conversation I answered repulsively, “Potter’s to sled.” Instantly realizing the insolence of my answer, I attempted to make up for it with a genuine smile and playful pat on the back....   [tags: Personal Experience] 834 words
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Business Analysis: Mattel - Mattel, Inc. is the largest toy company in the world. This company designs, to manufacture, markets, and distributes a large amount of different toy products to over 150 countries worldwide. From Picture Frames to Mattel Toys (1945-49) The founders of Mattel, Inc were Elliot and Ruth Handler 1945, where they lived during a fast changing postwar time. Handler started with designing light fixtures and soon started making furniture, which they sold out of their garage. They extended their product into making giftware and costume jewelry, and this soon became a $2 million enterprise....   [tags: Business Analysis ] 1273 words
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Keeping Your Kids Entertained on a Road Trip - Up for a road trip. Will it be one of the dreaded long trips for your kids. To help ease your anxiety here is a list you might just need before heading for the long winding roads. Yeah, sure it could be relaxing and pleasant at the start. However, as the hours pass (or minutes for some other families?) your kids might begin to whine and ask “Are we there yet?” And slowly it can turn to worst scenarios like a carload of tantrums, high-pitched crying voices, or an impatient child slowly becoming a vampire- a restless and sleepless child that is....   [tags: Travel] 1532 words
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An Analysis of a Woman’s Manhood in A Doll’s House - Youth is something that is always taken for granted until death takes a toll. There are those who have either fulfilled their life goals or the ones who lived a passive life truly regret everything on their death beds. Growing up and maturing goes hand in hand. A master plot seen in Ibsen’s play A Doll’s House is maturation. Maturation is when the Protagonist faces a problem that is part of growing up, and from dealing with it, emerging into a state of adulthood. The protagonist Nora is developed throughout the play from an ignorant child to a strong willed “man” on a quest for knowledge....   [tags: Literary Analysis ]
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Dogs - ... Surrendering a dog into a barren environment would most likely enhance psychological deficiency and promote future maladaptive behaviors. Therefore, it is encouraged that the dogs be surrounded by a complex and stimulating inanimate environment (Wells, 2003). Toys are a great, inexpensive approach to encourage play and reduce boredom (Wells, 2003). Exposure to innovative objects helps prompt exploration and increase activity. Unfortunately, the introduction of toys might induce possessive aggression between conspecies housed in the same kennel and might also promote the spread of disease....   [tags: Shelter Dogs] 1148 words
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Preparations for Owning a German Shepherd - Preparations for Owning a German Shepherd Providing a Fenced in yard If you do not already have a fenced in yard you should consider getting your yard fenced, or installing an “invisible” fence. If you already have a fenced in yard you should check to ensure that it is secure. Make certain there are no spots around your fence where a German Shepherd could fit through. Check for loose planks in the fence that may be loosened by your German Shepherd....   [tags: Pet Advice Dog] 911 words
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Inside Toyland by Christine L. Williams - Inside Toyland, written by Christine L. Williams, is a look into toy stores and the race, class, and gender issues. Williams worked about six weeks at two toy stores, Diamond Toys and Toy Warehouse, long enough to be able to detect patterns in store operations and the interactions between the workers and the costumers. She wanted to attempt to describe and analyze the rules that govern giant toy stores. Her main goal was to understand how shopping was socially organized and how it might be transformed to enhance the lives of workers....   [tags: Toyland Christine Williams ] 1261 words
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Advertising, Food and Children - Advertising, Food and Children "Peanut, peanut butter and jelly." Advertising has an impact on its audience. From songs to logos to characters, food product advertisers must keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the use of cute phrases, animated characters, and toys in these competitive advertisements. Many types of food have a phrase associated with them. Commercials use these phrases to implant their product into the audiences memory....   [tags: Expository Exemplification Essays] 1062 words
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Childhood Memories: My Top Secret Laboratory - How many children have their own top-secret laboratory at the age of eight. Deep in the cellar of our family home were stored a great variety of discarded machines and components, random materials, and my father’s collection of tools. I took advantage of this neglected and forgotten underground space to create a fully functional laboratory and workshop where I was free to imagine and perform scientific experiments. I created my own curriculum of scientific study, I learned at my own pace and in my own way....   [tags: Personal Narrative 2014] 800 words
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Mattel Inc. Stock - Mattel Inc. (MAT) The Mattel Company, best known for its Barbie dolls, is the world's largest toy maker. In March 1997, it acquired Tyco toys the third largest U.S.-based toy maker. Its product lines include Fisher-Price and Sesame Street preschool items, Disney-related products and Hot Wheel miniature vehicles. They type of industry Mattel is located under, is dolls and stuffed toys, although they have other types of products such as Hot Wheels. This company is under monopolistic competition....   [tags: essays research papers fc]
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Gullivers Supposed English Superiority - Gullivers Supposed English Superiority Gulliver’s typical Anglocentric Enlightenment views are best exemplified in Chapter 1 of Part IV of Gulliver’s Travels. The long paragraph, in which he describes his encounter with the Yahoos as well as the circumstances leading up to it, illustrates the climax of his Anglocentric views, after which his English pride begins to gradually degenerate and his desire to emulate the Houyhnyms arises. His English pride in this paragraph is demonstrated by his resolution to trade his life with the local “Savages” using “Toys” as his only means, his judgment of the Yahoo’s lack of comprehensive language ability, and his ever-present disgust for bodily functions....   [tags: essays papers] 1282 words
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Child Observation Report - Observing Children Subject: 1.5 month old girl, daughter of a close friend. This observation took place in the child’s home and church. For my observation, I noticed many things that were associated with class discussions in the child. I also viewed how she interacted with her mother and other children her age. During church services, I observed her through an observation window that parents use to make sure their kids are being looked after. The observations took place on Sundays because the subject’s mother and my schedule collide and we only have that day off together....   [tags: Eary Childhood Development] 1310 words
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Commodity Chain of the Mattel Barbie Doll - Behind the magic of Barbie’s creation. The holiday season is fast approaching and the list for children to buy for is long. Strolling down Vancouver’s West Broadway Toys ‘R Us toy aisle, I find it hard to miss what is in every typical North American toy store: Mattel’s Barbie dolls. A plastic doll with clothes; it appears simple enough but not quite. From its conception in California, to it being manufactured in China, to it being shipped to the local Toys ‘R Us store in Vancouver, the Barbie doll sitting on a toy store shelve has undergone numerous social and geographical processes involved in its production before it will reach into the hands of my excited nine year old cousin on Christmas morning....   [tags: Production Manufacturing]
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Fast Food and Fat Kids - In the adolescent and school health section of the cdc.gov website, it states that "Childhood obesity has doubled in children and tripled in adolescents in the past thirty years" (par. 1). In 2010, more than one third of children and adolescents are overweight or obese. Overweight is  having excess bodyweight for a certain height from fat, muscle, bone, or water. Obese is having excess body fat.     "Obese youth are more likely to have risk factors for cardiovascular disease, such as high cholesterol or high blood pressure" (par....   [tags: Essays on Child Obesity]
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Amazon.com Swot Analysis - History The launch of Amazon.com in July of 1995 was the creation of a new and bold way of doing business on the Internet. Amazon.com forced the traditional physical world brick and mortar retailer in the book industry to change the way they target the industry's consumers and then epitomized Business-2-Consumer e-retailing. Although, Amazon.com started as an online bookstore, according to eRetailNews , they have since spread its wings into other industries such as music, DVD, toys, videos etc......   [tags: Case Study Company Profile Swot Analysis] 1994 words
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The Great Gatsby - The central theme is a comparison of the corrupting influence of wealth to the purity of a dream. Tom and Daisy Buchanan both lead purposeless lives that are filled with corruption through wealth, while Gatsby lives his life striving towards his dreams. They all either have no purpose in life to begin with or lose all purpose and values due the actions of another. All of the wealthy characters, including Gatsby, use people and things and then discard them as trash.. Tom is probably leads the most purposeless life out of the three with no career....   [tags: essays research papers] 441 words
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Shopping for Birthday Sheds - All I wanted for my birthday was two brand new plastic storage sheds. One was needed for the yard tools and one for the kids' outdoor toys. I figured it would be safer to store them separately, because I did not really want the children poking around hedge clippers and hatchets just to find a toy. My husband came through and got me the sheds I wanted. I made it a game for the kids to put the toys away: They would open the door and try to throw the toys in from different points in the yard. That works well as long as they remember to shut the door....   [tags: Birthdays, ] 744 words
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Mattel Catastrophe in China - ... 4). It is no wonder jobs are continuously outsourced to other countries. Financially speaking, it seems products manufactured in China benefit everyone, well almost. In 2002, a Mattel toy manufacturing and distribution company in Murray, Kentucky closed eliminating 980 jobs (Walker, 2001). As it stands, manufacturing jobs will continue to be outsourced to China. “Mattel made about 65 percent of its toys in China, using a combination of company-run plants that focused on their most popular core products, and a network of contract manufacturers for the remainder of their production needs” (Pearce & Robinson, 25-1)....   [tags: Case Study, solution]
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Dora’s Dirty Secrets of the Global Industry - ... However, as this paper will argue, the phenomenon of working women is a dilemma for modern women as they are torn between the demands of paid work and the mercy of the people who run the maquiladoras(factories). The women make up about 80% of the work force and are said to be “recruited because factory owners consider them docile low-wage labourers.” (Leveen, 2008) As the women are perceived to be low docile they have raised health issues but are still forced to work long hours with overtime hours overlooked....   [tags: Women's Rights]
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Social Learning Theory and Its Application to Aggression - ... Gang violence is another generational issue that gets passed on from generation to generation. In this case, it is the lack of parental guidance that often gets one involved in gang activity. In many cases this can be due to the father or mother dying due to gang violence. There are many different factors as to why gangs are so prevalent. In many cases, one’s peers are often involved in felonious behaviors rather than pro-social actions. As children realize that their bad behavior is not scolded, their level of guilt for misbehavior decreases....   [tags: Cycle of Violence]
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Addressing a Lack of Parent Involvement - ... Some of the reading books and toys are starting to get worn, technologies desired such as a Smart Board and more computers in the classroom are not available, there are less parent helpers than the teacher would like, and the budget is very strictly limited. Her students include ten boys (five Caucasian, three Hispanic, and two Asian) and seven girls (4 Caucasian, two Hispanic, and one African American). Three students have special needs (one girl and one boy with autism spectrum disorders and one boy with ADHD)....   [tags: Education ]
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