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Your search returned over 400 essays for "southwest"
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Behind The Southwest Airlines Culture - Southwest airlines began in 1967 as Air Southwest Co. Based in Dallas. They began serving three major cities in Texas, with only three Boeing 737 aircrafts. March 29th, 1971 Air Southwest Co. changed its name to Southwest Airlines Co. The company began service on June 18, 1971 from Love Field in Dallas to Houston and San Antonio. Founders Rollin King and Herb Kelleher were inspired by their location to create an airline that was focused on the people. The LUV airline prides itself with exceptional employees and “no frill” customer service....   [tags: Southwest Airlines Analysis]
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2810 words
(8 pages)
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Water Scarcity in the American Southwest - The Colorado River resides in North America at 1,450 miles long it spans from the Rocky Mountains of Colorado flowing southwest through six other states into Mexico. During the 19th century, settlement within this region was limited to merely accessing the Colorado River. Back then adjacent water was strictly used to support life. Today, with our advanced water treatment and transportation methods, water is known for its more loose sense of sustaining “life” and that is of an economic sense. Now, we utilize water for more than just drinking....   [tags: Water Crisis in the US Southwest]
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1633 words
(4.7 pages)
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History of Southwest Airlines - More than 32 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what. They were right. What began as a small Texas airline has grown to become one of the largest airlines in America. Today, Southwest Airlines flies more than 65 million passengers a year to 59 great cities (60 airports) all across the country, and they do it more than 2,800 times a day....   [tags: Voices of Southwest Airlines] 1181 words
(3.4 pages)
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Southwest Airlines' Sustainability and Future - Southwest Airlines’ Sustainability and Future “The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (Southwest Airlines, 2009).” Since its conception in 1971 by founders Rollin King and Herb Kelleher, Southwest Airlines has stood by their mission statement. The simplistic belief of "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline (Southwest Airlines, 2009)” has served Southwest in becoming a major competitor in the airlin...   [tags: Southwest Airline Industry Case Study] 2038 words
(5.8 pages)
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The History of Southwest Airlines - The History of Southwest Airlines Southwest Airlines (SWA) begins in June 18, 1971, when SWA first operated a first airline consul between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher are the founders of the company. The end of 1971 SWA immediately began to expand. In 1972 all Houston service is transferred to Houston's Hobby Airport form Houston Intercontinental, that is make more convenient for people to fly. During the first year of operations the customers were the Southwest's first priority....   [tags: Southwest Airlines Aviation Airplanes Essays] 3808 words
(10.9 pages)
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The Archetypical Low-Cost Air Carrier: Southwest Airlines - Abstract The seventh largest major domestic airline in the United States (US), Southwest Airlines, is commonly known or referred to as a low-cost carrier. Southwest Airlines is the only major airline that provides short-haul, point-to-point service in the United States. In fact it was the first airline of its type ever started; it has become the archetypical low-cost airline. The idea has proven itself so well, that other start-up airlines have based their company strategies upon the basics of Southwest....   [tags: Aviation Southwest Airlines Flying Essays]
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3920 words
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Southwest Airlines: From the Beginning - Southwest Airlines roots can be traced back to Texas in the 1960’s where a company by the name of Air Southwest Co. was created to provide interstate flights in Texas to avoid federal aviation laws. This technique of trying to avoid federal regulation was challenged when 3 other major airlines filed a lawsuit against Air Southwest Co.; later the state of Texas upheld Air Southwest Co. right to fly within the state of Texas and the Supreme Court decided not to review the case. (Southwest Airlines, n.d.) This was a challenging start for Southwest as it was being targeted right off the bat by some of its competitors....   [tags: flights, operating, ticketing]
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1166 words
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Southwest Airline Merger With AirTran - I. Introduction Southwest Airlines has come from an underdog to being one of the best airlines in the industry. This reputation translates from its strategic management of resources. The Co-founder and former CEO, Herb Kelleher, established a unique corporate culture that leads to high customer satisfaction, employees’ morale, and one of the most profitable airlines in the industry (Jackson et al., 2012). The corporate culture concentrates on empowerment the workforce. It shows through Southwest Airlines core values that “happy employees lead to happy customers, which create happy shareholders” (Jackson et al., 2012)....   [tags: Case Study]
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1448 words
(4.1 pages)
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Comparing Southwest and Continental Airlines - Introduction In order for companies to maximize profits and productivity, it is important that they implement managerial economics on both a day-to-day and strategic basis. This paper will compare and contrast Southwest and Continental Airlines from a managerial economic perspective. The goal of the paper is to critically analyze both companies on their use of managerial economic practices. The Airline industry is a capitally intensive industry, and because of this companies within the Airline industry focus greatly upon cost, as well as revenue generation....   [tags: Business, Compare Contrast]
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2984 words
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Customer Service at Southwest Air - As the project management triangle states, “do you want something done good, cheap, or fast?. Pick two!” That had been the constraints applied to many businesses until the launch of Southwest airlines in the mid 1960’s. Southwest managed to break free of the management triangle and offer safe (good), low cost (cheap), and timely (fast) air service in Texas and eventually across the United States. From the beginning, the company’s staff and management shared these goals, and developed a foundation on which to build the business....   [tags: Business Analysis ]
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1652 words
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Southwest Asia and the Indian Ocean - Overview What were the advantages and disadvantages of a land empire as opposed to a maritime empire. (The Earth and Its Peoples, 526) There are a few notable advantages and disadvantages of classical imperial rule. Many times, the disadvantages of such rule are the same as its advantages. The most obvious of the advantages come from the conquest itself – land and resource acquisition. Many times dominance can be difficult to spread over land, as the state’s population increases, so must the complexity of its rule....   [tags: Land, Maritime Empires, Advantages]
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940 words
(2.7 pages)
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Southwest: The Dichotomy of D.C. - From an aerial perspective, Southwest DC is strikingly different from the other four quadrants of the city. Not only is the neighborhood much smaller, but the street grid is also broken. While the same rules apply to SW, the street grid is not as rigid as the rest of the city; this allows for more open spaces and serves to make SW feel more like a neighborhood than just a collection of big city blocks. The older buildings that make up a large portion of SW comprise of many low-rise, low-to-mid income housing, and some interspersed light commercial plots on each block near South Capitol St., but it becomes almost exclusively residential approaching the waterfront and far Southwest border....   [tags: City Issues]
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1091 words
(3.1 pages)
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Southwest Airlines Discrimination Case - Southwest Airlines Discrimination Case Recently, a Southwest Airlines discrimination issue surfaced resulting from comments expressed by a Southwest pilot during a private conversation. The two minute conversation transpired on March 25, 2011 and was inadvertently broadcast over a Federal Aviation Administration air traffic control frequency in the Houston, Texas area during a flight from Austin, Texas to San Diego, California. According to the accusations, the comments were perceived as demeaning and derogatory with regard to the Southwest Airlines flight attendant employee group....   [tags: Case Review ]
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1383 words
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Analysis of Southwest Airlines - Air transport is a global industry and as such every airline is a likely challenger for every other. It is contrary to expectation that any airline will be able to contest on a large scale without being associated to other carriers. Traffic feed is the industry's lifeblood and stand-alone carriers will be labored to carry low-revenue point-to-point traffic when front with airlines able to offer manifold route alliances. Southwest Airlines is a major carrier to the USA accounting for about 85% of its airfreight tonnage, but it also operates scheduled services to South Africa, Japan and Hong Kong....   [tags: air transport, aviation, airlines]
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807 words
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Southwest Airlines - Introduction Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities-Houston, Dallas, and San Antonio. Today, Southwest operates 537 Boeing 737 aircraft between 68 cities. Southwest topped the monthly domestic originating passenger ranking for the first time in May 2003. Year-ending result for 2009 marked Southwest 37th consecutive year of profitability. Southwest became a major airline in 1989 when it exceeded the billion-dollar revenue mark, Southwest is the United States’ most successful low-fare, high frequency, point-to-point carrier....   [tags: Business, Organizational Capacity, Success] 2407 words
(6.9 pages)
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Rattlesnakes of the Southwest - Rattlesnakes of the Southwest Rattlesnakes are very common in North America; they mainly range from Arkansas to Southern California. Rattlesnakes as most people known use a rattle, located at the ends of their tail, to warn people of their location. Rattlesnakes are from the Pit Viper family of snakes. They use pits located in their head to sense heat from prey or predators. Some rattlesnakes can sense heat from a mouse from as far as twelve feet away. Some common rattlers of the southwest are the Western Diamondback, Mohave, Sidewinder, and Prairie Rattlesnakes....   [tags: essays papers]
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612 words
(1.7 pages)
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Southwest Airlines Marketing - 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines has effectively used a variety of promotional elements in its integrated marketing communications, making it one of America’s largest airlines with 3,300 flights a day to 72 domestic cities. Southwest Airlines has used all four possible elements of the promotion mix: advertising, public relations, personal selling, and sales promotion, but has focused primarily on advertising and public relations to add value to the product offered to customers....   [tags: Marketing Management]
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2729 words
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Southwest Airlines: A Great Place to Work - Southwest Airlines: A Great Place to Work . The Success of Southwest Airlines The Beginning In the mid 1960’s, Rollin King, an owner of a small commuter air service from San Antonio Texas realized the inconvenience and expense of travelling between San Antonio, Dallas, and Houston. Through the urging of his banker and his own vision, Rollin King decided to start an intrastate airline. King first pitched his plan to Herb Kelleher – a San Antonio attorney who had performed previous legal work for King....   [tags: Business Analysis ]
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1614 words
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Southwest Airlines: Business Creativity and Innovation - Company Overview The mission of Southwest Airlines is a dedication to the highest quality of service delivered with warmth, friendliness, individual pride, and company spirit (Mission…, 2007). The company also provides opportunities for learning and personal growth to each employee. Creativity and innovation is very important and highly encouraged, for the purposes of improving effectiveness. Employees are to be provided the same concern, respect, and caring attitude within the organization that the employees are expected to share with the customer....   [tags: improving effectiveness, company spirit]
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2000 words
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Labor Relations and Practice: Southwest Airlines - The U & T Labor Relations Consulting Firm works together with clients to provide expert, professional advice to solve labor relation and human resource problems within an organization. U & T strives to cater to meet the specific needs of the targeted company. Our consultants work one on one with the clients to identify the key needs of the organization, prescribe labor relations interventions, and explain to our clients how to implement them. Labor costs can charge a company over half of what their operating expenses are for the financial year....   [tags: low fare carrier, innovation]
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1085 words
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Southwest Airlines' Success - Southwest Airlines has been in business for more than thirty years. Presently, operating airplanes and flight services is very competitive, and in most cases, is not cost-effective industry; however, Southwest Airlines has been consistently profitable company, which is successfully designed with the intention of achieving high growth. According to an interview of Southwest Airlines former CEO, Herb Kelleher, when he visited Graduate School of Business at Stanford University, despite all airline industry challenges, the “low-fare airline has grown into the third largest in the world as measured by the number of passengers carried, and the largest with destinations exclusively in the United St...   [tags: Business Analysis] 790 words
(2.3 pages)
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Labor Relations: Southwest's Current Issues - Current Issues Despite Southwest’s long standing reputation as an employer who makes their employees and customers happy, there have been storms brewing in the company’s labor relations and customer relations sector. As was mentioned before, Southwest recently acquired AirTran Airways and revealed plans to take its already successful domestic business international with flights to Mexico and the Caribbean (Martin, 2014). This organizational restructuring is causing Southwest to have what Time Magazine’s Brad Tuttle calls an “identity crisis” for the airline whose new advertisements have removed the humor they are famous for and the messages of “bags fly free” from commercials....   [tags: labor unions, financial sucess]
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1409 words
(4 pages)
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Southwest Airlines: Turning a Profit in Tough Economic Times - Many companies today are struggling to make a profit because of the explosive swings in the global markets. Leaders and managers are constantly asked to make tough decisions on how to keep their company in the black. Most turn to reducing hours or laying off personnel as a way to lower overhead costs. According to the U.S. Bureau of Labor, the nationwide unemployment rate is 8.8 percent. Over the past years, several large chains such as Circuit City closed their doors and others like Starbucks and Borders are closing some of their stores to reclaim profits....   [tags: Business Analysis ]
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2487 words
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The Mission of Southwest Airlines - SOUTHWEST AIRLINES The Mission of Southwest Airlines The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. To Our Employees We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer....   [tags: essays research papers fc]
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2024 words
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Southwest Airlines: A Case Analysis - Southwest Airlines: A Case Analysis ORGANIZATIONAL ANALYSIS It is evident that the greatest strength that Southwest Airlines has is its financial stability. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. With such stability, the corporation is able to make decisions and adjust policies, which other heavily burdened airlines may not be able to imitate. Having a low amount of cost in their operations is one of the contributing factors in Southwest Airlines’ financial success....   [tags: Airline Business Analysis Strategy] 1537 words
(4.4 pages)
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Southwest Airlines: A Cultural Assessment - Southwest Airlines: A Corporate Cultural Assessment Southwest Airlines (Southwest) is a domestic US airline that provides short haul, high frequency, point-to-point, and low-fare service to and from 60 airports in 59 cities across 31 US states. From humble beginnings in 1971, this airline with only four passengers per flight, and airhostesses wearing hot pants and white go-go boots, has evolved into a leader in the airline industry with unsurpassed employee loyalty. Southwest's unique and relaxed corporate culture has created a highly successful airline business that has shown a profit for 30 consecutive years....   [tags: Business Analysis Strategy] 1932 words
(5.5 pages)
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Southwest Airlines HR Programs and Corporate Strategy - How did the specific HR programs (recruit, select, train, performance management, etc.) fit with, and support the Southwest corporate strategy at the time of the case. Southwest had an edge over its competitors because of its people and their people management. The culture practiced at Southwest ensured progress towards their primary goal of customer service and low cost. The HR programs at Southwest were based on the preserving the values and special culture of Southwest Airlines (SWA). Recruitment: Very Selective • Southwest looks for candidates with creative minds to fit in their corporate strategy of customer service • It emphasizes on peer recruitment to conduct easier background check...   [tags: recruitment, human resources, triple crown]
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1341 words
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Influences of Gender and the Southwest - Influences of Gender and the Southwest Gender influences women artists in many ways. Some artists utilize their artwork to combat sexism. Others portray gender through their art in different ways than male artist might. Additionally, the careers of women artists may be influenced by their gender (or physical sex). The influence of the southwest is also very visible in the artwork of many artists who live or have lived here. Some are influenced by the diverse cultures who make this region their home....   [tags: Essays Papers]
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2205 words
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Air Flights: Five Forces Analysis and Southwest Airlines - Introduction Air travel began in the early 1900s and scheduled flights started in the 1920s (Harris). In the early years, the airline industry competition was nonexistent. The competitive environment changed dramatically over the course of the last century specifically when the industry underwent regulation and then deregulation. The future success of the airline industry depends on the ability to adapt with rapidly changing industry environmental factors. Southwest Airlines business opened for operations in 1971, after Rollin King and Herb Kelleher raised enough capital to finance their plan....   [tags: Airfare, Travel, Business]
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1294 words
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Southwest - Changes in cost and efficiency The situation today in the airline industry is basically a price/cost war. Companies are battling to cut and keep their operating cost low in order to remain competitive in an industry that is strongly driven by price. The principal cost factors that drive the industry are labor and fuel. In terms of labor Neeleman, Jetblue’s CEO, said that “The biggest problem in the industry isn’t pay, its work rules”. Labor cost accounts for the 38% of the overall operating cost of an airline company....   [tags: essays research papers] 369 words
(1.1 pages)
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Southwest Airlines Case Study - Southwest Airlines Case Study Marketing. Marketing savvy also plays a key role in Southwest's strategy. Since Southwest's inception, the major elements of the product offering have been price, convenience and service. As a Texas native serving mostly Texas markets, it has played the role of the hometown underdog, fighting against the majors. Now, when Southwest enters a new market, they use a sophisticated combination of advertising, public relations, and promotions in the belief that once people fly Southwest they will be hooked....   [tags: Business Marketing Strategy Management Analysis] 1814 words
(5.2 pages)
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Study of Southwest Airlines - Study of Southwest Airlines 1. What three things impress you most about this company. One thing that really impressed me about Southwest was their ability to maintain high profits and maintain a high customer base even after the September 11 attacks and 2002 recession. Another impressive attribute is the fact that they can keep their prices very low and affordable to customers. The last thing that really impressed me about Southwest Airlines was their management system. Their motto that employees are equal to upper management seemed to me a risky approach, but for Southwest it was a very brilliant and profitable idea....   [tags: Business Management Studies SWOT Papers] 3007 words
(8.6 pages)
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Environmental Analysis: Southwest Airlines - Environmental Analysis: Southwest Airlines Southwest Airlines is one of the most successful airlines in the United States. There has never been layoffs or strikes in the history of the company, although there were several times when layoffs could have been justified, including the months following the September 11, 2001 terrorist attacks. However, Southwest's Mission statement says “Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.” (Southwest, 1988)....   [tags: Business Analysis Airline] 1325 words
(3.8 pages)
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Southwest Airlines Corp. Culture - The topic chosen was Southwest Airlines because of its prevalent and lengthy history of successful entrepreneurship and presence in the airline industry. It has been successful in its ability to attain success in many facets of the economy. From implementing an innovative marketing structure to effectively managing its workforce, Southwest has been the pioneer in many forms of creativity and innovation in the industry. In addition, it is an excellent topic for the theme of the assignment: Assessing Corporate Culture....   [tags: Business Culture Analysis] 1762 words
(5 pages)
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Southwest Airlines Case Analysis - I. Executive Summary A. Problem Statement Southwest Arilines has been facing direct competition in 9 routes of the intra-Califonia market with United Airlines and their "Shuttle By United." Shuttle By United was designed to be a high-frequency, low fare, minimal amenity, short-haul flight operation initially serving destinations in California and adjacent states who's intent wsa to "match Southwest's strategy." In the four months since Shuttle By United's inception competition has been fierce resulteing in Southwest and United slashing prices and envoking a merkteting blitz in this 9 route area....   [tags: Business Analysis Financial Management] 799 words
(2.3 pages)
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Decline of Indian Southwest - Decline of Indian Southwest Lord Acton said, “The most certain test by which we judge whether a country is really free is the amount of security enjoyed by its minorities.” In the late 1800’s the security of the minorities in the southwest was in serious jeopardy. For the Apache’s the security was promised but rarely upheld by the American government. The minimal security the Navajo enjoyed vanished by 1846. Men like Kit Carson desired but often failed to maintain the peace and security for these Indian tribes....   [tags: Native Americans History Papers]
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Spaniards in Southwest America - The Spanish began their movement to Southwest America in the late sixteenth century. From that point on, their influence both on the Native Americans and the environment was extraordinaire. The goal of the Spaniards with regards to the Native Americans was to transform them “into tax-paying Christians.” This is in contrast to the idea that their goal was to eradicate the Indians form the Americas. Consequently, the Spaniards took many Indians so that they may plant their religion in the Natives and to use them as cheap labor....   [tags: essays research papers] 672 words
(1.9 pages)
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Southwest Airlines - Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business....   [tags: Business Model Strategy Analysis] 930 words
(2.7 pages)
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Southwest Airlines - Q1. What is Southwest’s strategy. What is the basis on which Southwest builds its competitive advantage. Q2. How do Southwest’s control systems help execute the firm’s strategy. The Southwest Airlines strategy is best explained by its co-founder Herb Kelleher during a talk at Wharton: “It’s an obsession with keeping costs low and treating employees well and a commitment to managing the company during booms with an eye to the busts that will inevitable follow. Do that and most of the rest takes care of itself.” As long as this strategy is well known in its industry it has proved hard to copy....   [tags: Strategic Management] 1990 words
(5.7 pages)
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Southwest Airlines - Introduction By October 2002, Southwest Airlines had apparently weathered the initial crisis to the airline industry that resulted from the September 11, 2001 ("9/11") terrorist attacks. Most of the large national carriers had experienced huge losses in demand, profitability and market share, while in contrast Southwest's low-fare operations had thrived, even in the face of declining earnings. Yet, only a year after the attacks, Southwest and the industry in general faced still unknown future changes to its operating environment....   [tags: Business Analysis Management] 1793 words
(5.1 pages)
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Southwest Airlines - Southwest Airlines, Key Facts: Niche strategy. Concept: • Concentrate in underutilized airports • 1 type of aircraft – fuel-efficient 737 (1994 – more that 200 planes) • Frequent, on-time departures • Low cost fares, only 2 types of fares per root • No seats assigned, no meals • Point-to-point roots • Higher equipment initialization, shorter turn-around times Competitive advantage: • Cost structure • "The workforce is dedicated to the company. They're Moonies basically. That's the way they operate." Issue: New Competition....   [tags: Company Business Analysis Management] 1737 words
(5 pages)
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southwest airlines - Identify Current Strategy Southwest Airlines Co. is a major domestic air carrier that is “the world’s only short-haul, high-frequency, low-fare, point-to-point carrier” according to the President and CEO Herb Kelleher. Southwest has always been able to quickly seize any strategic opportunities whenever they arise. Southwest is the only company to ever hold the Triple Crown for annual performance. Some of the key factors that contribute to Southwest’s success are its conservative growth pattern, cost-containment policy and the commitment of its employees....   [tags: essays research papers] 1519 words
(4.3 pages)
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Southwest Airlines - Southwest Airlines 1.) Many changes have occurred and are occurring in the airline industry, which pose a potential threat to Southwest Airlines. The airline industry has traditionally had many airlines receive annual loses on their income statements. This trend is still continuing today as many airlines stand in financial trouble. Some of these financial troubles arise from changes brought upon them from the ever-changing governmental regulations. The most recent change in governmental regulations that will have the largest effect on Southwest Airlines is the change in the federal ticket tax in 1997 on flight routes that are one thousand plus miles....   [tags: essays research papers] 388 words
(1.1 pages)
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Southwest Airlines - Southwest Airlines Executive Summary Southwest Airlines is currently the fourth largest airline in the United States. It flies over 64 million passengers a year, which makes 2,700 passengers a day, traveling to 58 cities. Southwest is the only major carrier to remain profitable in every quarter since 9/11, opposed to many other companies who have declared bankruptcy. It is an influential company that has greatly contributed to the development of the commercial airline industry. This industry has grown at an average rate of 5% over the past 20 years....   [tags: Essays Papers]
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Southwest Airlines - Strategic Issue Southwest Airlines has never deviated from its niche: short-haul, high frequency, low-fare service, all delivered with award-winning customer service.1 -- Herbert D. Kelleher, Chairman, President, and CEO Southwest's current strategy is to position itself as a cost leader with a focus strategy. The company's management and employees aim to cost-effectively and reliably fly large number of customers on short, non-stop flights, and to have fun doing it. They are devoted to making flying available to everyone....   [tags: Business Strategy Analysis] 1483 words
(4.2 pages)
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Southwest Airlines - Executive Summary Southwest Airlines is competing with "Shuttle by United" head to head in about 9 routes. United has just announced that it is discontinuing its Oakland - Ontario route and hiking the fares in all the 14 routes by $10, which calculated to be 14.5% increase in the fare. Southwest has to respond effectively to these unexpected developments and has to act accordingly while maintaining their current low fare image and increasing their daily operating profits. We have considered the elasticity of the market to be 1.15....   [tags: Case Study] 1197 words
(3.4 pages)
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Southwest Airlines - Southwest Airlines In the airline industry, Southwest Airlines is considered a true innovator. By shaking up the rules of flying and improving upon inefficient industry norms, Southwest has quickly grown by leaps and bounds. From the very start, Southwest Airlines' goals were to make a profit, achieve job security for every employee, and make flying affordable for more people (Southwest,2007). Southwest has not strayed from these goals. It does not buy huge aircrafts, fly international routes or try to go head to head with the major carriers; and thanks to a great planning, Southwest airlines has become the most successful airline company in the U.S., if not the world....   [tags: Business Case Study Analysis Management] 1119 words
(3.2 pages)
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SouthWest Airlines - According to their main website, their mission statement is, “The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.” This reveals Southwest’s true mission: To please their customers. For their loyal customers, Southwest offers a “Rapid Rewards” program which gives the customers free tickets based on the number of times they fly with Southwest. Customers who make 8 round trips or 16 one-way trips receive a free ticket....   [tags: essays research papers] 714 words
(2 pages)
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Southwest Airlines - This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company’s advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the case of a future expansion, and we will try to give a number of alternative solutions and chose one of them....   [tags: essays research papers fc]
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Southwest Airlines - I. Current Situation Following the Deregulation in 1978, a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop, cross-country routes in densely populated cities, which, in a regulated environment, would be profitable....   [tags: essays research papers fc]
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Southwest Airlines - Southwest Airlines Introduction While flying home to Texas last summer with Southwest Airlines, I had the most fun and unique experience with an airline that I could ever remember. It all started out quite oddly enough in the lobby just before takeoff. As I was checking in at the ticket counter, the representative asked me if I wanted to play a game that could get me free round trip tickets. "Sure, who wouldn't," I exclaimed. As she gave me my boarding pass she said, "Great, how many holes do you have in your socks?" Initially caught off guard, I responded, "Excuse me!" "The free tickets are being given to the customer who has the most holes in their so...   [tags: essays research papers fc]
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Southwest Airlines - Southwest Airlines This paper evaluates the key financial challenges facing organizations in Risk Management, Managing International Acquisitions, and Managing Working Capital simulations. Secondly, an evaluation of Southwest Airlines (SWA) management of working capital and the optimal financial strategies employed is presented. Also evaluated are the potential improvements in financial performance along with long-term and short-term strategies. Lastly, considered in this paper is whether a merger or acquisition would affect SWA’s employed strategic outlook....   [tags: Finance Business Financial Essays]
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Southwest Marketing Strategy - Southwest Airlines is the industry leader in low cost airfare. They began its operation in 1971 with three Texas based routes and began interstate routes in 1978. When Southwest entered the market in 1971 they employed a market penetration pricing approach. They wanted to provide the best service for the lowest possible price. They saw that if they cut out certain unnecessary benefits they could lower their ticket price to a level far below that of the competition. They do not have in flight movies, meals, or first class sections....   [tags: essays research papers] 1250 words
(3.6 pages)
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Assessing Corporate Culture: Southwest Airlines - Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy, Mission, Vision, Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (www.southwest.com). This mission both describes the company's approach to its workforce, and the customer at large. Rather than focusing on the financial side of the business, Southwest has been successful in creating an organization centered in fostering positive relationships with its employees and customers....   [tags: Business Analysis Employees] 1649 words
(4.7 pages)
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Southwest case analysis - Southwest has made an organization out of providing low-fare, short haul routes between city pairs. It has concentrated specifically on offering low-fares on all of its flights by maintaining its no frills attitude and high frequency of flights. This has afforded Southwest Airlines with the lowest cost structure in the industry. Southwest has created a niche for itself by flying a network of flights between smaller U.S. cities that average just one hour apart. This has differentiated them from their competition and avoided many clashes with industry giants who concentrate more on coast-to-coast flights....   [tags: essays research papers] 1058 words
(3 pages)
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The Importance of Women and Weavin In the Greater Southwest - The Importance of Women and Weavin In the Greater Southwest Throughout time, weaving, of both basketry and cloth, has had a tremendous impact on Southwestern cultures. Robert Graham, author and Southwest textile expert, has stated, "The most ancient historical and archaeological investigation demonstrate that textile was a highly developed art by the time writing began, and in many cultures before writing began" (Graham 23). Where written records are not available, decorations on structures and pottery show that the production of clothing encompassed a vast part of practically every Southwestern culture....   [tags: Essays Papers]
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Assessing Corporate Cultures Of Southwest Airlines - Assessing Corporate Cultures of Southwest Airlines Team A has chosen to evaluate and assess the cultural atmosphere generated within Southwest Airlines (SWA). The airline started its operation in 1971 by the co-founders, Rollin King and Herb Kelleher, in the humble city of Houston, Texas. SWA was to be an airline that provided shuttle service between the cities of Houston, San Antonio, and Dallas, Texas....   [tags: Corporate Culture Business Analysis] 2137 words
(6.1 pages)
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Gm Vs Southwest Hedging Strategy - Financial risk is the risk a corporation faces due to its exposure to market factors such as interest rates, foreign exchange rates, commodities and stock prices. Financial risks for the most part, can be hedged due to the existence of large, efficient markets through which these risks can be transferred. This is unlike operating risk, which is associated with more manufacturing and marketing activities. Operating risk cannot be hedged because these risks are not traded. In GM’s case they used a passive hedging policy in which they hedged 50% of all significant foreign exchange exposures arising from cash flows associated with ongoing business....   [tags: Business Finance] 1212 words
(3.5 pages)
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Ancestral Puebloans: The Southwest American Indians - Ancestral Puebloans: The Southwest American Indians "Man corn", warfare and atlatls were not the only interesting aspects of the Anasazi culture. The history and lifestyles of the Ancestral Puebloans may have contributed to their mysterious disappearance. Their societies were more complex than most humans realize. The Anasazi, or to be politically correct, the Ancestral Puebloans, traveled to the Southwest from Mexico around 100 A.D. (Southwest Indian Relief Council, 2001). The word "Anasazi" originated from the Navajo word that translates to "ancestral enemies." The name was changed from Anasazi to Ancestral Puebloans so that their ancestors today do not take offense to the history of the...   [tags: Exploratory Essays Research Papers]
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2362 words
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Book Review of the Pioneers of the Old Southwest - About the Book: To truly understand the roots of struggle in early America, we must first understand how and where the struggle began. As Skinner describes in her book, the battle that the pioneers fought did not even begin here in America. The pioneers of early America were actually immigrants from such countries as Ireland, Scotland and Germany who came to America in search of independence. Yet, "religious persecution was only one of the influences which shaped the course and formed the character of the Ulster Scots." (Skinner, p.5) There were also legislative acts put in place by their government which infringed on their rights as citizens....   [tags: American History] 947 words
(2.7 pages)
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Recruiting and Selection Process - Southwest Airlines has developed the ability to attract top talent while retaining those already working within their company. This human resource function is one that companies are striving to continuously improve. In which many companies try to duplicate Southwest’s approach, but are not as successful as the customer service oriented airlines themselves. The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit....   [tags: Human Resources Attributes, Southwest Airlines] 837 words
(2.4 pages)
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An Assessment of Four Function of Management within Southwest Airlines - An Assessment of Four Function of Management within Southwest Airlines According to Edward de Bono "an expert is someone who has succeeded in making decisions and judgments simpler through knowing what to pay attention to and ... Creativity involves breaking out ..." Southwest Airlines has done just that, in a world of high competition and drastic changes they paid close attention to their customers needs, therefore, succeeding when many other airlines were failing. In a time of national tragedy (9-11) this airline pulled together to develop create ideas to prevent them from going through bankruptcy as many of their business rival suffered....   [tags: Business Analysis Management Strategy] 1319 words
(3.8 pages)
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Easyjet and Ryanair Flying High on the Southwest Model - Easyjet and Ryanair flying high on the Southwest model Charting the ups and downs of low-cost carriers Abstract Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – There was a time when the notion of commuting daily between Rome and London would have been considered far too timely – not to mention expensive....   [tags: Airline Industry Low Cost Carrier Model Analysis] 1620 words
(4.6 pages)
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Southwest Texas State University Parking Control Memorandum - Southwest Texas State University Parking Control Memorandum Over the past few years, the parking control office has been expanded and made more efficient by the addition of computers and the implementation of new filing procedures. Unfortunately, the department is still not providing the services it is capable of. This is due to the fact that the parking control office is under staffed in respect to counter attendants. This lack of sufficient people to work the front counter causes the process of appealing and paying parking tickets to become extremely bogged down....   [tags: Papers] 1067 words
(3 pages)
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A Quantitative and Qualitative Look at Southwest Airlines and British Airways - A Quantitative and Qualitative Look at Southwest Airlines and British Airways In today's competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. "In this analysis, managers determine the firm's critical processes and outputs, baseline those processes, then compare the performance of each process against a standard outside the industry" (Bounds, Yorks, Adams, & Ranney 1994)....   [tags: Airlines Marketplace Aviation Benchmarking] 4260 words
(12.2 pages)
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Customer Loyalty - Introduction Consumers have many choices when air travel is required. Therefore, to be the consumer’s first choice, a company must do everything in their power to gain customer loyalty. Southwest Airlines is a leader in creating customer loyalty, progressing to creating customer evangelists. The four leading factors in creating this customer loyalty are durability, affordability, customer relations, and corporate citizenship. The first two, durability and affordability, speaks to the economic concerns of the consumer, while customer relations and corporate citizenship speaks to the psychology or experience of the consumer....   [tags: Southwest Airlines, Airline Industry]
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Corporate Culture - What is corporate culture. At its most basic, it's described as the personality of an organization, or simply as "how things are done around here." It guides how employees think, act, and feel. Corporate culture is a broad term used to define the unique personality or character of a particular company or organization, and includes such elements as core values and beliefs, corporate ethics, and rules of behavior. Some companies have a strong and extremely evident corporate culture; one example of this is Southwestern Airlines....   [tags: SouthWest Airlines] 1521 words
(4.3 pages)
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Motivation, Ethics, And Conflict Management - Motivation, Ethics, and Conflict Management Southwest Airlines has come a long way since its start in 1971 with only about 30 employees. Southwest now employs over 30,000 employees. The company has put customers first from the very beginning and many believe that this is the reason for Southwest's great success. To entice customer loyalty, Southwest was the first airline company to begin a frequent flyer program to reward customers for the amount of miles flown. Since starting this program, many other airlines have followed suit....   [tags: Southwest Airlines Business Organization Analysis] 1790 words
(5.1 pages)
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The Coyotes Weren’t Kosher: Women’s Role in Preservation of Dietary Tradition in Pioneering Southwest - The Coyotes Weren’t Kosher: Women’s Role in Preservation of Dietary Tradition in Pioneering Southwest Women have always played a major role in the practice of Judaism. They have many responsibilities and obligations to fulfill due to of their faith. Yet, they also must raise their families and often work to provide for their family. Overtime, Jewish women have become an example of women’s ability to live very demanding lives and still sustain her religious devotion. Jewish women have had to overcome numerous obstacles in incorporating the changes inherent with ever-evolving life with their static religious duties....   [tags: Essays Papers]
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Souyhwest Pestel Analysis - Environmental analysis: Michael Porter s Five Forces: Porter's Five Forces model is a powerful analytical tool for overseeing the general business situation in one industry. As the name suggests, there are assumed to be five competitive forces: the threat of substitute products, the threat of the entry of new competitors, the intensity of competitive rivalry, the bargaining power of customers, and finally the bargaining power of suppliers. As it was suggested in "threats" section above, air industry faces threats of various substitutes as trains, car trips, and more recently, videoconferencing....   [tags: Strategic Management] 1010 words
(2.9 pages)
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Moe's Soutwest Grill - Executive Summary Moe’s Southwest grill is a casual atmosphere burrito bar owned by FOCUS brands. Moe’s headquarters is currently located in Atlanta, Georgia. Moe's Southwest Grill is a chain of about 360 quick-service eateries in 36 states that offer standard Tex-Mex favorites, including burritos, quesadillas, and fajitas, in a quirky, fun atmosphere. 800 more franchise deals signed and currently awaiting construction. Menu items are named after TV, movie, and pop culture references, such as the Art Vandalay, the Triple Lindy, and the Joey Bag of Donuts....   [tags: Business Analysis Fast Food] 1963 words
(5.6 pages)
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Southwestern American Cuisine - Growing up, spicy foods weren’t one of my favorite flavor profiles in dishes. I tend to avoid such cuisines that use bold spices and ingredients such as curries and moles, and “jerk” anything. As my palate became more advance I am now able to tolerate a little heat and kick with my food. Speaking of which, the cuisine of the southwest region of the United States has really become one of my favorite cuisines. The flavors are bold, the use of indigenous ingredients and the cultural blends make its food what it is....   [tags: cooking, food, tex-mex]
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Legalizing the Use of Medicinal Marijuana - Marijuana is a very controversial topic because of its high use as a recreational drug. However many people do not know that there are some positives to this drug. Studies show that at least 50 percent of people do not know the health risks and benefits of this drug (Shortsleeve Cassie). Legalizing the use of Medicinal Marijuana would impact people with terminal illness, those who suffer from chronic illness, as well as those who experience intense pain from injuries without the negative side effects of traditional painkillers....   [tags: terminal patients, pain killer, ]
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The Development of Agriculture - In order to come to a conclusion as to which processes were the most important in leading to the development of agriculture it is necessary to compare and contrast examples from various regions of the world. I have chosen to concentrate on Southwest Asia (particularly the Levant area), North America and East Asia. The processes discussed include the influence of climate change and the tendency towards a sedentary lifestyle amongst hunter-gatherer groups. Also the settling in small communities for longer periods in areas conducive to farming, the development of year round settlements into villages and the construction of ritual or communal sites which indicate advanced organisation of people...   [tags: Climate Change, Sedentary Lifestyle]
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Deregulation Of The Airline Industry - Deregulation of the Airline Industry The airline industry has been subject of intense price competition since it was deregulated, and the result has been a number of new carriers which specialize in regional service and no-frills operations. These carriers typically purchase older aircraft and often operate outside the industry-wide computerized reservations system. In exchange for these inconveniences, passengers receive low fares relative to the industry as a whole. This research examines two low fare air carriers, ValuJet and Southwest Airlines....   [tags: essays research papers] 1703 words
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Business: Threat of New Entrants - Threat of New Entrants This has a low threat because firms already in the industry have a cost advantage and these companies already have a strong customer base. Economies of Scale • Bigger producers buy more inputs and therefore may get quantity discounts • Boeing is the world's largest aerospace and defense company • Boeing sells more products in multiple industries so they have the ability to produce each unit at a lower cost than a smaller company would • Delta is the 2nd largest passenger airline in the world by available seat miles Product differentiation • Boeing offers many different types of planes for different needs • By scheduling and operating its aircraft efficiently, JetBlue i...   [tags: customer base, airlines, boeing]
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Jet Blue Airways Analysis - JetBlue Airways Corporation has been a rapidly growing discount airline and biggest success story in the industry by using its strong customer service considerations and low fares to build a solid, growing customer base. David Neeleman, CEO and director began JetBlue in 1999 and flying since 2000 after his previous airline company-Morris Air was brought by Herb Kelleher, the Southwest Airline founder. He signed a 5-year non-compete agreement not to launch another airline. Kelleher hired Neeleman at Southwest but was not happy with the structured environment he did not control and was fired (Essentials of Entrepreneurship p78)....   [tags: Business Analysis Management] 1858 words
(5.3 pages)
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The Melted Chocolate Bar - Although the microwave has been a phenomenal scientific discovery affecting the lives of many people throughout the world, the advantages of this technology were not available before its discovery in 1946. Cooking before the microwave was a long but necessary task meant for women. This accidental discovery has been an amazing breakthrough in history. It is crazy to think that microwaves bouncing around in a metal box can heat up food with the push of a button. The microwave is used every day by families across the world and has had many technological advances since its arrival in 1946....   [tags: Technology ]
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Santa Fe Trail - Santa Fe Trail Net "ALL'S SET" FOR SFTNet "The Santa Fe Trail Lives On!" Welcome to SFTNet, the latest manifestation of the Santa Fe Trail saga. This service is designed for trail buffs, students, researchers, travelers on the trail--in short, anyone with an interest in historic or contemporary developments along the Santa Fe Trail. What Is The Santa Fe Trail. As many who read this introduction will know, the Santa Fe Trail is an ancient land route of communication between the desert Southwest of what is now the United States and the prairies and plains of central North America....   [tags: essays research papers] 505 words
(1.4 pages)
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Playing with the industry leader?s rules is competitive suicide?? If so, why? - I agree with this statement. When it comes to trying to break into an industry and have a competitive advantage over the rest, the strategy we have to use has to be distinctive. This means we have to come up with a different approach to capture our customers to make them want to use our product rather than product’s from the industry’s leaders. The best competitive position is always to have no competition. To achieve that level, organizations should not be following what the leaders are doing instead they should formulate, implement and deploy a distinctive strategy that changes the rules of the business game in their favor....   [tags: essays research papers] 544 words
(1.6 pages)
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