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Using Semiotics for Branding - In today’s world an individual is bombarded with brands from companies all around the world. These companies start with an idea and most of those ideas develop into a brand. Brands rely on the use of semiotics, “the science of signs” (Ryan and Conover 25), to relate to consumers or interpreters. They also relay on the connotation and denotation of the signs as well as the colors being used. When it comes to the entire package of a marketing plan and branding a company or product, graphic designers need to look at how to create the brand from a visually and culturally pleasing aspect....   [tags: Companies, Brands, Semiotics]
:: 8 Works Cited
1274 words
(3.6 pages)
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The Power of Semiotics - The Power of Semiotics The first ordinance of this class is to write a reflexive paper about semiotics as I, or as I try to, understand it. Being able to write a reflexive paper luckily does not imply that I hold a thorough understanding of the material. Or, for that matter, a thorough understanding of the material for which I am about to reflect. I hesitate, for one of the first times in my life, to say that I can write a paper about semiotics or reflecting about semiotics or critiquing semiotics....   [tags: Semiotics Reflection Essays] 1536 words
(4.4 pages)
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Use of Semiotics to Analyze Advertisements - The theory of semiotics, as proposed by Roland Barthes, has been used to analyze advertisements and the effectiveness of advertisements on viewers. In the articles that I researched that used semiotics to analyze particular advertisements, I found four common and related themes. First, the articles mentioned that the viewer determines the meaning of the advertisement or the viewer interprets the advertisement. Second, this meaning that the viewer assigns to the advertisement is largely determined by context, both social and cultural....   [tags: Semiotic Theory]
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2079 words
(5.9 pages)
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Semiotics: The Science of Signs and Symbols - Twentieth century Swiss linguist and semiotician Ferdinand de Saussure designates semiotics as the systematic science of signs. Though the idea was both praised and ridiculed, the linguist successfully proved that signs do affect the way we view the world we live in. Where language was once the way we understood society, signs have taken their place. Consider the “M” for McDonald’s or the Castle for Disney, even the “Disney font.” We seldom recognize these companies by what we have heard about them and more for the symbols we see and associate them with....   [tags: Ferdinand de Saussure, Systematic Science of Signs]
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1017 words
(2.9 pages)
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Semiotics: A Literary Genre Universal - Semiotics is a branch of communication and study of signs and symbols. Strictly speaking, this comes under non verbal communication. Some objects that are visual and non verbal may be used to communicate rightly or wrongly in a limited area as that of a green light indicating a positiveness and of a red light, a danger. A set of boulders put nocturnally on a major highway is indicative of a deliberate scheme of waywardly robbers to loot lorries and cargo movers. A white flag from the enemy soldiers is an indication of not only a plea for ceasefire but also an abject surrender....   [tags: communications, signs, symbols]
:: 2 Works Cited
2099 words
(6 pages)
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The Integration of Semiotics and Political Signs - We are a society that thrives upon communication, from texting to “tweeting” and all forms in between. It is not surprising that we often find ourselves drawn in and influenced by the manipulative skills of well organized syllables and strong punctuation. Political rallies are in no shortage of examples of the prowess of semiotics. We use them to speak our minds, to spread the truth, to satirize other’s opinions, and to fabricate our own. As human beings we are not unused to the idea that politics often involves tricky rhetoric and verbal wordplay in efforts to persuade us....   [tags: Politics]
:: 10 Works Cited
1949 words
(5.6 pages)
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Design: Representation and Semiotics - The phrase "what is design" has been contemplated constantly. Walking down the street, people see cars, buildings and advertisements; piece of artwork serving purposes in the daily lives. Throughout society, people are bombarded by a verity of designs captivating the users and manifesting itself within cultural space. It is a broad definition and this may be due to the existence of art, with the two forms sharing such similarities yet different quite distinctly. Designers create to capture users attention, but ‘what is design?’ When the term ‘design’ comes to mind, it could be difficult to define and is often misconstrue as a term for art, however they have two entirely different meanings....   [tags: Design]
:: 2 Works Cited
1080 words
(3.1 pages)
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The Semiotics of the Encore - The Semiotics of the Encore Introduction In this reflexive paper, I wish to add a brief addendum to the literature about the semiotics of performance by examining the semiotic acts that surround the ritual of the encore in a live concert performance. I will bring to my analysis of this phenomena my twenty-some years of experience witnessing rock concerts in venues of all sizes and with a wide variety of audiences and performers. I will argue that there are specific elements to this ritual that are of particular interest to semioticians....   [tags: Concert Music Audience Papers]
:: 1 Works Cited
1753 words
(5 pages)
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The Semiotics of Covers - The Semiotics of Covers I'm going to buy a book today - but not a school book, a real book - a bestseller. I walk past the harmonica man standing outside of the Brown Office Building, clamping my ears shut against the discordant melodies he's spewing out at me. I enter the Brown Bookstore - my Mecca, my Graceland. I strut past the tables near the door and walk toward the bestseller wall, my being allthewhile bombarded by hardcovers seeking my wandering eyes. Howard Stern in drag screams out at me from the left, something about Colin Powell and a journey crys out from the right....   [tags: Books Reading Essays] 2335 words
(6.7 pages)
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The Use of Semiotics in Coco Cola's Advertising - The term ‘Semiotics’ refers to the study of signs and symbols, the relationship between written or spoken signs and of the meanings that are created. The essay will first of all try to give some definition a review of the main terminology used in the study of Semiotics and will then apply these to a series of texts, relating to advertising for Coca Cola. The basics of Semiotics were laid down by a Swiss linguist, Ferdinand De Saussure (1857-1913). “He used the word to describe a new science which he saw as ‘a science, which studies the life of signs at the heart of social life’ [Saussure cited in Underwood] He considered that a sign had two essential elements: the signifier and the signified...   [tags: Advertising, Marketing] 2034 words
(5.8 pages)
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Semiotics in Cyberspace - Semiotics in Cyberspace We are seeing one of the most historically significant changes in the way we share information. Electronic communication devices have been with us since the beginning of the 20th century. Radio provided ways to share sounds with distant people simultaneously. The telephone added the ability to inter-communicate with others. Cinematography captured images and created the illusion of motion. Television added the ability to send sounds and moving images to masses of distant people simultaneously....   [tags: Communication Internet] 807 words
(2.3 pages)
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Fashion and Semiotics - Fashion and Semiotics Missing Works Cited Ever since their invention many centuries ago, clothes have been used as a way of communicating. The message communicated relies on a number of factors including the social background of both the communicator and the receiver, and the context in which the message is communicated. Although at times the exact message or symbolism one is trying to portray may not be clear, it is evident that clothing has long been embraced as one of the best ways to project one’s desired personal image to those around them....   [tags: Sociology Semiology Symbolism] 1926 words
(5.5 pages)
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A Critique on Semiotics Theory - A Critique on Semiotics Theory In the early 1900s Ferdinand de Saussure coined the term semiology. Semiology is concerned with "anything that can stand for something else." French writer Roland Barthes concentrates on interpreting signs. His ultimate goal is to explain how seemingly straightforward signs pick up ideological or connotative meaning and work to maintain the cultural status quo. In the book, A First Look at Communication Theory, Em Griffin presents the semiotics theory then later goes on to critique it....   [tags: Communication Essays]
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530 words
(1.5 pages)
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Semiotics - Semiotics Summary For each of us and for organisations in general the effective use of information is a critical success factor. You only need to think of the assignments you need to complete and the demand for a diverse and unified communication of information being required. There are two broad paradigms for dealing with information: • Information as a ‘substance’ flowing through a system (Stamper et.al.) • Information as a ‘process’ ie a social activity of making and maintaining relationships (Cheek et.al.) We have chosen the later paradigm, however both need modelling approaches which allow us to collect and communicate knowledge and information effectively....   [tags: Properties Signs ] 1285 words
(3.7 pages)
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Communication Science vs. Semiotics - Communication Science vs. Semiotics Marcel Danesi says that "communication theorists generally focus more on the study of message-making as a process, whereas semioticians center their attention more on what a message means and on how it creates meaning" (Messages and Meanings: An Introduction to Semiotics, 1994). He implies that both communication science and semiotics are systematic studies of signs. Interestingly, Danesi comments that semiotics studies signification first and communication second....   [tags: Communication Science] 785 words
(2.2 pages)
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Semiotics and Instructional Technology - Semiotics and Instructional Technology Abstract The purpose of my paper is to define and discuss semiotics and relate it to instructional technology. Discussing Semiotics Huyghe says that if you are a semiologist, then you study systems of signs (Huyghe, 1993, p.1). This area of discussion can cover a broad range of topics from hieroglyphic writing to "Masks and the semiotics of identity." "In semiotic terms, an icon is a variety of sign that bears a resemblance to its object; a diagram, for example, is an icon of that which the diagram represents (Pollock, 1995, p....   [tags: Signs Writing Symbols Essays Symbolism]
:: 11 Works Cited
2258 words
(6.5 pages)
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Semiotics of Personal Objects - Ever since I was a little girl, clothes and shoes have been important to me. I loved picking out my own outfits for school, and finding just the right color Keds or sandals to match. It truly was a passion. Even now, many years later, here I am, the same shopaholic and fashion maniac I have always been. After researching semiotics, which in short, is the method of interpreting signs and finding a deeper meaning in everyday activities, I realize, that my reasoning for choosing the clothes and shoes that I chose, is deeper, than just the fact that I looked cute, it was a choice of statements I was making each and every time....   [tags: Personal Essays] 474 words
(1.4 pages)
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The Relationships Between Quaker, The Company, And Semiotics - The Relationships Between Quaker, The Company, and Semiotics For my presentation I have looked at one of Peterborough's oldest and biggest manufacturer, The Quaker company. More specifically the outside and inside of the building. As I was driving towards the building I thought, what was so significant about the Quaker building and how could a picture of a Quaker be so significant in today's culture. I also thought that this whole image of Quaker could not be that overwhelming, however, with great embarrassment I was completely mistaken....   [tags: essays research papers] 1078 words
(3.1 pages)
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Changing Connotations Associated with Denim Fabric - Semiotics: Semiotics helps us understand the meaning of things. It allows us to go into more depth then we would usually do. It is split up into two words semeion (sign) and logos (story). Sign is split up into signified and signifier. Signified is the something else that is being represented whereas signifier is anything that stands for or represents anything and the elements. “On any given day in most countries, nearly half the population is wearing blue jeans” (Miller and Woodward 2011). The word jean originates from the French phrase ‘Bleu de Genes’ which means ‘the blue of Genoa’....   [tags: history of denim, semiotics]
:: 17 Works Cited
1569 words
(4.5 pages)
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Semiotics of the Landscape - The secrets that are held within our hearts always find a way to express themselves. This is true of every individual. Our secret desires and experiences show themselves little by little through our dreams, our personalities, and even through our hobbies. This is a partial description of Sigmund Freud's theory of the unconscious mind. What secrets are being expressed in Margaret Atwood's short story which is called Death by Landscape. How are these secrets manifesting themselves through the story....   [tags: Death By Landscape, Margaret Atwoon, Freud] 1021 words
(2.9 pages)
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The Importance of Wordless Picture Books - "Fill your house with stacks of books, in all the crannies and all the nooks." — Dr. Seuss Children’s pictures books are a staple in every young person’s life, from Dr. Seuss to Maurice Sendak. They shape thoughts, values, provide life lessons, and open them to cultures and experiences they may never get a change to be a part of. Many times, the story has been passed down orally for centuries, before being put to paper. They connect generations to each other. And they manage to do all of this through all entertaining characters and vibrant colors....   [tags: education, semiotics, children's books]
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2040 words
(5.8 pages)
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Semiotic Theories and Terminology Analysis - The notion of semiotics involves the study of the relationship between symbols and signs and interpretation. It is through the work of semiotic that theorists such as Ferdinand De Saussure, Roland Barthes and Charles Peirce, which has essentially enabled the relationship between signs and the creation of meaning to be examined. Through this essay, I will be applying numerous semiotic theories and terminology to analyse the meaning, function and effectiveness of a visual advertisement, from a 2013 campaign initiated by Crisis Relief Singapore....   [tags: semiotic, advertisement, ad campaign]
:: 6 Works Cited
953 words
(2.7 pages)
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Discuss Bourdieu’s concept of ‘Habitus’ - The essay will explore the concepts of ‘Habitus’ and how it can form a personal taste. In order to discover if taste can be considered to be truly personal, it is important to first investigate on the ideas of consumer culture and how meaning can be created. There are a number of theorists that need to be pointed out when talking about this subject matter, such as; Slater, Bourdieu, Lury and Miller. There will also be a slight touch on the key aspects of semiotics and semiology as this tool will be used in order to apply the main theories to practice....   [tags: personal taste, semiotics,consumer culture]
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1954 words
(5.6 pages)
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Food as Sign and Code - Food as Sign and Code What do you think of when you see or smell your favorite food. On one hand the sight or smell of that food might trigger hunger, or even a memory of the last time you shared that meal with a loved one. The point is, the smell or sight of our favorite food would trigger a different thought or feeling in each of us. This is an example of Semiotics. Semiotics is defined as "anything that can stand for something else." Roland Barthes was one of Europe's most renowned theorists of semiology....   [tags: Wendy Leeds-Hurwitz Semiotics Essays]
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882 words
(2.5 pages)
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Symbolism in "The Ones Who Walk Away from Omelas" and "Sur" by Guin - Guin’s Symbolic Meanings Symbolism is commonly used by authors that make short stories. Guin is a prime example of how much symbolism is used in short stories such as “The Ones Who Walk Away from Omelas” and “Sur.” In both of these stories Guin uses symbolism to show hidden meanings and ideas. In “The Ones Who Walk Away from Omelas” there is a perfect Utopian city, yet in this perfect city there is a child locked in a broom closet and it is never let out. A few people leave the city when they find out about the child, but most people stay....   [tags: semiotics, literature, short stories]
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1510 words
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"Young Goodman Brown" Analysis - Hawthorne’s story, “Young Goodman Brown,” appears to be a story about original sin with a lot of symbolism tied in to make it an allegory. An allegory is a story that can be interpreted in different ways to find the hidden meaning behind the symbolism in the story. The three things focused on throughout the short story is Faith, the forest that Goodman Brown takes his journey through, and the staff, which the old man who leads Goodman Brown on his way carries. The short story, “Young Goodman Brown,” uses several symbols such as: Faith, the forest, and the staff to contribute significantly to the allegory....   [tags: literature, semiotics, Hawthorne]
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869 words
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Cultural Studies and Semiotic Methods - In regards to cultural studies, the semiotic method allows for analysis through different levels of interpreting an image. Semiotics being the study of signs and signification, it directly relates to how one approaches such an analysis because it is one of the tools used for understanding and interpreting social constructs and how meaning is relayed to others. “Within semiotic theory a signifying system such as language is understood as an ordering of signs that constructs meaning within itself through a series of conceptual and phonic differences” (‘Semiotics’ 2004, in The Sage Dictionary of Cultural Studies)....   [tags: Signs, Significations, Language, Interpretation]
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1223 words
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Semiotic Analysis of a Advertising Image - For my semiotic analysis I chose to talk about a commercial for ‘Be delicious’ from Donna Karan New York to demonstrate how advertising generates its meanings, construct the image and behaviors ideology in order to attract customers. ‘Semiology provides the analyst with a conceptual toolkit for approaching sign systems systematically in order to discover how they produce meaning’ (Bawer et. all, 2000: 227). Advertising is one of the typically elements used for a convincing presentation product or service to the buyer or user....   [tags: Marketing, Media, Informative] 1458 words
(4.2 pages)
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Portrayal of Arabs in Biased American Media - Some American Media outlets prove to be biased; the information they mediate through discourse pictures and videos are often slanted. In order to be able to recognize the impartial from the one-sided opinion, and in order to learn how language, images and videos work to create meaning, one should rely on the science of semiotics. This paper will apply a semiotic approach in analyzing the attacks directed to Arabs by some biased American Media outlets. The first part will deal with discourse and will explain some properties in language; the second part will be devoted to images and to their Machiavelli use in achieving meaning; in the third part, it will attempt to decipher the hidden inform...   [tags: A Semiotic Analysis]
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2524 words
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The Ethical Values of the Music Art of the Ancient Greeks: A Semiotic Essay - The Ethical Values of the Music Art of the Ancient Greeks: A Semiotic Essay ABSTRACT: Humanity requires for its satisfaction Beauty and Good, that is, love, wisdom, and courage. Put differently, the necessity of order, equilibrium, and harmony. These values ground one of the most elevated planes of the spiritual life: music. Its moral force in the education of the mind, soul, and behavior of the human person has been emphasized by the ancient Greek philosophers. This important message exists as a pattern crossing the centuries....   [tags: Musical Artistic Greek Essays] 2781 words
(7.9 pages)
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Semiotic Analysis - The Mythology of Product Upgrade Need How Design Makes Consumers To Continually Buy the Same Product I. INTRODUCTION Electronic devices such as smartphones, tablets and even laptops have a one year update cycle. Do corporation launch these products so frequently to keep people abreast of the latest technologies that are beneficial to them or are these just an attempt to drive up needless consumerism and generate more profit. Often, the production of new devices doesn’t’t necessarily bridges any technological gap nor offers new advantages that are actually useful to consumers....   [tags: Apple Products, Space Gray]
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1132 words
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Peirce, Virtuality, and Semiotic - Peirce, Virtuality, and Semiotic The adjective "virtual," practically unheard-of a few years ago, has without a doubt become the number one buzzword of the nineteen-nineties. Virtual reality has become a catch phrase for the interactive multimedia technologies that have supplanted desktop publishing at the cutting edge of personal-computer graphics technology. The virtual communities which for years have flourished in comfortable obscurity on the Internet, have recently been thrust into the glare of publicity as commercial gateways have opened up the net to the public, while virtual corporations have transformed the world of business....   [tags: Pierce Virtual Virtuality Essays]
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3089 words
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Ad Bank Semiotic Analysis: Cosmopolitan and Maxim Magazines - Ad Bank Semiotic Analysis: Cosmopolitan and Maxim Magazines In our house, we have a girls' bathroom and a boys' bathroom. When entering into the women's private sphere of the bathroom, one cannot help but notice the mountain of women's magazines on top of the toilet. Similarly, the men's bathroom has its share of men's magazines stacked in their domain of masculinity. This essay will take a look at the advertisements in these infamous periodicals, to attempt to gain a better understanding of their message(s), and their appeal....   [tags: Advertisements Compare Contrast Essays]
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3021 words
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Speed Racer by Andy and Larry Wachowski - Many people who grew up in 1960s and 70s with watching the Japanese animated television series by Tatsuo Yoshida would be very familiar with Speed Racer by Andy and Larry Wachowski in 2008 (American Film Institute Catalog, 2008). As a big hit in the summer of 2008, Speed Racer was considered as a box office bomb because it failed to break even at the box office and received generally negative reviews from film critics such as A.O. Scott and Jim Emerson. The Wachowski brothers were criticized in the conventional sense of cinema; however, it did succeed in its technological innovation and digital novelty (Emerson, 2008)....   [tags: tatsuo yoshida, semiotic theory]
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1713 words
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Ordinary Objects Become Meaningful: Lacoste Challenge Perfume Advertisement - The organizational process behind making ads is complicated. Many things can be discovered when you look into the deeper meanings behind an advertisement. The advertisement that I chose to interpret through semiotic analysis came from Vogue Magazine, advertising the new Lactose perfume for men called Lacoste Challenge. This is a very recent ad, made to advertise this new fragrance for men, and it features celebrity actor Hayden Christensen as the new model for the promotion of this new perfume. This ad is pretty straight forward and general, but what else is missing....   [tags: advertisements, semiotic analysis,] 1514 words
(4.3 pages)
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Sir Gawain's Shield and the Green Night: A Semiotic Analysis - In the poem Sir Gawain and the Green Knight, Sir Gawain must go on a quest to find the Green Knight from whom he accepted a challenge a year earlier. Because Gawain lives the chivalric code, he must keep his promise to the Green Knight and let him get one swing of the axe one year and a day after he swung the axe on him. Before leaving for this quest, Gawain was given amazing armor and a descriptive shield. This shield was more than just a shield; it had a much greater meaning like many other items and actions throughout the poem....   [tags: literature, symbolism]
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1388 words
(4 pages)
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Evaluative Report of an Example of Computer Mediated Learning. - The creation and design of an e-learning resources does not necessarily need to involve the use “user centred design”, and the philosophy of epistemology and semiotics. The creation of an e-learning resource such as a virtual learning environment, often start their lives out with learning and pedagogical aspect being the primary design principle. Over the time, the evolution of these resources does empirically involve epistemology and semiotics but this could be an accident of design and not a structured, logical, philosophically driven process....   [tags: centred design ,e-learning, espitemology]
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2615 words
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Feminist Narratology in Charlotte Gilman's The Yellow Wallpaper - (Lanser , 2008) describes one of the main views of feminist criticism as being ‘that narrative texts ... are profoundly ( if never simply) referential’. Semiotics in relation to verbal language is described by Herman as 'a conventional relation between signifier and signified' (p281) One way of combining the mimetic and semiotic is to look at the conventions in the semiotics of verbal language ‘which suggests a synthesis of feminist narratology reflecting the referential or mimetic as well as the semiotic experience of reading literature’....   [tags: Literary Analysis, Radical Communication]
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2446 words
(7 pages)
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The Communication of Meaning in Advertising - The communication of meaning in advertising is largely attributed to the semiotic representation of mutually agreed signs in a given text (Schirato and Yell 2001:23). Accordingly, the production of these messages relies heavily on these signs and the ways in which they are used to produce a dominant or preferred meaning to the reader (Hall 2001:174). As such, the application of semiotic theory can be immensely useful in understanding just how meaning is constructed within an advertisement; as will be discussed hereafter....   [tags: Advertising] 1291 words
(3.7 pages)
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Literary Analysis: "The Man Who Mistook His Wife for a Hat" - A narrative is constructed to elicit a particular response from its audience. In the form of a written story, authors use specific narrative strategies to position the ‘ideal reader’ to attain the intended understanding of the meanings in the text. Oliver Sacks’ short story The Man Who Mistook His Wife for a Hat is an unusual short story because it does not display conventional plot development; the story does not contain conflict or resolution of conflict. The genre of the story is also difficult to define because it reads as an autobiographical account of an experience Sacks had with a patient while working as a neurologist....   [tags: Literary Analysis ] 2137 words
(6.1 pages)
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Evaluation of Jose Cuervo's Pursue your Daydreams - We have all experienced that strange and wonderful state of mind that exists somewhere between being fully aware and being asleep. It is the place where grown-ups become kids again, where kids dream of the future, and where we can experience whatever our imagination can conjure up. The lifestyles that many of us lead leave too little time to let our minds wander there, but Jose Cuervo wants to change that. Cuervo’s “Pursue Your Daydreams” print advertisement presents viewers with a laid back but direct reminder that fun, love and moments to cherish are all within our reach, as long as a bottle of Jose Cuervo Especial Tequila is by our side....   [tags: Marketing Analysis]
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2852 words
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Arthur Asa Berger's Analysis of Cheers - "Cheers" - A Semiotic Analysis by Berger      In Arthur Asa Berger’s essay, he conducts a semiotic analysis of the comedy television show "Cheers." In his analysis of the show he points out many characteristics that refer to semiotics. Even though one could not agree with all of his findings, many of them are reasonable. One discrepancy someone might have with his ideas is that he applies his analysis to simply one episode rather than the entire series. Berger could have been able to conduct a more thorough examination if he used the whole series as a basis for his semiotic analysis....   [tags: essays research papers] 470 words
(1.3 pages)
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English as a Young and Changing Discipline - This essay takes an interdisciplinary approach to discussing the English language as a young and changing discipline. It draws on theories from the fields of philosophy, psychology, semiotics, physical science, and critique for reinforcement of the author's own ideals or ideas about the English language. The most appealing order to the essay was to begin with philosophy as a metaphysical approach with touches of idealism and humanism fusing with idealistic-empiricist- sense-experience approaches through psychology, physical science, and semiotics....   [tags: Languages] 1608 words
(4.6 pages)
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Social Sciences In Theatre - Social Sciences in Theatre How are the social sciences associated with theatre. In his article “Performance Studies”, Helbo identifies many social sciences associated with theatre including psychology, sociology, and semiotics. Psychology, he states, has greatly increased the work of the actor by giving him a tool to examine his character or role in greater depth. Psychology has also affected the spectator by creating a release and even a form of therapy. Sociology is used in theatre to determine the cultural politics involved, the link between demand patterns and economic patterns, and the role of theatre in everyday life....   [tags: essays research papers] 341 words
(1 pages)
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Analysis of Dominant Ideology in Various Media Texts - Stuart Hall has posited that the concepts of individual dream states can be brought on a macroscopic scale to media text. In particular, "nightmares" of individuals, can be related to the semiological analysis of a given media text in relation to dominant ideology and culture in general. His main points in this are twofold, first is to point out that the more horrible and "nightmarish" a media scenario (i.e. story) is, the more difficult it is to de-construct the ideological markers that serve as the basis for the text....   [tags: Film] 1051 words
(3 pages)
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Multimodal Stylistics Analysis - Advances in technology and cultural developments over the last few decades have led to an increased production of multimodal texts (McIntyre and Busse 2010, pg.433). As these multimodal texts have developed, it can be said that the field of stylistics has needed to develop the tools for analysing the effects these texts create (Jeffries and McIntyre 2010, pg.194). Multimodal stylistics is a relatively new branch of stylistics and with the focus of multimodal stylistics being the meaning that is made through multi-semiotic modes the scope can be extended beyond literary texts to include analyses of film and drama (Norgaard et al....   [tags: Literary Analysis ]
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1023 words
(2.9 pages)
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gender roles inherent or socialized? - The belief that gender roles are inherently biological is a cultural fallacy, which can lead to an inability to effectively communicate when we do not assess each individual’s personality. Research of this topic is necessary in order to learn how to completely understand how to communicate. When trying to communicate with an individual there are more variables than simply gender that need to be assessed. However, there are many ways that society implies that this is not necessary. Our society has been taught that gender roles are inherent, biological and behavioral characteristics....   [tags: essays research papers] 858 words
(2.5 pages)
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The Importance of Media Literacy - Media technology tends to make its greatest advances by fulfilling the changing needs of consumers, as illustrated in the exponential increase we see in computer processing power every year. Many have argued that one of the driving forces behind this has been video games; a medium that requires more processing in terms of graphics and computational power than many other applications. Despite their impact on computer technology, and the pervasiveness they have in our culture, video games share much of the same stigma as television....   [tags: Media Literacy in Education]
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1518 words
(4.3 pages)
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A Streetcar Named Desire - Though the “primitive,” rituals described in Schechner’s article diverge from the realism found in Tennessee Williams’ A Streetcar Named Desire, the same “reactualization” process exists in his work. Williams’ Streetcar focuses on the “mock battle” or complete contest between the generational cultures symbolized by Blanche Dubois and Stanley Kowalski’s characters. Blanche, representative of the fallen southern aristocracy, searches for sensitivity and kindness in the new world of Stanley Kowalski, the modern labor class....   [tags: A Streetcar Named Desire Essays] 1288 words
(3.7 pages)
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Children’s Television Commercials - Children’s commercials are given implications to fulfill different meanings and tasks. For this assignment research has been done on how they give meaning to the representation on family. But, before this can be done the conception of representation and what exactly is meant by children’s commercials must be defined. A commercial aimed at children, especially young children, must have an appeal to both the child and the child’s parents or care taker, because it will more than likely be the adult that is buying the item(s) that they’ve seen on television....   [tags: Advertising ]
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2307 words
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Evaluation and Interpretation - What is evaluation. And what is interpretation. According to the Merriam-Webster Dictionary, evaluation is to ‘judge the value or condition of (someone or something) in a careful and thoughtful way,’[6] whereas interpretation on the other hand is ‘the way something is explained or understood.’[7] Both evaluation and interpretation are imperative to cognize why any piece of literature holds significance. Furthermore, while evaluation is the analysis of literature, interpretation is its empathetic understanding....   [tags: literary notion, formalism]
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1013 words
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Barthes' argument in The Death of the Author - The Function of Subject as Signified Barthes’ argument in The Death of the Author, as it is clarified by the structuralist approach of Ferdinand de Saussure and the manifestations of his linguistic system adapted by Jacques Lacan and Jacques Derrida, is composed of an ultimate dismissal of the signification of a text in favor of the ratification of the function of the subject. Once this function is ascertained, Barthes shifts his impetus to the antiquation of the author’s place in general. The function of the subject that Barthes concludes is the concatenation of the signifier of a text for the purpose of the unification of its constitution....   [tags: Barthes Death of the Author]
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2411 words
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The Symbolism of Self Violence - The Symbolism of Self Violence I enrolled in this class in semiotics in order to see if the semiotic approach would give me a greater understanding or give meaning to what I do for a living. It seems natural that I would try to employ the method with the problems that vex me the most. I hope that any reader of this text will appreciate the attempt at interpretation of meaning and not focus on the sensationalism or strangeness of the behaviors that I will describe. I must give credit for the idea of looking at the symbolism of self-violence to James Gilligan in his book, "Violence" in which he examines the symbolism of violence towards others (Gilligan , 1996) ....   [tags: Psychology Papers]
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2075 words
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The Representations of Femininity in Pride and Prejudice - Jane Austen, one of the most well-known 19th century novelists recognized today continues to captivate people with stories of love and romance through the transformation of her novels into film and television. All of her novels are about women dealing with romance, courtship, and marriage during a repressing period. Most of her characters and stories revolve around the lives of the upper class. It centers on the values, rituals, and manners of high society in England during the Regency Era. Her most popular novel, Pride and Prejudice published in 1813 maintains the interest of its audiences as it did almost two centuries earlier as evidenced by its frequent incarnations....   [tags: Literary Analysis ]
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Media Power: Case Study of US Minimum Wage - Introduction Since newspaper is a major channel for ideological promotion, various parties like politicians, target audience and advertisers are involved in deciding how to report a story (“Media bias”, 2014). In the United States, media bias can be classified into liberal, conservative and corporate (“Media bias in the United States”, 2014). According to Fairclough (2001), language is a primary medium of power relations and ideologies, contributing to a certain group’s domination. By power relations, Fairclough means power difference between classes, genders, ethnic groups and social institutions (2001)....   [tags: political discourse, news media]
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2010 words
(5.7 pages)
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Visual Communication - Visual Communication could be described as processes that rely primarily on rich visual content as the means of conveying information through words, photos, colors, shapes, and many other components. However, visual communication explores the use of graphical components in achieving communication goals. Visual communication has both critical and practical parts. According to the current book we use in the class “Visual Communication, Images with Messages”, the critical part of visual communication is known as visual rhetoric, which explores the way that designers use visual elements to influence audiences....   [tags: Immages] 565 words
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Reflections on Media - Why is it important to study media, rather than simply consume it. Messages to general public are transferred using a communication tool, which is known as Media. The different forms of media are written or verbal, oral or visual media. Magazines, newspapers, radio, film television, advertisements on the Internet are examples of media. Because of the developments in the mass media, media studies came and it a gives a strong important to the generation about what we know about media and how we know it....   [tags: communication, sociolinguistics]
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924 words
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Analysis of Film Posters - Analysis of Film Posters Having studied film posters this term, it is apparent that certain forms and conventions are applied. [IMAGE]The major forms and conventions of film posters could include: A large title which attracts the eye, bold colours which stand out from the background, intriguing picture which would attract viewers to the film, persuasive language which might persuade the viewers to go and see the film, using the main character's name for promotion, and the certification will either to ensure that the right type of people are watching the film....   [tags: Papers] 1108 words
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Children's Television Commercials: Analyzing the Representation of Family - Children's Television Commercials: Analyzing the Representation of Family The assignment requires children’s commercials to be studied to find how these commercials are coded to give meaning to a representation of ‘the family’. However, before this can be tackled the concept of representation must be discussed as well as clarifying what exactly is meant by ‘children’s commercials’. The assignment is open to many interpretations as to what constitutes a children’s commercial. A commercial aimed at children, especially young children, must have an appeal to both child and parent alike, as it is most likely the parent who will be purchasing any of the items desired....   [tags: Exploratory Essays Research Papers]
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2719 words
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On an Instance of Animal Semiosis - On an Instance of Animal Semiosis This purpose of this reflexive paper is to discuss the implications of an instance of semiosis in the animal world, in this instance, occurring with an animal, the dog, which has, it can be argued, throughout history reaped almost unique benefits (perhaps second only to the cat) by the virtue of its semiotic abilities and how they have allowed the animal to interact successfully with humans. Semiotics works in the animal world in a similar fashion as in the human: "In animals (...), semiosis creates structures of experience which organize the environment and determine what is and what is not functional for that animal" (Cunningham and Shank, p.3)....   [tags: Animals Semiosis Essays] 1044 words
(3 pages)
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INTERACTION OF A HEARING IMPAIRED CHILD WITH HER IMMEDIATE COMMUNITY AS MEDIATED BY SYMBOLS AND SIGNS - CHAPTER III METHODOLOGY Assumptions and Rationale for Qualitative Design Communication researchers, according to Baxter (2004), are more interested on “human aggregates” and not on individuals. However, in this study that focuses on one sample only, the aim is to explain the group of the hearing-impaired and not just the subject herself. Baxter added that researchers must seek for the underlying system or pattern and again, not for the individuals (2004). Thus, the study hoped to understand and explain clearly the underlying concepts and patterns of communication....   [tags: Communication ]
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1181 words
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Sociolinguistics and Fairy Tales; An Integrated Approach to Adult ESL Classroom Practice - Rationale The purpose of this study is to consider the current materials adult ESL students’ use and incorporate authentic material (through the use of fairy tales) as a way of helping adult learners achieve proficiency in second language through a mock prospectus. This study investigates the sociolinguistic, sociocultural and psychological features found in fairy tales, including Grimm’s tales, and the potential of using modern fairy tales as practice material for ESL learners. It explores various dimensions of fairy tales and demonstrates how they can be used as content to instruct and provide language practice to ESL learners....   [tags: English, Second lLanguage, Teaching, Education]
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Dark Shades of Colour: The Investigation of Shadows in Graphic Novels - Shadows exist everywhere in our day to day lives, whether on a sunny day or sometime during the evening. However, with that being said, people don’t often notice these shadows that they pass by. Nevertheless, we see shadows integrated into movies, story books or graphic novels as a way of intensifying a certain scene or adding a bit of suspense. In the graphic novel Red by Warren Ellis and Cully Hamner, shadows play an important role as evidenced by the significant amount of times they are present in the panels....   [tags: Literary Elements]
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How Critical Hermeneutics and Descriptive Sociology Disavow Traditional Humanist Categories - An examination of Humanist Hermeneutics in Literary Studies- the practice of close reading- but from a distance presents a room for relation between Literary Studies and other disciplines. Such practices lead to possibilities for renewed interdisciplinary exchange. Viewed within the framework of present day social constructionist theory or simply post- theory, the current essay Close but not Deep: Literary Ethics and the Descriptive Turn show how both Critical Hermeneutics and Descriptive Sociology disavow Traditional Humanist categories....   [tags: Humanist Hermeneutics in Literary Studies]
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2546 words
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Visual images Reinforce Traditional Gender and Sexuality Stereotypes - Visual images reinforce traditional gender and sexuality stereotypes through the manifestation of the masculine and feminine miens. An examination of print media advertisements highlights the social and cultural ideologies associated with traditional gender roles that are expected and imposed on by society. “Advertisements are deeply woven into the fabric of Western Culture, drawing on and reinforcing commonly held perceptions and beliefs” of gender and sexuality stereotypes. They have a strong role in shaping society by reflecting, reinforcing and perpetuating traditional societal values and attitudes towards gender roles and identities....   [tags: media, advertisment, western culture]
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935 words
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Cartoon Review: The Arthur books by Marc Brown - As a child, I always looked forward to Saturday morning cartoons. My family had the most basic cable package, which consisted of fewer than twenty channels. These did not include popular kid’s channels such as Nickelodeon or Disney Channel. One morning per week cartoons appeared on my TV screen, and I would wake up early, excited and engrossed in the plotlines. As times have changed and more research has been conducted, opinions on the effects of have cartoons changed. Several medical organizations came together in 2000 to submit a joint statement to Congress expressing “viewing entertainment violence can lead to increases in aggressive attitudes, values, and behavior, particularly in childr...   [tags: Nickelodeon or Disney Channel, Pokémon]
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Spike Lee and Do the Right Thing Analysis - The auteur theory is a view on filmmaking that consists of three equally important premises: technical competence, interior meaning, and personal signature of the director. Auteur is a French word for author. The auteur theory was developed by Andrew Sarris, a well-known American film critic. Technical competence of the Auteur deals with how the director films the movie in their own style. Personal signature includes recurring themes that are present within the director’s line of work with characteristics of style, which serve as a signature....   [tags: filmmaking, auteur theory, film industry] 1509 words
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The Romantic Notion of a Film Director - The intention of this essay is to discuss the romantic notion of a film director who has etched their own cinematic vision into the body of their film work, and whether the theory and practice is dead and an infringement of the spectator’s imagination and is it the spectator who finds meaning in the film. I will be closely looking at critical material, primarily André Bazin and Roland Barthes and applying them to several case study films directed by Christopher Nolan including The Following (1998), The Prestige (2006) and Inception (2010), to examine whether Nolan possesses the qualities of an auteur and if so, does that imply an ideological view of what the auteur resembles or an artistic o...   [tags: Film Analysis ]
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Death, Using symbolic Interactionism and Codes - As human beings we react towards things depending on the meaning it gives us as an individual or a society. ‘For interactionsists, what marks human beings off from all other animals is their elaborate semiotics: a symbol-producing capacity which enables them to produce a history, a culture, and very intricate webs of ambiguous communications’ (Turner, B. 200). Death is a sociological issue that affects everybody from different cultures, religions, and areas of the world, each viewing the meaning of death differently....   [tags: Sociology]
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The Role of Gender in Art - Introduction “’Gender’ is defined here as the cultural construction of femininity and masculinity, as opposed to the biological sex (male or female) which we are born with. Although feminist theory in its various forms does not offer any single explanation of the differences between men and women, most feminists would reject the idea that male and female characteristics can be found exclusively in any fixed biological attributes. Although some feminists are more concerned than others with tracing of masculine and feminine characteristics to their essential biological roots … (essentialists), most feminists from a wide range of positions have contributed to the argument about the relative imp...   [tags: feminist art ] 1962 words
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Nonverbal Communication and Cultural Differences - Nonverbal communication has always played an important role in the entire communication process. It may include gestures, kinesics, haptics and other means, which a person incorporates into the communication process. These acts make the communication process more effective and meaningful. However, nonverbal communication is highly influenced by cultural differences as the context of the culture defines how the message is interpreted. This essay will analyse several types of nonverbal communication such as proxemics, haptics, kinesics, semiotics and paralinguistic....   [tags: Cultural Differences in Nonverbal Communication]
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1651 words
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Traditional Media vs. New Media - The Man Behind the Curtain Words do not stand in place of things, but instead of things. How can one talk about media in the world where media seems to be a shared dream (hallucination if you like), specter with divergent forms, common denominator with apparently little consensus among people of what it could even mean. Therefore, questions regarding the nature of medium, and consequently new media should not be sought exclusively in contemporary culture. Throughout this paper I will lay out two anecdotes which should illuminate more clearly not only the nature of the problem, but its lineage....   [tags: Old Media vs New Media]
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3092 words
(8.8 pages)
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A Woman’s Madness in Dojoji - The plays of a crazed person are renowned enough to be one of the five categories in Noh plays. Noh play does not mean that a crazed person has a mental disorder clinically, but it means that he or she becomes insane because of a mental shock from a certain situation. Several cultures as well as Japan have the theaters that portray mad women. Ancient Greece and Elizabethan England presented the plays about mad women such as mother and crones (Bainbridge). Of all crazed person plays, it is popular that crazed women lose her mind by the grief and resentment of losing her child or loved one in Japan....   [tags: mind, freud, noh plays, mad women]
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1103 words
(3.2 pages)
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The Definition of Dramaturgy - Dramaturgy is often referred to as being a very ‘slippery’ and indefinable word; though there are standard definitions available for us to find, we cannot seem to comprehend these definitions without exceptions arising. For example, the online Oxford English Dictionary defines dramaturgy as either being a ‘dramatic composition; the dramatic art’ or as ‘dramatic or theatrical acting.’ However, words such as ‘composition’ can be highly vague, leaving itself open to broad interpretations and debates via the scholars of drama and theatre studies....   [tags: Theatre]
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2066 words
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The Role of Vocabulary - When referring to the role of vocabulary in the six different areas of knowledge- mathematics, the natural sciences, the human sciences, history, the arts or ethics, the way of knowing- language, comes naturally. If the claim ‘vocabulary shapes what we can know’ can be applied universally, can we say that all knowledge is shaped by our vocabulary. If we imagine no form of language in our life, would we not know what we know. For a deeper evaluation of the claim, with language as a way of knowing, let’s consider three of the areas of knowledge: the natural sciences, mathematics and the arts....   [tags: Influences on Knowledge]
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1194 words
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Analysis of Triveni’s Sharapanjara - The intention of this paper is to focus on the inevitability of change during adaptation, from fiction to film, which is essential and unavoidable, mandated both by the constraints of time and medium, with the example of Triveni’s Sharapanjara. Some film theorists have argued that a director should be nonchalant with the source, given that novel and film are entirely dissimilar entities, two singular art forms, and should be seen as such. Another line of argument is that though the director is invested with a certain freedom to change, ‘to adapt’, the original fiction; the film must be accurate / truthful to either the effect or the theme or the message of the novel....   [tags: Sharapanjara Essays]
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2569 words
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The Greek Chorus - The Greek Chorus *No Works Cited Greek tragedy and comedy originated with the chorus, the most important part of the performance space was the orchestra, which means 'a place for dancing' (orchesis). A typical tragic Greek chorus was a group of some twelve to fifteen masked men just about to enter military service after some years of training (Athenians were taught to sing and dance from a very early age.) An old comedic chorus consisted of up to twenty four men. The effort of dancing and singing through three tragedies and a satyr play was likened to that of competing in the Olympic Games....   [tags: Papers] 361 words
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The Importance of Perception in Face to Face Communication between Individuals - The Importance of Perception in Face to Face Communication between Individuals Perception is one of the most important fragments of the communication process. It allows us all to see an individual experience of the world. The process is simple, the brain actively selects, organises and interprets stimuli, in order to process this experience. Even before we engage in communication, we perceive things about the receiver. Whether it’s the bad things we’ve heard about them previously – which would build up a feeling of dislike or the good things e.g....   [tags: Papers] 1129 words
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Batman: Mask of the Phantasm - A Critical Review - Batman: Mask of the Phantasm This paper will break down the elements of the critical process using the three critical methods that were discussed in class. Also included in the paper will be the notes that were taken from the conversation I overheard at Hardees, about the movie “Batman: Mask of the Phantasm” between Seiter, Thompson, and Meehan. This critique will discuss the several components to each of the three critical methods including cultural codes in the movie, gender roles, and advertisement placement with in the movie....   [tags: essays research papers] 1787 words
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If Seeing is Believing, Then Hearing is Connecting - If Seeing is Believing, Then Hearing is Connecting When I was in sixth grade, our teacher, Mr. Kreinhop, presented us with an interesting and provocative dilemma: would we prefer to lose our hearing or our sight. During the discussion that followed, I was very surprised to learn that Mr. Kreinhop's answer was different from my own. As an eleven year old, I could not understand why anyone would choose to lose their vision (!) instead of their hearing. My reasons for needing to keep my sight seemed so obvious to me....   [tags: Psychology Hearing Seeing Essays]
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