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Your search returned 120 essays for "samsung":
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The Introduction of the Samsung Color TV - The Introduction of the Samsung Color TV Background      Samsung as a company was founded in 1938 in Korea. 46,500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand, sitting along side Sony, Panasonic, Phillips, Toshiba, Matsushita and other more know brands of TVs. In South Korea, Samsung was a governmentally subsidized large business until in the 1990’s....   [tags: Samsung Korea China Television Essays] 2503 words
(7.2 pages)
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Samsung - ... Samsung's branding campaign and slogan, "Samsung DIGITall: Everyone’s invited" reflect the marketing target and extended to cover across demographic customer base. 3c. Size and Growth trend According to IDC, Samsung is leader in smartphone market with 31.4% and in tablet segment, is behind Apple, holding second position with 20.4% market share. As smartphone business is worldwide growing by 38.8 % and tablet business is too growing with 36.6% year over year basis, company has still has room to accommodate in the market....   [tags: Electronics, communication, marketing, mobile]
:: 14 Works Cited
1530 words
(4.4 pages)
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Samsung Analysis - EXECUTIVE SUMMARY Today business enterprisers are creating new products due to becoming different than rivals. After that as a result it could be observed that technology is growing rapidly. Some companies will be attractive by people. More attractive means ore customers. Every company has different strategy.this assignment will explain about Samsung innovations. INTRODUCTION The aim of this assignment is to illustrate innovations of Samsung company such as mobile phone, lcd tv that has been discovered demands in different outlets and to find out an analysis on how Samsung has been such a popular company among its market....   [tags: Business Analysis]
:: 9 Works Cited
2501 words
(7.1 pages)
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Samsung Review - 1- Samsung Review In an effort to review Samsung ln32b360, I found several points that are very good about the product. It has one of the best picture qualities I have ever seen - the only better quality comes from being there in person. Externally it is stylish with a black frame that fits in extremely well with my black, white and chrome decor in the family room. The attractive oval stand swivels to make the screen easy to view from any part of the room, and the keys and buttons on the remote control are different colors and sizes for ease of use....   [tags: Product Review] 966 words
(2.8 pages)
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Samsung in America - ... United States of America’s government which is democracy is the best because they do not block social medias like the China. Another reason is how the citizens can speak their voices and the fact that the US government implies the voices to their politics unlike the Communist government. Almost all the citizens would like a government where they consider your ideas and opinions about the government unlike the Communist government which arrests citizens for expressing their opinion about their government....   [tags: democracy, foreign employ rights, China]
:: 8 Works Cited
1665 words
(4.8 pages)
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The Samsung Brand - The Samsung Brand According to the global brand scoreboard of 2004 from Interbrand, Samsung, the Korean based electronics brand, has boosted its profile and being listed as 21st valuable brands in the world. Its brand value surged by 16% to 12.5 billion US dollars compared to the figure in 2003 which is 10.8 billion US dollar. (Simon, 2004) It becomes the worldÂ’s leading brand in electronics and digital industry. This achievement is closely related to its sponsorship strategies....   [tags: Papers] 4617 words
(13.2 pages)
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samsung in china - Environmental Analysis External Environment Chinese Market - still socialist economy „» huge gap between the stated plans and the actual ability of government to manage and control the economy „» tremendous amount of economic interaction took place outside the government¡¦s formal economic plan - many smugglings and piracies - regional blockades - over-employment problem Chinese color TV Market - full production capacity in demand „» principal battleground - high competition „» Japanese firms: high-end market....   [tags: essays research papers] 678 words
(1.9 pages)
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Review of Samsung Captivate Smartphone - Title: Review of Samsung Captivate smartphone Description: The Samsung Captivate is a 3G-enabled smartphone. It has wide and vivid 4-inches Super AMOLED touch screen and powered with Android 2.1 operating system. The Samsung Captivate has a 16GB internal memory and 5MP camera along with video recording of 720 pixels resolution. Furthermore, it has Bluetooth of 3.0 version, 1GHz Hummingbird processor, Swype technology, social hub and lots of application is pre-installed in the phone. For entrainment purpose they have FM radio, Music player, streaming radio, etc....   [tags: Product Review ] 836 words
(2.4 pages)
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Samsung Smartphone Service Innovation - ... Combinations two or more characteristic become a new valuable product. When an innovation requires the combination of final and technical characteristics or it may also derive from two or more existing products, it might be called recombinative (Gallouj & Weinstein, 1997). The last model is not about quality and quantity, its more than the 'visibility' and the degree of standardization of the various characteristics. Formalization model, consists of putting the service characteristics 'into order', pacifying them, making them less hazy, making them concrete, giving them a shape(Gallouj & Weinstein, 1997)....   [tags: Company, Products, Global Economy]
:: 12 Works Cited
2383 words
(6.8 pages)
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Samsung Electronics Company - Samsung Electronics Company The Samsung brand Originated as low-cost manufacturer of black and white televisions in the year 1969, super sized with a semiconductor segment in 1970s, Samsung delivered massive volume of low-cost consumer electronics to domestic and OEM products to both domestic and global markets until 1993. Due to this fact, company didn’t develop global brand awareness until then. In the global arena, Samsung’s brand message was fragmented and its logo presentations were inconsistent....   [tags: Business Analysis] 1966 words
(5.6 pages)
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Samsung Competitive Analysis - 1. Sources of Samsung’s cost advantage in DRAMs Samsung’s cost advantage is clearly visible from the comparison of costs (and their elements) that were borne by the company and its competitors in 2003 (Tab. 3): Samsung’s overall cost was 24 per cent lower than the weighted average cost of the other four producers; two most significant elements of the cost structure, i.e. raw materials and labour, were 36 and 27 per cent lower respectively. When expressed by means of a relation of average selling price to costs (“productivity” of cost elements), the differences are even more visible (comp....   [tags: Business Analysis Market ] 1373 words
(3.9 pages)
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Samsung Electronics Co., Ltd. - Samsung Electronics Co., Ltd. Company Overview Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business....   [tags: Business Analysis] 1044 words
(3 pages)
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Samsung Case Study - I. Summary of the Facts This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market. Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of black and white televisions. In 1970, “Samsung acquired a semiconductor business” which would be a milestone that initiated the future for SEC....   [tags: Business Analysis] 1790 words
(5.1 pages)
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Samsung Electronics Case Write-Up - Samsung Electronics Case Write-Up 1. The Memory Industry (5 points). Conduct a five-forces analysis of the memory industry. You will need to rate each of the five forces in this industry as high, medium or low and then explain briefly why you selected this rating. A) Threat of New Entrants(Barriers to entry) (MEDIUM) Samsung, being a global company with net revenues of over $30 billion, had established an integrated supply chain with economies of scale and scope. New entrants were required to come in on a very large scale for effectively minimizing costs, which the Chinese companies succeeded in doing....   [tags: Business Analysis SWOT] 1835 words
(5.2 pages)
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Apple Inc. v. Samsung Electronics Co.: An Exploration of Patent Law and Ever-Evolving Technology - ... This idea of patenting technology has been long debated. In some ways, patents help push the boundaries and expand the horizons of technology. Patent laws help protect innovators who create never-before seen technology from having their idea stolen and mass produced by a competing brand name. Furthermore, these laws encourage these visionaries to be the first to brainstorm and develop a game-changing idea or to take a good idea and expound upon it. The Coalition for Patent Fairness is a group of companies dedicated to “enhancing U.S....   [tags: Competitive Market, Monopoly]
:: 10 Works Cited
1160 words
(3.3 pages)
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A South Korean Company that Operates in China - A South Korean Company that Operates in China This report address’s the requirements at hand to select a South Korean company that has operations in China Executive Summary: In 1992, Samsung Electronics adopted the form of a wholly owned subsidiary as the entry mode into China. It’s entry into China was in order to maintain growth due to the tough competition in Korea. China was selected in order to take advantage of its low wages for the mass production of low to medium priced products. The initial manufacturing ground was at Tianjin due to its costal location hence making it easy to export abroad and to major locations in China....   [tags: Asian Economics Manufacturing Essays]
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2435 words
(7 pages)
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The Ruthless Exploitation of Customers' Desires in The New Media Technologies Advertisement - Current state-of-the-art in the advertising of new media technologies like smart phones, tablets and game consoles, is to use the marketing technique called exaggeration (Kotler 168) to overstate the power of the new technology in order to stimulate not accomplishable expectations and create wrong longings in the target group. These promises go beyond the simple and reappearing claim about a new revolution (“Goodbye 1984”) and a change of the world (“Samsung Galaxy Tab”), they focus on user attitudes by trying to conciliate great benefits and unlimited opportunities for the user's life....   [tags: Advertising]
:: 1 Works Cited
2022 words
(5.8 pages)
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Advertising and Promotion Strategy Name Institution - Advertising and Promotion Strategy Raising awareness about the product a company has at hand is where business begins and it is a great teller of how successful the product will be in the competitive market. The art of communication has become a vital aspect and this is attributed to the fact that there are a wide variety of channels of communication that a company can employ. It is therefore advisable that as a company you be able to come up with a marketing strategy that will make your products stand out from the rest of the crowd....   [tags: Marketing ]
:: 10 Works Cited
1822 words
(5.2 pages)
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Smart Phone Industry's Place in Society - The first smart phone was the IBM Simon, introduced in 1992 by IBM and BellSouth but only until 2007, when Apple released its first iPhone, smart phones made a real revolution in the technology industry. Therefore, Apple can be considered as the first mover in the mart phone industry; however, competitors are entering and creating a fierce competition in the market. The structure of the smart phone market has changed from monopoly to oligopoly, meaning that the market condition has moved from only one firm dominates to more firms are competing in the industry....   [tags: Technology, Economics]
:: 8 Works Cited
1585 words
(4.5 pages)
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iPad: Thumbs Up or Thumbs Down? - Technology has always fascinated me due to its fast evolution of electronic devices, especially the revolution of computers. In this very case, the iPad, a truly global product, particularly caught my attention. Digging deeper, it is the components of the iPad that accomplish this high quality of product, making it a popular demand. However, the Apple company itself did not produce the components. The other reputable companies and their factories overseas did. The iPad contains so many components that it is unbelievable....   [tags: Environmental Issues]
:: 4 Works Cited
2147 words
(6.1 pages)
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Innovation Architecture - ... With this process, it increases everyone’s sense of belonging and contribution to unique individual views. Furthermore, LG electronics usually assesses its efficiency in generating a constructive work atmosphere where employees feel their creativity and independence is promoted, and then implement improvements based on the evaluation and assessment reports. In addition, members are asked to provide ideas that describe a work environment and management style that allows employees to have their creativity flow, and to practice good judgment....   [tags: radical innovation, corporate culture]
:: 7 Works Cited
1464 words
(4.2 pages)
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3g - Verizon Wireless at the show launched Vcast, a consumer-focused multimedia service that will run on its 3G EvDO network. Vcast will let consumers access video, games and music on 3G handsets. Among the new, so-called next- generation phones touted at the show was Samsung's i730 handset, which supports 3G 1xEvDO data. Packed into the device, which runs Windows Mobile 2003 Second Edition for Pocket PC, is a slide-out QWERTY keyboard, 64MB of RAM for applications and an SDIO (SD input/output) memory card slot for expansion, built-in Wi-Fi and Bluetooth connectivity, a 2.8-inch QVGA 65K color display, and a speakerphone....   [tags: essays research papers] 485 words
(1.4 pages)
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Advertisements - We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media....   [tags: essays research papers] 733 words
(2.1 pages)
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Digital Home Convergence - Digital Home Convergence Overview As technology and entertainment converge inside the home, major players in various industries are taking different strategies in planning for the future. The concept of the “digital home” will likely take one of two forms: a closed wired entertainment network (PVRs, OnDemand) or an open wireless data network (web, email, VOIP, IPTV). The closed model is already being offered in many homes across the country, but as technology advances, the open model will become the standard....   [tags: Technology Technological Essays] 3420 words
(9.8 pages)
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LG Electronics in India - In 1997, when Kwang Ro Kim, LG Electronics India's managing director, said that his company would be India's largest consumer electronics company by 2005, nobody took him seriously. That was the year LG, the Korean chaebol, had set up its 100% subsidiary. The perception of LG's brand was miles below that of Japanese giants like Sony or National Panasonic. Then there were street smart Indian players like BPL, Videocon and Onida who could give the Koreans a run for their money. Kim's grandiose vision was just a pipe dream, cynics wouldn't tire of saying....   [tags: Business Analysis Strategy] 1432 words
(4.1 pages)
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Marketing Case Study - Marketing Case Study Introduction Brief History of the Company Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 267.93 Million in 2007. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, colour television sets, electric shavers, lighting and silicon system solutions....   [tags: Business Management Strategy Analysis] 1938 words
(5.5 pages)
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Information Systems - I was not able to get to a local computer store because, well there isn’t one. The one that was here in town is now an antique shop. I went to Best Buy recently and saw a phone that I really liked. It is called the Samsung Instinct. I have Sprint so I knew I could use the phone. I explored the website later on that night and thought this would be a great opportunity to talk about my really cool new phone. The Samsung Instinct represents each of the major system components. They include input, storage, and output....   [tags: Technology] 718 words
(2.1 pages)
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A Solution to Poor Sales of Sony Televisions - Executive Summary: This report is designed to find a solution to poor sales of Sony televisions. Our research shows that Sony needs to develop a large, high quality, Internet enabled 3-D LCD television that easily integrates with competitor products for a competitive price. Literature Review: Sony is not making a television that meets consumer wants and needs. Sony’s television division is losing money and they don’t have a concrete plan to turn things around. Sony who was once the number two television producer in the world has fallen further behind Samsung and has been overtaken by LG (Hyun-joo, 2010)....   [tags: Research Summary] 1598 words
(4.6 pages)
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Strategic Plan for the Intended Growth of Nokia - Introduction In 1967, Nokia Corporation was founded by Fredrik Idestam as the result of three Finnish Companies. It is multinational company, which is headquartered in Keilaniemi, Espoo (Nokia: In Brief, 2008). Presently, Nokia has covered the telecommunications and internet industry of more than 120 countries with over 123000 employees. At the end of fiscal year 2009, the global revenue and operating income of the company were EUR 41 billion and €1.2 billion (Nokia Corporation, 2010). The cellular industry can be divided into two parts: the mobile handsets and the cellular infrastructure....   [tags: Business Analysis ]
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3002 words
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Five Accounting Concepts - Accounting in general has many terms that are important to know and understand when dealing in the financial realm. When looking at these terms and understanding how they are implied it is important to remember what the objective of businesses are: to earn a profit and remain out of bankruptcy. To better understand how a company can achieve these objectives we need to understand accounting’s terms and principles first. In order to do that we will look at five concepts that are important to Accounting: Generally Accepted Accounting Principles (GAAP), Contra-Asset Accounts, Historical cost, Accrual Basis vs....   [tags: Accounting]
:: 5 Works Cited
1782 words
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Network Wireless - ... The Company has a vision of shifting data-centers into ultra –mobile devices such as tablets phones. The company will embark on designing a 22nm system on a chip board for mobile devices. These devices are to save power since they will need low power for high performance. It is based on Silver Mont micro-architecture for Windows and android phones besides production of 2 in 1 devices. These devices will contain sophisticated sensors and wearable computers. Intel plans to design a 3-Dimensin Tri-gate transistor which will lead to production of devices with improved performance, and energy efficient besides being small in size....   [tags: Information Technology, Computers]
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1370 words
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Brand Management - ... Basing on its findings, the company would decide what new products to introduce to its lines or how to improve the ones being offered. Such steps would help the company gain more popularity among the clientele. Q.E Product life cycle has four distinctive stages. The introduction stage is always the most expensive for it involves the launch of a new product by the company. The market share at this point is very low, hence the company sale is always very low. The second part is the growth stage, which is always characterized by high sales and profits....   [tags: consumer behavior, marketing, publicity]
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1078 words
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Dell Business Analysis - Dell Business Analysis Where are we going. Dell is currently migrating to new technology. They have opened new facilities in Europe and North America to help customers and independent software providers with next generation Internet technologies. They also are gaining rapid experience and know-how into applying the rules of business. Dell has created valuechain.dell.com, which provides suppliers with secure access into Dell’s operations. They have also secured deals with BellSouth DSL and Samsung which will be made public later....   [tags: GCSE Business Marketing Coursework] 346 words
(1 pages)
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Advertising in America - Advertising in America Most Americans have excessive desire to gain wealth and marketers thrive on this. People dream of making lots of money quickly and without working very hard to get it. Another scenario of people wanting to gain wealth is getting something free. Marketers know that when they advertise getting something for free or getting money quickly, they will gain the consumers attention. When marketers advertise that there is an amount such as $85 million up for grabs people will easily invest their money no matter what the odds are....   [tags: Essays Papers] 1189 words
(3.4 pages)
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How Television Affects Society - How Television Effects Society.“The only activities Americans spend more time doing than watching television are working and sleeping.” With this in mind, it is understood that television plays a major role in the statistical majority of most Americans. Society reflects what is shown on television in a multitude of various areas. Three of the major areas in which television affects us are in behavior, moral values, and social standards. All throughout life, youths have found some way to rebel against authority....   [tags: essays research papers] 912 words
(2.6 pages)
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Korea - Korea What distinguishing factors help explain the rapid economic growth experienced by the South Korean economy over the past four decades. As the South Korean economy has reached a more mature stage of its economic growth, what are the evolving challenges it has had to face. What are its prospects of continued economic success in the increasingly globalised world economy. The rapid growth and development in the newly industrialising economies (NIE’s) in recent decades has been nothing short of spectacular....   [tags: essays research papers] 2167 words
(6.2 pages)
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The Characteristics of Economic Activity in Newly Industrialised Countries - The Characteristics of Economic Activity in Newly Industrialised Countries Newly industrialised countries (NIC’s) are a group of countries (mainly in Asia and south America) that have attained a high level of industrialisation. These countries include Japan, South Korea, Singapore, Hong Kong and Taiwan, who have undergone rapid and successful economic transformation since the 1960’s. Three generations of NICs have been recognised, First Generation NIC’s for example South Korea, Singapore, Taiwan and Hong Kong, Second Generation NIC’s such as Malaysia and Thailand and Third Generation NIC’s such as India....   [tags: Papers] 954 words
(2.7 pages)
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The Marketing Concept - The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers....   [tags: Papers] 1516 words
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The National Market for Cellular Phone Service - Figures Unreadable The National Market for Cellular Phone Service The national cellular market is undoubtedly one of the nation’s most expansive markets. In 2003, wireless revenues totaled to over $100 Billion; nearly one percent of the United States GDP. Since wireless has emerged, the typical buyer has expanded from the average middle/upper-class adult to teenagers, elderly, and business consumers. 20% of American teenagers own cell phones, explaining why Virgin Mobile was founded to specifically target young consumers1....   [tags: Business Economics Cell Phone] 2925 words
(8.4 pages)
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Motorola Swot - Motorola Inc. Company overview: Motorola is a leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. The Fortune 100 Company is based in Schaumburg, Illinois. Apart from being known for their innovation and R&D facilities their robust manufacturing capabilities have made a mark in the world’s tech arena. It has a strong global presence with centers in over 70 countries and is named as one of America’s Most Admired Companies by the fortune magazine....   [tags: Strategic Management] 1399 words
(4 pages)
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The Arrival Of Blu-Ray Technology - Formatting Problems The Arrival of Blu-ray Technology Blu-ray- also known as Blu-ray Disc (BD), is the name of a next-generation optical disc format which was jointly developed by the Blu-ray Disc Association (BDA), a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). As compared to the current optical disc format such as DVD, this new format allows users to record, rewrite and playback high-definition (HD) video and store large amounts of data....   [tags: Technology]
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1053 words
(3 pages)
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Cell Phone Industry Research - I. Problem Definition Cell phones have fast become common place and rarely do you find a person without one. In June of 2002 ‘62% of Americans owned a cell phone, up from 55% in 2000.' (Fetto 2002) As competition increases among phone manufacturers, they continue to add options in hopes to increase their market share. A phone is no longer a phone as manufacturers add features like cameras and video. Even something as simple as the ring tone is becoming ornate as you download your favorite songs to create a personalized ring....   [tags: Communication Technology Mobile] 797 words
(2.3 pages)
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The UK Marketing Environment for the iPhone - The UK Marketing Environment for the iPhone Executive Summary This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with its employees and its marketing philosophy....   [tags: Market Analysis] 2492 words
(7.1 pages)
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Sony Ericsson Sales Project - Sony Ericsson Sales Project KNOWLEDGE OF THE PRODUCT OR SERVICE AND EVERYTHING RELATED TO IT, IS A PREREQUISITE FOR SUCCESS IN PERSONAL SELLING 1) I agree with the above statement. You have to outsmart your competitors, and the only way is to know your product, consumers and even your competition....   [tags: Business Analysis ] 1366 words
(3.9 pages)
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Website management - I'm making a website on Mobile phones the website - Website management - I'm making a website on Mobile phones the website will include mobiles from different manufactures. WEBSITE MANAGEMENT ASSIGNMENT 1 I'm making a website on Mobile phones the website will include mobiles from different manufactures, these will be Nokia, Motorola, Erickson, Siemens and Samsung and through these u will be able to access the different models these will all be on separate pages and I will also include a separate page on mobile phone accessories, their will also be a separate page so the users of this website can e-mail me with any complaints, suggestions and compliments on the site....   [tags: Computer Science] 444 words
(1.3 pages)
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Shared Womanhood - After the Korean War in 1953, the United States military installed military bases in South Korea to protect the war ravaged country. Many see military presence as a kindness or benevolence, however not many know about the hidden consequences of having a military base close by. Although having a military presence does help protect a nation like South Korea from North Korea or Japan from China, not everyone benefits from this protection. The people that suffer because of militarization anywhere are less privileged women with no other choice....   [tags: Women's Rights] 1489 words
(4.3 pages)
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Research Summary on Improving the Sony PlayStation Video Game Industry - The Sony PlayStation has stable ground in the video game industry, but needs to evolve more. The lack of networking capabilities and limit of software offerings has kept the PlayStation from controlling the market. Sony must also market better and make the people aware of what the Sony PlayStation and PlayStation Network have to offer. Through research and interviews, we have discovered that the general public is uninformed of the network’s capabilities. Sony needs to focus on customer needs and wants to reach their customers better....   [tags: video games, technology, business] 1342 words
(3.8 pages)
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How Can Sony Emerge As A Top Contender in the Computer Industry? - After careful research, we feel that in order for Sony to advance its position within the computer industry, they will need to consider reevaluating the current advertising and marketing plan to better inform consumers about the advantages of owning a Sony. We found that consumers were overall satisfied with Sony’s VAIO series. The prevailing issue that we discovered was that consumers were not familiar enough with Sony’s products. The lack of knowledge has led consumers to develop their own assumption about Sony which may have caused them to overlook Sony when going into the market for a new computer....   [tags: Business Analysis] 1447 words
(4.1 pages)
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Sony’s Improvements in the TV Industry - Sony’s improvements in the TV Industry In recent years, the sales of Sony’s televisions have severely decreased, mainly due to their high prices and affordability. Sony needs to lower their prices during this economic downturn while ensuring consumers the same quality products as before. We concluded that individuals with greater income and those who budget their money are more willing to invest in a premium brand television such as Sony. While the price remains one of the underlying factors on which television to purchase, the quality, and reliability of the television outweighs the price when making the final decision Literature Review By looking at Sony’s 2009 Annual Report, we can see the struggles that the electronics industry has faced over the past year....   [tags: Business Analysis] 1650 words
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Sony Analysis - Through a comprehensive research on Sony’s industry as a whole, according to Wall Street Journal, “TVs are the core of the core for Sony (Dvorak P., August 29, 2005, Sony Plans Ad Blitz to Boost Ailing TV Unit)” because of the spirit of innovation, state of the art technology and superior quality imbibed in its corporate culture. Sony’s primary problem that was observed during the research process was its high pricing strategies especially in its ailing TV industry which has resulted in a decline of its sales growth and revenue though....   [tags: Business Analysis] 1938 words
(5.5 pages)
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Company Merger and Acquisitions - Companies merge and acquire other companies for a lot of strategic reasons with different degree of success. The success of a merger is measured by whether the value of the acquiring firm is enhanced by it. The impact of mergers and acquisitions on organization can be small and big in other cases. Mergers and acquisitions immediately impact organizations with changes of rights, and ideas and eventually, in practice. There are multiple reasons some are motives and financial forces just to name a few....   [tags: Business Management] 1037 words
(3 pages)
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Empirical Data Results - In this chapter the researcher is presenting the empirical data gathered from the interviews which combines the qualitative and quantitative information. Moreover the analysis, opinions and recommendations will follow this chapter. Qualitative Information: Aptara: Aptara was founded in 1988 to provide the digital publishing services to book publishers and employs 4000 employees while having the headquarters in Washington D.C. Their digital publishing services include scanning & digitalising, swift data entry, content conversion, OCR applications, digital recording and imaging etc....   [tags: Research Analysis] 1394 words
(4 pages)
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Apples iPad 2. Software of the community? - The Ipad 2 is being covered in nationwide news simply because it is an innovative, passionate product with much history (businessinsider.com. Mermigas. 3 March 2011). People’s infatuation with technology began long ago before having access to a desktop computer at home and Apple® perceived this. Apple struggled for many years with computer sales and desperately needed a comeback, in 2007 the company released the I phone, pioneering the multi touch finger sensitive screen interface of there mobile operating system, bringing them back into the forefront of technology (kampoenglalang.blogspot.com....   [tags: Marketing ]
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846 words
(2.4 pages)
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E-waste - Today, much of our outdated electronics are being recycled which seems to be a good thing, but what most people do not know, is that most of this “recycle” is being disposed of irresponsibly. This hazardous electronic waste is called e-waste. Our old electronics are being sent to developing countries to extract the valuable materials from them, but it is being done in a way that is damaging the environment and people who work, play, and live there. Something has to be done about the e-waste problem....   [tags: Technology ]
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913 words
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Nokia's Vision Statement - Nokia Corporation (Nokia) is a big player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Nokia also provides equipment, solutions and services for communications networks through Nokia Siemens Networks. Wireless wizard Nokia continues to cast a spell on the mobile phone market. The company is the world’s number one maker of cell phones, ahead of such rivals as Motorola and Samsung....   [tags: Business Management ]
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Four Elements of the Marketing Mix - What does the phrase marketing mix mean. What is the purpose of the marketing mix. The marketing mix is a process most organizations use to bring a product or service to market. The four Ps is a good way to define the marketing mix tool. The four Ps or four elements of the marketing mix are product, place, price, and promotion, which are used to satisfy consumers’ needs and the objectives of the organization. After a target market is selected, “…the firm must take steps to satisfy [the customers] needs” (Kerin, Hartley, & Rudelius, 2009 p....   [tags: Marketing ]
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Comparison of Google and Apple: Two Giants in the Business World - Google is multinational public corporation of United States of America that invested in cloud computing, Internet search and several advertising technologies. Its main business is to develop and host Internet based products and services. The company makes profit through “AdWords” which is internet based advertising program. The CEO of the company is Eric Schmidt. The company was founded by Sergey Brin and Larry Page who are known as the “Google Guys”. In the beginning the company was registered as a private entity....   [tags: Business Analysis ]
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T-Mobile and AT&T Merger - For months, the prospect of a T-Mobile and AT&T merger has become more public. The prolonged merger discussion has left the public wondering if the acquisition will allow AT&T to completely rule the telecommunications market, leaving Verizon and Sprint in the dust. Mobile subscribers have been left unsure by the shocking announcement, wondering how their pockets and cellular services will be affected. With lawsuits being filed by both the Department of Justice and Sprint, the future of the acquisition is unclear....   [tags: Business Analysis ]
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Agricultural Household Model - Nowadays, the world is being globalized.; Globalized or open economy is the one which has liberalized the trade and capital movement (Thorbecke et al 2003, p.154). Thorbecke et al also noted that openness through trade, foreign direct investment and financial market increase the flow of good and capital across the national borders (ibid. p.156). Consequently, most countries participate in international trade as their economies are opened to compete with others. The most affected by this competition are the emergent industries....   [tags: Globalization, Open Economy] 1928 words
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Android Incorporation - Android Incorporation, which was founded by Andy Rubin, Rich Miner, Nick Sears and Chris White in the year 2003, is acquired by Google in the year of 2005 [3]. Android Incorporation is based in Palo Alto, California. After acquisition, it is operated as a subsidiary of Google and the founders (Andy Rubin, Rich Miner and Chris White) continue staying with the company [59]. Andy Rubin has become the leader of the Android project at Google. The Open Handset Alliance (OHA) which comprised of chip makers, handset manufacturers (Samsung, Motorola, LG and so on), software developers, and service providers (T-Mobile) was formed by Google in November 2007 [3], [60]....   [tags: Technology, Google ] 1539 words
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Apple's History - Apple’s History In almost every part of the world Apple and at least one of their products is known. The Apple brand started in the 1970s. Three men founded the organization in 1976, to produce a computer that every citizen could use personally (Sohail, 2010). The first item released was the Apple 1 personal computer kit made by Steve Wozniak (Sohail, 2010). Through the 70s, Apple concentrated on developing storing technologies such as the floppy disk and the use of color, graphics, and spreadsheets used for business (Sohail, 2010)....   [tags: Technology, Apple's Powerbook] 1144 words
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RIM is Done - Research In Motion (RIM) is a Canadian multinational telecommunications company headquartered in Waterloo, Ontario, Canada, that designs, manufactures and markets wireless solutions for the worldwide mobile and tele-communications market. They are mostly known for making the BlackBerry brand. When the BlackBerry was invented during the early 2000’s it was a huge hit. When 2011 came along, things starting to go downhill for RIM. Over the course of the year, they have lost more than 75% of their stock value....   [tags: Business, Technology]
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Lacking Growth at Yahoo! Inc. - The goal of a corporation is long-term success and growth. In order to meet this goal companies must be evaluating the market and environment constantly and be prepared for changes that will happen. Even a previously widely successful company can fail if the company does not manage change and have a strategic plan in place. By using environmental scanning a company can monitor trends that may affect performance and use this information to maintain and drive success. The purpose of this paper is to evaluate how Yahoo, Inc....   [tags: Business Analysis ]
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Monopolistic Competition - ... Due to the entry of mp3 player the physical audio players have been vanished from the market sector. The latest mp3 player features huge storage capacity with both audio and video optioned. The presence of famous companies like Apple, Sony, Samsung, Moser Baer, SanDisk, etc. mp3 players aggravates the competition. There is large number of independent firms in the monopolistic competition. Some companies like Apple, Sony, Philips, Transcend, iball etc. have been entering in to the market with identical product line and to the existence of large number of firms....   [tags: MP3 Player, Persuasive Essay ]
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Offshore Outsourcing - Outsourcing is simply the farming-out of services to a third party. Offshore outsourcing is majorly used in IT related task for which internet plays a vital role along with work related to sales & marketing, finance, human resource & administration, etc. Quality and effective risk management are two integral parts of offshore outsourcing services. Offshore outsourcing allows businesses to reduce costs, gain staffing flexibility and increase revenue, gain competitive advantage, decrease cycle time, increase shareholder value, improve customer loyalty and ultimately allows a business to focus on its core competencies....   [tags: Business Essays]
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Ways to Improve the Quality of Sports in China - Nowadays, important sectors in our country like industrial, plantation and automotive sectors are able to enjoy rapid improvement and success domestically or internationally. All these sectors have shown a lot of positive outcomes except for our sport sector. Recent statistics prove that our sport sector is facing problems and is declining in many aspects and areas that contribute to the poor productivity and progress. For example, our national athletes’ disappointment at the Athens 2004 Olympic Games which our country was unable to win any medals in sports competed also indicates that fresh new ideas and alternatives are needed to save as well as to improve the quality of sports in our country....   [tags: Essays on Sports] 1173 words
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The Microchip - ... The microchip has connected us. Today, we can access the data stored and shared on trillions of microchips in the form of text, images and videos through a network known as the internet. This allows us to find out about the weather of a place on the other side of the world, it allows us to find out about the latest trends, it even allows us to send instant messages across the world to our friends. All these means one thing, the microchip has revolutionized our culture. On the internet, race is not a boundary, people of different races can communicate with each other without fearing misunderstanding....   [tags: History and Impacts]
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International Business Policy - ... For instance, HTC started by making high quality, unbranded phones to cellular phone manufacturers and wireless phones operators. HTC made a great success when it manufactured iPAQ. This was a PDA for Compaq Computer. Consequently, HTC was commissioned to be an Original Design Manufacturer (ODM), charged with the responsibility of engineering and designing iPAQ. Compaq then sold the product under its brand (David 2010). iPAQ became the first color-screened PDA that was running on Microsoft Windows CE platform, enabling users to run Microsoft Office Applications, E-mail and perform other media functions (David 2010)....   [tags: Competitive Stance, Value Chain, Core Competency]
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Marketing Mix - ... This first step for the marketer involves the decision-making process. The product should include tangible attributes. There are many product decisions to make such as, appearance, quality, and functionality. The function of a product must address the needs of the consumers. For example, high-tech devices such as an Apple iPod or a Microsoft Zune digital mp3 player have the tendency to attract tech savvy users. The target market suitable for this particular electronic product would be individuals in their 20s and 30s—Generation Y population....   [tags: Product, Place, Price, Promotion] 1251 words
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Aspects of Organizing a Business - ... Division of Labor The company has created an eight-company structure where each company is headed by different department on the main company and allocated specific commodities to manufacture and market. This would increase the financial performance due to job specialization as every company would cater for its product and ensure greater sales so as to acquire the best remarks from the mother company. Unity of command The organization structure was to follow this order. On top there is a team of chairman and chief executive officer, followed by the vice-chairman, then the president and the chief operating officer and lastly the chief officers and the presidents of divisional companies....   [tags: Divisions of Labor, Contingency Factors]
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Advancement in Information Technology: Key to Banking Success in India - ... These partnerships will earn us a competitive advantage considering that Nokia would work with us by supplying cell phones with simplified operating systems that will simplify our service of Tele-banking. Most cell phones have standardized operating systems providing the same features. To have a competitive edge, we shall liaise with Nokia and Samsung and team up with them in developing a more advanced cell phone operating system that will simplify our mobile banking. This will also involve adding some more exciting features like tips of faster cash withdrawal....   [tags: Procedures and Processes]
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Influence of Photography on Reality - ... They are the top two brands and are technologically advanced having both strengths and weaknesses in comparison to each other. They have replaced Kodak as the cameras of choice among professional photographers. People have been moving from film to digital not only because the process is easier and faster, but also because they are able to experiment more. With film, you only have one chance to get the image just how you want it. There were some painstaking processes in the darkroom to alter the image the way the photographer wished but often they would have to start the entire process over....   [tags: Social Networking, Camera Obscura]
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Semiotic Analysis - ... That number increased to 95 millions in 2011 and subsequently to 108.8 million in 2012. What contributes to this continued growth. Manufactures instill the need to continuously buy or upgrade electronic devices in messages embedded in the product. III. SEMIOTIC ANALYSIS: THE GADGETS Samsung and Apple are the biggest manufacturers of electronic devices at the moment. They produce the most coveted and best selling electronic products and are direct competition to dominate the market. Taking some examples from their products' line up with can further analyze the mythology of the construction of product need using semiotic analysis....   [tags: Apple Products, Space Gray]
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Hackers Are Criminals - ... (Kelly) According to Aaron Grattafiori and Josh Yavor, researchers, they found bugs in the 2012 model of the Samsung Smart TV that allowed them to turn on and watch video from the set’s camera. “Place a piece of tape over any cameras you don’t want surreptitiously watching you, just to be safe”, suggests security expert, Joseph Levy. Another household item that can be controlled is vehicles. A hacker could theoretically take complete control of a car over wireless networks or trick its various sensors into feeding a driver false information about location, speed, and the proximity of other cars or objects (Kelly)....   [tags: hacking, privacy, security policy, technology]
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Cracking the Glass - ... Of course with the prospect of making a prototype there are going to be snags, pit falls, and the occasional hiccup which makes the next point Efficient Learning all the more important. Efficient Learning is based off of a need to know what is important and needs focus, so through Critical project assumptions (assuming they what they need to go on or start with their project) and determining unknowns ( what they do not know and need to know to continue their projects). This enables quicker decisions to continue, stop or change direction regarding the goals of their various projects....   [tags: Corning, smart-glass, technology, innovation]
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Barnes & Noble - ... Readers can choose to visit at any store locations or digital books on the company website to NOOK products. The digital books business eliminated the physical books in the store. Barnes & Noble offered a wide range digital platforms to its customers. The digital system was comparable with Window 8 personal computer and tablets. It also worked well with Apple’s product such as iPad, iPhone and other products like Android smartphones and tablets. The firm continued to stay in a competitive advantage position in the marketplace, even though it had to compete with many powerhouses in the same industry such as Waldenbooks and Crown Books....   [tags: nook tablets, ebook, digital book]
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Technological Development - ... Also, people with great style of writing can have an open-minded thesis where they would have to think critical in order for them to build extraordinary computers (Vonnegut). Computers, in the sense of creating them, they are required to have some critical skills so that the computer can fully operate upon the programmer’s attention. In other cases, the expansion of computers lead a competition where two or more companies internally fought and are still fighting for their own way to success....   [tags: Computers, Technology, Innovation]
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Technology: High Gratification, Low Patience - ... We want what we can't have and take the things we do have for granted” –unknown. In the year 1996, we invent Instant Messaging, a form of communication that has stood its ground for the past seventeen years. Communication has reduced itself to a matter of seconds for someone to receive a message, but to what side effect. People no longer have the patience to wait hours, or even minutes for a response. People no longer have the patience to write greetings, proofread for errors, or even use correct grammar as preferred in email, and snail mail....   [tags: Technological Advancements, Patience]
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The Art Theft Problem - ... Museums do have insurance, but it covers very little (compared to the costs of the paintings they have). For instance a world- renowned museum might have $500 million worth of coverage, while they have over $600 million worth of items. (Dolmick Edward’s The Rescue Artists, 27) Even their security is basic. Just a few guards, alarms, and cameras make up a security system in a common museum. Most paintings aren’t even bolted to the wall; they’re just hung to the wall by nail and wire, just like a painting at an average person’s home....   [tags: Value of Stolen Art]
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A Career as a Creative Director - ... They could also advertise independence or self-worth, such as Home Depot. Masculinity may be an approach, as used in the campaigns of Old Spice and Chevrolet trucks. On the other hand, feminism could be advertised, such as Victoria’s Secret and Olay. Companies may offer opportunity, such as Carnival Cruises, American Airlines, and various colleges. Health benefits or remedies could be offered in cases such as Weight Watchers, Bosley Hair Restoration, and Mucinex. The consumer may be prompted to feel a twinge of sympathy with subjects including cancer research, animal abuse, and various programs for war veterans....   [tags: Education, advertising]
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