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Analysis of Samsung Electronics Co. Ltd - 1. Introduction Samsung Electronics Co. Ltd is a Korean multinational company, manufactures a wide range of product; includes computers, mobile phone, digital TVs, air conditioner, OLED panel, LCD display panel, memory and LSI system etc. The company's main growth driver engine is Smartphone business and Tablet, accounts 31.4 % and 20.4% respectively, of market share in 3Q2013 as per data from IDC. The main concern of company is that it totally depends on Smartphone and Tablet business. This business is getting volatile and overcrowded....   [tags: Samsung Electronics Market]
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1530 words
(4.4 pages)
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Apple Tablet vs Samsung Tablet - In today’s advanced world that we live in, we could hardly see ourselves not getting in touch with mobile devices. It first started with a cup of coffee and we will spontaneously slip our phones or tablets out for online free newspaper in the morning, checking the traffic before our journey, sending e-mails to clients, having conference calls and many other features. Tablet, the all in one device that we hold everywhere we go. The purpose of this paper is to observe the popularity of tablet brand between Apple Ipad and Samsung Note....   [tags: Apple Tablet, Samsung Tablet]
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1850 words
(5.3 pages)
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Samsung Marketing Plan - Executive Summary From its inception as a small export business in Korea, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Samsung was founded on March 1st, 1938 by focusing primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung-which means "three stars" in Korean-would have its own flour mills and confectionery machines, its own manufacturing and sales operations, and ultimately evolve to become the modern global corporation that still bears the same name today ("Samsung ," )....   [tags: Samsung SWOT Analysis]
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2532 words
(7.2 pages)
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The Introduction of the Samsung Color TV - The Introduction of the Samsung Color TV Background      Samsung as a company was founded in 1938 in Korea. 46,500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand, sitting along side Sony, Panasonic, Phillips, Toshiba, Matsushita and other more know brands of TVs. In South Korea, Samsung was a governmentally subsidized large business until in the 1990’s....   [tags: Samsung Korea China Television Essays] 2503 words
(7.2 pages)
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Samsung in America - "On every issue, the choice you face won't be just between two candidates or two parties. It will be a choice between two different paths for America."- Barack Obama (Kohan). This is a quote by Barack Obama during his election speech. In a democracy, citizens vote for their own opinions; they vote for what they believe is best for America which is a true democracy. It’s not just two candidates or two parties, they vote for what they believe is best for America. Having rights for freedom of speech and Foreign Employ Rights are very important for establishing a business with a fair democracy....   [tags: democracy, foreign employ rights, China]
:: 8 Works Cited
1665 words
(4.8 pages)
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Review of Samsung Captivate Smartphone - Title: Review of Samsung Captivate smartphone Description: The Samsung Captivate is a 3G-enabled smartphone. It has wide and vivid 4-inches Super AMOLED touch screen and powered with Android 2.1 operating system. The Samsung Captivate has a 16GB internal memory and 5MP camera along with video recording of 720 pixels resolution. Furthermore, it has Bluetooth of 3.0 version, 1GHz Hummingbird processor, Swype technology, social hub and lots of application is pre-installed in the phone. For entrainment purpose they have FM radio, Music player, streaming radio, etc....   [tags: Product Review ] 836 words
(2.4 pages)
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SWOT Analysis: Samsung Company - SWOT Analysis: Samsung Company Samsung Company: Background The Samsung Company is one of the leading companies in the world today. It traces its roots back to 1938 when Lee Byung-chull started a small trading company in Su-dong, South Korea that specialized in selling goods around the city. Later, the company grew and expanded to Seoul in 1947. With the outbreak of the Korean War, the company weakened and as soon as the war ended, Lee expanded it into the largest woolen mill in Korea. The expansion continued and within the next three decades it had diversified into other bareas, including textile, food processing, securities, retail and insurance....   [tags: electronic devices, design, innovation]
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1025 words
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Samsung Smartphone Service Innovation - 1. INTRODUCTION The entire companies always endeavor to get large amount of profit, this is achieved by conducting large-scale production, marketing management, and certainly on product innovation (Sundbo,1997). Providing new services for existing customers can create value, and magnetize new customers, are basic to enlarge the competitiveness of successful the organizations (Edvardsson et al,2010). Product innovation can attract the customer that implicated to companies benefits. In S-D logic perspective the firm cannot make value but only offer the value through value proposition (Vargo & Lusch, 2008)....   [tags: Company, Products, Global Economy]
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2383 words
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Samsung Analysis - EXECUTIVE SUMMARY Today business enterprisers are creating new products due to becoming different than rivals. After that as a result it could be observed that technology is growing rapidly. Some companies will be attractive by people. More attractive means ore customers. Every company has different strategy.this assignment will explain about Samsung innovations. INTRODUCTION The aim of this assignment is to illustrate innovations of Samsung company such as mobile phone, lcd tv that has been discovered demands in different outlets and to find out an analysis on how Samsung has been such a popular company among its market....   [tags: Business Analysis]
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2501 words
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Samsung Review - 1- Samsung Review In an effort to review Samsung ln32b360, I found several points that are very good about the product. It has one of the best picture qualities I have ever seen - the only better quality comes from being there in person. Externally it is stylish with a black frame that fits in extremely well with my black, white and chrome decor in the family room. The attractive oval stand swivels to make the screen easy to view from any part of the room, and the keys and buttons on the remote control are different colors and sizes for ease of use....   [tags: Product Review] 966 words
(2.8 pages)
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The Samsung Brand - The Samsung Brand According to the global brand scoreboard of 2004 from Interbrand, Samsung, the Korean based electronics brand, has boosted its profile and being listed as 21st valuable brands in the world. Its brand value surged by 16% to 12.5 billion US dollars compared to the figure in 2003 which is 10.8 billion US dollar. (Simon, 2004) It becomes the worldÂ’s leading brand in electronics and digital industry. This achievement is closely related to its sponsorship strategies....   [tags: Papers] 4617 words
(13.2 pages)
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samsung in china - Environmental Analysis External Environment Chinese Market - still socialist economy „» huge gap between the stated plans and the actual ability of government to manage and control the economy „» tremendous amount of economic interaction took place outside the government¡¦s formal economic plan - many smugglings and piracies - regional blockades - over-employment problem Chinese color TV Market - full production capacity in demand „» principal battleground - high competition „» Japanese firms: high-end market....   [tags: essays research papers] 678 words
(1.9 pages)
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Samsung Electronics Co., Ltd. - Samsung Electronics Co., Ltd. Company Overview Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business....   [tags: Business Analysis] 1044 words
(3 pages)
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Samsung Electronics Company - Samsung Electronics Company The Samsung brand Originated as low-cost manufacturer of black and white televisions in the year 1969, super sized with a semiconductor segment in 1970s, Samsung delivered massive volume of low-cost consumer electronics to domestic and OEM products to both domestic and global markets until 1993. Due to this fact, company didn’t develop global brand awareness until then. In the global arena, Samsung’s brand message was fragmented and its logo presentations were inconsistent....   [tags: Business Analysis] 1966 words
(5.6 pages)
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Samsung Competitive Analysis - 1. Sources of Samsung’s cost advantage in DRAMs Samsung’s cost advantage is clearly visible from the comparison of costs (and their elements) that were borne by the company and its competitors in 2003 (Tab. 3): Samsung’s overall cost was 24 per cent lower than the weighted average cost of the other four producers; two most significant elements of the cost structure, i.e. raw materials and labour, were 36 and 27 per cent lower respectively. When expressed by means of a relation of average selling price to costs (“productivity” of cost elements), the differences are even more visible (comp....   [tags: Business Analysis Market ] 1373 words
(3.9 pages)
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Samsung Case Study - I. Summary of the Facts This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market. Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of black and white televisions. In 1970, “Samsung acquired a semiconductor business” which would be a milestone that initiated the future for SEC....   [tags: Business Analysis] 1790 words
(5.1 pages)
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Rhetorical Analysis Essay: Samsung Galaxy XCover Snowfield Advert - Rhetorical Analysis Essay: Samsung Galaxy XCover Snowfield Advert Visual images are very essential in employing the art of persuasion or when trying to an argument that could otherwise not be achieved through text alone. They can communicate sophisticated ideas that are hard to express in words. Images have the ability to appear candid while blending with modesty to look lifelike and natural. Through a combination of this ability and text, Samsung manages to inspire pathos among its audience....   [tags: chinese advertisment, visual images]
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1085 words
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Samsung Electronics Case Write-Up - Samsung Electronics Case Write-Up 1. The Memory Industry (5 points). Conduct a five-forces analysis of the memory industry. You will need to rate each of the five forces in this industry as high, medium or low and then explain briefly why you selected this rating. A) Threat of New Entrants(Barriers to entry) (MEDIUM) Samsung, being a global company with net revenues of over $30 billion, had established an integrated supply chain with economies of scale and scope. New entrants were required to come in on a very large scale for effectively minimizing costs, which the Chinese companies succeeded in doing....   [tags: Business Analysis SWOT] 1835 words
(5.2 pages)
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Apple Inc. v. Samsung Electronics Co.: An Exploration of Patent Law and Ever-Evolving Technology - Apple Inc. v. Samsung Electronics Co.: An Exploration of Patent Law and Ever-Evolving Technology April 15, 2011 marks the date that kick-started the most high-profile US design patent cases of all time; a lawsuit that could possibly change the face of technology as we know it. Apple Inc. sued Samsung Electronics Co. on the grounds that Samsung’s smartphones as well as tablets infringed upon Apple’s technology and design patents (Apple Inc. v. Samsung Electronics Co., 2013). Deemed by the United States Court of Appeals for the Federal Circuit to be “The Patent Trial of the Century”, the case drew an extraordinary amount of worldwide attention, grabbing the headlines and taking center stage....   [tags: Competitive Market, Monopoly]
:: 10 Works Cited
1160 words
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Overview of the Smartphone Industry - The smartphone industry is growing every year, not just in sales but also in phone size. Before 2007 the only smartphones available in the United States were Blackberries and Palm Pilots. When these two brands were the only choice of smartphones, smaller screens were preferred. However that all changed after June 29, 2007 when the first iPhone device was released by Apple. The original iPhone had a 3.5-inch screen and at the time, this was the biggest screen available on a smartphone. In the following years numerous smartphones would be released with a bigger screen....   [tags: smarthphone industry, blackberries]
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1216 words
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A South Korean Company that Operates in China - A South Korean Company that Operates in China This report address’s the requirements at hand to select a South Korean company that has operations in China Executive Summary: In 1992, Samsung Electronics adopted the form of a wholly owned subsidiary as the entry mode into China. It’s entry into China was in order to maintain growth due to the tough competition in Korea. China was selected in order to take advantage of its low wages for the mass production of low to medium priced products. The initial manufacturing ground was at Tianjin due to its costal location hence making it easy to export abroad and to major locations in China....   [tags: Asian Economics Manufacturing Essays]
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2435 words
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A Brief History of Apple and Why I Would Sell My Apple Stocks - ... The iPad is basically a portable computer that can access all the features offered in the iPad and iPhone. The iPad also gives the consumer the opportunity to choose to connect with wifi to access the internet or to buy a plan that allows you to have wifi anywhere you go as long as you have service. However, Apple has not stopped producing nor improving their computer. In fact, Apple created the MacBook Pro, with Retina display which is six times faster than the older generations of Macbook Pro’s....   [tags: computer technology and economics]
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898 words
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The Ruthless Exploitation of Customers' Desires in The New Media Technologies Advertisement - Current state-of-the-art in the advertising of new media technologies like smart phones, tablets and game consoles, is to use the marketing technique called exaggeration (Kotler 168) to overstate the power of the new technology in order to stimulate not accomplishable expectations and create wrong longings in the target group. These promises go beyond the simple and reappearing claim about a new revolution (“Goodbye 1984”) and a change of the world (“Samsung Galaxy Tab”), they focus on user attitudes by trying to conciliate great benefits and unlimited opportunities for the user's life....   [tags: Advertising]
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2022 words
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The Mobile Workforce: How Modern Mobile Technology Has Changed Business - For this paper, I will explore the vast field of mobile technologies and how they have changed not only how businesspeople work, but how customers often use mobile technology to interact with businesses. As someone who is personally very passionate about mobile technology and its continuing growth and development, this topic is a natural fit for me to write about. Mobile technology has proven itself as a valuable asset to businesses of all sizes because of its constant availability and the wide array of functions these modern mobile platforms are capable of handling....   [tags: smartphones, comunication]
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1141 words
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Advertising and Promotion Strategy Name Institution - Advertising and Promotion Strategy Raising awareness about the product a company has at hand is where business begins and it is a great teller of how successful the product will be in the competitive market. The art of communication has become a vital aspect and this is attributed to the fact that there are a wide variety of channels of communication that a company can employ. It is therefore advisable that as a company you be able to come up with a marketing strategy that will make your products stand out from the rest of the crowd....   [tags: Marketing ]
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1822 words
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Smart Phone Industry's Place in Society - The first smart phone was the IBM Simon, introduced in 1992 by IBM and BellSouth but only until 2007, when Apple released its first iPhone, smart phones made a real revolution in the technology industry. Therefore, Apple can be considered as the first mover in the mart phone industry; however, competitors are entering and creating a fierce competition in the market. The structure of the smart phone market has changed from monopoly to oligopoly, meaning that the market condition has moved from only one firm dominates to more firms are competing in the industry....   [tags: Technology, Economics]
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1585 words
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Smartphones Strike Society - Astonishingly, most Americans have smartphones near them right now. A smartphone is a mobile cellular device that can perform tasks such as calling, texting, browsing the internet, and downloading applications. The first smartphone was created by IBM in 1992 called Simon. The next year, Simon was placed on the market by a company named BellSouth. BellSouth’s new phone could not browse the internet, yet this new technology could send and receive emails (Itlog 1). Nowadays, Apple and Samsung are the most popular smartphones with their IPhone’s and Galaxies....   [tags: mobile advertisement, smartphones]
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878 words
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Analysis of Micromax Informatics Limited success in Indian Mobile Industry - Executive Summary India is the second largest and the fastest growing telecom market in the world in terms of number of wireless connections, according to the Telecom Regulatory Authority of India (the "TRAI"). The growth in wireless connections has facilitated the growth of Indian mobile handset industry. The Indian mobile handset market posted revenues of Rs 35,946 crore in FY 13. The Mobile handset market was dominated by MNC’s like Nokia, Sony, Motorola and Samsung till 2008 when these MNC’s controlled more than 93% of the overall handset market....   [tags: Micromax Informatics Analysis] 1986 words
(5.7 pages)
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iPad: Thumbs Up or Thumbs Down? - Technology has always fascinated me due to its fast evolution of electronic devices, especially the revolution of computers. In this very case, the iPad, a truly global product, particularly caught my attention. Digging deeper, it is the components of the iPad that accomplish this high quality of product, making it a popular demand. However, the Apple company itself did not produce the components. The other reputable companies and their factories overseas did. The iPad contains so many components that it is unbelievable....   [tags: Environmental Issues]
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2147 words
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Verizon Wireless's Benefits Package - Verizon Wireless may be losing at least one competitive advantage as a result of lack of knowledge about how employee benefits packages in the wireless industry compare. Studies have shown that valuable employees and top talent candidates are highly influenced by employee benefits packages considered to be good (Paterson, 2013). The leadership team’s determination and call for organizational growth, translates to both retaining current employees and enticing new candidates to join, an area in which a top employee benefits package is a major contributor....   [tags: capstone project, wireless industry]
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1742 words
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Marketing in Business - Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of....   [tags: Business, Role of Marketing]
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2002 words
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LG Electronics in India - In 1997, when Kwang Ro Kim, LG Electronics India's managing director, said that his company would be India's largest consumer electronics company by 2005, nobody took him seriously. That was the year LG, the Korean chaebol, had set up its 100% subsidiary. The perception of LG's brand was miles below that of Japanese giants like Sony or National Panasonic. Then there were street smart Indian players like BPL, Videocon and Onida who could give the Koreans a run for their money. Kim's grandiose vision was just a pipe dream, cynics wouldn't tire of saying....   [tags: Business Analysis Strategy] 1432 words
(4.1 pages)
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Questions and Answers: The Apple of Your iPhone, iPad, Ipod - ... innovation & creativity, customer focus and product quality. When Apple broke away from the PC business to create new devices, they did so with devices that showed customers the creativity and innovation that could deliver ingenious products. Apple devices such as the iPhone, iPad and the iPod are a “marvel of creativity” and they also have that ease of use and fun that excites customers (Kroenke, 2014). The quality of the devices and their features inspires loyalty in their customers and it leads to more sales for Apple....   [tags: business analysis, Steve Jobs]
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874 words
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A Solution to Poor Sales of Sony Televisions - Executive Summary: This report is designed to find a solution to poor sales of Sony televisions. Our research shows that Sony needs to develop a large, high quality, Internet enabled 3-D LCD television that easily integrates with competitor products for a competitive price. Literature Review: Sony is not making a television that meets consumer wants and needs. Sony’s television division is losing money and they don’t have a concrete plan to turn things around. Sony who was once the number two television producer in the world has fallen further behind Samsung and has been overtaken by LG (Hyun-joo, 2010)....   [tags: Research Summary] 1598 words
(4.6 pages)
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Strategic Plan for the Intended Growth of Nokia - Introduction In 1967, Nokia Corporation was founded by Fredrik Idestam as the result of three Finnish Companies. It is multinational company, which is headquartered in Keilaniemi, Espoo (Nokia: In Brief, 2008). Presently, Nokia has covered the telecommunications and internet industry of more than 120 countries with over 123000 employees. At the end of fiscal year 2009, the global revenue and operating income of the company were EUR 41 billion and €1.2 billion (Nokia Corporation, 2010). The cellular industry can be divided into two parts: the mobile handsets and the cellular infrastructure....   [tags: Business Analysis ]
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3002 words
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C. Cellzone: Your One Stop Cellphone Shop - I. Executive Summary C. Cellzone is a big mobile phone, gadgets, and accessories retailing company that is spread out in 90 branches nationwide. Its value propositions include offering varieties of products in affordable and wide-ranged prices. Their products include mobile phones, telecommunication products such as prepaid cards, accessories, other gadgets, and quality services to customers. Their target market includes all socioeconomic classes with no preference on gender and age. The means by which they make their profit is primarily through sales although they also have partnerships and sponsorships with other major companies such as Puregold, SM Supermalls, Jollibee, etc....   [tags: Company Business Plan]
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2900 words
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In the World of Mobile Applications - Mobile Application were designed to be used on smart phones, tablets and any other hand held devices. Mobile Applications have become such a viral thing in today’s century. Mobile Communication has integrated so much in our lives we almost feel incomplete if we were to leave our cell phones at home. When mobile apps were first created it were just the basic applications on your software such as, calculator, calendar and clock. The first cell phone manufactured was the Motorola Brick this phone was just a simple operating system whereas it was only use for calling and the only application was the contact list....   [tags: Operating Systems, Mobile Applications]
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1219 words
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Digital Home Convergence - Digital Home Convergence Overview As technology and entertainment converge inside the home, major players in various industries are taking different strategies in planning for the future. The concept of the “digital home” will likely take one of two forms: a closed wired entertainment network (PVRs, OnDemand) or an open wireless data network (web, email, VOIP, IPTV). The closed model is already being offered in many homes across the country, but as technology advances, the open model will become the standard....   [tags: Technology Technological Essays] 3420 words
(9.8 pages)
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Motorola Inc in Europe - Introduction Motorola Inc. has been a market leader in its industry for decades. Its major strengths are its research, technology and product reliability. Due to various factors in the current market situation, it has been witnessing a constant drop in its market share. Motorola is finding it hard to compete with its rivals like Nokia, Lucent, Erickson, Nortel, Samsung, Apple, and LG. A number of factors have contributed to its downfall. These factors range from an old fashioned management style, to the use of out dated technology....   [tags: swot analysis, mobile phones, android]
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Innovation Architecture - In our fast evolving market today that is characterized by fast change and unending quest for faster and better way to operate, one of the most valuable corporate attributes is innovation. However, corporate success and innovation can be stifled by hierarchy, reutilization and the elimination of risk. Radical innovation is crucial to the growth of firms and economies. In the research entitled “From Invention to Innovation: Conversion Ability in Product Development” by Chandy et al (2006), the unending mission to transform inventions and its promising product ideas into innovations as a commercialized products is the main characteristic of industrial advancement and economic growth....   [tags: radical innovation, corporate culture]
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Search Engines - INTRODUCTION: KEYWORD-BASED search has been the most popular search in today’s searching world. The result of Keyword based search is better than Google .On Google search engine user or searcher did not find relevant image result. This is because of two reasons. Queries are in general short and non-specific. Different users may have different intentions for the same query Searching for apple by a farmer has a different meaning from searching by a technical person .There is one solution to solve these problems is personalized search where user specific information is considered to distinguish between exact intentions of user queries and reranked the images....   [tags: google, non-personalized, search]
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Five Accounting Concepts - Accounting in general has many terms that are important to know and understand when dealing in the financial realm. When looking at these terms and understanding how they are implied it is important to remember what the objective of businesses are: to earn a profit and remain out of bankruptcy. To better understand how a company can achieve these objectives we need to understand accounting’s terms and principles first. In order to do that we will look at five concepts that are important to Accounting: Generally Accepted Accounting Principles (GAAP), Contra-Asset Accounts, Historical cost, Accrual Basis vs....   [tags: Accounting]
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Development of IT - Information technology (IT) involves the application of computers and other telecommunication devices to store transmit and manipulate data into meaningful information. The sector is known to deeply depend on computers to perform all its roles. In business, the term IT refers to usage of computer based information systems. It involves software development and its installation in planning and management of organizations technology. The software and hardware are frequently maintained and upgraded to cope with the rising technological advancements, which are more reliable and efficient (Atlantic 34)....   [tags: Information Technology, Computers]
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1370 words
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Technology: Steve Jobs - Technology is at the core of today’s society with every new development of recognized companies gaining the attention of millions worldwide. Such is the fate of Apple Inc., whose introduction of the iPhone revolutionized the mobile market. Since its first appearance in 2007, the iPhone has “set the bar for design and usability” (n.d., 2013). From its beginnings, the smartphone market has evolved at such an unbelievable rate. The iPhone’s history and technology, and its effects in the industry molded its success despite strong competition....   [tags: apple, iphone, ipads]
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952 words
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What Product to Buy to Make them Feel Home - If you'd like employees to think your company is a great place to work, it's a great idea to buy some products to make them feel at home. Your employees will appreciate your purchases, and allowing them to feel comfortable may even reduce turnover as well as save your company money. If you feel like these advantages can benefit your business, buying products like these can be a very smart idea. 1. Beanbag chairs Beanbag chairs like those provided by SumoLounge are great for creating places for employees to relax....   [tags: chairs, workplace, home products] 537 words
(1.5 pages)
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Do Options Effect a Person's Satisfaction? - It may seem rational to think that having more options when making decisions would increase a person’s satisfaction. However, Barry Schwartz provides evidence opposing this theory in his article. In “The Tyranny of Choice”, Schwartz (2004 p.70) utilized various concepts supporting the theory that unlimited choices can be detrimental to a person’s emotions ultimately leading to depression. There were two main concepts in Schwartz’s article that distinguished whether a person will be satisfied or earn the likelihood of becoming depressed when having multiple options....   [tags: choices, depression, maximize] 549 words
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Marketing Case Study - Marketing Case Study Introduction Brief History of the Company Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 267.93 Million in 2007. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, colour television sets, electric shavers, lighting and silicon system solutions....   [tags: Business Management Strategy Analysis] 1938 words
(5.5 pages)
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The Characteristics of Economic Activity in Newly Industrialised Countries - The Characteristics of Economic Activity in Newly Industrialised Countries Newly industrialised countries (NIC’s) are a group of countries (mainly in Asia and south America) that have attained a high level of industrialisation. These countries include Japan, South Korea, Singapore, Hong Kong and Taiwan, who have undergone rapid and successful economic transformation since the 1960’s. Three generations of NICs have been recognised, First Generation NIC’s for example South Korea, Singapore, Taiwan and Hong Kong, Second Generation NIC’s such as Malaysia and Thailand and Third Gen...   [tags: Papers] 954 words
(2.7 pages)
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The National Market for Cellular Phone Service - Figures Unreadable The National Market for Cellular Phone Service The national cellular market is undoubtedly one of the nation’s most expansive markets. In 2003, wireless revenues totaled to over $100 Billion; nearly one percent of the United States GDP. Since wireless has emerged, the typical buyer has expanded from the average middle/upper-class adult to teenagers, elderly, and business consumers. 20% of American teenagers own cell phones, explaining why Virgin Mobile was founded to specifically target young consumers1....   [tags: Business Economics Cell Phone] 2925 words
(8.4 pages)
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The UK Marketing Environment for the iPhone - The UK Marketing Environment for the iPhone Executive Summary This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with its employees and its marketing philosophy....   [tags: Market Analysis] 2492 words
(7.1 pages)
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Dell Business Analysis - Dell Business Analysis Where are we going. Dell is currently migrating to new technology. They have opened new facilities in Europe and North America to help customers and independent software providers with next generation Internet technologies. They also are gaining rapid experience and know-how into applying the rules of business. Dell has created valuechain.dell.com, which provides suppliers with secure access into Dell’s operations. They have also secured deals with BellSouth DSL and Samsung which will be made public later....   [tags: GCSE Business Marketing Coursework] 346 words
(1 pages)
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Website management - I'm making a website on Mobile phones the website - Website management - I'm making a website on Mobile phones the website will include mobiles from different manufactures. WEBSITE MANAGEMENT ASSIGNMENT 1 I'm making a website on Mobile phones the website will include mobiles from different manufactures, these will be Nokia, Motorola, Erickson, Siemens and Samsung and through these u will be able to access the different models these will all be on separate pages and I will also include a separate page on mobile phone accessories, their will also be a separate page so the users of this website can e-mail me with any complaints, suggestions and compliments on the site....   [tags: Computer Science] 444 words
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The Arrival Of Blu-Ray Technology - Formatting Problems The Arrival of Blu-ray Technology Blu-ray- also known as Blu-ray Disc (BD), is the name of a next-generation optical disc format which was jointly developed by the Blu-ray Disc Association (BDA), a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). As compared to the current optical disc format such as DVD, this new format allows users to record, rewrite and playback high-definition (HD) video and store large amounts of data....   [tags: Technology]
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How Television Affects Society - How Television Effects Society.“The only activities Americans spend more time doing than watching television are working and sleeping.” With this in mind, it is understood that television plays a major role in the statistical majority of most Americans. Society reflects what is shown on television in a multitude of various areas. Three of the major areas in which television affects us are in behavior, moral values, and social standards. All throughout life, youths have found some way to rebel against authority....   [tags: essays research papers] 912 words
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Cell Phone Industry Research - I. Problem Definition Cell phones have fast become common place and rarely do you find a person without one. In June of 2002 ‘62% of Americans owned a cell phone, up from 55% in 2000.' (Fetto 2002) As competition increases among phone manufacturers, they continue to add options in hopes to increase their market share. A phone is no longer a phone as manufacturers add features like cameras and video. Even something as simple as the ring tone is becoming ornate as you download your favorite songs to create a personalized ring....   [tags: Communication Technology Mobile] 797 words
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Sony Ericsson Sales Project - Sony Ericsson Sales Project KNOWLEDGE OF THE PRODUCT OR SERVICE AND EVERYTHING RELATED TO IT, IS A PREREQUISITE FOR SUCCESS IN PERSONAL SELLING 1) I agree with the above statement. You have to outsmart your competitors, and the only way is to know your product, consumers and even your competition....   [tags: Business Analysis ] 1366 words
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Brand Management - Q. A. Taking a brand from the mobile phone manufacturing industry, in this case Nokia can be used. The brand is categorized in awareness sets. In the awareness set it falls under the category of the processed sets. Further, in the processed set the Nokia accessories are sub grouped into the evoked position. They are brands that the users can purchase as alternatives (Brisoux & Cheron, n.d). The purchaser will make a decision on whether to purchase the product after perceiving a need for the product....   [tags: consumer behavior, marketing, publicity]
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Apple Inc. - Apple: An Introduction Apple Incorporation is one of the largest organizations dealing into Information Technology. Apple has a host of products ranging from Laptops, Desktops, Mobile Phones and Multimedia Devices. The company has been extremely innovative in the field of multimedia and it owes it success to one of the greatest innovators, Steve Jobs. The company has always believed in innovation and that is the major reason why it has been so successful in the mobile phone segment. In recent years Apple is second only to Samsung in the Global Mobile Phone industry....   [tags: information technology, history]
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To What Wxtent do Android OS Custom ROMs Benefit the Final Users and Google as the System Developer Company? -   A new era started when mobile handsets manufactures began to think about introducing more capabilities for their devices, the post-PC era was coming. The post-PC era started when the same services that computers could offer such us web browsing were included in smartphones, when the new millennium arrived, the 2000s, the smartphone industry took advantage over the huge PC industry (PCMag.com, 2014).   As manufacturers decided to offer more productivity options to consumers in software hand to hand with more powerful hardware, satisfying the consumers became a major concern for these companies....   [tags: android, smartphones, google, linux]
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How Can Sony Emerge As A Top Contender in the Computer Industry? - After careful research, we feel that in order for Sony to advance its position within the computer industry, they will need to consider reevaluating the current advertising and marketing plan to better inform consumers about the advantages of owning a Sony. We found that consumers were overall satisfied with Sony’s VAIO series. The prevailing issue that we discovered was that consumers were not familiar enough with Sony’s products. The lack of knowledge has led consumers to develop their own assumption about Sony which may have caused them to overlook Sony when going into the market for a new computer....   [tags: Business Analysis] 1447 words
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Comparison of Google and Apple: Two Giants in the Business World - Google is multinational public corporation of United States of America that invested in cloud computing, Internet search and several advertising technologies. Its main business is to develop and host Internet based products and services. The company makes profit through “AdWords” which is internet based advertising program. The CEO of the company is Eric Schmidt. The company was founded by Sergey Brin and Larry Page who are known as the “Google Guys”. In the beginning the company was registered as a private entity....   [tags: Business Analysis ]
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The Costs and Benefits of Korean Conglomerate to the Korean Economy - The Costs and Benefits of Korean Conglomerates to the Korean Economy It is believed that South Korea’s economy was agricultural by the mid-20th century. However, nowadays South Korea is the one of the Four Asian Tigers. What helped Korean economy to develop so fast and so effectively. A key role of developing Korean market has chaebol. This term was first used in the 1984. “Chaebol” means “monopoly” in Korean and it is a business conglomerated structure controlled by one family who has power in all operations....   [tags: South Korea, Chaebol, diversification]
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To What Extent, if any, is Technology Changing Who We Are? - Social media and networking has become one of the biggest trends of web use, with over a billion users on Facebook each month and hundreds of millions on other social media. The introduction of social media and other technological advances has changed the way people forge relationships and interact with others. In recent years, many different social media and networking outlets have been created giving people many different platforms in which to communicate and gather information at lightning speeds....   [tags: social media, networking, technology] 948 words
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Research Summary on Improving the Sony PlayStation Video Game Industry - The Sony PlayStation has stable ground in the video game industry, but needs to evolve more. The lack of networking capabilities and limit of software offerings has kept the PlayStation from controlling the market. Sony must also market better and make the people aware of what the Sony PlayStation and PlayStation Network have to offer. Through research and interviews, we have discovered that the general public is uninformed of the network’s capabilities. Sony needs to focus on customer needs and wants to reach their customers better....   [tags: video games, technology, business] 1342 words
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Advancement in Information Technology: Key to Banking Success in India - In the current reality, most banking activities are propagated by the advancing technology in information technology (BankNetIndia 2011). Moreover, since the discovery of Automatic Teller Machines (ATM) most of the back-office work has been automated and most of the transactions in the banking industry are being carried out automatically. Success in banking in the world today depends on a bank’s ability to specialize in advancing in information technology. Though many banks assume that IT is more of a technological necessity, IT is also a very resourceful aspect in a bank and can help it in earning a competitive edge over its competitors....   [tags: Procedures and Processes]
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Ways to Improve the Quality of Sports in China - Nowadays, important sectors in our country like industrial, plantation and automotive sectors are able to enjoy rapid improvement and success domestically or internationally. All these sectors have shown a lot of positive outcomes except for our sport sector. Recent statistics prove that our sport sector is facing problems and is declining in many aspects and areas that contribute to the poor productivity and progress. For example, our national athletes’ disappointment at the Athens 2004 Olympic Games which our country was unable to win any medals in sports competed also indicates that fresh new ideas and alternatives are needed to save as well as to improve the quality of sports in our coun...   [tags: Essays on Sports] 1173 words
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Mobile User Interface Design in Apps and Mobile Sites - Handheld and mobile devices have been an increasing necessity as their capabilities and functionalities have increased over the past few years. Despite that mobile technology's emergence is recent, there are a lot of factors that have helped in the development and evolution of its user interfaces for the mobile web and mobile applications. While mobile technology can be seen as a new and dominating medium, there are a few problems that many developers and designers have faced. Nonetheless, the design of user interfaces for Mobile Applications and Mobile Websites are ever changing and provide for a lucrative business, and because of that there are many advances in its technology and structur...   [tags: Mobile, Interface, technology]
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A Deeper Look into the History of Apple iOS. - Over the years mobile phones have gone from a bulky Motorola DyanaTac 8000x that was 13 inches in length, weighed 2.5 pounds and featured one application, a contact list. Today we have a number of different phones available. From touchscreen to gesture capabilities and phones with microphones allowing voice input which results in immediate action as well as the capacity to directly manipulate content. In this paper I am going to explore the growth of mobile applications and delve deeper into one of the most popular platforms on the market today, Apple’s iOS....   [tags: History of the Mobile Phone, Apple, Cellphone]
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Leadership Versus Management: Exploring Leadership by Co-author, Barbara Kellerman - Several weeks ago, I stumbled on this quote “Greatness is not a function of circumstance; greatness is largely a matter of conscience, choice and discipline” by Jim Collins. Halfway into my Leadership One class, after a sober reflection; I realized that all the great leaders I had heard of and known personally exhibited traits of fascinating discipline, intense consciousness amongst other factors. Another interesting observation showed the allegiances of these leaders to a supernatural being. In my opinion, leaders and managers have quite a clear distinction which is tersely explained as “managers do things right and leaders do the right thing.” Nonetheless, managers administer and leaders...   [tags: greatness, discipline, sucess]
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Comparative Analysis of Local and Imported Mobile Phones - Comparative Analysis Between Local and Imported Mobile Phones in Terms of Feature and Functionality Mobile phones are abounded in the Philippines. Nowadays, most Filipinos, rich or poor, are hooked in mobile phones. Over the years, mobile phones have evolved and as of today, they have spectacular features that are useful to its users. Mobile phones become very essential to its users because it combines different features in one gadget only. Radio, camera, music player, television and other wonderful features were added by the phone makers to a typical texting phone making the mobile phone an all around gadget....   [tags: comparative analysis, feature, fuctionality]
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English Education in Korea: Is it Worth It? - I often find choosing a topic for an open-ended report challenging because there are so many interesting topics from which to choose. Thankfully, after choosing East Asia as the general area for my studies in this assignment, I was able to narrow my focus down to English education in Korea because my sister Mikaela has been teaching English in Korea for over two years, so she is a good casual research guide and primary source. However, once I began researching, I soon found that even the relatively narrow-seeming topic of English education in Korea is more complex and contentious than I thought because the emphasis on the English language has different meanings and implications, depending on...   [tags: east asia, english proficiency tests]
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Apples iPad 2. Software of the community? - The Ipad 2 is being covered in nationwide news simply because it is an innovative, passionate product with much history (businessinsider.com. Mermigas. 3 March 2011). People’s infatuation with technology began long ago before having access to a desktop computer at home and Apple® perceived this. Apple struggled for many years with computer sales and desperately needed a comeback, in 2007 the company released the I phone, pioneering the multi touch finger sensitive screen interface of there mobile operating system, bringing them back into the forefront of technology (kampoenglalang.blogspot.com....   [tags: Marketing ]
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Barnes & Noble: The Book Store Chain - The bookstore chain has been decreasing in profit in the US over the past 20 years. Most of the books retailers are shutting down their operations and only a few are still operating in the country. Barnes and Noble has become the largest bookseller in the book retailers industry. The firm has integrated its business philosophy into web presence though eBook marketplace. This business strategy assisted the firm to be able to reach a large scale customers and remain as a strongest competitor in the book retailing market....   [tags: nook tablets, ebook, digital book]
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Phone Industry Analysis falls to Oligopoly Structure - In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style....   [tags: mobiles, market structures, competition]
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Apple and Disney Failure in Asian Markets - Apple's iPhone is a hit everywhere in the world — except for Japan. Apple’s iPhone has generally been a strong seller worldwide with more than 5 million units sold in the United States alone. The biggest mistake that Apple made when trying to sell its iPhone to the Japanese market was its failure to localize it. Apple completely ignored the needs and the wants of the Japanese public. In 2013, Apple has hit the #1 spot on the top global brand list beating out Coca-Cola. Apple’s had profits of 93 Billion dollars last year and is not going anywhere soon....   [tags: japan, iphone, marketing]
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Are Developing Countries"Winners" or "Losers" of Globalization? - The one thing that the world definitely needs to do is a better way of understanding globalization. Today, in the era of globalization, which concerns different aspects of life, such as politics, economics and society, it is hard to imagine the life without thousands of goods and services from all over the globe. There are hundreds of multinational corporations that are widespread all over the world, such as Mc Donald’s and Burger King, Coca Cola and Pepsi, Apple and Samsung, Nike and Adidas and others....   [tags: interantional relations, economics, politics]
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Tablets Should Be Used in All Classrooms - For instance, groups from the Notre Dame University, used iPads to collaborate and save files. After the seven week study some of the college students had used the tablets for textbooks and other uses that were not expected. Notre Dame University worked on projects using iPads to brainstorm and saved the results on an outline storage app called Dropbox. The group members can simply view the files without emailing (Woyke 1). The study’s original idea was to use the iPads as e-readers instead of regular textbooks (Wokye 1)....   [tags: ipads, e-books, tablets, digital readers]
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Sony’s Improvements in the TV Industry - Sony’s improvements in the TV Industry In recent years, the sales of Sony’s televisions have severely decreased, mainly due to their high prices and affordability. Sony needs to lower their prices during this economic downturn while ensuring consumers the same quality products as before. We concluded that individuals with greater income and those who budget their money are more willing to invest in a premium brand television such as Sony. While the price remains one of the underlying factors on which television to purchase, the quality, and reliability of the television outweighs the price when making the final decision Literature Review By looking at Sony’s 2009 Annual Report, we can see th...   [tags: Business Analysis] 1650 words
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Four Elements of the Marketing Mix - What does the phrase marketing mix mean. What is the purpose of the marketing mix. The marketing mix is a process most organizations use to bring a product or service to market. The four Ps is a good way to define the marketing mix tool. The four Ps or four elements of the marketing mix are product, place, price, and promotion, which are used to satisfy consumers’ needs and the objectives of the organization. After a target market is selected, “…the firm must take steps to satisfy [the customers] needs” (Kerin, Hartley, & Rudelius, 2009 p....   [tags: Marketing ]
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Yonsei University in Seoul, South Korea - Yonsei University is located in Seoul South Korea. It is a private research university established in 1885. Its mascot is the Eagle, and theme color is royal blue. Its founder Mr. Horace Grant Underwood graduated from NYU, he was an educator, missionary, and a translator that dedicated his life to developing the Korean society and Christianity. To thank Mr. Underwood for all his hard work and dedication Underwood International College was named after him. Just like the American Ivy leagues, Korea too has its own ivy league....   [tags: tuition, fees, students, history]
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