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The Introduction of the Samsung Color TV - The Introduction of the Samsung Color TV Background      Samsung as a company was founded in 1938 in Korea. 46,500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand, sitting along side Sony, Panasonic, Phillips, Toshiba, Matsushita and other more know brands of TVs. In South Korea, Samsung was a governmentally subsidized large business until in the 1990’s....   [tags: Samsung Korea China Television Essays] 2503 words
(7.2 pages)
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Samsung Analysis - EXECUTIVE SUMMARY Today business enterprisers are creating new products due to becoming different than rivals. After that as a result it could be observed that technology is growing rapidly. Some companies will be attractive by people. More attractive means ore customers. Every company has different strategy.this assignment will explain about Samsung innovations. INTRODUCTION The aim of this assignment is to illustrate innovations of Samsung company such as mobile phone, lcd tv that has been discovered demands in different outlets and to find out an analysis on how Samsung has been such a popular company among its market....   [tags: Business Analysis]
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2501 words
(7.1 pages)
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Samsung Review - 1- Samsung Review In an effort to review Samsung ln32b360, I found several points that are very good about the product. It has one of the best picture qualities I have ever seen - the only better quality comes from being there in person. Externally it is stylish with a black frame that fits in extremely well with my black, white and chrome decor in the family room. The attractive oval stand swivels to make the screen easy to view from any part of the room, and the keys and buttons on the remote control are different colors and sizes for ease of use....   [tags: Product Review] 966 words
(2.8 pages)
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The Samsung Brand - The Samsung Brand According to the global brand scoreboard of 2004 from Interbrand, Samsung, the Korean based electronics brand, has boosted its profile and being listed as 21st valuable brands in the world. Its brand value surged by 16% to 12.5 billion US dollars compared to the figure in 2003 which is 10.8 billion US dollar. (Simon, 2004) It becomes the worldÂ’s leading brand in electronics and digital industry. This achievement is closely related to its sponsorship strategies....   [tags: Papers] 4617 words
(13.2 pages)
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samsung in china - Environmental Analysis External Environment Chinese Market - still socialist economy „» huge gap between the stated plans and the actual ability of government to manage and control the economy „» tremendous amount of economic interaction took place outside the government¡¦s formal economic plan - many smugglings and piracies - regional blockades - over-employment problem Chinese color TV Market - full production capacity in demand „» principal battleground - high competition „» Japanese firms: high-end market....   [tags: essays research papers] 678 words
(1.9 pages)
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Review of Samsung Captivate Smartphone - Title: Review of Samsung Captivate smartphone Description: The Samsung Captivate is a 3G-enabled smartphone. It has wide and vivid 4-inches Super AMOLED touch screen and powered with Android 2.1 operating system. The Samsung Captivate has a 16GB internal memory and 5MP camera along with video recording of 720 pixels resolution. Furthermore, it has Bluetooth of 3.0 version, 1GHz Hummingbird processor, Swype technology, social hub and lots of application is pre-installed in the phone. For entrainment purpose they have FM radio, Music player, streaming radio, etc....   [tags: Product Review ] 836 words
(2.4 pages)
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Samsung Electronics Company - Samsung Electronics Company The Samsung brand Originated as low-cost manufacturer of black and white televisions in the year 1969, super sized with a semiconductor segment in 1970s, Samsung delivered massive volume of low-cost consumer electronics to domestic and OEM products to both domestic and global markets until 1993. Due to this fact, company didn’t develop global brand awareness until then. In the global arena, Samsung’s brand message was fragmented and its logo presentations were inconsistent....   [tags: Business Analysis] 1966 words
(5.6 pages)
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Samsung Competitive Analysis - 1. Sources of Samsung’s cost advantage in DRAMs Samsung’s cost advantage is clearly visible from the comparison of costs (and their elements) that were borne by the company and its competitors in 2003 (Tab. 3): Samsung’s overall cost was 24 per cent lower than the weighted average cost of the other four producers; two most significant elements of the cost structure, i.e. raw materials and labour, were 36 and 27 per cent lower respectively. When expressed by means of a relation of average selling price to costs (“productivity” of cost elements), the differences are even more visible (comp....   [tags: Business Analysis Market ] 1373 words
(3.9 pages)
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Samsung Electronics Co., Ltd. - Samsung Electronics Co., Ltd. Company Overview Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business....   [tags: Business Analysis] 1044 words
(3 pages)
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Samsung Case Study - I. Summary of the Facts This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market. Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of black and white televisions. In 1970, “Samsung acquired a semiconductor business” which would be a milestone that initiated the future for SEC....   [tags: Business Analysis] 1790 words
(5.1 pages)
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Samsung Electronics Case Write-Up - Samsung Electronics Case Write-Up 1. The Memory Industry (5 points). Conduct a five-forces analysis of the memory industry. You will need to rate each of the five forces in this industry as high, medium or low and then explain briefly why you selected this rating. A) Threat of New Entrants(Barriers to entry) (MEDIUM) Samsung, being a global company with net revenues of over $30 billion, had established an integrated supply chain with economies of scale and scope. New entrants were required to come in on a very large scale for effectively minimizing costs, which the Chinese companies succeeded in doing....   [tags: Business Analysis SWOT] 1835 words
(5.2 pages)
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A South Korean Company that Operates in China - A South Korean Company that Operates in China This report address’s the requirements at hand to select a South Korean company that has operations in China Executive Summary: In 1992, Samsung Electronics adopted the form of a wholly owned subsidiary as the entry mode into China. It’s entry into China was in order to maintain growth due to the tough competition in Korea. China was selected in order to take advantage of its low wages for the mass production of low to medium priced products. The initial manufacturing ground was at Tianjin due to its costal location hence making it easy to export abroad and to major locations in China....   [tags: Asian Economics Manufacturing Essays]
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(7 pages)
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The Ruthless Exploitation of Customers' Desires in The New Media Technologies Advertisement - Current state-of-the-art in the advertising of new media technologies like smart phones, tablets and game consoles, is to use the marketing technique called exaggeration (Kotler 168) to overstate the power of the new technology in order to stimulate not accomplishable expectations and create wrong longings in the target group. These promises go beyond the simple and reappearing claim about a new revolution (“Goodbye 1984”) and a change of the world (“Samsung Galaxy Tab”), they focus on user attitudes by trying to conciliate great benefits and unlimited opportunities for the user's life....   [tags: Advertising]
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(5.8 pages)
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Advertising and Promotion Strategy Name Institution - Advertising and Promotion Strategy Raising awareness about the product a company has at hand is where business begins and it is a great teller of how successful the product will be in the competitive market. The art of communication has become a vital aspect and this is attributed to the fact that there are a wide variety of channels of communication that a company can employ. It is therefore advisable that as a company you be able to come up with a marketing strategy that will make your products stand out from the rest of the crowd....   [tags: Marketing ]
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Smart Phone Industry's Place in Society - The first smart phone was the IBM Simon, introduced in 1992 by IBM and BellSouth but only until 2007, when Apple released its first iPhone, smart phones made a real revolution in the technology industry. Therefore, Apple can be considered as the first mover in the mart phone industry; however, competitors are entering and creating a fierce competition in the market. The structure of the smart phone market has changed from monopoly to oligopoly, meaning that the market condition has moved from only one firm dominates to more firms are competing in the industry....   [tags: Technology, Economics]
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3g - Verizon Wireless at the show launched Vcast, a consumer-focused multimedia service that will run on its 3G EvDO network. Vcast will let consumers access video, games and music on 3G handsets. Among the new, so-called next- generation phones touted at the show was Samsung's i730 handset, which supports 3G 1xEvDO data. Packed into the device, which runs Windows Mobile 2003 Second Edition for Pocket PC, is a slide-out QWERTY keyboard, 64MB of RAM for applications and an SDIO (SD input/output) memory card slot for expansion, built-in Wi-Fi and Bluetooth connectivity, a 2.8-inch QVGA 65K color display, and a speakerphone....   [tags: essays research papers] 485 words
(1.4 pages)
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iPad: Thumbs Up or Thumbs Down? - Technology has always fascinated me due to its fast evolution of electronic devices, especially the revolution of computers. In this very case, the iPad, a truly global product, particularly caught my attention. Digging deeper, it is the components of the iPad that accomplish this high quality of product, making it a popular demand. However, the Apple company itself did not produce the components. The other reputable companies and their factories overseas did. The iPad contains so many components that it is unbelievable....   [tags: Environmental Issues]
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Advertisements - We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media....   [tags: essays research papers] 733 words
(2.1 pages)
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Digital Home Convergence - Digital Home Convergence Overview As technology and entertainment converge inside the home, major players in various industries are taking different strategies in planning for the future. The concept of the “digital home” will likely take one of two forms: a closed wired entertainment network (PVRs, OnDemand) or an open wireless data network (web, email, VOIP, IPTV). The closed model is already being offered in many homes across the country, but as technology advances, the open model will become the standard....   [tags: Technology Technological Essays] 3420 words
(9.8 pages)
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LG Electronics in India - In 1997, when Kwang Ro Kim, LG Electronics India's managing director, said that his company would be India's largest consumer electronics company by 2005, nobody took him seriously. That was the year LG, the Korean chaebol, had set up its 100% subsidiary. The perception of LG's brand was miles below that of Japanese giants like Sony or National Panasonic. Then there were street smart Indian players like BPL, Videocon and Onida who could give the Koreans a run for their money. Kim's grandiose vision was just a pipe dream, cynics wouldn't tire of saying....   [tags: Business Analysis Strategy] 1432 words
(4.1 pages)
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Marketing Case Study - Marketing Case Study Introduction Brief History of the Company Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 267.93 Million in 2007. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, colour television sets, electric shavers, lighting and silicon system solutions....   [tags: Business Management Strategy Analysis] 1938 words
(5.5 pages)
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Information Systems - I was not able to get to a local computer store because, well there isn’t one. The one that was here in town is now an antique shop. I went to Best Buy recently and saw a phone that I really liked. It is called the Samsung Instinct. I have Sprint so I knew I could use the phone. I explored the website later on that night and thought this would be a great opportunity to talk about my really cool new phone. The Samsung Instinct represents each of the major system components. They include input, storage, and output....   [tags: Technology] 718 words
(2.1 pages)
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A Solution to Poor Sales of Sony Televisions - Executive Summary: This report is designed to find a solution to poor sales of Sony televisions. Our research shows that Sony needs to develop a large, high quality, Internet enabled 3-D LCD television that easily integrates with competitor products for a competitive price. Literature Review: Sony is not making a television that meets consumer wants and needs. Sony’s television division is losing money and they don’t have a concrete plan to turn things around. Sony who was once the number two television producer in the world has fallen further behind Samsung and has been overtaken by LG (Hyun-joo, 2010)....   [tags: Research Summary] 1598 words
(4.6 pages)
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Strategic Plan for the Intended Growth of Nokia - Introduction In 1967, Nokia Corporation was founded by Fredrik Idestam as the result of three Finnish Companies. It is multinational company, which is headquartered in Keilaniemi, Espoo (Nokia: In Brief, 2008). Presently, Nokia has covered the telecommunications and internet industry of more than 120 countries with over 123000 employees. At the end of fiscal year 2009, the global revenue and operating income of the company were EUR 41 billion and €1.2 billion (Nokia Corporation, 2010). The cellular industry can be divided into two parts: the mobile handsets and the cellular infrastructure....   [tags: Business Analysis ]
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Five Accounting Concepts - Accounting in general has many terms that are important to know and understand when dealing in the financial realm. When looking at these terms and understanding how they are implied it is important to remember what the objective of businesses are: to earn a profit and remain out of bankruptcy. To better understand how a company can achieve these objectives we need to understand accounting’s terms and principles first. In order to do that we will look at five concepts that are important to Accounting: Generally Accepted Accounting Principles (GAAP), Contra-Asset Accounts, Historical cost, Accrual Basis vs....   [tags: Accounting]
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Dell Business Analysis - Dell Business Analysis Where are we going. Dell is currently migrating to new technology. They have opened new facilities in Europe and North America to help customers and independent software providers with next generation Internet technologies. They also are gaining rapid experience and know-how into applying the rules of business. Dell has created valuechain.dell.com, which provides suppliers with secure access into Dell’s operations. They have also secured deals with BellSouth DSL and Samsung which will be made public later....   [tags: GCSE Business Marketing Coursework] 346 words
(1 pages)
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Advertising in America - Advertising in America Most Americans have excessive desire to gain wealth and marketers thrive on this. People dream of making lots of money quickly and without working very hard to get it. Another scenario of people wanting to gain wealth is getting something free. Marketers know that when they advertise getting something for free or getting money quickly, they will gain the consumers attention. When marketers advertise that there is an amount such as $85 million up for grabs people will easily invest their money no matter what the odds are....   [tags: Essays Papers] 1189 words
(3.4 pages)
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How Television Affects Society - How Television Effects Society.“The only activities Americans spend more time doing than watching television are working and sleeping.” With this in mind, it is understood that television plays a major role in the statistical majority of most Americans. Society reflects what is shown on television in a multitude of various areas. Three of the major areas in which television affects us are in behavior, moral values, and social standards. All throughout life, youths have found some way to rebel against authority....   [tags: essays research papers] 912 words
(2.6 pages)
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Korea - Korea What distinguishing factors help explain the rapid economic growth experienced by the South Korean economy over the past four decades. As the South Korean economy has reached a more mature stage of its economic growth, what are the evolving challenges it has had to face. What are its prospects of continued economic success in the increasingly globalised world economy. The rapid growth and development in the newly industrialising economies (NIE’s) in recent decades has been nothing short of spectacular....   [tags: essays research papers] 2167 words
(6.2 pages)
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The Characteristics of Economic Activity in Newly Industrialised Countries - The Characteristics of Economic Activity in Newly Industrialised Countries Newly industrialised countries (NIC’s) are a group of countries (mainly in Asia and south America) that have attained a high level of industrialisation. These countries include Japan, South Korea, Singapore, Hong Kong and Taiwan, who have undergone rapid and successful economic transformation since the 1960’s. Three generations of NICs have been recognised, First Generation NIC’s for example South Korea, Singapore, Taiwan and Hong Kong, Second Generation NIC’s such as Malaysia and Thailand and Third Generation NIC’s such as India....   [tags: Papers] 954 words
(2.7 pages)
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The Marketing Concept - The Marketing Concept The marketing concept has evolved over the last years, marketing reflects to a key approach to doing business. An organisations objective is to make profit, to do this they have to consider the marketing concept, in order to satisfy customers. For an organisation to be successful should divert its attention away from particular products and towards the interest of the customers....   [tags: Papers] 1516 words
(4.3 pages)
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The National Market for Cellular Phone Service - Figures Unreadable The National Market for Cellular Phone Service The national cellular market is undoubtedly one of the nation’s most expansive markets. In 2003, wireless revenues totaled to over $100 Billion; nearly one percent of the United States GDP. Since wireless has emerged, the typical buyer has expanded from the average middle/upper-class adult to teenagers, elderly, and business consumers. 20% of American teenagers own cell phones, explaining why Virgin Mobile was founded to specifically target young consumers1....   [tags: Business Economics Cell Phone] 2925 words
(8.4 pages)
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Motorola Swot - Motorola Inc. Company overview: Motorola is a leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. The Fortune 100 Company is based in Schaumburg, Illinois. Apart from being known for their innovation and R&D facilities their robust manufacturing capabilities have made a mark in the world’s tech arena. It has a strong global presence with centers in over 70 countries and is named as one of America’s Most Admired Companies by the fortune magazine....   [tags: Strategic Management] 1399 words
(4 pages)
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The Arrival Of Blu-Ray Technology - Formatting Problems The Arrival of Blu-ray Technology Blu-ray- also known as Blu-ray Disc (BD), is the name of a next-generation optical disc format which was jointly developed by the Blu-ray Disc Association (BDA), a group of the world's leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, LG, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). As compared to the current optical disc format such as DVD, this new format allows users to record, rewrite and playback high-definition (HD) video and store large amounts of data....   [tags: Technology]
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Cell Phone Industry Research - I. Problem Definition Cell phones have fast become common place and rarely do you find a person without one. In June of 2002 ‘62% of Americans owned a cell phone, up from 55% in 2000.' (Fetto 2002) As competition increases among phone manufacturers, they continue to add options in hopes to increase their market share. A phone is no longer a phone as manufacturers add features like cameras and video. Even something as simple as the ring tone is becoming ornate as you download your favorite songs to create a personalized ring....   [tags: Communication Technology Mobile] 797 words
(2.3 pages)
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The UK Marketing Environment for the iPhone - The UK Marketing Environment for the iPhone Executive Summary This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with its employees and its marketing philosophy....   [tags: Market Analysis] 2492 words
(7.1 pages)
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Sony Ericsson Sales Project - Sony Ericsson Sales Project KNOWLEDGE OF THE PRODUCT OR SERVICE AND EVERYTHING RELATED TO IT, IS A PREREQUISITE FOR SUCCESS IN PERSONAL SELLING 1) I agree with the above statement. You have to outsmart your competitors, and the only way is to know your product, consumers and even your competition....   [tags: Business Analysis ] 1366 words
(3.9 pages)
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Website management - I'm making a website on Mobile phones the website - Website management - I'm making a website on Mobile phones the website will include mobiles from different manufactures. WEBSITE MANAGEMENT ASSIGNMENT 1 I'm making a website on Mobile phones the website will include mobiles from different manufactures, these will be Nokia, Motorola, Erickson, Siemens and Samsung and through these u will be able to access the different models these will all be on separate pages and I will also include a separate page on mobile phone accessories, their will also be a separate page so the users of this website can e-mail me with any complaints, suggestions and compliments on the site....   [tags: Computer Science] 444 words
(1.3 pages)
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Shared Womanhood - After the Korean War in 1953, the United States military installed military bases in South Korea to protect the war ravaged country. Many see military presence as a kindness or benevolence, however not many know about the hidden consequences of having a military base close by. Although having a military presence does help protect a nation like South Korea from North Korea or Japan from China, not everyone benefits from this protection. The people that suffer because of militarization anywhere are less privileged women with no other choice....   [tags: Women's Rights] 1489 words
(4.3 pages)
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Research Summary on Improving the Sony PlayStation Video Game Industry - The Sony PlayStation has stable ground in the video game industry, but needs to evolve more. The lack of networking capabilities and limit of software offerings has kept the PlayStation from controlling the market. Sony must also market better and make the people aware of what the Sony PlayStation and PlayStation Network have to offer. Through research and interviews, we have discovered that the general public is uninformed of the network’s capabilities. Sony needs to focus on customer needs and wants to reach their customers better....   [tags: video games, technology, business] 1342 words
(3.8 pages)
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How Can Sony Emerge As A Top Contender in the Computer Industry? - After careful research, we feel that in order for Sony to advance its position within the computer industry, they will need to consider reevaluating the current advertising and marketing plan to better inform consumers about the advantages of owning a Sony. We found that consumers were overall satisfied with Sony’s VAIO series. The prevailing issue that we discovered was that consumers were not familiar enough with Sony’s products. The lack of knowledge has led consumers to develop their own assumption about Sony which may have caused them to overlook Sony when going into the market for a new computer....   [tags: Business Analysis] 1447 words
(4.1 pages)
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Sony’s Improvements in the TV Industry - Sony’s improvements in the TV Industry In recent years, the sales of Sony’s televisions have severely decreased, mainly due to their high prices and affordability. Sony needs to lower their prices during this economic downturn while ensuring consumers the same quality products as before. We concluded that individuals with greater income and those who budget their money are more willing to invest in a premium brand television such as Sony. While the price remains one of the underlying factors on which television to purchase, the quality, and reliability of the television outweighs the price when making the final decision Literature Review By looking at Sony’s 2009 Annual Report, we can see the struggles that the electronics industry has faced over the past year....   [tags: Business Analysis] 1650 words
(4.7 pages)
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Sony Analysis - Through a comprehensive research on Sony’s industry as a whole, according to Wall Street Journal, “TVs are the core of the core for Sony (Dvorak P., August 29, 2005, Sony Plans Ad Blitz to Boost Ailing TV Unit)” because of the spirit of innovation, state of the art technology and superior quality imbibed in its corporate culture. Sony’s primary problem that was observed during the research process was its high pricing strategies especially in its ailing TV industry which has resulted in a decline of its sales growth and revenue though....   [tags: Business Analysis] 1938 words
(5.5 pages)
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Company Merger and Acquisitions - Companies merge and acquire other companies for a lot of strategic reasons with different degree of success. The success of a merger is measured by whether the value of the acquiring firm is enhanced by it. The impact of mergers and acquisitions on organization can be small and big in other cases. Mergers and acquisitions immediately impact organizations with changes of rights, and ideas and eventually, in practice. There are multiple reasons some are motives and financial forces just to name a few....   [tags: Business Management] 1037 words
(3 pages)
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Empirical Data Results - In this chapter the researcher is presenting the empirical data gathered from the interviews which combines the qualitative and quantitative information. Moreover the analysis, opinions and recommendations will follow this chapter. Qualitative Information: Aptara: Aptara was founded in 1988 to provide the digital publishing services to book publishers and employs 4000 employees while having the headquarters in Washington D.C. Their digital publishing services include scanning & digitalising, swift data entry, content conversion, OCR applications, digital recording and imaging etc....   [tags: Research Analysis] 1394 words
(4 pages)
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Apples iPad 2. Software of the community? - The Ipad 2 is being covered in nationwide news simply because it is an innovative, passionate product with much history (businessinsider.com. Mermigas. 3 March 2011). People’s infatuation with technology began long ago before having access to a desktop computer at home and Apple® perceived this. Apple struggled for many years with computer sales and desperately needed a comeback, in 2007 the company released the I phone, pioneering the multi touch finger sensitive screen interface of there mobile operating system, bringing them back into the forefront of technology (kampoenglalang.blogspot.com....   [tags: Marketing ]
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E-waste - Today, much of our outdated electronics are being recycled which seems to be a good thing, but what most people do not know, is that most of this “recycle” is being disposed of irresponsibly. This hazardous electronic waste is called e-waste. Our old electronics are being sent to developing countries to extract the valuable materials from them, but it is being done in a way that is damaging the environment and people who work, play, and live there. Something has to be done about the e-waste problem....   [tags: Technology ]
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Nokia's Vision Statement - Nokia Corporation (Nokia) is a big player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Nokia also provides equipment, solutions and services for communications networks through Nokia Siemens Networks. Wireless wizard Nokia continues to cast a spell on the mobile phone market. The company is the world’s number one maker of cell phones, ahead of such rivals as Motorola and Samsung....   [tags: Business Management ]
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Comparison of Google and Apple: Two Giants in the Business World - Google is multinational public corporation of United States of America that invested in cloud computing, Internet search and several advertising technologies. Its main business is to develop and host Internet based products and services. The company makes profit through “AdWords” which is internet based advertising program. The CEO of the company is Eric Schmidt. The company was founded by Sergey Brin and Larry Page who are known as the “Google Guys”. In the beginning the company was registered as a private entity....   [tags: Business Analysis ]
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Four Elements of the Marketing Mix - What does the phrase marketing mix mean. What is the purpose of the marketing mix. The marketing mix is a process most organizations use to bring a product or service to market. The four Ps is a good way to define the marketing mix tool. The four Ps or four elements of the marketing mix are product, place, price, and promotion, which are used to satisfy consumers’ needs and the objectives of the organization. After a target market is selected, “…the firm must take steps to satisfy [the customers] needs” (Kerin, Hartley, & Rudelius, 2009 p....   [tags: Marketing ]
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T-Mobile and AT&T Merger - For months, the prospect of a T-Mobile and AT&T merger has become more public. The prolonged merger discussion has left the public wondering if the acquisition will allow AT&T to completely rule the telecommunications market, leaving Verizon and Sprint in the dust. Mobile subscribers have been left unsure by the shocking announcement, wondering how their pockets and cellular services will be affected. With lawsuits being filed by both the Department of Justice and Sprint, the future of the acquisition is unclear....   [tags: Business Analysis ]
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Agricultural Household Model - Nowadays, the world is being globalized.; Globalized or open economy is the one which has liberalized the trade and capital movement (Thorbecke et al 2003, p.154). Thorbecke et al also noted that openness through trade, foreign direct investment and financial market increase the flow of good and capital across the national borders (ibid. p.156). Consequently, most countries participate in international trade as their economies are opened to compete with others. The most affected by this competition are the emergent industries....   [tags: Globalization, Open Economy] 1928 words
(5.5 pages)
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Android Incorporation - Android Incorporation, which was founded by Andy Rubin, Rich Miner, Nick Sears and Chris White in the year 2003, is acquired by Google in the year of 2005 [3]. Android Incorporation is based in Palo Alto, California. After acquisition, it is operated as a subsidiary of Google and the founders (Andy Rubin, Rich Miner and Chris White) continue staying with the company [59]. Andy Rubin has become the leader of the Android project at Google. The Open Handset Alliance (OHA) which comprised of chip makers, handset manufacturers (Samsung, Motorola, LG and so on), software developers, and service providers (T-Mobile) was formed by Google in November 2007 [3], [60]....   [tags: Technology, Google ] 1539 words
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Apple's History - Apple’s History In almost every part of the world Apple and at least one of their products is known. The Apple brand started in the 1970s. Three men founded the organization in 1976, to produce a computer that every citizen could use personally (Sohail, 2010). The first item released was the Apple 1 personal computer kit made by Steve Wozniak (Sohail, 2010). Through the 70s, Apple concentrated on developing storing technologies such as the floppy disk and the use of color, graphics, and spreadsheets used for business (Sohail, 2010)....   [tags: Technology, Apple's Powerbook] 1144 words
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RIM is Done - Research In Motion (RIM) is a Canadian multinational telecommunications company headquartered in Waterloo, Ontario, Canada, that designs, manufactures and markets wireless solutions for the worldwide mobile and tele-communications market. They are mostly known for making the BlackBerry brand. When the BlackBerry was invented during the early 2000’s it was a huge hit. When 2011 came along, things starting to go downhill for RIM. Over the course of the year, they have lost more than 75% of their stock value....   [tags: Business, Technology]
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Lacking Growth at Yahoo! Inc. - The goal of a corporation is long-term success and growth. In order to meet this goal companies must be evaluating the market and environment constantly and be prepared for changes that will happen. Even a previously widely successful company can fail if the company does not manage change and have a strategic plan in place. By using environmental scanning a company can monitor trends that may affect performance and use this information to maintain and drive success. The purpose of this paper is to evaluate how Yahoo, Inc....   [tags: Business Analysis ]
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Offshore Outsourcing - Outsourcing is simply the farming-out of services to a third party. Offshore outsourcing is majorly used in IT related task for which internet plays a vital role along with work related to sales & marketing, finance, human resource & administration, etc. Quality and effective risk management are two integral parts of offshore outsourcing services. Offshore outsourcing allows businesses to reduce costs, gain staffing flexibility and increase revenue, gain competitive advantage, decrease cycle time, increase shareholder value, improve customer loyalty and ultimately allows a business to focus on its core competencies....   [tags: Business Essays]
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Ways to Improve the Quality of Sports in China - Nowadays, important sectors in our country like industrial, plantation and automotive sectors are able to enjoy rapid improvement and success domestically or internationally. All these sectors have shown a lot of positive outcomes except for our sport sector. Recent statistics prove that our sport sector is facing problems and is declining in many aspects and areas that contribute to the poor productivity and progress. For example, our national athletes’ disappointment at the Athens 2004 Olympic Games which our country was unable to win any medals in sports competed also indicates that fresh new ideas and alternatives are needed to save as well as to improve the quality of sports in our country....   [tags: Essays on Sports] 1173 words
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The Microchip - ... The microchip has connected us. Today, we can access the data stored and shared on trillions of microchips in the form of text, images and videos through a network known as the internet. This allows us to find out about the weather of a place on the other side of the world, it allows us to find out about the latest trends, it even allows us to send instant messages across the world to our friends. All these means one thing, the microchip has revolutionized our culture. On the internet, race is not a boundary, people of different races can communicate with each other without fearing misunderstanding....   [tags: History and Impacts]
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Advancement in Information Technology: Key to Banking Success in India - ... These partnerships will earn us a competitive advantage considering that Nokia would work with us by supplying cell phones with simplified operating systems that will simplify our service of Tele-banking. Most cell phones have standardized operating systems providing the same features. To have a competitive edge, we shall liaise with Nokia and Samsung and team up with them in developing a more advanced cell phone operating system that will simplify our mobile banking. This will also involve adding some more exciting features like tips of faster cash withdrawal....   [tags: Procedures and Processes]
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Global Competitiveness - Global Competitiveness As the world becomes a smaller place, economies are shifting away from national economies to global economies. Robert Reich, Ira Magaziner, and Michael Porter each offer a different view of how a company remains competitive in this global economy. Reich stresses the difference between American-owned corporations and American competitiveness. Magaziner highlights the growing need of innovation and the avoidance of national complacency. Porter focuses on his diamond of national competitiveness....   [tags: Economics Business Essays] 910 words
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Nanotechnology - Nanotechnology Before I can really address this topic properly I have to answer “What is Nanotechnology and why the hype?” Currently the term nano has been thrown around a lot in recent years. Mostly this is the desire of researchers to grab the research money that is out there and using buzz words do help turn heads. Nanotechnology is a grab bag of different fields of science. It takes from condensed-matter physics, engineering, molecular biology and large swaths of chemistry. Even the government was convinced by the hype to create The National Nanotechnology Initiative (NNI) is a multi-agency program intended to provide a big funding boost to nanoscience and engineering....   [tags: Science Scientific Nanotechnology Papers] 1773 words
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A Student's Evaluation of Cellular Phone Websites - A Student's Evaluation of Cellular Phone Websites The rapid development in communication technology in the last few decades has made productions in personal communication devices more cost effective. Personal communications service (PCS) cellular phones have becomes a necessity in the ever-growing society. It is a common thing these days when you heard cellular phones ringing. “Cellular phone providers in the United States sign up three new users per minute and have a combined customer base of approximately 112 million” according to CNN website (http://www.cnn.com/2001/TECH/ptech/03/29/phone.service.t_t/index.html)....   [tags: Sell Websites Buy Web Sites] 1130 words
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The New Trend in Advertising - The New Trend in Advertising Advertising may have finally found the only medium that can reach the right person with the right message at the right time. What is this groundbreaking medium. As a relatively young medium that’s shaking up the advertising world, the Internet is now considered a way to advertise to mass markets. According to Business Week’s article ”The Online Ad Surge,” online advertising only accounts for 4.3% of advertising in the United States, yet the Internet accounts for more than 14% of the country’s media time....   [tags: Essays Papers] 1164 words
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Wireless Technologies Today - Wireless Technologies Today Everyday we as a society employ our wireless technologies throughout the day, sometimes even subconsciously. We wake up and check our cell-phones and PDA’s for information concerning the success of our day. We get to our respective workplace and our company’s wireless technologies, such as implemented wide area networks for quick and accurate communication of information between corporate officers or for communication of information to maximize manufacturing at a plant....   [tags: Technology Technological Electronics Essays]
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Camera Phones Trigger Controversy - Camera Phones Trigger Controversy When Catherine Zeta Jones appeared in a television commercial, she was one of the first to advertise one of the newest additions to a cell phone: the camera phone. The purpose of the commercial was to show how convenient, compact and useful such an apparatus could turn out to be. The theory is quite simple, basically combining a cell phone and a digital camera into one gadget. Major cellular companies like Nokia, Samsung and Sanyo observed how popular digital cameras were becoming, and decided to integrate it with one device most Americans find a necessity and not a luxury; the cell phone....   [tags: Communication Technology Cell Phones Essays]
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The Rise & Fall of the Japanese Semiconductor Industry, 1970 – 2000 - The Rise & Fall of the Japanese Semiconductor Industry, 1970 – 2000 Summary: The semiconductor was the created with the innovation of transistor by Bell Corporation. The industry was driven by the of great US electronic giants such as general Electronic, Texas Instruments and others. These US giants conquered most of the world market sharers. However in the ever-changing world economy the market always moves here to there. Nothing was different in the case of semiconductor industry. With the span of time US gradually lost control of the semiconductor market shares and Japan captured the industry....   [tags: Business Management Studies] 2017 words
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Dell's Successful Use of the Internet as a Selling Channel - Dell's Successful Use of the Internet as a Selling Channel Dell are currently the worlds number one PC supplier, a position in the market they took from Compaq in April 2001. In short, the company’s success story is mainly down to their innovative direct business model, which pays particular attention to the selling process where Dell completely bypasses all intermediaries and/or middlemen. This is because Michael Dell believed they add little if no value to the end product, instead just gaining a considerable mark-up for selling the product....   [tags: Business and Management Studies] 1424 words
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AMD Trying to Outdo Intel - AMD Trying to Outdo Intel . Advanced Micro Devices (traded on NYSE under AMD), the world’s second largest producer of microprocessors, has historically lagged behind the giant Intel, which commands about four-fifths of the international microchip market. After two decades of being the best-grounded and sure-footed company in Silicon Valley, Intel is having serious financial and strategic trouble. The company has called off a succession of high-profile projects, replaced its top management in money-losing ventures and is behind AMD in introducing new demanded technology including anti-virus and worm-fighting products....   [tags: Advanced Micro Devices Intel Technology Essays] 1151 words
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Apple iPod from Business Perspective - Technology has changed in the terms of portable music and with the invention of the Apple iPod in 2001, the ease and accessibility to download and listen to music has never been easier. Apple has developed a device that weighs no more than 6.2 ounces (and as few as 3.6 ounces) and can hold up to 10,000 songs. Despite the weak market overall, the market for digital media is undeniably hot and barring a consumer spending meltdown, it should stay that way. In light of current computer market conditions, Apple is wise to leverage a moderately priced consumer product like iPod to generate revenue....   [tags: mp3 digital music player consumer electronics]
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Comparing HD-DVD and Blu-ray Technology - Comparing HD-DVD and Blu-ray Since 1997, DVD has been the #1 top selling format for home entertainment, crushing VHS within a five year time frame. But technology is forever changing and it’s only a matter of time before DVD’s go the way of VHS. With two new formats (High Definition-DVD and Blu-ray) on the horizon, which one will win the race. Both formats use blue laser technology, which has a shorter wavelength than red (DVD), allowing it to read the smaller digital data "spots" packed a lot more densely onto a standard-size disc....   [tags: Compare Contrast Comparison Essays]
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Bongos - MP3 audio is setting the music industry on its ear. Through MP3 -- a small-size digital file format boasting CD-quality sound -- you can listen to sound files from a pager-size player on your belt, through a streaming audio connection on your PC, through tiny earphones or huge speakers. You can pick your favorite tracks, burn custom CDs, e-mail files to friends, listen to stuff recorded 30 years ago or last night. And much of the software -- music files, MP3 players and other accoutrements -- is free....   [tags: essays research papers] 1021 words
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Globalisation: Friend Or Foe - Dramatic Changes have taken place in Sydney’s cultural and economic landscapes during the past two decades. These changing landscapes have been linked in both political discourse and the popular press to Sydney’s emerging role as a ‘global city’. Evidence supporting this theory has come from some academic analyses of globalisation in the 1990s. Global cities are identified by their role as command centers for organising the global economy. Such cities have been characterised by their openness to global flows of commodities, money, ideas and information....   [tags: essays research papers] 1060 words
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Handspring SWOT Analysis - Handspring SWOT Analysis Strengths 1. Strong Board of Directors. Jeff Harkins, Donna Dubinsky, and Ed Colligan are considered industry leaders. In fact they had been credited with reviving the handheld computing industry. The Palm Pilot which they developed was the most successful product launch in computing history. 2. Good brand identity, strong reputation. By the summer of 2000, Handspring had a 40% market share. There was a four month backlog in orders when Handspring first entered market....   [tags: Business] 712 words
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Sony - Competitive Analysis Sony Financial Status and History Revenue growth same as industry average Likelihood of Entry or Retaliation The first digital cameras for consumer use were the Apple QuickTake 100 (February 17th, 1994) and the Kodak DC40 (March 28th, 1995). Sony entered the imaging market with their first digital camera, the CyberShot Digital Still Camera in 1996. In April of 2001, Kodak announced its first digital photo printer. In August of 2001, Sony announced its first digital photo printer (was smaller and more lightweight than Kodak’s)....   [tags: essays research papers] 703 words
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Swot analysis of Tesco plc - Swot analysis of Tesco plc We all know Tesco as a food retailer, and we know that they are in constant competition with other retailers such as Sainsburys and Asda, yet we do not know much about what goes on beyond the shelves and the tills, the marketing plans and the day to day tactics that have to be devised to stay the number one food retailer in the United kingdom today. I am going to analyse Broughton Parks Tesco and their possible competitors Swot Analysis Firstly, four main goals, under which these particular four are Strengths: 1....   [tags: essays research papers] 2293 words
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Toshiba Personal Digital Assistant - 1.) Products and estimated market potential: The international market in PDAs (Personal Digital Assistant) is increasing every year. In the past, PDA’s were only expected to do simple tasks, like creating a schedule, alarm clock, calculations and other smaller tasks, which were seen as essential for businessmen. However today, the consumer range of PDA did increase immense. University students, teachers, small business owner, taxi driver and other type of occupations do require the need of an organizer in their life....   [tags: essays research papers] 1806 words
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World Investments and Economics - World Investments and Economics Prime Minister Tony Blair launched Invest.UK on 5 July 2000, saying: "Today's inward investment figures are a clear vote of confidence in this country and the economic policies we are pursuing. Companies from every sector and from all over the world know Britain is the place to do business. I would like to congratulate everyone involved in the British inward investment effort - you have done a great job…To maintain this record it is vital that we modernise the services we offer investors....   [tags: Papers] 946 words
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The Causes And Consequences Of The Rapid Industrialisation Of South Korea - The Causes And Consequences Of The Rapid Industrialisation Of South Korea [IMAGE]South Korea is located between China and Japan the north and south of Korea had been in a war for three years (from 1950). The population of the Republicof Koreawas approximately 5.9 million in 1997, and the capital city, which is Seoulhas more than 11 million inhabitants. Since 1950 it has developed rapidly (and is known as a tiger ecomony) and as a result there has been a lot of migration from the rural to the urbanised parts of the country....   [tags: Papers] 980 words
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The Positive and Negative Consequences of Globalization - Globalization is a broad concept and the angle taken to define it can lead us to interpret the idea in many different ways. There is much controversy about what globalization actually means and many definitions fail to encompass social, cultural and technological exchanges between world systems. John Pilger suggests that "it is a jargon term which journalists and politicians have made fashionable which is often used in a positive sense to denote a 'Global village' of free trade, hi-tech marvels and all kinds of possibilities that transcend class, historical experience and ideology." (J.Pilger 1998:63)....   [tags: Outsourcing, Offshoring, Free Trade]
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