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Marketing Mix - Marketing Mix Paper What are the elements of the marketing mix. There are four elements, which are product, place, price, and promotion. Organizations use these four elements of the marketing mix to make a profit on the product or service that they offer. The following will discuss the four p’s of marketing, and describe how each one of the four elements of the marketing mix impacts the development of a specific organizations marketing strategy and tactics. Four Elements of the Marketing Mix To begin, the first p in the marketing mix stands for product....   [tags: Marketing Mix Economic Theory Paper] 827 words
(2.4 pages)
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The Marketing Mix - ... For example, will the firm follow a path of exclusive limited channels to sell their product in an effort to distribute at lesser costs and try to give the impression of a superlative product or service. Conversely, will the company do better if they distribute the product in a broad manner so consumers may have an easier time acquiring the product in which it seems plausible that the potential to generate higher revenues would exist. This is why it is very important to strike a balance within the marketing mix....   [tags: Marketing ]
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Marketig Mix - Marketing Mix The success of a company relies greatly upon proper marketing. A company must have a proper mix of all the elements and marketing efforts in order to produce desirable sales results. This mix will include the variables and tools a company will use to satisfy the business objective and the needs of their potential customers. This mix which is determined by marketing research and experimentation is commonly known as the marketing mix. This mix consists of four variables which the business world often refers to as the "Four P's"....   [tags: Business Marketing] 1557 words
(4.4 pages)
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Four Elements of the Marketing Mix - ... The product should include tangible attributes. There are many product decisions to make such as, appearance, quality, and functionality. The function of a product must address the needs of the consumers. For example, high-tech devices such as an Apple iPod or a Microsoft Zune digital mp3 player have the tendency to attract tech savvy users. The target market suitable for this particular electronic product would be individuals in their 20s and 30s—Generation Y population. Hence, the mp3 product must have the right features....   [tags: Marketing ]
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The Importance of Branding in the Marketing Mix - Introduction What comes to mind when you hear the term “brand” or “branding” in marketing. Nike. McDonalds. Five dollar foot long. Whatever it is, the importance of branding in the marketing mix should not be argued against, instead, it should be studied further to reveal what makes this aspect so important. Therefore, the following is an assessment of what a brand means to consumers and the effect it has on their purchasing behavior. This will also evaluate the importance of brands to the companies that own them and the qualities each company hopes to attain when creating their brand....   [tags: Marketing]
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The Importance of Branding in the Marketing Mix - Running head: THE IMPORTANCE OF BRANDING The Importance of Branding in the Marketing Mix The importance of branding 2 Introduction A brand identifies a seller’s product from a competitor’s product. There are three main purposes for branding product identification, which is the most important purpose, repeat sales, and new-product sales. Branding has a lot of terms that marketers use there is brand equity, global brand, and brand loyalty. Marketers also have different brand strategies that they use for different products or customers....   [tags: Marketing ]
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Asian Paints Place (Marketing Mix) - Elements of Asian Paint’s Distribution Strategy Asian Paint bypassed the bulk buyer segment and went to individual consumers of paints. AP went slow on urban areas and concentrated on semi-urban and rural areas. AP went retail. AP went in for an open-door dealer policy. AP voted for nationwide marketing / distribution AP BYPASS THE BULK BUYER SEGMENT AND GOES TO INDIVIDUAL CONSUMERS Bulk buyer segment was the major segment of the paint business in the earlier days and any paint company needed a share of this major segment for sheer survival....   [tags: Marketing Mix Distribution Strategy Paint] 744 words
(2.1 pages)
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The Marketing Mix - The Marketing Mix Introduction Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”....   [tags: Business Marketing] 1438 words
(4.1 pages)
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Marketing Mix - Abstract The marketing mix is for the most part made up of four elements, and they are product, place, price, and promotion. These elements are time and again referred to as the four P’s. Countless sources will portray the marketing mix as a formula used in creating a feasible marketing strategy, with each component utilized in various ways and in different intervals supported depending upon the product or service the group or individual is attempting to market. The marketing mix will be described using three sources to illustrate the elements of the marketing mix....   [tags: Business Marketing] 1550 words
(4.4 pages)
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Marketing Mix - Marketing Mix Paper Introduction Purpose: Organizations use elements of the marketing mix like a chef uses the elements of a recipe. If an element of a recipe were used alone, the end product would not taste very good, but if the elements are used in the right proportions, the recipe works. Organizations use the elements of the marketing mix in the same manner. The purpose of this paper is to describe the elements of the marketing mix, product, place, price, and promotion. The paper will use an organization to describe how each of the four elements of the marketing mix affects the development of the organization's marketing strategy....   [tags: Business Marketing] 1416 words
(4 pages)
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Marketing Mix - The term marketing mix is defined as a set of marketing tools that the firm uses to pursue its marketing objectives in the target market. The marketing mix is an essential part of the formulation of a firm’s marketing strategy. It is important for an organization to have a good understanding of the marketing mix. Each element is important when developing a marketing plan. Traditionally, the marketing mix consisted of four broad categories of variables known as the 4 P’s: product, place, price and promotion....   [tags: Business Marketing] 1249 words
(3.6 pages)
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Marketing Mix - Marketing Mix The "Marketing Mix" is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to the customer. It is also known as the 4 P's Product, Price, Promotion, and Place. The marketing mix is also known as the '7 P's', when you add people, process, and physical evidence to the first four. The importance of the marketing mix is for businesses to make sure they are marketing- o The right product to o The right person at o The right price in o The right place and at o The right time (The Chartered Institute of Marketing,2004) The mix of the 4 P's, must reflect the wants and desires of the consumers in the target market....   [tags: Business Marketing] 1654 words
(4.7 pages)
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Marketing Mix - Marketing Mix In developing a marketing strategy, the four p's of marketing must be addressed. These are product, price, placement, and promotion. These all work together to help reach maximum potential in a marketing strategy. Product is anything that is marketable. This can be a service, physical item or an idea. It is important to define what the product is, in order to define the target market....   [tags: Business Marketing] 1078 words
(3.1 pages)
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Marketing Mix - Marketing Mix Paper Marketing encompasses everything from the products or services one sells, to how they are distributed to the customer. A Marketing Mix is the combination of products offered to reach a target market for the organization. "Marketing is much more than selling, or advertising (Cap Com Marketing, 2006)." The marketing mix is comprised of the Product, Price, Promotion, and distribution. The marketing mix is also known as the four P's. Worldwide, approximately 10 million people suffer from blood clots every year." Since 1997, Possis has become the leading provider of mechanical thrombectomy products by marketing its AngioJet System through a direct sales force, developing a United States customer base of more than 1,500 interventional catheterization labs (Possis, Inc, 2006)"....   [tags: Business Marketing] 2336 words
(6.7 pages)
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Marketing Mix - The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. These variables are often referred to as the four P's. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe the elements of the marketing mix. It will also describe how each one of the four elements of the marketing mix impacts the development of an organization's marketing strategy and tactics....   [tags: Business Marketing Analysis] 1071 words
(3.1 pages)
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The Marketing Mix - The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren't mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a profit. The following will discuss what the marketing mix is and a brief history of the marketing mix....   [tags: Business Marketing Market] 1894 words
(5.4 pages)
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Marketing Mix - Marketing Mix Abstract A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be discussing the 4 P's of Marketing and provide examples of Marketing Mix. (Kyle, Bobette). Marketing Mix The Marketing Mix is based on the fact that price is not the only factor that decides whether customers will buy from you or not. In fact, in some cases people never buy the cheapest....   [tags: Market Marketing Business] 1933 words
(5.5 pages)
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Marketing Mix Paper - Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P's of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for any organzition....   [tags: Business Marketing] 1561 words
(4.5 pages)
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Marketing Mix - H&R Block - Marketing Mix - H&R Block Marketing Mix As we all know, marketing is a necessary part of our daily life. Not only are products and services marketed, but we market ourselves as part of everyday business. I spent time this week speaking with a close friend of mind who is a Store Manager for H&R Block discussing the 4-Ps and how they pertain to his organization. It was very interesting to see how different industries market their products and services. Does the thought of receiving your tax return immediately grasp your attention....   [tags: Marketing Business] 1480 words
(4.2 pages)
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Marketing Mix Example - 1. Read following paragraph and explain the process this firm might go through to reach this specific marketing strategy - how and why this company reach to use this decision. Also explain results this firm may get from using this specific marketing strategy. In addition, recommend any modification of strategy based on SWOT analysis. Bakery chain Tous Les Jours introduces two varieties of "Kim Yu-na bread,” named after the popular Korean figure skater. The flavors, chosen by Kim herself, are the sweet potato and cream bread, and the kaya bun....   [tags: Business Marketing] 1792 words
(5.1 pages)
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Jet Blue Marketing Mix - When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion....   [tags: Business Marketing] 714 words
(2 pages)
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Marketing Mix at Vora and Company - VORA AND COMPANY Understand the Concept of Marketing Mix In December 1963, M.C. Vora, proprietor of Vora and Company manufacturers of Blossom Quick-Cooking Oats located at Lucknow, sought counsel from the Small Industries Service Institute at Lucknow regarding steps that might be taken to increase the sales of his company. The company had been organized in 1959, had started to sell its product nationally in 1961, but by December 1963 had failed to attain a profitable volume of sales. Mr. Vora’s family had been in the group business for several generations....   [tags: Business Marketing] 1896 words
(5.4 pages)
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FedEx Marketing Mix - FedEx Marketing Mix Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take it to heart and ended up building that company he dreamed of....   [tags: Business Management Marketing]
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Marketing Mix - Marketing Mix Has today's dominant marketing mix paradigm become a strait-jacket. A relationship building and management approach may be the answer. The marketing mix management paradigm has dominated marketing thought, research and practice since it was introduced almost 40 years ago. Today, this paradigm is beginning to lose its position. New approaches have been emerging in marketing research. The globalization of business and the evolving recognition of the importance of customer retention and market economies and of customer relationship economics, among other trends, reinforce the change in mainstream marketing....   [tags: Papers] 2216 words
(6.3 pages)
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A Marketing Mix - A Marketing Mix A Marketing Mix is the combination of product offerings used to reach a target market for the organization. The marketing mix comprises the Product (what the actual offering comprises), Price (the value exchanged for that offering), Promotion (the means of communicating that offering to the target audience, promotional mix) and distribution (also known as Place, the means of having the product offering available to the target audience). The marketing mix is also known as the four Ps....   [tags: Papers] 2596 words
(7.4 pages)
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Marketing Mix - Marketing Mix What is the marketing mix. Professor Jerome McCarthy coined this term which breaks down into four separate parts: product, price, place, and promotion, better known as the four P’s of marketing. Some experts feel this early 60’s mentality is a little archaic and should reflect societies other factors. Today’s marketers feel there are two important P’s that have been overlooked, or intentionally ignored, and they are politics and public opinion. The first P in the marketing mix is product....   [tags: essays papers] 596 words
(1.7 pages)
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Marketing Mix - Social Systems Analysis of Organizational Planning and Management HUS 643.22 Systems Analysis –Comp Unit IV-B Purpose: To discuss the components of the marketing mix, outline the product offerings of the agency and define strategic planning from an open systems perspective. Monifa K. Jackson December 26, 2003 Dr. Harold Carter Thesis Development Marketing mix is a management function linking the organization to its external environment. The linking or transaction occurs not only between customers and the organization, but also amongst the organization’s task environment....   [tags: essays research papers] 2890 words
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The Marketing Mix - The Marketing Mix Description of the Marketing Mix: Marketing is the way in which a business promotes its products or service. Marketing is not solely selling the product; it is concerned with identifying customers and satisfying their needs/wants at a profit. Businesses have to sell what they produce/serve. To do this, marketing decisions must be made, which involve: PRODUCT - what products will be sold. PRICE - what price those products will be sold at. PLACE - where the best place to sell the product/service will be....   [tags: Papers] 1305 words
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The Marketing Mix - The Marketing Mix "A term used to describe the way in which businesses mix together elements that go into a successful sale of a product" (Mr. P. Neill) Market research helps a business to discover what consumers want or may want in the future. Marketing helps it to satisfy their wants and hopes. To market my products profitably for my business, I have to consider four main factors: ~ The product, or the kind of good service provided; ~ The price, or what the customer can be charged; ~ Promotion, or how customers will hear about the product; ~ Place, or how the product will be distributed These are known as the four P's....   [tags: Papers] 703 words
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Marketing Mix - Marketing Mix Conglom Foods Action-Cal Product The product life cycle of all Conglom Foods products has had a very large success rate. The overall product life of Action-Cal should follow in the ranks of the other Conglom Foods products. 1. During the development stage, Action-Cal seemed to be a hit overnight. All tests with the consumer were overwhelming. There was not really an introduction stage. Action-Cal has gone straight into a growth spurt. It has hit the market rapidly and the profits are growing steadily....   [tags: essays research papers] 532 words
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The Marketing Mix - The Marketing Mix The Marketing Mix is made up from the four P's: Product- what the customers want to buy. Price- how much I will sell my product for Promotion-this is the advertising for my product. Place- I must be positioned conveniently so it is easier to sell my product. Product ======= My products for HeLp SkAteS will be skateboard decks, clothing, and wheels. I have used Market Research into what my products should be and how I would make and design them so that the consumer will want to buy them....   [tags: Papers] 537 words
(1.5 pages)
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The Marketing Mix - The Marketing Mix The marketing mix is about the four p's: Price, Place, Product and Promotion Place Looking at location and where a service is delivered (e.g. are search results delivered to the user's desktop, office, pigeonhole - or do they have to collect them I have chosen the place where I will be renting out and I have phoned up the Mullucks estate agency where they have confirmed with me that I can pay the rent monthly if that is how I chose to pay it, and I have....   [tags: Papers] 706 words
(2 pages)
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The Marketing Mix - The Marketing Mix Product The product is the most important aspect of the marketing mix. The product can be a service or even a holiday destination. Products have both tangible and intangible benefits. Tangible benefits include benefits, which can be measured such as the top speed of a car. Intangible benefits are benefits that cannot be measured such as the enjoyment the customer will get from the product. It is important that the product is changed as necessary to bring it up to date and prevent it from being overtaken by competitors....   [tags: Papers] 1440 words
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Pfizer Animal Health - Pfizer entered the animal health industry in the early 1950’s. Today, Pfizer Animal Health products are sold to veterinarians, livestock producers, and horse and pet owners in more than 140 countries around the world and used in more than 30 species. Pfizer Animal Health is committed to providing high-quality, research-based health products for livestock and companion animals. The company continues to invest more in research and development than any other animal health company. This offers opportunities for substantial growth and internal synergy....   [tags: Business Marketing Case Study, solution] 1332 words
(3.8 pages)
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Marketing Mix and Promotional Strategy - ... They are informing using methods that would be most effective for such a young audience. Children are not accustomed to lengthy product descriptions attempting to convince them to use a certain toy, and are instead looking to visualize what they can do with the product. The LEGO Group has successfully tapped into this idea, and knows precisely how to make their intended consumer say “I want to be able to do that”. Advertisement 2: LEGO Brick This particular advertisement depicts a single 2x2 red plastic LEGO brick, accompanied with text telling a story....   [tags: Marketing]
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Abel Tasman National Park Marketing Mix - 1. When ATE began to diversify its business, discuss what considerations relating to the marketing mix would it have investigated or thought about in the initial stages of their planning activities. First of all, when we are discussing the marketing mix of ATE, we have to consider that ATE does not sell a product. ATE provides services and services are an intangible good which is quite harder to campaign for. When they started to diversify their business 1982 and the year after that, John Wilson was trying to create a product that is styled like a package for his customers....   [tags: Business marketing Strategy] 1377 words
(3.9 pages)
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Marketing Mix - ABOUT ITC GROUP Incorporated on 24 August 1910 as the Imperial Tobacco Company of India Limited, the company's name was changed to ITC Limited in 1974. This company is rated among the 'World's Best Big Companies' by Forbes magazine. ITC ranks third on all major profit parameters among India's private sector corporations. ITC employs over 20,000 people at more than 60 locations across India. ITC is one of India's foremost private sector companies with a market capitalization of over US $ 13 billion and a turnover of US $ 3.5 billion....   [tags: Business Marketing] 1594 words
(4.6 pages)
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Toyota Marketing Mix - Corporations need efficient strategy planning to carry on in our aggressive markets. This does not call for the company to come up with a strategy, but to figure out which strategy is best for them given the objectives and resources. They must also consider the strengths and weaknesses of the company as well as opportunities and threats. To enhance the aptitude of the companies, a marketing strategy is introduced. The marketing strategy will create lucrative marketing mixes for defined target markets....   [tags: Business Analysis Brand Market] 1442 words
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The Elements of the Marketing Mix - The Elements of the Marketing Mix For this new company there is many different ways the company can market its self and its products. This can be shown when you look at the elements of the marketing mix, these are; 1. Product, 2. Price, 3. Place, 4. Promotion. All three of these will affect the ways the companies marketing strategy works. Product There are choices to be made for each. Firstly "Product" The product must be of a quality that not only allows it to be sold in a shop but it also must be seen as some thing that the customers feel they should have....   [tags: Papers] 471 words
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Application of The Marketing Mix - Application of The Marketing Mix 2. Product The product life cycle is the way products change over the years in order to maintain their place in the market. The product life cycle shows the path of a product from the very beginning right through to its withdrawal of the market. The six stages of the product life cycle are: 1. Research and Development 2. Introduction/Launch 3. Growth 4. Maturity 5. Saturation 6. Decline For our ice cream business we will first need to research our product and find out how we could make our product better and be more appealing to potential customers....   [tags: Papers] 526 words
(1.5 pages)
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Marekting Mix - Marketing Mix The marketing mix is "the controllable variables the company puts together to satisfy the target market" (Perreault and McCarthy, 2004). The target market is the group of customers the company wants to attract or appeal to with the service or product. The marketing mix includes four elements called the four P's of marketing: product, place, price and promotion....   [tags: Business Marketing Analysis Market] 1724 words
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Markering - Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework] 576 words
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SWOT Analysis: Pfizer - Being healthy is a topic that is on everyone mind in today’s society. Everywhere you look, whether on televisions, advertisements or by word of mouth, people are trying to live, eat and just do better. Health may and can include taking medication for a short or long-term period of time. For some medicine may be needed daily for the rest of their lives. Health is the general condition of a person in all aspects. It is also a level of functional and or metabolic efficiency of a human. Every human being health is very important and we cannot function if our health is not intact....   [tags: Business Analysis ]
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Marketing Success - ... Core product is the actual use of a product, the actual product is the product itself and the augmented product is something extra that comes with the actual product (Surridge and Gillespie pg.195). The factors that differentiate products are their various designs, its quality, its reliability its features and its function (Surridge and Gillespie pg.196). There are arguments that the product is the most important element in the marketing mix because without the product, no other element of the marketing mix will matter....   [tags: Marketing ]
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Marketing Analysis - The four P’s, product, price, place, and promotion, are important to the success of any organization because they are the variables that marketing representatives of the organization can control in order to best satisfy customers in the target market. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response. The Product is the physical product or service offered to the consumer. Products and services vary greatly in the hospital environment....   [tags: Marketing] 1253 words
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Marketing - The importance of marketing: The increase in appointing a Chief Marketing Officer (CMO) shows the importance of marketing for many companies. They are on the same management level as Executive Officers and Chief Financial Officers. Jack Welch, General Electrics former CEO, stated ‘Change or die’ when it comes to surviving in business. What is Marketing. This chapter will take a look back on the fundamental elements of marketing and also what is happening in the 21st century. Definition: ‘marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders.’ Peter Drucker states the aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself....   [tags: Business Marketing] 1613 words
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Marketing Research - ... The American Marketing Association uses different language but has a similar definition. Their definition states it is a systematic data collection process referring, “to a specific customer group in a specific geographic area.” (2006). The research process helps managers influence the direction of the marketing mix; promotion, placement, price, and product. Company Summary Hair We Are is a new salon in the city of Boston. Its business model is to have as many chairs and operators as the building could hold....   [tags: Marketing ]
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Ambush Marketing - ... • The goal of this promotion is to help keep fans connected to their passions 2. March Madness Fanzone Application • Official NCAA application for March Madness 3. Naismith Trophy Presentations and Voting • Have developed the official text based voting that determines 25% percent of the overall vote to determine the trophy winner • Official presenter of the trophy Verizon Seeks to Ambush AT&T at the NCAA Final Four AT&T has developed a particularly lucrative partnership with the NCAA. They are the exclusive wireless provider of the NCAA....   [tags: Marketing ]
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International Marketing - ... Foreign market penetration is a tricky undertaking for most companies specifically due to the values, attitudes, beliefs and interests which the locals may associate with certain products. Culture has been known to affect the product design, style, brand name, services and the willingness of the consumers to pay for a particular product (Slide 28, of Chapter 04 - Social Cultural). Culture is also known to influence the communication strategies in advertising, and promotional messages and symbols for different products (Slide 31, of Chapter 04 - Social Cultural)....   [tags: Marketing ]
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Sports Marketing - ... External Factors The external factors are those which are beyond the control of the seller. The mechanism of price is based upon the principle of demand and supply. The greater the demand of a product, the greater the associated value, and hence greater will be price. Price is also dependent upon the supply of a product, the lower the supply, the higher the price. The price of a product is also dependent upon the state of the overall economic conditions. At the time of the recent recession, the ticket prices of matches and merchandise were set at a comparatively lower level than at the time of a boom....   [tags: Marketing]
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Principles of Marketing - ... That relationship may have been established over time through quality service or you have visited this dentist as a kid. How does this apply to someone who visits this dentist for the first time. A bond of trustworthiness must be initially established by a first time customer to complete the dyad. When dealing in a human to human interaction, and especially with a medical procedure being accomplished, relationships are essential. Both parties in this dyad are essentially providing a service to each other which clearly establishes a formed relationship with this service or individual brand....   [tags: Marketing ]
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Sponsorship and the Marketing Mix Throughout Vodafone - Sponsorship and the Marketing Mix Throughout Vodafone Throughout the course of my investigation, I am going to look at how Vodafone uses the marketing mix and how this is beneficial to them as a company. Also how they get their message of the company across to the public. I intend to use both primary and secondary research throughout my investigation as it will be helpful in gathering my information. I aim to produce a questionnaire or survey for the public and will also use Internet research....   [tags: Papers] 1441 words
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Marketing Mix for Manchester United Product - Marketing Mix for Manchester United Product: A massive sports store selling Manchester united. Introduction Marketing Strategic marketing: defined by Stevens, Loudon, Wrenn, and Warren (1997). ‘Consisting of the complete plan for the accomplishments of the organisation’s mission statements and stated objectives’ And by Hiebing and Cooper (1995) ‘Marketing strategy is a statement detailing how an individual marketing objective will be achieved, and describes the method for accomplishing the objective’ Whereas market strategies are a system designed to help make the decisions that will create a fit between your organisations goals and resources and changing market opportunities’ (Gray 1991)....   [tags: Business Management Studies] 3413 words
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The marketing mix is a marketing tool. It is a checklist, which focuses - The marketing mix is a marketing tool. It is a checklist, which focuses attention on the main marketing activities in which a firm needs to carry out UNIT 9 – MARKETING MIX The marketing mix is a marketing tool. It is a checklist, which focuses attention on the main marketing activities in which a firm needs to carry out its marketing strategy. It consists of the four Ps (product, price, promotion and place). · Product (including range of pack sizes, flavours and colours) · Price (pricing strategy and pricing method) · Promotion (branding, advertising, packaging and sales promotion) · Place (distribution channels and seeking shop distribution) Managers look at these areas and decide what marketing actions need to taken....   [tags: Business and Management Studies] 540 words
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The Strategic Planning Marketing Process - The Strategic Planning Marketing Process An organization must use a strategic marketing process to distribute its marketing mix resources to reach its target markets. The elements of a proper marketing mix are price, product, place, and promotion. They are the four P’s of the marketing process (Goi, 2009) Good understanding of the marketing mix is important for an organization. When a company is developing a marketing plan, it must consider each element. Just as important is an understanding how to use the element in the marketing process....   [tags: Marketing]
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Successful Marketing Strategies - ... An example of each 4P’s are: which products are well received, what prices consumers are willing to pay, what TV programs, newspapers and advertising consumers read and view and which restaurants and businesses are visited(EStartup business blog, 2010). The marketing mix will help win customer loyalty and increase sales (EStartup business blog, 2010). As the economy and social attitudes change, so do buying patterns (EStartup business blog, 2010). Businesses need to identify whether the number of target customers is growing or shrinking and whether their buying habits will change in the future (EStartup business blog, 2010)....   [tags: Marketing ]
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Strategic Marketing Process - Strategic Marketing Process The purpose of this paper is to briefly explore the strategic marketing process, specifically the key phases of planning, implementation, and control. In addition, the application of mixed marketing to create a market segments as well as customer loyalty is equally explored. Several relevant scholarly sources were identified to provide research and information about the strategic marketing process and its evolutionary development from the industrial to the information technological age....   [tags: Marketing]
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The Marketing Environment and Consumer Choice - ... The process and the provision of customer services may not weigh much on the marketing mix of ZEVs because it has been the tradition of almost all the automobile companies under the public sector to establish professional processes of handling customers. The variables, which influence consumer choice in this area The current marketing trend of ZEVs is such an interesting segment in the brands. As noticed, it is evident that variables, which influence the consumer choice in these products; are the fuel consumption and the effect of the environment, which are both summed up in the brands’ overall cradle to grave assessment (Lund & Kempton 2008)....   [tags: Marketing ]
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Marketing Research Tools - ... Primary Research Although secondary data can provide substantial insight into the research objective, it is ideal to follow secondary research with primary research to test the hypothesis. Observation research is a common form of primary research and is used to observe occurrences or behaviors without having to communicate with those involved (McDaniels & Gates, 2007). This eliminates any personal biases with communication because an observer can watch instead of ask. Furthermore, observing consumer purchasing behavior with the help of video cameras, machines, or scanners is more a more efficient way to observe customers....   [tags: Marketing]
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Marketing Variable Mix Of Prod - INTRODUCTION The Japanese have again burst into the technology industry with the introduction of their newest product, Aibo, the robotic pet dog. Aibo is a Japanese word short for “companion”, and it also stands for Artificial Intelligence Robot. This creature is able to navigate its environment and respond to changes. This highly innovative idea began back in 1994 when Toshi T. Doi, Sony Corporations lead engineer, enlisted an artificial intelligence expert named Masarhiro Fujita to formulate a robot with sophisticated sensors....   [tags: essays research papers] 934 words
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Identifying a Marketing Strategy for Sony Ericsson - According to my research, our group found that the most important opportunities for Sony Ericsson are environmentally friendly issue, energy efficiency of charger and recycling center. As a common theory in today’s business world, competition intensifies when new firms enter into the saturated market of any industry. It indicates that corporations must develop innovative products and services to compete and survive. Following a sector-wide slowdown in fiscal year 2009, the competitions for Sony Ericsson approximately divide into two sections: the environmentally friendly competition and the financial competition....   [tags: Marketing] 1402 words
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Social Marketing - ... It is emphatic that marketing have to be responsible for the whole society and make a suggestion for a company to only focus on the exchange relationship with customers might not be suitable in order to sustain long term success. However, it should deliver a way to maintain value to customers by marketing strategy and improve the well-being of the wider society in which the firm operations. In other words, the organisation takes on responsibility to balance consumer satisfaction, company profits and long-term welfare of society....   [tags: Marketing ]
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Marketing Research - ... There are three functioning roles that marketing research has: descriptive, diagnostic, and predictive (McDaniel & Gates, p. 7, 2006). The descriptive function revolves around gathering and presenting facts about customer attitude, products, and sales trends. After the information is gathered, then the diagnostic function can take place by explaining what the data or actions mean. The last role of marketing research is the predictive function. During this function, companies try to foreshadow the best opportunities as the market changes (McDaniel & Gates, p....   [tags: Marketing]
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Online Marketing - 1- Paper Free Marketing A very effective form of direct marketing is email marketing which uses electronic mail to send a sales pitch to potential customers. Hundreds of millions of dollars are spent on electronic mail marketing each year in the United States alone. Marketers work diligently to develop a mailing list of customers they can send mail to repeatedly without incurring the cost of printed newsletters or traditional direct mail. The delivery time is often just a few seconds or minutes compared with the days it takes the post office to deliver a piece of mail....   [tags: Marketing] 572 words
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Green Marketing - 3.5.2 Green Marketing Peattie, (1992) defined Green Marketing as: ‘The management process responsible for identifying, anticipating and satisfying the requirements of customers and society in a profitable and sustainable way.’ Even though this definition goes almost two decades back, the meaning of this discipline remains faithful to the previous idea, what has changed throughout these years is the fact that the environmental conditions have worsened and deepened, creating a stronger necessity for green marketing and related areas to step up....   [tags: Marketing ] 1096 words
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Marketing Research - ... This type of discovery can be exciting and create an advantage to the researcher because it has yet to be disclosed. Further, primary research allows the researcher to have a greater degree of control over the research process while looking for answers to specific research questions. However, primary research is time consuming because the process can be lengthy and involved. Developing the rapport that is required to conduct many of the studies that are involved in primary research takes time and effort....   [tags: Marketing ]
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International Marketing - Introduction Marketing across cultures around the world is increasingly becoming a thriving business with the fast-speed globalisation nowadays. The Four ‘Ps’ of marketing, namely product, price, place and promotion, include most of the elements of marketing decision-making. However, socio-cultural factors, in considering the combination of marketing strategies, will always run through them. Socio-cultural factors have a huge influence in people's concept of product and buying behavior. Lack of cultural awareness not only can lead to a decrease of product sales, but can even collapse the company’s whole international image....   [tags: Marketing]
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Online Marketing - These days, businesses are going for different ways to promote their products. Before the inception of the Internet, businesses were trying to promote their products through conventional marketing strategies. But now the whole scenario has been changed dramatically. Whether it’s a small business or a corporate sector, every one out there is trying to promote their business through the Internet. The Internet has proven to be one of the most cost effective ways for promoting product or service. There is hardly any platform like the Internet that can bring you such a good way to exhibit your product or service on the global screen....   [tags: Marketing ] 1085 words
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Online Marketing - ... In order to optimize search engine, they must start putting up basic information of products on Wikipedia. Secondly, in order to engage customers you need to make your website. Now days, people do search website of the products to know the company. Also, website does build trust in consumer’s mind. It is a promise that even we are not reachable but we are still available for you. Once again, Search Engine Optimization will play its role again. "Website traffic" is also a key aspect to bring customers to your place virtually....   [tags: Marketing]
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Social Marketing - Henderson (2001) also adds that: ‘Embracing CSR would inevitably have consequences that would raise the cost of doing business, could well reduce revenues, and might also cause companies to sponsor low yielding investment which they would otherwise have turned down.’ In addition, organizations really motivated to apply and absorb CSR as a core value in its activities, would have to undergo a deep and internal change in its business operations and culture (employees, suppliers, offices) which represents a costly task and a time consuming mission....   [tags: Marketing ] 1393 words
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