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Loyalty as Defined in the Odyssey - Loyalty, as defined in the Odyssey seems to be the constant devotion to someone, the hopefully longing of their return and victory. Homer seems to value loyalty over many of the other human traits, as Eumaeus gets not only Homer’s famous “you” but his own book as well. The swineherd is not the only character that Homer uses to show loyalty, Penelope and Telemachus show unyielding faithfulness to Odysseus throughout the epic poem; as do many other characters even gods. Homer demonstrates the value he places on loyalty through the use of these characters with their devotion to Odysseus....   [tags: Loyalty, Odyssey, ] 936 words
(2.7 pages)
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Customer Loyalty - ... Secondly, to build a closer bond between the brand and current customers and with the belief of maintain of their current customer base. Most of the companies fail to scale their loyalty program that is one of the reasons why programs becomes unprofitable while noticing with increase in membership of customers enrolling in the loyalty programs. This is because loyalty programs of most companies are linked to spending or regularity of usage and not profitability. According to the Reinartz and Kumar (2002) “In absence of any clear differentiation or special value proposition, companies often throw away valuable marketing resources attempting to build loyalty that may or may not result in a profitable outcome” it is very essential because aligning the CRM technology to the company’s business processes and culture is just as significant as aligning the business processes to the strategy....   [tags: Business, Customer Relationship Management ] 2200 words
(6.3 pages)
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The Nature of Loyalty - The Nature of Loyalty In the play King Lear, Shakespeare presents the reader with many negative views of society, and of human nature. One of the few bright spots in the play is Kent, a very loyal and honest man. Through Kent and his actions, Shakespeare shows the reader the nature of true loyalty. Kent's nature is evident from the very first time he talks to Lear. Lear has begun to detail his disappointment in Cordelia, and announce that he will not be providing her with a dowry. Kent interrupts Lear's speech with a cry of "Good my liege" (Shakespeare 17)....   [tags: English Literature Essays] 671 words
(1.9 pages)
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BUSINESS LOYALTY - Brand Loyalty “ Brand loyalty-that certain something that makes a consumer keep buying over and over again-is an elusive quality. It begins with the consumer’s preference for a product on the basis of objective reasons-the drink is sweeter, the paper towel more absorbent. The brand name is the customer’s guarantee that he/she will get what they expect”(Fisher). As far back as companies go the main question asked when selling their product, how can I get people to purchase my product. This is still a very important issue in the day- to- day operations of any company, but now they are asking a whole new question....   [tags: essays research papers] 1135 words
(3.2 pages)
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Loyalty Of Employee - Different cultures place varying values on loyalty to the employer. In some countries, most notably in Asia, there is a high degree of loyalty to one company. However, in most European countries and the United States, loyalty at ones employer is not highly values; instead it is considered more rational and reasonable for an employee to change jobs whenever it is warranted to achieve the optimal overall career. Both of these positions have advantages and disadvantages. In cultures that value loyalty to the employer, a kind of family relationship seems to develop between employer and employee....   [tags: essays research papers] 336 words
(1 pages)
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Loyalty Shown In The Odyssey - Loyalty to family, community, and the gods is an important quality in the lives of ancient Greek citizens. These qualities are clear demonstrated in The Odyssey through Penelope, Telemakhos, and Odysseus. Penelope shows her loyalty in several ways. She shows loyalty to Odysseus by waiting for his return for twenty long years. She did not choose a suitor until she knew for sure that Odysseus was dead. To delay the decision of choosing a suitor, Penelope said she would marry a suitor after she had finished weaving her shroud....   [tags: essays research papers] 478 words
(1.4 pages)
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True Brand Loyalty - Introduction A company’s main question in relation to selling their products or services use do be: ,,How do I get people to buy my product?” Nowadays companies still greatly appreciate the answer to this question but they have also realized that getting customers is not the only thing they need to do. In today’s rapidly moving world consumers don’t stick with products for life. Advertisements and an increased feeling of independence have created consumers that will switch brands or products as soon as the feel the need to do so....   [tags: essays research papers] 1639 words
(4.7 pages)
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Importance of Loyalty in the Epic of Gilgamesh - Loyalty in The Epic of Gilgamesh The ancient Mesopotamian writing, The Epic of Gilgamesh, gives readers insight into the traditions and customs of the people who wrote it. Like all epics, The Epic of Gilgamesh is the story of a heroic national figure: this epic gives the story of the life of Gilgamesh from his birth as two-thirds god, one-third man to his death. Throughout the epic the importance of loyalty is addressed. In The Epic of Gilgamesh readers see that loyalty is the most important aspect of a Mesopotamian relationship and that there are always consequences for violating trust....   [tags: Epic Gilgamesh essays] 575 words
(1.6 pages)
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Loyalty In Book Characters - Can the perfect ideal of loyalty ever be achieved. What is loyalty, how can you become loyal person. How do the people of today compare to the heroes in the stories that we read Beowulf Sir Gawin and the Green Knight and Camelot. When do you know you are a loyal person, is it something that you are born with or do you learn to become loyal. Is loyalty a valuable human characteristic?How does someone become a loyal person. In Sir Gawin he proved to be loyal when he showed up to a challenge that no normal man could ever win, but he did he went to get his chopped off he was very loyal to his word....   [tags: essays research papers] 986 words
(2.8 pages)
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Loyalty Card Proposal by Waitrose - Loyalty Card Proposal by Waitrose In an industry where the players are generally ranked by their size, Waitrose has established itself as a leader - not on the basis of mass but of quality. Other supermarket giants have gone for volume; Waitrose has targeted quality and choice. The products they offer are of high quality and this is reflected in the prices which tend to be higher than other supermarkets such as Tesco's. The variety on the shelves reflects the demanding tastes of the Waitrose shopper who the company promotes itself to, and includes a huge choice of wines, But there are keenly priced essentials, too, for the budget-watching household....   [tags: Papers] 847 words
(2.4 pages)
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Loyalty in Julius Caesar - A Question of Loyalty in Julius Caesar Loyalty defined means faithfulness to one's friends, country, ideals, etc. What should one do when these loyalties conflict with one another. One would have to choose. A choice that can make or break a man, which I believe broke many men in the play Julius Caesar. One did not know who was friend or foe. One's dearest friends actually your foes. Not possible, is it. Yes, it is. That is the story of Julius Caesar. Julius Caesar, a great, noble man....   [tags: Julius Caesar Essays] 847 words
(2.4 pages)
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Building Loyalty With Web 2.0 - Building loyalty with Web 2.0 Web 2.0 is changing the way audiences interact with travel brands. User generated content [UGC] and social network sites such as Flickr, Youtube, and Yahoo Trip Planner are reshaping audience expectations and experiences. The authority figure is no longer the travel agent or the media - it is now the audience. Welcome to Travel 2.0. In the Travel 2.0 era, the power is shifting. In a Travel 2.0 environment, travel brands now need to meet and match their online audiences expectations and requirements with appropriate, engaging, entertaining, and targeted experiences....   [tags: Internet] 1410 words
(4 pages)
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Loyalty and Sacrifice in Of Mice and Men - Of Mice and Men: Loyalty and Sacrifice John Steinbeck was born in 1902, in California's Salinas Valley, a region that would eventually serve as the setting for Of Mice and Men, as well as many of his other works. He studied literature and writing at Stanford University. He then moved to New York City and worked as a laborer and journalist for five years, until he completed his first novel in 1929, Cup of Gold. With the publication of Tortilla Flat in 1935, Steinbeck achieved fame and became a popular author....   [tags: Steinbeck Of Mice and Men Essays] 556 words
(1.6 pages)
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Loyalty in Homer's Odyssey - Loyal Relationships in Homer's Odyssey Loyalty is heroic. Loyalty is defined as faithfulness or devotion to a person, cause, obligations, or duties. In Homer's Odyssey one can see loyalty in many forms. Odysseus is loyal to the gods whom he realized held his life in their hands. Penelope was loyal to Odysseus, while trying not to offend the rude suitors. Telemachus was loyal to a father whom he only knew from the stories he had been told. Time and time again we see loyalty in the strongest sense, complete fidelity in time of uncertainty....   [tags: Homer Odyssey Essays]
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600 words
(1.7 pages)
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Loyalty in Romeo and Juliet - Romeo and Juliet- Loyalty Loyalty plays a big part in Romeo and Juliet. Ties of loyalty are woven throughout the play, binding certain characters together. The main theme is the feuding families of Romeo and Juliet that holds an “ancient grudge” against each other: the Montague’s and the Capulet’s. Romeo’s family and friends despise Juliet’s family, the Capulet’s, and as the play progresses you will find them defending each other in the face of an enemy. Romeo and Juliet have to defy their parent’s expressive wish not to see each other, and accept the consequences of their forbidden love....   [tags: Shakespeare, Literary Analysis] 484 words
(1.4 pages)
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The Role of Loyalty in The Odyssey - Intro: There are a wide variety of themes present throughout the Odyssey, written by Homer. Be it hospitality, perseverance, vengeance or power of the Gods, loyalty is truly the theme that brings the whole book together. Being 10 years after the Trojan War, many have forgotten about Odysseus and his men as they constantly brave what the gods throw their way. This essay will be talking about Odysseus and Penelope’s mutual loyalty to one another, the loyal relationships between Gods and men and finally, the loyalty Odysseus’ men show for him until death....   [tags: Homer, Literary Analysis] 1045 words
(3 pages)
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The Conflict Between Loyalty and Greed - Themes are often used to portray a deeper character insight. In Shakespeare’s King Lear, many themes seem to reflect a character’s values based off their decisions and actions. Specifically, these are conflicting themes of loyalty and greed, where the characters have mutual relationships between each other but oppose each others’ morals. This is seen through Cordelia and her sisters; Regan and Goneril, and their treatment towards their father, Albany and his brother in law Cornwall’s dealings regarding King Lear and Gloucester and lastly, Edgar and his half brother Edmund, with the actions towards their father, Gloucester....   [tags: Shakespearean Literature]
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929 words
(2.7 pages)
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The Knightly Code of Loyalty - ... "The gravity of the earth no longer tied me to the place where I stood. It was the baby that held me here now. Renesmee" (Breaking Dawn,shmoop.com). As soon as he sets eyes on the precious, half-vampire, he knows Renesmee is his soul mate Smith 2 He forgives Bella and Edward and becomes extremely close to Renesmee. Jacob has a strong desire to protect her and to keep her happy and safe. This completely reflects the Knightly Code of Chivalry....   [tags: Literary Analysis ]
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620 words
(1.8 pages)
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Loyalty to ones king - “As soon as the Cid caught sight of the King he ordered all his men to halt…He knelt down on his hands and knees on the ground and with his teeth he pulled up a mouthful of grass. With tears of joy streaming from his eyes he showed in this way his complete submission to his liege lord, Alfonso.” What would cause a grown man to act in such a manner. The Cid was the ruler of Valencia, and the leader of thousands of soldiers. The Cid has defeated countless enemies and have been victorious in all his wars, he could have been almost thought of as a man without fear....   [tags: Poetry Poem essays research papers] 2140 words
(6.1 pages)
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Loyalty in "King Lear" - ... What father would not want his daughters to praise him to high heavens. Especially when one, is as old as Lear. The great scholar Euripides said “To a father growing old nothing is dearer than a daughter”. It was at this moment of time that she should have exhibited her loyalty even if his demands went against her own morals. Isn’t her father more dear to her, than her own selfishness?. Lear clearly angered by all this takes a rash action by banishing and disowning Cordelia. But all actions have a consequence and unfortunately the actions taken not only cost her banishment by the one person she loves, but also the death of both her and her father King Lear....   [tags: Shakespearean Literature] 1084 words
(3.1 pages)
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An Analysis of Loyalty in Greek Dramas - An Analysis of Loyalty in Greek Dramas Murder, corruption in government, religious zealotry, and revenge of scorned lovers are themes that run rampant through many Greek dramas. However, in the plays Medea, written by Euripides, and Antigone, written by Sophocles, such themes reach an almost unprecedented levels. The plays follow women driven to extremes by what she feels is great injustice. The two women, after whom the plays are named after, fight against the offense and demand respect from the men they deal with....   [tags: Greek Play Drama] 1820 words
(5.2 pages)
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Marketing: Product Loyalty - Marketing: Product Loyalty The American Heritage Dictionary states the definition of loyalty is, "A feeling or attitude of devoted attachment and affection." (American Heritage Dictionary, 2006). People are loyal to their jobs, their friends, a football team, or even their hair stylist. Some people have particular brands that they purchase from and will not stray to try other brands. This is considered consumer loyalty. For the reasons of affordability, great quality, diverse products and an excessive user of the products, I find my consumer loyalty to be with Kodak....   [tags: Kodak Marketing Market] 1712 words
(4.9 pages)
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Hamlet - Misplaced Loyalty - Loyalty to King and country, that is to say royalty, has historically been of paramount importance to every citizen regardless of rank or station and is exemplified in Shakespeare's Hamlet. The philosophy of the divine right of kings and the natural balance of power move Hamlet into action to avenge his father's murder and set his nation, as well has his life, back to order. He accomplishes this task though various means, though all in proportion with his end in settling with Claudius, solving differences with his mother and in sizing up his friendship with Rosencrantz and Guildenstern....   [tags: European Literature] 876 words
(2.5 pages)
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Fate, Loyalty, and Law in Antigone - Fate, Loyalty, and Law in Antigone The play Antigone by Sophocles is a play like no other. There are three major themes or ideas which have a very important role in the play. The first major theme is fate, on how the play comes about and the turn of events that come about throughout it. Another main theme or idea is the pride the characters have and their unwillingness they have to change their minds once they are set on something. The last major theme is loyalty and the practical problem of conduct involving which is a higher law between the divine laws and those of the humans....   [tags: Papers] 1568 words
(4.5 pages)
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Race and Loyalty in Othello - Race and Loyalty in Othello William Shakespeare`s Othello is a play set in Venice. The plot is based on a story about two people who love each other dearly and the problems and conflicts they face from the start. The conflicts are, for the most part, tied in with racial issues and questions of loyalty. These conflicts stem from the society around the couple, as well as from the couple themselves as they too are part of this society, but with very different backgrounds: The female protagonist is the daughter of a highly-respected Venetian senator: Brabantio....   [tags: GCSE Coursework Shakespeare Othello] 952 words
(2.7 pages)
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Race and Loyalty in Othello - Race and Loyalty in Othello   William Shakespeare`s Othello is centralized around the conflicts that are, for the most part, tied in with racial issues and questions of loyalty. These conflicts stem from the society that encompass the couple, as well as from the couple themselves.  Indeed the couple are entrenched in different social strata, class and ethnicity.  The female protagonist is the daughter of a highly-respected Venetian senator: Brabantio. Othello--also known as the Moor--is a foreigner, black in color, has a past filled with tragic and exotic tales and has proved himself worthy of the title General in the Venetian army....   [tags: Othello essays]
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1165 words
(3.3 pages)
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The Loyalty Crew of Odysseus - In The Odyssey, Homer conveys a mixed message about Odysseus’s crew. At times, they seem loyal, whereas other scenes reveal them as disloyal. Homer does this to help center the attention on how Odysseus can fall victim to temptation and stand up to take control of his crew. The critical moments where Odysseus and his crew are in disagreement are significant because they demonstrate how Odysseus is epic, yet still human and flawed. After escaping Polyphemos’s cave, Odysseus’s crew remains loyal....   [tags: essays research papers] 703 words
(2 pages)
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Love or Loyalty - Original Writing - Love or Loyalty - Original Writing ‘Be quiet Margaret. I am trying to read!’ Robert bellowed, as he pondered over the reason for Margaret’s newborn unruliness. He was almost tempted to put her in her place at once, yet he decided necessary though it may be, it was not something that was to be rushed. ‘Get me a drink Margaret, Scotch.’ Robert barked eager to gain control once again. Margaret on the other hand hobbled off nervously, she feared that this might happen yet she knew better than to protest....   [tags: Papers] 1313 words
(3.8 pages)
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Student and Stakeholder loyalty of East Memorial - ... Reports made are called continuous process reports, (WCSD 6, 2010) and these reports are sent to the School Board. Improving Loyalty Comprehensive Accountability system is in place to help WCSD 6 monitor the progress of improving loyalty. This system is tied to district goals. One way WCSD 6 uses this system to improve loyalty, according to the Reaching for Excellence report, is changing and starting a new “…district-wide communication plan with a continuing focus on open, honest, timely, and consistent internal and external communication” (WCSD 6, 2009)....   [tags: Education]
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1552 words
(4.4 pages)
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Loyalty in Shakespeare's Two Gentleman of Verona - Loyalty in Shakespeare's Two Gentleman of Verona In Webster's Dictionary, loyalty is defined as the quality or state or an instance of being loyal and loyal is defined as an unswerving in allegiance. In Elizabethan England, loyalty was believed to be the ultimate test of a gentleman's character, that only those who passed this test could be considered the perfect Elizabethan gentleman. Shakespeare believed this too. In, The Two Gentlemen of Verona, loyalty is a very prevalent theme throughout the comedy....   [tags: Papers] 991 words
(2.8 pages)
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Loyalty in William Shakespeare's As You Like It - Loyalty in William Shakespeare's As You Like It In Shakespeare's As You Like It loyalty is dominant theme. Each character possesses either a loyalty or disloyalty towards another. These disloyalties and loyalties are most apparent in the relationships of Celia and Rosalind, Celia and Duke Fredrick, Orlando and Rosalind, Adam and Orlando, and Oliver and Orlando. In these relationships, a conflict of loyalties causes characters to change homes, jobs, identities and families. Two characters, Celia and Rosalind are loyal to each other throughout the play, which is apparent through the decisions Celia makes....   [tags: Shakespeare As Like It Theme] 1029 words
(2.9 pages)
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Theme of Loyalty in "Homecoming" in "The Hunger Games" - ... In this example, loyalty kept the Tillerman siblings close together. But, even in a more futuristic, fictional story, this concept exists. In all types of fiction literature, the basic concepts of love, loyalty, trust, and other virtues are usually included. In the futuristic novel, “The Hunger Games,” by Suzanne Collins, North America has collapsed, and has become 13 districts controlled by an anarchist Capitol. To show their power, the Capitol has issued the Hunger Games, a game in which each district must give two teenagers to fight to the death in an arena....   [tags: Literary Analysis] 1007 words
(2.9 pages)
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Julius Caesar Essay: Loyalty and Chaos - Julius Caesar: Loyalty and Chaos In the play, Julius Caesar, Shakespeare suggests that a society without loyalty will inevitably find itself in chaos. Loyalty and similar traits of love and faithfulness arguably form the framework of societies present and past. Negative forces such as ego, greed and the quest for power continually attack this framework. Julius Caesar illustrates the rapid decay of a Roman society's law and harmony, until it finds itself in the chaos of civil war before concluding in an uneasy order....   [tags: Julius Caesar Essays] 1040 words
(3 pages)
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Loyalty and Protection in Steinbeck's Of Mice and Men - Loyalty and Protection in Steinbeck's Of Mice and Men I feel that loyalty and protection play a big part throughout the whole of this story, from the start right up to the very end. The first sign of loyalty in the book is when George tried to stop Lennie from drinking too much of the pond water in case he became ill. This showed that he felt responsible for Lennie's well being. "'Lennie for God' sakes don't drink so much' Lennie continued to snort in the pool and the small man leaned over and shook him by the shoulder 'Lennie....   [tags: Papers] 762 words
(2.2 pages)
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Loyalty and Ignorance of Emilia In Shakespeare's Othello - Emilia is a minor but necessary character in Shakespeare’s Othello. She battles playing the role of a loyal wife and caretaker, while possessing inner strength to rebel against society and man’s invisible reign on woman. Emilia is a wife to Iago, a caretaker to Desdemona but most importantly she is a lady of potency and character. Through these qualities Emilia unwillingly follows her wifely obligations to Iago, but additionally develops a strong relationship with Desdemona. This connection between the two women, allows Emilia to hold Shakespeare’s key to the entire tragic plot....   [tags: essays research papers] 1427 words
(4.1 pages)
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Dreams, Pride, and Loyalty: A Raisin in the Sun - In Chicago, in the 1950’s, black families were confronted with many challenges, faced much racial prejudice, were typically poor, working-class families, and were not wanted in white communities. In A Raisin in the Sun, the Younger Family is different, they are poor, but they are able to overcome that fact and fulfill their dreams, despite the prejudice that comes with them. Because the Youngers have a strong sense of pride and loyalty their dreams are achieved by prevailing over their challenges and staying together through the end....   [tags: essays research papers] 944 words
(2.7 pages)
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Loyalty of Antony and Brutus in Julius Caesar - The Loyalties of Antony and Brutus Antony and Brutus are both loyal, noble men and their loyalties shape their characters, drives their actions, and decides the very future of Rome. Brutus loves Caesar, but he loves Rome more. Antony has no need to choose between his country and best friend. Before Caesar's death both men are guarded and somewhat a secret to the reader. After Caesar's murder, however, their true personalities emerge. Antony and Brutus may seem the same, and that was they are in theory, from their positions, character traits, to the very friend's they keep they are alike almost to a point of absurdity....   [tags: William Shakespeare]
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1337 words
(3.8 pages)
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How to Sustain Customer Loyalty towards Brands - ... Another economic advantage discussed by LaPointe was that the ongoing expenses can be greatly reduced with the help of customer loyalty. The cost of losing customers and their replacement is greatly reduced as a result of customer loyalty. So, by creating loyalty a company can improve the profitability of itself overtime. According to LaPointe (2006) the last dimension of economic value to the firm is that the loyal customer means happy and satisfied customer, and which eventually translates in to referrals and good word of mouth....   [tags: Business, Marketing]
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2257 words
(6.4 pages)
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Julius Caesar Essay: Loyalty and Justice in Julius Caesar - Loyalty and Justice in Julius Caesar In Shakespeare's Julius Caesar, one must read the text closely to track the shifting motivations and loyalties of each character as the play progresses. An important factor that must be kept in mind while reading is the degree of loyalty, in other words, the degree to which characters act out of a motivation to help others. Throughout the play, each character's current degree of loyalty to others is clearly exhibited by words or behavior – this holds true for the characters of Brutus, Cassius, Antony, Portia, and Calpurnia....   [tags: Julius Caesar Essays] 662 words
(1.9 pages)
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Loyalty in Sir Patrick Spens and Bonnie George Campbell - Loyalty in Sir Patrick Spens and Bonnie George Campbell Is loyalty really a thing to die for. Sir Patrick Spens and Bonnie George Campbell Sure did think so in the two poems they were a part of The term loyalty means to be faithful and true to anything one is a part of Both Sir Patrick Spens and Bonnie George Campbell exemplify this trait. This trait of loyalty makes these two characters similar in their poems. They are similar in ways such as how they both have to go on missions, both are leaving something behind, and both are skilled at what they do....   [tags: Patrick Spens Bonnie George] 911 words
(2.6 pages)
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Destiny, Fate and Free Will in Homer's Odyssey - Guidance and Loyalty - Guidance, Fate, and Loyalty in The Odyssey The Odyssey is an epic poem about a journey. After the Trojan War is won Odysseus leaves Troy for his home in Ithaca. However, the gods decide to test his courage and resolve and send him on a twenty-year odyssey. Odysseus' courage is constantly tested as he struggles with the many obstacles the gods place before him. Although Homer depicted The Odyssey as a self-reliant journey, in reality the gods and other mortals guide Odysseus. It is his loyalty to and his love for his family that keeps him going....   [tags: Homer Odyssey fatody] 1356 words
(3.9 pages)
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Love and Loyalty in William Shakespeare's Romeo and Juliet - Love and Loyalty in William Shakespeare's Romeo and Juliet In the play Romeo and Juliet (by William Shakespeare), I will be staging the fifth Scene of Act 1. Arguably, this scene is the most crucial point in the play, as this is where they both meet, and their love and loyalties divide between them and their families. This scene displays how the love of both Romeo and Juliet from different parties confronts divided loyalties for them, as they either have to be loyal to their families or to each other, but not both as the two loyalties are in direct conflict with each other, being from each others enemy's party....   [tags: Papers] 719 words
(2.1 pages)
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The Theme of Loyalty Reflected in Books and Movies of Today - ... Because Caitlin’s parents, Abby and Lamb, were such a big part of Victoria’s life growing up, she continued to visit them even while she was in college (Summer Sisters). Victoria’s younger brother, Nathan, had Muscular Dystrophy and eventually dies from it. Vix remains loyal to her little brother by naming her baby boy Nate. Toward the end of the book when Caitlin and Vix are grown they visit each other and pledge to be best friends forever (Book Browse). No matter what happened Caitlin and Vix stayed loyal to each other and their friendship throughout their whole lives....   [tags: Literary Analysis ]
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Importance Of Branding, And Brand Loyalty, To Successful Marketing - Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various people have different ideas on marketing and branding. For most of people, or customers, the two are normally combined in their minds or even equal to each other. For example, people could raise Apple as the answer for both questions of "what is good branding" and "what is successful marketing"....   [tags: Business Marketing] 1693 words
(4.8 pages)
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Loyalty, Honesty and Trust in "The Conscience of the Court" - In Zora Hurston's, short story, "The Conscience of the Court", she explores the value of loyalty and honestly. She also examines how these qualities effect the way others can perceive an individual and the trust that these qualities enable others to convey towards those that express them. This text shows the loyalty that a black woman holds for her employer and the trust that the two share during a time of turmoil and general distrust of blacks by whites. "The Conscience of the Court" is unusual because it depicts an uneducated black woman triumphing over a white bigot in a situation and time period in which an unspoken rule places the law on the white man's side....   [tags: World Literature] 736 words
(2.1 pages)
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Loyalty and Trust in Mark Twain's The Adventures of Huckleberry Finn - Huckleberry Finn – Loyalty and Trust Huckleberry Finn does not address questions of law as directly as the other novels that we have read. Ostensibly, Huck is torn between disobeying the slavery laws and honoring his conscious. However, Huck shows a disregard for other laws throughout the story, so I think that his conflict stems not from a belief that one must obey the law because it is the law, or on a social contract theory. Huck is never overly concerned with the truth or the norms of society, he adheres to the mores of society because of the consequences as opposed to any fundamental acceptance of them or authority....   [tags: Adventures Huckleberry Huck Finn Essays] 1512 words
(4.3 pages)
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Loyalty to Family in Barn Burning by William Faulkner - Loyalty to Family in Barn Burning by William Faulkner The short story "Barn Burning" by William Faulkner is a stark look at the struggle of a boy to try to do what is right, or do what is best for his family during the post Civil War era. The main character, Sartoris Snopes is a poor son of a migrant tenant farmer who, in the opening scene is being questioned about the burning of a farmers barn by his father, Abner Snopes. The boy is torn between choosing what is right, telling the truth, or lying to protect his father....   [tags: Short Story Barn Burning William Faulkner]
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(2 pages)
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The Good Earth: Wang Lung - A Man Of Determination And Loyalty - The Good Earth: Wang Lung - A Man of Determination and Loyalty Pearl S. Buck shows her readers the many faces of Wang Lung in her book, The Good Earth. Wang Lung is a rice farmer who gains all his wealth through the land. He struggles to move from poverty to a well respected wealthy man. Wang Lungs character portrays a man's unselfishness, determination, and loyalty towards his family and friends. Wang Lung's caring and generous nature towards his family and friends make him a well-liked person....   [tags: essays research papers] 832 words
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Susan Glaspell's Trifles - The Loyalty of Mrs. Hale - The Loyalty of Mrs. Hale in Trifles The major idea I want to write about has to do with the way Mrs. Hale stands behind Mrs. Wright even though it seems like everyone else especially (the men) would rather lock her up and throw away the key. We see this right away when she gets on the County Attorney for putting down Mrs. Wright’s house keeping. I find this to be wonderfully symbolic in that most women of this time usually allowed the men to say whatever they wanted about their sex, never standing up for themselves or each other You notice this to be so because Mrs....   [tags: Trifles Essays] 787 words
(2.2 pages)
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Loyalty in Sir Gawain and the Green Knight, The Odyssey by Homer and Don Quixote by Cervantes - Loyalty in Sir Gawain and the Green Knight, The Odyssey by Homer and Don Quixote by Cervantes This essay has some structural problems. Loyalty is a theme found in many classics. The three classics that are discussed in this paper are _Sir Gawain and the Green Knight_, written by an unknown author, _The Odyssey_ by Homer, and _Don Quixote_, written by Miguel de Cervantes. In all three of the masterpieces loyalty can be traced through the characters action and words. Loyalty is evident in the characters behaviors to one another or maybe through a test they endure....   [tags: Homer Odyssey Quixote Cervantes Essays]
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The Impact of Brand Loyalty Factors on Brand Equity of Mineral Water - ... Problem statement To identify the specific factors (willingness to pay more (WPM), perceived quality (PQ), and brand awareness (BA)) of brand loyalty to create the brand equity of mineral water. Objective of the study Main objectives of this study are to determine: 1. The factors affecting brand loyalty and their influence on it. 2. The relationship of brand loyalty with the brand equity how it affects the brand value in the mind-set of customer. 3. The effect of brand loyalty on brand equity from the consumer perspective and how they can be used to further enhance the value and commitment of consumers with the brand....   [tags: Marketing]
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The Influence of a Hotel Quality of Service and Image and its Effect on Tourism Customer Loyalty - ... Then functional component is related to tangible characteristics, which can be easily measured, while the emotional component is associated with psychological dimensions, which are subjectively perceived from guests and manifested by feelings and attitudes towards a corporate brand. These feelings are derived from individual experiences with a hotel firm. Corporate image is, therefore, the result of an aggregate process by which the public compares and contrasts the various attributes of hospitality enterprises....   [tags: Consumer Research]
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E-Marketing: Essential to Raise Customer Satisfaction and Build Brand Loyalty - ... This therefore leads to limited use of the internet to the majority of population. Pressure on the system has stood out as another barrier to effective growth of e-marketing. This has been caused by the high rate of growth on the number of subscribers which is exceeding the ability of the system to hold. This has resulted to long delays in accessing information thus creating frustrations among the consumers who have resulted to alternative sources. Due to consumer dissatisfaction the usage of the technology has been low and its growth slower than expected....   [tags: Marketing ]
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A Story of Blood, Death, Loyalty and Honor Depicted in the Poem, The Song of Roland - In the poem The Song of Roland, the author relates the spectacular fight between King Charlemagne’s army, the Franks, and the Muslim Saracens. The poem tells a story of blood, death, loyalty and honor. Around 1095, the year in which the First Crusade was initiated, we find the first extant version of this great French epic. While there is truth deeply rooted in the poem, much was emphasized and embellished to attract followers in the crusades. Despite appearing as propaganda, the author succeeded in assembling thousands of volunteers for the launch of the crusades....   [tags: Crusades, Poem Analysis, Poetry] 994 words
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Patriotism: American Identity Defined Through Opportunity, Hard Work, and Loyalty - ... By doing this they were able to overthrow Adolf Hitler, the dictator of Germany, and save millions of innocent lives. The soldiers in this war fought for freedom, not for the freedom of America, but for the freedom of others. Fighting for the freedom and safety of complete strangers represents another interpretation of the ideology of war. The Declaration of Independence claims that “all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” By bolding using the term “all” men, it is easy to conclude that this includes not only Americans, but the whole world....   [tags: american history] 1261 words
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Loyalty vs. Righteousness in William Faulkner’s Short Story Barn Burning - The term “blood brothers” usually refers to two or more males who accept each other and have decided to create a bond by fusing one another’s blood together; this would mean that these males chose to be bonded. But when it comes to ones own bloodline, it is not possible to choose ones parents. For this reason, one must learn to analyze what is right and wrong, even if it’s not something the parent(s) want him to believe. In William Faulkner’s short story Barn Burning, loyalty versus righteousness is one of the struggles in the father-son relationship between Abner and his youngest son Sarty....   [tags: Short Story Analysis, Literary Analysis] 602 words
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Loyalty Conflicts between Family and State in Homer’s Odyssey, and Sophocles’ Oedipus the King and - Loyalty Conflicts between Family and State in Homer’s Odyssey, and Sophocles’ Oedipus the King and Antigone Everyday we are faced with hundreds of decisions. Some of the decisions take very little time and are made without a second thought. Other decisions hold more at stake and can tear a person in two while trying to make the final decision. The basis of many of the hardest decisions is the conflict between family and state. The decision between pursuing a career and starting a family first is an example....   [tags: Oedipus the King Oedipus Rex]
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A Critical Review of "An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector" by David Martin-Consuegra, - ... The research involved questions regarding price fairness, price acceptance and customer satisfaction and according to the article. Despite the many negative aspects which have been presented in this article, it has contained several positive points. The first positive point is the importance of the studied matter. This article has focused on the price, which is one of the most effective aspects, that influencing customer satisfaction. The importance of price has been ignored until recent years, since then, many researches have been done in order to show the relationship between the price and customer satisfaction....   [tags: Article Review ]
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The Dragon Mirror: The Dynamics of Loyalty and Treasure-Seeking in Beowulf - ... Hot and savage, he kept circling and circling The outside of the mound.” (2287-2297) Similarly to the instance of Beowulf, we get access into the dragon’s interior state, a decision, regardless of the poet’s intention, generates a level of empathy between the reader and the dragon. Interestingly enough, this subtle striking of sympathy is not exclusive only with the dragon, although it is the most extensive and clearest example. The reader also gets glimpses however brief, into the psychological states of Grendel and his mother, the former motivated by envy and the latter moved by maternal outrage and vengeance....   [tags: Literacy Analysis ]
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Richard White's Friendship and Commitment - Richard White's Friendship and Commitment In this paper, I will examine the duties of friendship. I will look at arguments in favor of the view that there are special moral duties involved in friendship, but will ultimately reject this view. I will then explain what role I see friendship having in morality even without these duties. In Richard White’s article “Friendship and Commitment”, White argues that friendship is an “inherently moral activity” (81). He argues that part of being a friend is having certain obligations, like being helpful or emotionally available....   [tags: Friends Morals Loyalty Papers]
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Marketing MA Management and International Business - Marketing MA Management and International Business Introduction CRM is a term for methodologists, technologies and e-commerce capabilities -used by companies to manage customer relationships. (Foss, 2001:1) It is also called customer management, customer care and sometimes customer centricity or customer-centric management. (Brown, 2000:1) All the names and definitions of CRM have customer, as its core-it is the management of customer relationships, which attempts to revolutionize marketing and reshape entire business models....   [tags: Business and Management Studies]
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Julius Caesar Essay: Decision Making in Julius Caesar - Decision Making in Julius Caesar Making the right decisions is an ongoing struggle for man, because making decisions is never easy, and the wrong decision can lead to endless perils. Decisions must be made when dealing with power, loyalty, and trust. Yet, unlike other decisions, ones that are about these three fields are the most important, due to the risk involved, and because of the consequences that might follow. Power- power is the complete domination of others, and since all men want to dominate those around them, power is valued as one of the most important possessions....   [tags: Julius Caesar Essays] 866 words
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The Odyssey - I found through my reading of the Odyssey that Loyalty played a significant role in its development. Loyalty by its definition means a firm and constant support or allegiance to a person or institution. Homer presents four major illustrations of loyalty, which are given by Penelope, Telemachus, the servants Eumaeus and Philoetius, and Odysseus. Penelope is Odysseus's devoted wife who not only does not re-marry, but also keeps hope that Odysseus is still alive. Telemachus embarks on a journey to find his father, who he has no recollection of....   [tags: Book Review] 743 words
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Macbeth - ... Duncan says, “So well thy wounds. /They smack of honor both. Go get him surgeons.” (I. ii. 43-44) Duncan is talking about the honor that he feels for Macbeth for his victory in fighting for his land. Duncan later says to Macbeth, “True, worthy Banquo: he is full so valiant.” (I. iv. 54) Duncan is complimenting Macbeth for his loyalty, which proves his respect for his country and people who fight for it. Macbeth is loyal to his wife, which ends up costing lives. This is an example of negative loyalty, because it causes the death of Duncan....   [tags: Literary Analysis, Shakespeare] 978 words
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Loyal Characters in Shakespeare's King Lear - Loyal Characters in Shakespeare's King Lear Shakespeare's good characters, in the play King Lear, are considered good because they are loyal even when they are disguised from or unrecognizable by those to whom they owe loyalty. In addition, their loyalty does not waver even when they are banished or mistreated by those to whom they are loyal. Cordelia, Edgar and Kent are all characters that exemplify this goodness and unwavering loyalty. Let us first consider King Lear and his relationship with his daughter Cordelia....   [tags: King Lear essays] 864 words
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Types Of Research - Research is done everyday. Research is used in the many different situations managers encounter everyday. Research is part of the problem-solving manager do to make decisions. Research is defined as “the process of finding solutions to problem after thorough study and analysis of the situational factor” (Sekaran, p3, 2003). Managers use research for daily operational problem as well as bigger problems that can require hired research consultants. Managers who use research are able to communicate with the hired consultants because they understand the process of inquiry, investigation, examination, and explanation....   [tags: Research Business management] 1401 words
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Matriarchial vs. Patriarchial Values in Antigone - Matriarchial vs. Patriarchial Values in Antigone In Sophocles’s Antigone, Antigone and Creon represent opposing sets of values. Antigone stands for the matriarchal beliefs while Creon stands for the patriarchal beliefs. Antigone’s beliefs are founded upon the sanctity of kinship and the ritual association with the gods of the earth. She places these values of universal humanity above the laws of man and loyalty to the state. Creon, on the other hand, stands for the loyalty to the city and its laws over the loyalty to kinship....   [tags: Papers] 1193 words
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Life's Findings in Homer's Odyssey - The Odyssey: Life's Findings Homer's The Odyssey can be truly considered as one of the best epic poems of all time. Odysseus' journey in returning home becomes a test to prove himself. Only on the testing grounds of life can one discover inegrity, loyalty and perseverance. Homer's craft is so profound that theme's found in the poem still pertains to man today. The Odyssey is truly remarable in that Odyseus' character, his morals, and his views are stil admired by people today. A man's actions sepaks for his integryit, especially in the face of corruption....   [tags: Odyssey essays] 1137 words
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Friendship - Friendship is a necessary aspect of every human’s life, as we are not self sufficient in and of ourselves (Other Selves, pg. 30). Despite its necessity, in some cases we are either forced or morally required to end these relationships. When the trust between two parties has been broken, the loyalty of the friendship is soiled, and it is therefore a true and just action to end the friendship. First, let’s define what it means to be a friend. Friends can be described as: “an intimate associate, reliable, one who is not an enemy or foe, an ally, etc” (Webster’s, pg....   [tags: Friendship Essay]
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Akira Kurosawa's RAN - Akira Kurosawa's RAN In this explication of this movie RAN several items will be discussed. Culturally the movie will be critiqued on how the Japanese culture is shown throughout the movie, and the structure of how the characters progress throughout the movie. The conflict between characters will also be discussed in reference to the obstacles they face and how they deal with them. This movie deals mainly with loyalty and tradition (bushido), and how a traditional Japanese family handles not only their personal problems, but also relating to their society and surroundings....   [tags: essays papers]
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Oedipus And Antigone - Oedipus and Antigone Sophocles’ plays Oedipus and Antigone have many parallel themes and conflicts. Certain characters and events are mirrored and go through similar sequences in both plays. One conflict that is prevalent in both plays is the idea of loyalty. In Oedipus, many are loyal to Oedipus, including the city of Thebes itself. In Antigone, there is much strife in the relationships as well, and the idea of loyalty arises.      In the play Antigone, there are many situations in which loyalty is involved, and in some, conflicts arise....   [tags: essays research papers] 756 words
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Free Othello Essay: The Disobedient Wife - An Outspoken Wife as the Penalty for Dishonesty in Othello In William Shakespeare's Othello, the loyalty of a woman to a man includes being silent and obedient. Emilia clearly follows these guidelines of silence and obedience until her epiphany in which she learns of Iago's dishonesty. Shakespeare implies that the penalty for a man’s dishonesty is an outspoken, disobedient wife. Emilia literally causes Iago's downfall, which is brought on due to Iago's overestimation of Emilia's loyalty....   [tags: Othello essays] 586 words
(1.7 pages)
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Brand Equity - ... Brand loyalty Brand loyalty is an important component of brand equity, this statement is supported by many researchers, and a lot of research work had been done in this area in order to tell the relationship between the two, (Daryl )assumes that brand loyalty is the ultimate objective and meaning of brand equity which almost concludes that brand loyalty actually leads to brand equity. Brand loyalty according to (Bloomer & Kasper 1995) is thought to be a way to judge the Performance of product offered to them on the basis of there expression of satisfaction....   [tags: Business, Marketing] 2548 words
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Beowulf Values - Every culture has distinctions that separate it from other cultures. That it what makes them so unique. The have different religions, foods, ceremonies, rituals, and holidays. The perceive the world in different ways, and also have certain values that they treasure very much. The Anglo-Saxon culture is no different. It had all these, and it strongly hold certain values to be admired. There are many of these values in the culture, as shown by the epic poem Beowulf. Like most religions, the Anglo-Saxons value religion very highly....   [tags: essays research papers] 329 words
(0.9 pages)
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The Germanic Code? Beowulf Style - For a warrior to follow the Germanic heroic code he must be loyal, courageous, and brave, among other things. A hero must put their life in danger to save others, even when the outlook looks grim. When reading Beowulf it is easy for a reader to see how Beowulf falls under the category of a Germanic hero, because of his actions and the tone the author describes him in. From the beginning Beowulf shows great bravery. When challenged by Unferth about his worthiness of defeating this monster, Beowulf tells the people of how he won the swimming competition, after Breca was out....   [tags: literary analysis] 340 words
(1 pages)
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A Jury Of Her Peers - The Characters of A Jury of Her Peers The Characters of "A Jury of Her Peers" Based on a true story, " Jury of Her Peers "tells of a small town abuse and murder scene. The characters involved show that things are sometimes just as they appear to be, but sometimes we need to make some people not see in order to keep the bonds of sex from the begining of time. The protagonist of this drama is Martha Hale. She is a typical rural housewife that has lived in a little town in Dickson County all of her life....   [tags: essays research papers] 682 words
(1.9 pages)
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The Saga of Kirke - The Saga of Kirke. In various situations in the Kirke episode the themes of false paradise and loyalty are present. The Island of Kirke gives itself a false appearance of divinity. The goddess Kirke gives off a false appearance of enchantment and courtesy. Odysseus and his men convey the theme of loyalty throughout the episode of Kirke to each other. Odysseus shows loyalty not just to his men, but to his wife and his homeland as well. From the ship's arrival on the shore the island gives itself a false appearance of divinity....   [tags: Classics] 1083 words
(3.1 pages)
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Utopia, 1984 Comparison - Research Paper: Love in Utopia, Brave New World and 1984 Love is without a doubt one of the most powerful emotions in the world. Most people in the world who have experienced this emotion know that with love, almost anything is possible. ¡§When in Love, the greater is his/her capacity for suffering, or anything else in that matter¡¨ (Miguel de Unamuno, The Tragic Sense of Life). The governments in both Brave New World and 1984 understand that eliminating love and loyalty is important in their continual process of domination over their societies....   [tags: essays research papers fc] 2259 words
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The Green Knight and King Arthur - The Green Knight and King Arthur Many British literature writers of the Middle Ages wrote about reality of the Middle Ages including the social, political, and economical styles of writing. During the Middle Ages, chivalry was a big aspect of every day life. Chivalry, a word not rarely used in modern times anymore in the same fashion it was before, is defined as, "the code of life that defined the qualities of knighthood, such as honor, courage, loyalty, and willingness to defined the weak and protect women." (English & Western Literature Text) The Middle Ages were known to be the times of knights, kings, and queens and fighting for their country for pride for the king....   [tags: Papers] 1206 words
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Satisfaction Survey Research - Satisfaction Survey Research Current Survey Background Perhaps no other research tool utilized by social scientists is as sensitive to social and technological change as the sample survey. Survey research is a multibillion dollar industry in the United States. Surveys provide critical information to decision-makers in government and business. Polls and their results are widely discussed by the general public and media. Because of the size, complexity, and expense of major surveys, which can include tens of thousands of respondents and exceed $100 million in cost, surveys inevitably come to reflect social and technological change....   [tags: Survey Research Market] 1472 words
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