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SWOT analysis of Samsung in South Korea
Conclusion of SWOT analysis of Samsung company
Swot analysis of samsung smart phone
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Recommended: SWOT analysis of Samsung in South Korea
Intro
Samsung Electronics CO. Ltd. is unquestionably the most important company for the South Korean economy and a world leader in electronics Innovation Company. It is the world's largest technology company in terms of revenues, the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. If it currently occupies a prominent place on the world market, it does remains that Samsung continued to seek business opportunities and explore in all markets where the company will expand its empire.
This study is a general analysis of Samsung Electronics to develop a comprehensive picture of the company. The goal is to clearly identify the different aspects that make up Samsung and is to assess, in a second step, the possibilities and opportunities for this company to come and invest in Quebec. The analysis will be divided into three distinct parts: first, we will develop the overall picture of the company in dealing with the history, mission, values and products manufactured. Second, we will focus on the strategic intentions of the company using a SWAT analysis, identifying areas where Samsung currently invested and identifying key sectors covered by this company. Finally, we will establish some recommendations for potential investment of Samsung in the Quebec economy.
The purpose of this paper is to identify the major trends related to Samsung. Of course, this is a first draft inspired by previous study carried out, which may be designed and developed in the coming months , especially after a possible meeting with Samsung’s leaders.
In addition, the Samsung Group is a multinational company that invested in several different areas. For example, there is a Samsung finance division, aerospace, ins...
... middle of paper ...
...esigned for professionals and computer manufacturers.
Appliances: such as washing machines and refrigerators.
TVs: LCD mainly but also LED recently.
Digital Media : digital camera, printer, etc.
Works Cited
IDC (2012). China to Overtake United States in Smartphone Shipments in 2012. Available at: http://www.idc.com/getdoc.jsp?containerId=prUS23668012
2- Wikipedia (2012). Samsung Electronics. Available at: http://en.wikipedia.org/wiki/Samsung_Electronics#Business_areas
3- Strategic management insight (2013). SWOT analysis of Samsung. Available at : http://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
4- Samsung official website (2014). Available at : http://www.samsung.com
5- BBC news Business (2013). Samsung gains tablet market share as Apple lead narrows. Available at: http://www.bbc.com/news/business-21288852
Until recently, the Ford Motor Company has been one of the most dynastic of American enterprises, a factor which has both benefited the company and has brought it to the brink of disaster. Today Ford is the second largest manufacturer of automobiles and trucks in the world, and it’s operations are well diversified, both operationally and geographically. The company operates the worlds second largest finance company in the world, and is a major producer of tractors, glass and steel. It is most prominent in the US, but also has plants in Canada, Britain and Germany, and facilities in over 100 countries.
Samsung as a company was founded in 1938 in Korea. 46,500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand, sitting along side Sony, Panasonic, Phillips, Toshiba, Matsushita and other more know brands of TVs. In South Korea, Samsung was a governmentally subsidized large business until in the 1990’s. In the mid 1990’s one of the most significant threats to Korean corporations was that their major advantage in low labor cost had been deteriorating against the labor costs in many of the competing Southeast Asian countries. The average wage of $1,144 a month that Korean workers earned was one of the highest wages paid in Asia outside of Japan. Korea had been the low cost labor supplier until the point at which The Peoples’ Republic of China entered the competition for manufacturing of color TVs. The low cost of labor in China would cause Korea’s position being the lowest cost provider to be a position that was in danger. The Korean government at this point was discontinuing subsidies and export credits to Korean manufacturers and at this time the Korean products which had been the low end market
According to Forbes.com Apple recorded US$18 billion in profit from this quarter’s sales of US$74.6 billion. A major chunk of this profit came from Apple iphone sales from international markets. It sold 74.5 million iphones and saw a 70% rise in China sales. But how sustainable this growth would be is a question that looms large in front of tech giant like Apple. Though it has tried to innovate its products according to the changing generations but how far can it keep on doing the same. We will further analyze the Smartphone industry by applying porter’s five forces.
Ricknäs , Mikael . "Exciting times ahead for smartphone buyers as competition heats up." TechWorld Rss. N.p., 6 May 2014. Web. 7 May 2014. .
Financial magnate still exists in Hong Kong, Japan, Korea. In the past, the financial magnate changed from plutocrat which has strong relationships with the government. In Korea, they call it chaebol and the Japanese call it zaibatsu. The meaning of it refers to a family or a parent company whose kinship relationship is established by the parent company and owns and owns a business group of subsidiaries of various undertakings. The essay will describe and explain the differences of financial magnates of Hong Kong, Japan, and Korea as well as impact.
Samsung will also include consumers, as key external stakeholders, in the research and development focus groups to best incorporate consumer opinion and demand into areas of the project including development, marketing, and distribution. This will help Samsung create and deliver a product that the customers want. It will also help identify consumer needs for the new smartphone’s use as consumer inputs will help shape and drive the technological innovations that Samsung is aiming to deliver with its new smartphone.
Manufacturers and service providers of cell phones are located throughout the world, although, as inCode, a wireless business and technology consulting firm, suggests, “Not many wireless carriers today have a truly global presence.” However, the company predicts that “the top 10 wireless carriers are going to make a push for globalization in the coming years” (“InCode releases…”). Most especially, inCode foresees service providers reaching to “unconquered markets like China, which is the fastest growing wireless market in the world” (“InCode releases…”). Some companies have already tapped into the global marketplace, spreading areas of coverage across continents. The cell phone manufacturer Nokia, for example, is rooted in Finland, but sells cellular phone products virtually everywhere on the globe. Service providers, although most often more less expansive in scope, are also trying to provide more global coverage.
"In China, Human Cost Are Built Into an iPad" by Charles Duhigg and David Barboza
N.V. Philips (Netherlands) and Matsushita Electric (Japan) are among the largest consumer electronics companies in the world. Their success was based on two contrasting strategies – diversification of worldwide portfolio and local responsiveness for Philips, and high centralization and mass production for Matsushita.
When it comes to smart phone market share in the United States, Apple still trails Android by almost 10%. But if you are to break out the market share figures then you will notice that IPhone reigns supreme by a very wide margin. According to a lot of recent data compiled by ComScore, Phone’s share of the United States smartphone market now is about 43.6%, followed by Samsung which is at 27.6%. Apples market has increased by 4% almost every year, while Samsung has been dropping by 4% almost every year. Although Apple is doing a bit better than Samsung overall, Samsung is still topping Apple with their Android. During the second quarter of 2015 Samsung took a 21.7 percent of the global smartphone market, with shipments 73.2 million units. A reason I feel Samsung is doing much greater then apple right now is their ability to have all these different features, which not only add modern things to their phone but also longevity. With the three new water proof phones that Samsung has come out with Apple has yet to release their first
This report is mainly based on the case study Emerging Nokia, using the frameworks and concepts we have learned to analyze the case. This report is divided into 5 parts, first is the summary of the case, the second part is about the competition Nokia faced, the third part is the factors that contributed to the success of Nokia, then the challenges Nokia may face in China and the recommendations to them and the last part is the conclusion of the report.
innovative companies of the world due to the creation of differentiated products such as iPod,
If you ask anybody in the world today they will tell you that we live in a world where technology is at the core of human life. We use technology for everything today. From processing food we eat, to being social, to transportation, everything we do has some relation to technology. No technological innovation though has become so popular as the one we use to communicate with daily. The Smartphone. First starting off as foot long cellular phones which could be seen a mile away to present Smartphones which we cannot seem to live without. Smartphones have changed the way that people live. Today you can see just about everyone on a Smartphone even children, which just comes to show how popular and demanding Smartphones have become. In fact, Smartphones have become a true necessity in the lives of people everywhere. There are many types of Smartphones out there. Some of the major phones include devices such as Apple's iPhone, HTC's One, and LG's G2, but only a few have made such a huge technological impression in this industry such as Samsung has done with its Galaxy and Note, two of the most popular Smartphones right now. We all have heard the name Samsung at some point in our lives. Maybe from the televisions they create or even from the chips they produce. The truth is that Samsung is a technological giant who has been around for many years, an empire, which continues to grow. A company whose mission is to "Inspire the World, Create the Future."
This country is of particular interest as it is one of the four Asian Tiger economies, whose rapid industrialisation and growth between the early 1960’s and 1990’s caused it to emerge as one of the most dynamic and fast-changing countries in Asia and the world. Much like Japan, its economic development was marked by heavy investments in foreign technology and imitation through reverse-engineering. By limiting FDI, South Korea maintained control over its industrial base and encouraged investments in R&D.
This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market.