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Strengths and weaknesses of ryanair
Strengths and weaknesses of ryanair
Strengths and weaknesses of ryanair
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Ryanair is one of Irish low cost airline, with headquarters in Dublin International Airport and its largest operational bases at Dublin International Airport and London Stansted Airport. It currently employs a team of 5,961 people, comprising over 25 different nationalities.Ryanair began operations in 1985, carrying over 5,000 passengers on its lone route between Waterford Airport (South Eastern Ireland) and London Gatwick in its first year. The company continued to expand over the following years and by 1989, the company had 350 employees, 14 aircraft, and carried 600,000 passengers a year. However, Ryanair’s costs rose dramatically and it recorded losses of £20 Million over four years despite its growth (Ryanair Holdings, plc.’, 2004).it would be better if you use your own sentences and combine them with the quotes
Mission Statement
Ryanair aims to establish itself as Europe’s dominant low-fares passenger airline through low-fares, better customerservice and frequent point-to-point flights on short-haul routes. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies (http://www.ryanair.com/). This is not the right way to cite sth from a website
Current market position
• Product: Ryanair’s commission is to get its passengers to their destinations in a simple, direct, efficient manner. Ryanair is also dedicated to deliver the best customer service. This is easily demonstrated by the fact that according to reports by the Association of European Airlines and the airlines’ own published statistics, Ryanair has achieved better punctuality, fewer lost bags and fewer cancellations than all of the rest of its peer grouping in Europe. Ba...
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How to write a marketing plan. Retrieved May 25, May 2014 from http://www.marketing-made-simple.com/articles/marketing-plan.htm#.U4HH1fmSzZF http://www.ryanair.com/ . Retrieved June 2010
Ryanair’s Michael O’Leary on Trade Union Recognition, March 1998. 2010. [Film] Directed by swgarrett1980. Ireland: YouTube.
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Roberts, L. (2010). Ryanair: How Michael O'Leary perfected budget flying. Available: http://www.telegraph.co.uk/travel/travelnews/7866948/Ryanair-How-Michael-OLeary-perfected-budget-flying.html . Last access: 26/05/2014.
Doganis , R. (2001). The Airline Business in the Twenty-first Century, London: Routledge.
As Frontier approached its 10th year of operation, Frontier officials realized an image shift was in order. The airline had established a reputation for friendly and reliable service, and reasonable airfares, mainly appealing to leisure travelers. But they reali...
Spirit Airlines has long been considered an unorthodox airline. They, of course, address all four P’s in their marketing strategy; however, they focus a large amount of their effort on price and promotion. They focus on cutting price through “unbundling”. They focus on promotion through taking advantage of social issues and breaking news. Many advertisements and deals promoted by Spirit have given the public a definite shock-factor. Spirit has made two objectives very clear: they are furious at getting the customer the lowest fare possible by any means necessary, and they will similarly use any means necessary to get those potential customers to notice those fares. Such a blatant marketing strategy works. Even going up against some big competition, Spirit finds ways to be competitive and successful in flagrant fashion.
...leader. Certainly, it has to take into account the implications of completion from both the direct and the indirect competitors. That is why EasyJet centers on the cost management strategy and the differentiation strategy (Hanlon, 2007). Through an analysis of EasyJet Airplane company strategies and performance, it is clear that they are ambitious and strive for the best. They not only survive in an industry that is intensely competitive, as shown through the analysis by Porter's Five Forces, but also succeed in terms of offering their customers the best that they have to offer in terms of value for money. The advantage this airline gains over its oligopolistic competitors stems from flexible ticketing and complete access to all primary routes. However, in keeping airline industry, there is room for improvement and growth as the analysis using Ansoff Matrix reveals.
Kathleen Hanser, `The Secret Behind High Profits at Low-fare Airlines'. http://www.boeing.com/commercial/news/feature/profit.html [accessed 15 May 2003]
“To be the best airlines in whole world and providing excellent customer experience in our flights with full entertainment and loads of satisfaction.”
British Airways (BA) is the main and largest carrier airline of the United Kingdom. It’s headquarter is located in Waterside. The British Airways Group was established in 1972. It included British Overseas Airways Corporation (BOAC) and British European Airways (BEA). In 1974 British Airways was formed after the dissolution of BOAC and BEA (British Airways, 2015).
Dolvik, J. and Waddington, J. (2004) 'Organising Marketized Services: Are Trade Unions up to the Job.' Economic and Industrial Democracy 25(1): 9-40.
Clark, P. (2010, June 8).Europe airlines struggle for take-off as rivals gain speed. Financial Times, p.15.
2- American Airlines’ objectives American Airlines’ prime objective is to bring back value to air travel, through stimulating business travel, lowering prices etc. So in other words America...
Porter stated; “for an airline to succeed in the marketplace, it must have a sustainable competitive advantage” (Porter M. E., 2008). The airline industry is the highest competitive industry, and I believe a sustainable completive advantage is essential to succeed in the future of the aviation industry. The competitive advantages that an airline embrace, needs to be based on the airlines strategy and differentiation to competitors. Emirates displays how it has a strategy and how the airline gets ahead of its competitors through how unique it is.
On December 17, 1903, two men changed the way of travel forever. No, I am not talking about cars or trains. I am talking about one of the greatest inventions of the twentieth century. Wilbur and Orville Wright invented flight. (Grolier, 1999) This invention sparked a concept of traveling in the air. This kind of travel would allow people to get from one place to another quickly. It would save time and money. If a person could travel for Los Angles to New York in one day, it would be a something that was never heard of. A person could even travel across the ocean to other countries. During that age, flight was very exciting and important. It was a new concept for the world. It was an important concept that they did not realize at that time. They did not understand that the dream that they had would someday revolutionize the way that we travel.
Which of the three generic strategies (Cost leadership, Differentiation, and Focus) is JetBlue following? Discuss how information systems is used in JetBlue to support its strategy.
Service is an intangible product involving a deed, performance or effort that cannot be stored or physically processed, were customers directly participate in the production process. Product strategy is therefore very vital for the organization's success. It needs to be developed and manage very careful in order to be successful. British Airways product strategy includes flight services, quality of flights, various destinations across Europe and the world, executive class, business class, speed, security, support facilities and years of experience. It provides the basic product and various alternatives to satisfy all the different customer needs.
Within the airline industry currently the airlines can be divided into low cost airlines and full service airlines. The low cost airlines targets customers that are seeking no frills connectivity between cities at low ticket prices. The full service airlines provide several add-ons like free meals, on plane entertainment, and communication facilities. The target market for full service airlines are customers who are willing to spend extra for the services that the airlines provides.
Ryanair is Europe’s largest low-fares, no-frills short-haul carrier. The organisation was founded in 1985 as a conventional airline but re-launched itself in 1990/1991 as a low-cost carrier, replicating American Southwest Airlines’ business model. Since then Ryanair has grown substantially and successfully. The company currently has 146 routes to 84 destinations in 16 countries, and carries more than 15 million customers annually. Ryanair aims to be Europe’s largest airline in 8 years (www.ryanair.com).