Media Essays: The Role And Influence Of Media

The Role and Influence of Media

Firstly media is a kind communication which reaches large number of people either in written, spoken or broadcast way. Media includes advertising, movies, radio, newspapers, magazines, and internet and so on. As we know, media is kind of significant force especially in developed and developing countries. There are different kinds of media which include digital media, print media, electronic media, advertising media, multimedia, broadcast media, recording media and many more. Even fine arts are a kind of media where materials and techniques are used by an artist to produce a kind of work. We have seen communities and individuals get affected with messages from magazines, billboards, T.V’s and etc. These messages

Media’s role is to educate, motivate and entertain the society so that the society can draw something from it. Media has a strong social and cultural impact upon society and it helps us to know the current situation around the world. Media is in charge of advertising, education, entertainment, information and correlation of parts of society. Society is getting influenced by media every day so that they are able to form opinions, make decisions and make judgments regarding various

Magazines, TV’s may give them a kind of knowledge and exposure which helps them in positive way. Or else they may be limited to the interactions with people from their own cultural and ethnic backgrounds. Family members may perpetuate stereotypes of different cultural groups, whereas media outlets and other forms of media can offer a diverse display of cultural or ethnic groups like Latin’s or Africans which helps them to think critically and question cultural stereotypes. By giving this kind of exposure to teens, they tend to participate in charitable acts or consider other ways to engage in benevolent deeds. If we look at the social media also, it has a kind of positive manner as well as negative manner which affects the teens. In positive manner they are able to build u new kind of relations without help or guidance of parents. This kind of involvement in social media helps to raise the children network. It helps to cultivate new friendships which later brings them access to wider networks and provides even greater learning and social opportunities. It also helps to increase social skills, social confidence which helps them to navigate through a technologically astute