Role of Research in Management
Research can be viewed from the perspective of a continuum from studies that expand knowledge about business and management in general on one end to studies that solve specific problems and add new knowledge in a limited context on the other end (Saunders, et al., 2009). Regardless of where a research project falls on the continuum, the findings can be a helpful aid to management. Generalized findings from university studies on management and human behavior theory can provide a manager with insight into handling a situation or dealing with employees, while specific studies enacted within the firm or the industry can provide management with a proper perspective when making decisions about the firm.
Research is not a complete solution to a problem, but it can help provide clarity to the decision making process. Data from a study can augment a perspective on a situation that may have been very narrowly focused before. However, it’s important to balance quality and quantity when it comes to using research. Higher quality information can lead to better decision making, but too much information might also lead to poorer decisions as decision makers are burdened with information overload (Paul, Saunders, & Haseman, 2005). Another drawback to using research to support decisions is that groups tend to accept information that supports their “preferred positions”; information that does not support the preferred solution is not considered (p. 82). This can lead to skewed decisions.
Applied research, which is research that improves understanding of a specific business or management problem (Saunders, et al., 2009) can be helpful to management when making decisions for the firm, such as launching a new product...
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...t realize that respondents do not know everything. It can be helpful to understand what the market looks like, what customers are buying currently, how they feel about certain things. But a business should also be developing products and services on their own, not relying solely on what customers are asking for.
Maslow, A. H. (1943), Psychological Review 50
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Different styles of research are employed in research to safeguard that the facts are acquired to permit examiners to find resolution to the principal queries for the study correctly, therefore, evading uncertainty ( ). Acquiring relevant proof encompasses stipulating the type of proof mandatory in answering the query. Methodological designs encompass logical complications; therefore, matters of sampling, information gathering methods, and queries are secondary to the type of method used in research. Strategies are often compared with quantitative and qualitative research methods. Research and collective studies are often observed as principal specimens of quantitative research and are evaluated compared to the flaws and strong point of numerical, examination, and quantitative research methods ( ).
Companies use marketing research to identify problems or opportunities that they might encounter. Organizations may also use marketing research to identify their strengths and weaknesses, and certain trends that are forming in their market. H&R Block is a tax service company that prepares state and federal taxes for individual customers and small to mid-size companies (H&R Block, 2010). This company has defined their marketing research and has different types of marketing research techniques it uses. Furthermore, there are other types of H&R Block’s marketing research techniques that would be beneficial to if they were implemented correctly.
Rousseau, D. 2006, Is there such a thing as evidence based management? , Academy of Management Review, vol.31, 2, pp.256-269
When conducting research, when is it conducive to use primary research over secondary research and vice versa? Both research techniques are viable and beneficial. They each have purpose and can be used as a marketing research template when conducting research. Both techniques are equipped with tools that can be used to guide a researcher through the research process. If these tools are properly adhered to, the research process can be seamless and quite effective. Moreover, market research can assist a researcher in making accurate decisions and improve the chance of success. This paper will explain the difference among research tools used in primary and secondary research. It will also depict the differences in primary and secondary research when using qualitative and quantitative approaches. Additionally, it will indicate which tools are used for each approach and why.
Bryman A. and Bell E. (2011) Business Research Methods. 3rd ed. Oxford: Oxford University Press
as this helped the business in identifying the needs of the consumers in the market and has given the business with information which will help the business to ensure that there product is able to meet the consumers requirements and be successful in the market and helps the business to offer a better product than the competitor in the
Although a hierarchy of evidence is argued by many policymakers and researchers alike, others argue that no one method of research is automatically any better than any...
Zikmund, W., Babin, B.J., Carr, J.C., & Griffin, M. (2010). Business research methods (8th ed.). Mason, OH: Thomson/South-Western
Donald R.Cooper : Florida Atlantic University, Pamela S.Schindler : Wittenberg University, (2011), 11th Edition of Business Research Methods, text book, The Management Question :112, The Research Question :116)
The aim of this essay is to present a critique of the scientific management theory presented by Taylor. In order to fulfil this aim, critical evaluation and analysis in the light of relevant examples has been conducted in this essay.
An ongoing discussion within the field of management research is the rigour-relevance gap. This gap can be described as the lack of connection between rigourous scientific research to relevant managerial practice. I.e. scientific research is expected to be rigourous with references, theories and models based on logical arguments or empirical analysis, while managerial practice searches for relevant, applicable theories and models.
In other words, researchers need to acquire sources in order to gain knowledge. There are many ways that researchers are able to accumulate data from a variety of sources. A researcher has the ability to look at past case studies performed on the same topic (Zucker, 2009). This may help a researcher narrow down what exactly they are looking to accomplish with their own study. A researcher may also utilize published articles that were based on the same topic or on another aspect of the same topic (Zucker, 2009). The researcher must be careful, however, to remain unbiased towards the information being expressed within these
Saunders, M., Lewis, P. and Thornhill, A. (2010) Research Methods for Business Students, 5th Edition, Pearson Education.
The Importance and Appropriateness of Utilizing Different Methodologies for Research. Introduction The process of research entails the logical as well as systematic search for useful data and information with regard to a specific topic (Jha, 2008). It is also comprised of the investigation of the best, most cost effective and appropriate solutions to both social and scientific issues, following an objective and logical analysis. Jha, (2008) defines research as the search for knowledge and the discovery of the truth. During this process, the data can be gathered from a wide pool of sources among them interviews, books, nature among others.The data can then be analyzed with the appropriate data analysis tools, so as to report the findings