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Role of Graphic Communication in Avant-Guard Architecture Essay

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Introduction’
As the medium of architecture design must be “informed by the world around it” .Architecture is a language close to graphic design .
Aim of this essay is to differentiate and distinguish between the architectural academic realm and architectural real applications, what roles do avant-garde ideas play in creating this realm . In order to discuss this matter it is inevitable not to discuss 60’s architecture as some of the most avant-garde designs of contemporary times stems from that area and in specific by the people behind magazines which later on went to be just more than a magazine and became and ideology hence it is not a surprise to come across terms such as Archigramism .The pivotal role that Graphic design played in facilitating one of the means of expression for this realm was intensified by the Works of pioneers such as late Ron Herron as early as 1964 and later on his corporation with architects such as Peter Cook , David Greene and others. Briefly the effects of pop culture in architecture is discussed and also how graphic design would be the best means of communication to masses of people who technically are the main artist of popular art by their choice and the most sporadic selected ones will eventually become the pop art.
Archigram as the flag bearer flaunted the sporadic nature of it’s publications . This irregularity not only deemed negative but was even praised . Architects such as Geoff Manaugh prove this fact , by publishing BldgBlog in the same way.

Avant-garde architects are not exclusive to certain geographical boundaries as it will be discussed within this essay many Russian architects showed their avant-garde tendencies within constructivism and this can be explained with regard to soc...


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...ure/bldgblog/. Last accessed 20th Feb 2014.
Tschumi, B. (1976). Advertisements for Architecture. Available: http://www.tschumi.com/projects/19/#. Last accessed 20th Feb 2014.
Labeca, A. (2009). Architecture and Graphic Design. Available: http://urbanlabglobalcities.blogspot.co.uk/2009/08/architecture-and-graphic-design.html. Last accessed 20th Feb 2014.
Unknown . (2010). Avant-gaurd . Available: http://www.citrinitas.com/history_of_viscom/avantgarde.html. Last accessed 20th Feb 2014.
wikipedia. (). Constructivism. Available: http://en.wikipedia.org/wiki/Constructivism/. Last accessed 20th Feb 2014.
Zak Kyes. (2014). Zak Kyes. Available: http://zakgroup.co.uk. Last accessed 20th Feb 2014.
arttattler. (1978). The Radical Little Magazines of Architecture — 1960s-1970s. Available: http://arttattler.com/architecturelittlemagazines.html. Last accessed 20th Feb 2014.


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