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effect of technology on the publishing industry
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Introduction and Executive Summary
Everyone reads books, some for pleasure some because they need to read their textbooks to pass their university courses. Books seem to be a simple concept but the industry that creates them has a complexity to it that is often overlooked. The Publishing industry is just as competitive and innovative as the mobile, and computing industries. Innovations are happening everyday in the Publication industry and corporations are in dire need to keep with the competition to even have a chance at the market share. Companies are now trying different methods and avenues to reach their audience, including E-Books, E-Readers, and E-Commerce in general. There have been many factors and innovations that have been put in place to bridge together the once simple publications to the major complex industry it has become today. Innovation in this industry has slowly become a synonym for profitability; if you can keep up with the advances you can be profitable.
The purpose of this report is to ensure and endorse any concerns when it comes to the risk of investing in innovations in the publication industry. To do this however there are many topics to be covered. An Industry Overview and the presentation of Research that has been done to help ensure these concerns will be the first portion of the report. It will introduce more in depth information on the Publication Industry and help give information as a background on your future investment; from stone carvings to ancient printing presses to innovated machine prints, after this portion the history of the Publication Industry will become common sense. Secondly there will be a Technical Analysis that will use some of the information in the Industry Overview to help e...
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...keep profits up and avoid bankruptcies due to blind competition with media technologies. The high cost of investment also increases the cost of the end product, hence limiting its reach to wider audiences. Thus, innovation does not necessarily mean accessibility to everyone. This leads to pirated circulation of the content and loss of profits. The change in business models is increasingly impacting the radical structures of the publication industry and creating the roadblocks to innovation.
Innovation has surely impacted readers in the most positive way possible, with additions of interactive platform and more choices. Applications created by software developers have furthermore helped the publication industry; nevertheless at the same time have created a challenging situation with the content creators such as authors, designers, publishers, etc. (Kaefer, 2012).
The “marketplace of ideas” would become a significant part of journalism and is still present and in effect today. One might argue that the “marketplace of ideas” has run amuck. As technology continues to advance we are witness to the ever-changing adaption made to journalism and its techniques. No longer is the schooled journalist, or the wealthy publisher the only ones to report our d...
When founder and CEO Jeff Bezos studied retailing opportunities on the Internet, he decided on books because there was a broad field of book publishers but too many titles to be carried by a single store. Everyone reads books but has different preferences about what s/he wants to read. Although Jeff Bezos had no previous experience in the book trade, he saw a business opportunity in selling books solely on the Web. He started the company out of his garage in a Seattle suburb, wrapping orders and then delivering them to the post office in the family car. The characteristics of the books retailing industry make it amenable to electronic commerce: a great variety of products and consumer tastes, and tastes which hanker after a lot of information about the products. Moreover, there is room for bringing down margins, i.e. offering customers deep discounts.
This source considers the issue of converting to digital books, specifically as it pertains to the effect that this change would have on the global environment. Although the research does recognize that there are disadvantages to not having a physical copy of a book and to abandoning certain platforms that do not transfer well to a digital form, overall, these researchers conclude that publishers should move towards digital products not only for the sake of cheaper long-run costs, but also for the good that going paperless can do for the environment. By displaying a series of graphs, as well as including multiple data sets, the text explains how e-books compare with printed texts; then, analysis of these facts is also included to show the reader the authors’ point.
Nodoushani, O., & Yang, C. (2011). E-Print industry and bookseller market: A Strategic perspective. Competition Forum, 9(2), 319-324. Retrieved February 24, 2012, from ABI/INFORM Global. (Document ID: 2548633731).
Based on the analysis of the on demand conversion potential, several long-runs can be targeted by the Book-In-Time technology. For example, subscription reference have a 100% conversion potential, downside being it just covers 1% of market share. College, University press and Professional textbooks all have a demand conversion potential of 50%. Clearly conversion potential is a key component in estimating market size for Book-In-Time technology. In this sense we can estimate market size for on demand market would be 240,000 books per year. Details enclosed in appendix 1
With technology progressing from drones fulfilling shipments to electronic books becoming cheaper, major companies such as Apple and Amazon have had a big impact on not only the tech industry but the publishing industry as well. Companies are outputting resources like IBook’s and the Kindle bookstore to take full advantage of the transition to digital publishing. As a result of this we have greener, more budget friendly books, and outdated traditional copies of text. With the introduction to these resources it is making the lives of students and the mass market more convenient. Students are now able to purchase books on one device that won’t weigh their bags down on a daily basis. Companies have created bookstores that can be accessed from devices that we use every day, resulting in paperless copies of books that are substantially cheaper than the traditional hard copy. E-books are replacing physical books and textbooks rapidly, and as a result they are becoming more widely and readily available for students.
The discussion into the relevance of this question can only be fabricated based on the definitive consideration of the internet, a key digital facet that expedites the abrasion of print publications. The internet has rendered access to information very effective, easy and strategic. Gone are the days when one would walk miles to the nearest library in order to satisfy their appetite for reading. With the internet, information storage has largely been restructured and can be retrieved in various digital forms. It is therefore commonsensical to assume that many publications, previously in print form, will eventually appear in digital format as e-books. To champions of printed books, this futuristic scenario provides the basis for their arguments.
In a study conducted by State of the Media, it claims that one of the main problems in the newspaper industry is the rapidly declining advertising revenues. As seen in the below dataset, as print advertising revenues have fallen by 58%, online revenues have grown by 117% in the past decade. It can also been seen that when the world faced a global recession in 2009, the revenue from ads plunged dramatically and in turn has only accelerated print journalism’s woes.
Human beings are creative species. They have come up with great ideas and invented some wonderful tools since they have been on earth. From the time that someone threw a rock in the ground to make the first tool, to the introduction of the wheel, to the development of electricity and the Internet. These alterations, and many more have been made to provide us the modern life we are living today. There are many inventions that have changed the world dramatically. Historians suggest that the printing press was one of the most revolutionary inventions in the human history. The printing press was invented over five-hundred years ago and was the first step in transforming societal literacy. Around 1440, the printing press was invented by the German Johannes Gutenberg, who was the first to design a technique that has the ability to transform the ink from the movable type to paper. Basic development of the printing press was, the hand mold which is the process that enabled the production of metal movable types. Printing presses with this movable type mechanism increased the rates at which copies of books
...l always be a market for both print media and digital media. Lets just hope that print media still has a couple more years on its life shelve before it goes completely extinct. When that happens, then they won't be a print media vs digital media war anymore.
Nowadays, the popularity of these media is more to electronic media than printed media because their trying to dominate each other. A printed media have its own importance and popularity which cannot be replaced by anyone else. When though there is a tight competition between the newspapers and electronics medium among variety of newspapers increasing day to day which has made the print media cheaper, qualitative, informative and fast. The printed media is more accurate information details. The electronic media just hire people based on looks rather than journalism skills because the journalists and editor of newspapers are more efficient and experienced. The utility of print media will always remain informative to help the user. Printed media on deeper research of particular topic
During the past few years, the publishing and reading world has been facing a veritable digital book onslaught. E-books have been outselling print books on Amazon since 2011 (Polanka, 7). While digital book sales skyrocketed, print book sales, especially those of mass marked paperbacks, diminished. Even the fact that e-books are not much cheaper than print books does not seem to interfere with the former’s popularity. It would seem that the age of print books is about to end, and quite soon.
The total number of books is increasing day by day and also the readers. Youth and elders contribute greatly to this number. Print media is also linked as a STATUS SYMBOL.
A work of literature is not complete until it is presented and critiqued by the reader. Over the years, the means of presentation of the literature has evolved with the availability of new technologies. One of the single most important developments over the past 100 years is electronic media. Electronic media has allowed for literature to be presented not only though a bound book but also audio and video. Electronic media has also allowed for easier, less time consuming authoring and publishing. This new media is still developing today and will continue at a fast pace as long as new technological breakthroughs occur.
Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited.